2015 MEDIA PLANNER. The Largest Global Media Brand Serving Engineers and Integrators Who Develop and Manage Vision and Automation Solutions

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1 2015 MEDIA PLANNER The Largest Global Media Brand Serving Engineers and Integrators Who Develop and Manage Vision and Automation Solutions Worldwide Audience 100% Buying Authority In-Depth Technology Multi-Channel Marketing vision-systems.com

2 By The Numbers 100%of magazine subscribers influence vision-related purchasing decisions. source: Publisher's Own Data of magazine are published annually including 1 Buyer s 11issues Guide and 1 Camera Directory magazine 32,000Qualfied subscribers source: Publisher's Own Data e-newsletters scheduled for Editorial 109,000 + Average Monthly Page Views of vision-systems.com 1 vision-systems.com

3 Overview Reach and influence more machine vision buyers in the formats they prefer helps to simplify the process of reaching and regularly influencing your target audience by: Leveraging buyers affinity for our content, Reinforcing your message throughout the buying process, and Delivering it through the information channels that your customers rely on to gather intelligence. Machine vision and image processing professionals rely on magazine, video, Vision-Systems.com and Vision Systems News e-newsletters To stay informed about future trends and current best practices To manage their existing systems, and To make informed choices for future investments. VISION SYSTEMS DESIGN REACHES THE LARGEST GLOBAL AUDIENCE of active buyers of vision and automation solutions and components, including integrators, designers, engineers and end users. 2 vision-systems.com

4 Editorial Team and Focus Trusted content attracts influential decision makers who are receptive to marketing messages For almost 20 years, has provided in-depth technical and integration insights focused exclusively on the information needs of machine vision and image processing professionals. These professionals face constantly evolving systemdesign and installation approaches, product and system capabilities, technologies, and application opportunities. Our editors address these complex issues through a variety of offline and online information products that help vision and automation professionals develop and manage vision systems today and optimize those systems for the future. s magazine, website and e-newsletters regularly cover Factory Automation, Non-Industrial Applications, Cameras, Lighting, Optics, Boards and Software. Editorial Team: Andy Wilson Editor in Chief The founding editor of, Andy is an industry authority and author of thousands of articles on image processing, machine vision, and computer science. Andy also holds the distinction of being the only journalist who has received the Automated Imaging Association's (AIA) Achievement Award. He holds a B.Sc. from Warwick University. Tel: / Fax: / [email protected] James Carroll Senior Web Editor James has more than seven years of editorial experience with a focus in online publishing. He writes news and product updates for the website and manages e-newsletters. Tel: / Fax: / [email protected] See pages 4-5 for 's 2015 Integrated Editorial Calendar. Contact Andy Wilson three months in advance to submit information for articles on the calendar or to propose ideas for contributed articles. Contact James Carroll anytime with new product and other news announcements. 3 vision-systems.com

5 Vision Systems 2015 Editorial Calendar January ADVERTISING DEADLINE Ad deadline: December 10, 2014 Material due: December 12, 2014 Mail date: January 12, 2015 product Focus Lenses and optics Industry/ Application Focus Pharmaceutical and medical device inspection Systems/ Technology Smart cameras 3D imaging Industry Events/ Marketing Incentives AIA Business Conference, January 2015, Orlando, FL Lasers and Photonics Marketplace, 9 Feb 2015, San Francisco, CA Photonics West, 7-12 Feb 2015, San Francisco, CA Webcasts Infrared imaging Vision Systems News Latest News: Jan. 5 Photonics West Preview: Jan. 26 enewsletters Vision Topic Updates CoaXPress: Jan. 12 USB3 Vision: Jan. 19 Product Showcase Jan. 7 Jan. 21 Jan. 28 February Ad deadline: January 12 Material due: January 14 Machine vision software Factory automation CMOS and CCD imagers GigE vision Vision China March 2014, Shanghai AUTOMATE Show Package 10 Important considerations when designing a machine vision system Latest News: Feb. 16 3D Imaging: Feb. 9 Non-industrial vision systems: Feb. 23 Feb. 11 Feb. 18 Feb. 25 Mail date: February 9 March Ad deadline: February 5 Material due: February 9 Annual Buyers Guide Automate, March 2015, Chicago, IL AUTOMATE Show Package New opportunities in non-industrial vision applications Vision China Preview: March 2 Automate Show Preview: March 16 GigE cameras: March 9 Machine vision software: March 23 March 4 March 18 March 25 Mail date: March 11 april Ad deadline: March 9 Material due: March 11 Vision-guided robotics Aerospace IR imaging Color imaging Defense, Security and Sensing, April 2015, Baltimore, MD Understanding machine vision software and its applications DSS Show Preview: April 13 Latest News: April 27 Vision-guided robotics: April 6 Smart cameras: April 20 April 8 April 15 April 29 Mail date: April 6 AUVSI, 4-7 May 2015, Atlanta, GA may Ad deadline: April 10 Material due: April 14 Mail date: May 8 LED lighting and controllers Automotive inspection Multispectral imaging Robots EMVA Business Conference, June 2015, Athens, Greece Ad Awareness Study Automotive inspection Latest News: May 11 Latest News: May 28 Color imaging: May 4 Interface standards: May 18 May 13 May 20 june Ad deadline: May 8 Material due: May 12 Mail date: June 8 Frame grabbers Security and surveillance Scientific imaging High-speed vision systems Laser World of Photonics, June 22-25, Munich, Germany Corporate Profile Package High-speed vision systems Laser World of Photonics Show Preview: June 8 Latest News: June 22 IR Imaging: June 1 Intelligent transportation: June 15 June 10 June 24 *Editorial Calendar Subject to Change 4 vision-systems.com

