Exhibitor Marketing Webinar CMTS 2015 EXHIBITOR MARKETING WEBINAR

Transcription

1 Exhibitor Marketing Webinar CMTS 2015 EXHIBITOR MARKETING WEBINAR

2 Agenda Welcome: Exhibitor Dashboard Submitting Booth Information for the Online Directory & Mobile App New Products Program Exhibitor Invitations Social Media Lead Retrieval with CDS Questions and Answers

3 Did you know 76% of attendees arrive at a trade show with a list of exhibitors they want to see Surveys show that more than 90% of attendees attend trade shows to research or find new products and technologies

4 Submitting Booth Information Get in front of FABTECH Canada attendees! Online Exhibitor Directory Mobile App Qualifier for New Products Program Printed Show Guide May be featured in promotional materials

5 New Products Program Free exposure for your products/services! Mobile App and New Products Webpage New Product indicator in online directory New Product decal at booth New Products listed in the Show Guide

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7 Exhibitor Invites Offer your clients and prospects complimentary passes Printed and mailed to all exhibitors Digital invitations also available Includes a special promo code When an attendee registers with your promo code: You'll have real-time access to these registrations, allowing you to set appointments, make special offers and start qualifying your leads If you are an exhibitor but do not remember your password or promo code, please call ext or FABTECH Canada Coordinator.

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10 Why use lead retrieval? Quickly collect valuable sales lead information Qualify and notate your leads Prioritize your leads for follow-up which saves your sales people time AND allows them to better convert leads to sales Acquire valuable demographic information which you don t get with a business card With your leads in electronic format, easily create mailing lists, blasts, etc. Connecting People. Driving Events.

11 QR Code QR Code Only Faster scanning Attendee data is secure More efficient lead retrieval technology Desktop Unit Retired Old technology Bulky Have your own lead retrieval device? API or Post Event Data Conversion Available API for developers to connect their software to our database in real-time Data Conversion Registration data exported to your file and returned Connecting People. Driving Events.

12 What s in your lead file? Contact Information First Name Last Name Title Company Address City, State and Zip Country Phone Fax Connecting People. Driving Events.

13 Demographic Information Demographic Answers Provided with Lead Retrieval Scan Primary Job Function Job Title Number Of Employees Technologies to evaluate at show Total budget for products Primary type of business or industry Why is this important? You won t get this information from a business card! Each demographic question is in a separate field in your electronic lead file. Sort by your interests and follow-up immediately after the event with tailored information specific to their interests. Connecting People. Driving Events.

14 FABTECH Canada 2016 Product Offerings Connecting People. Driving Events.

15 Connecting People. Driving Events. XPress Connect App

16 Try it out from your desk!! Connecting People. Driving Events.

17 XPress Connect Plus Handheld The latest equipment Scans QR code for fast scanning Survey Capability Enter notes Real time access to leads in Excel Have a busy day! No worries! Easy swap to a full battery Add an optional Bluetooth printer Connecting People. Driving Events.

18 XPress Connect Elite PC/MAC Solution Connecting People. Driving Events.

19 Connecting People. Driving Events. Customize any device

20 Connecting People. Driving Events. Lead Download Site

21 Questions? For all Lead Management Questions: Holly Gosnell Senior Exhibitor Services Account Manager Convention Data Services, Inc. Phone: Connecting People. Driving Events.

22 Thank you for attending! Jennifer Dallos Senior Marketing Specialist Stephanie Mailloux Digital Marketing Specialist ext 4427