6 Vision Systems 2015 Editorial Calendar july/august ADVERTISING DEADLINE Ad deadline: June 25 Material due: June 29 Mail date: July 24 product Focus Low-light level cameras Industry/ Application Focus Intelligent transportation Systems/ Technology LED lighting Machine vision software Industry Events/ Marketing Incentives NI Week, 3-6 August 2015, Austin, TX Corporate Profile Package Webcasts Interface standards Vision Systems News Latest News: July 7 NI Week Preview: July 20 Latest News: Aug. 10 Latest News: Aug. 24 enewsletters Vision Topic Updates USB 3 Cameras: July 13 High-speed vision: July 27 Factory automation: Aug. 17 Product Showcase July 22 Aug. 19 september Ad deadline: August 10 Material due: August 12 Mail date: September 8 Cables and interfaces Semiconductor/ electronics Industrial automation CoaXPress How to choose a machine vision camera for your application Latest News: Sep. 8 Latest News: Sep. 21 Non-industrial imaging applications: Sep. 3 Cameras and frame grabbers: Sep. 14 Sep. 9 Sep. 16 Sep. 30 october Ad deadline: September 9 Material due: September 11 Embedded PC-based controllers Line-scan inspection 3D Imaging Optical filters 3D imaging Latest News: Oct. 5 Latest News: Oct. 19 GigE cameras: Oct. 12 Embedded vision: Oct. 26 Oct. 7 Oct. 21 Oct. 28 Mail date: October 7 november Ad deadline: October 8 Material due: October 12 Industrial Camera Directory SPS/IPC/ Drives November 2015, Nuremberg, Germany Applications of color imaging SPS/IPC/Drives Show Preview: Nov. 16 Machine vision cameras: Nov. 9 3D Imaging: Nov. 30 Nov. 4 Nov. 18 Mail date: November 5 december Ad deadline: November 9 Material due: November 11 Cameras and frame grabbers Food inspection USB3 Vision Optics and lenses Vision guided robotics Latest News: Dec. 14 Year in Review: Dec. 28 Security and surveillance: Dec. 10 Hot topics of 2015: Dec. 21 Dec. 2 Dec. 9 Mail date: December 9 *Editorial Calendar Subject to Change Andy Wilson Editor in Chief Tel: / [email protected] James Carrol Jr. Senior Web Editor Tel: / [email protected] 5 vision-systems.com

7 Marketing Solutions Choose marketing options that work together to deliver more reach and better results. A winning marketing mix provides access to your target audience in the multiple resources they use to gather intelligence, with sufficient frequency to make a memorable impression. Investing in just one medium puts you at risk of missing buyers who are using other information sources (and research shows that most buyers use many different resources). On the other hand, a scattershot approach may spread your investment too thin and result in too little frequency to make an impact in a competitive market. offers a variety of options across multiple media that work in concert to reach buyers throughout their decision-making process. We can help you find the best combination of branding, traffic drivers, lead generation and thought Brand Lead Traffic Thought SEO Push Pull leadership to ensure maximum results for your marketing investment. Brand Lead Traffic Thought SEO Push rand Lead Traffic Thought SEO Push Pull rand Lead Traffic Thought SEO Push BRAND AWARENESS Strengthens your company image, helps define how purchase influencers perceive your company and products, Pull increases consideration and preference for your products. TRAFFIC DRIVING Thought Pull Entices buyers to your website or other online offerings to increase purchase intention and activity. Brand Lead Traffic SEO Push Pull LEAD GENERATION Pull Obtains targeted sales leads with offers that generate interest and action. ead Traffic Thought SEO Push Brand Lead Traffic Thought SEO Push ead Traffic Thought SEO Push Social Pull THOUGHT LEADERSHIP A thought leadership/education campaign authenticates your position as a subject matter expert by comprehensively Pull communicating a unique innovation or point of view building business over the long term. Social Engagement Increases your brand s opportunity to engage with a targeted audience and their viral networks via social media platforms. VISION SYSTEMS DESIGN MEDIA SOLUTIONS MARKETING Thought OBJECTIVES ACHIEVED Pull Marketing Approach Pull Pull Brand Lead Traffic SEO Push Brand Lead Thought Brand Lead Brand Traffic Lead Traffic SEO SEO Traffic Thought Push Thought SEO Pull Pull SEO Push Push Thought Brand Lead Traffic SEO Push Pull Brand Lead Thought Lead Brand Lead Brand Traffic Traffic SEO SEO Traffic Thought Social Push Thought SEO Pull Pull SEO Push Push Pull Pull Brand Traffic Lead Thought Social Push Pull Banner Advertising Buyer s Guide Editorial Digest Editorial e-newsletter Magazine Advertising Pushdown Banner Showcase e-newsletter Topic Center Sponsorship Social Video Chat Video Webcast White Paper The achievement of campaign objectives depends heavily on your creative and messaging. Ask your sales representative for examples of what works and what doesn t. 6 vision-systems.com

8 Brand Brand Lead Traffic Lead Thought Traffic Thou SE Magazine Overview Brand Brand Lead Traffic Lead Thought Traffic Thou SE Active buyers rely on Vision Systems Design magazine to research technology purchases and brands is the leading global publication serving engineering, design and integration professionals who are decision makers for vision and image processing. With nearly 20 years of experience covering the technologies, products, standards and business requirements they manage on a daily basis, attracts the most qualified decision makers for your products. Each issue is delivered to more than 32,000 qualified professionals worldwide, 100% of whom influence purchase decisions. is also distributed at major industry events (see Editorial Calendar on pages 4 and 5). 94% of respondents indicate they take some type of purchasing activity after seeing an ad in magazine. 87% of respondents indicate they are more likely to click on an online advertisement if they have previously seen that company's ad in an industry magazine Source: 2014 VSD Readership Study Advertiser Benefits Brand Awareness: Associate your image with our trusted content to increase consideration and affinity for your company and products among vision buyers. Traffic Driver: Use prominent links and QR codes in your ad to guide decision makers to detailed information on your website or to your sales team. What Subscribers are Saying I design machine vision systems and Vision System Design magazine is an important way for me to keep up to date on developments in the industry. I can learn about what others are doing (and how). I especially like to track the hardware developments so I know what I can incorporate in my systems. Source: Baxter adview study, May 2014 Quick Stats Circulation: 32,000 qualified subscribers (100% direct request) plus trade show distribution (see Editorial Calendar on page 4-5) Purchasing influence: 100% of subscribers influence vision-related purchasing decisions Frequency: 11 issues per year *Source: Publisher's Own Data 7 vision-systems.com

9 Brand Brand Lead Traffic Lead Thought Traffic Tho SE Magazine - Qualfied Subscriber Demographics Brand Brand Lead Traffic Lead Thought Traffic Tho SE VISION SYSTEMS DESIGN IS DELIVERED TO 32,000 QUALIFIED SUBSCRIBERS GEOGRAPHIC DISTRIBUTION North America: 21,291 Europe: 7,278 Asia/Asia Pacific: 3,103 ROW: 333 Cameras/Sensors: 21,290 Lighting: 16,832 Software: 15,946 Test & Measurement Equipment: 15,027 Cabling & Interface Products: 14,255 Lenses/Optics: 14,063 Automation Equipment: 14,010 System Boards: 12,041 Turnkey Systems: 6,376 RECOMMEND, SPECIFY and/or approve Design & Development Engineering /Systems Integration: 10,414 Research & Development: 5,873 Engineering Management: 5,556 Corporate Management: 4,882 Manufacturing Production Engineering: 3,980 Quality Control (Test/Measurement): 1,266 PRIMARY JOB FUNCTION Other: 34 General Manufacturing: 9,018 Semiconductor/Electronics: 8,611 Aerospace/Military Defense: 8,131 Automotive: 7,789 Medical: 7,553 Energy (Oil, Gas, Solar, Wind): 5,554 Pharmaceuticals: 3,862 Food & Beverage: 3,510 Containers/Packaging: 3,096 Plastics: 3,023 Agriculture: 2,630 Ceramics/Glass: 2,210 Law Enforcement: 1,830 Textile: 1,656 Forestry/Timber: 1,330 Entertainment/Consumer/Embedded Systems: 796 PRIMARY INDUSTRY Machine Visoin: 13,954 Factory Automation: 11,027 Process Control: 10,925 Measurement/Gauging: 9,412 Robotics: 9,241 Security/Surveillance System: 6,475 Remote Sensing: 6,371 Infrared Imaging: 6,355 3D Imaging: 6,108 Motion Analysis: 5,561 Medical Imaging: 5,394 Guidance/Tracking Systems: 5,219 Optical Character Recognition: 4,539 Intelligent Transportation: 4,500 Web Inspection: 4,424 Microscopy: 4,333 X-Ray Imaging: 3,609 Biometrics: 2,796 Forensics: 1,870 APPLICATION Source: Publisher's Own Data 8 vision-systems.com

10 Brand Brand Lead Traffic Lead Thought Traffic Thou SE - Magazine 2015 Advertising Rates and Specifications Brand Brand Lead Traffic Lead Thought Traffic Thou SE Worldwide Distribution: Gross Four-Color Rates SPREAD Full page 2/3 page 1/2 island 1/2 page 1/3 page* 1/4 page showcase: 1/6 page 1X $20,705 $10,715 $8,980 $6,835 $6,770 $5,100 $4,115 $1,400 3X $19,625 $10,175 $8,825 $6,695 $6,435 $4,955 $4,050 6X $18,090 $9,860 $8,355 $6,305 $6,245 $4,885 $4,015 $1,325 11X $18,995 $9,435 $8,075 $6,125 $6,025 $4,730 $3,910 $1,140 18X $17,615 $8,735 $7,645 $6,020 $5,970 $4,580 $3,845 24X $17,160 $9,170 $7,500 $5,775 $5,690 $4,455 $3,775 36X $16,795 $8,740 $7,290 $6,695 $5,620 $4,350 $3,685 Split runs are available for a charge of $500 per plate change. Contact your sales representative for more details. Europe and Asia Regional Distribution: Gross Four-Color Rates add $500 production charge for all regional distribution advertising charges SPREAD Full page 2/3 page 1/2 island 1/2 page 1/3 page* 1/4 PAGE 1X $6,435 $3,420 $3,245 $3,065 $2,275 $1,850 $1,660 3X $6,205 $3,305 $3,155 $3,000 $2,230 $1,805 $1,625 6X $6,140 $3,270 $3,087 $2,900 $2,170 $1,765 $1,615 11X $5,890 $3,145 $2,995 $2,830 $2,090 $1,720 $1,605 18X $5,700 $3,050 $2,910 $2,755 $2,040 $1,680 $1,580 24X $5,500 $2,950 $2,805 $2,650 $2,015 $1,650 $1,535 36X $5,425 $2,915 $2,765 $2,615 $2,000 $1,605 $1,490 * 1/3 Horizontal: +10% premium Rates effective January 1, Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Issuance: All issues mail by the 15th of the month, with the exception of the July/August issue which mails by the 25th of the month. Bleeds: No Charge Cancellation: Requires notice in writing to the publisher prior to advertising closing date of cancelled issue. No cancellations are accepted after the advertising close date. Insert Advertising Rates: Contact your sales representative for a custom quote. Premium Positions: Inside Front Cover: + 20% Inside Back Cover: + 15% Back Cover: + 20% 10% premium for specified position added to the cost of space--available only for full-page, 4-color ads contracted for 11 or more issues. Digital Edition Upgrades: see page 14 Publication trim size: 8 x 10.5 (203 x 267 mm). Full Page Spread Live Area: 15 x 9.5 (381 x 241 mm) Trim: 16 x 10.5 (406 x 267 mm) Bleed: x (413 x 274 mm) Full Page Live Area: 7 x 9.5 (178 x 241 mm) Trim: 8 x 10.5 (203 x 267 mm) Bleed: 8.25 x (210 x 274 mm) ½ Page Island Live Area: 4.5 x (114 x 187 mm) Bleed: 5.25 x 8.25 (133 x 210 mm) ½ Page Vertical Live Area: x 9.5 (86 x 241 mm) Bleed: x (105 x 274 mm) 1/ 3 Page Horizontal* 7 x (178 x 84 mm) Bleed: N/A 1/ 3 Page Vertical 2.25 x 9.5 (57 x 241 mm) Bleed: N/A ¼ Page x (86 x 124 mm) 2/ 3 Page Live Area: 4.5 x 9.5 (114 x 241 mm) Bleed: 5.25 x (133 x 274 mm) ½ Page Horizontal Live Area: 7 x (178 x 124 mm) Bleed: 8.25 x 5.5 (210 x 140 mm) 1/ 3 Page Square 4.5 x (114 x 124 mm) Bleed: N/A 9 vision-systems.com

11 - Magazine Marketing Extras Trade Show Packages s trade show packages increase your visibility at influential industry events. Display advertisers in the Automate pre-show (February) and show issues (March) of magazine receive: Second ad or size upgrade FREE in the show issue (free ad must be comparable in size or smaller than paid ad): Automate, Chicago (23-26 March 2015) Video Showcase Program for only $1,895 net per show: Promote a new product or announcement on camera at Automate Your video will be recorded at the event and then posted on Vision-Systems.com and promoted post-show to more than 35,000 vision systems decision makers PLUS, you receive a copy of the video to post on your site or YouTube and use for other marketing efforts In addition to these packages, we offer bonus distribution at key industry events throughout the year see Editorial Calendar on pages 4 and 5 for details. Ad Awareness Study Advertise in the May issue of magazine, and your ad is automatically included in our annual ad awareness study. Compare your ad performance to competitors, gather insight into the success of your creative, and receive insights for future marketing. Corporate Profile Program Place a one-third page or larger display ad in the June and July/August issues of magazine and earn a FREE corporate profile in the July/August issue. We can create this image ad for you ($150 fee) to highlight your company s products, application stories and brand Marketing Extras Calendar January February March April May June July/August September October November December AIA Business Conference distribution Lasers and Photonics Marketplace distribution Photonics West distribution Vision China distribution Automate Show package Automate Show package and distribution Defense, Security and Sensing distribution AUVSI distribution EMVA Business Conference Ad Awareness Study Corporate Profile Package Corporate Profile Package NI Week distribution SPS/IPC Drives distribution 10 vision-systems.com

12 Brand Brand Lead Traffic Brand Lead Thought Traffic Lead Thought Traffic SEO Thou Pu SE Magazine: Buyer's Guide Brand Brand Lead Traffic Brand Lead Thought Traffic Lead Thought Traffic SEO Thou Pu SE Make your company more visible where buyers research and compare products s comprehensive Buyer s Guide is the leading product guide and supplier directory for vision and image processing professionals. We give them two convenient resources, one in print and one online, to find the detailed and comprehensive information they need on companies, products, systems and services to make the most informed purchasing decisions. And we ensure that information is current by encouraging you to update your listings all year long. 52% of subscribers use Buyer s Guides during the research stage of the buying process. Source: 2014 Audience Survey Print listing upgrade: $890 net Company logo in 5 categories Bold-faced and highlighted listing in categories Company logo and bold-faced, boxed listing in A-Z Directory Online All Access upgrade: $3,000 net/year As an All Access sponsor of the Vision-Systems.com online buyer s guide, you can educate machine vision professionals, create a stronger impression of your brand, build product preference, promote your lead-generation programs, aid SEO for your website, and help prospects connect with your sales team. The All Access sponsorship provides more than 240,000 website and impressions for your company and products when you take full advantage of the program. The sponsorship includes: Your own unique microsite linked to the Vision-Systems.com Buyer s Guide, including your company overview, contact details and categories in which your products are listed plus pages for your press releases, literature, videos and more. One dedicated promotion to 10,000 subscribers to entice them to visit your microsite. Your company logo and products highlighted in the appropriate product categories. Promotion of your new press releases and products in the Vision Systems News editorial e-newsletter the more content you post, the more promotion you receive. Homepage placement of your company logo on Vision-Systems.com that links to your microsite. Premium placement in search results on Vision-Systems.com And more contact your sales representative for details. Quick Stats Print: The March Buyer s Guide issue of magazine is sent to 32,000 + qualified subscribers and distributed at trade shows throughout the year. Advertising and listing upgrades are available to increase your visibility. Online: Listings in the Vision-Systems.com Buyer s Guide, including the All Access microsite sponsorship, can be updated as often as you like and improve your site s SEO. Package Discount: Display advertisers in the March Buyer s Guide issue receive 15% off print and online upgrade packages. 11 vision-systems.com

13 Brand Lead Traf Magazine: Camera Directory Brand Lead Traf Capture buyers attention in the most comprehensive directory for industrial cameras Only s Worldwide Industrial Camera Directory provides the detailed camera specifications that decision makers need to compare options and choose the right cameras and components for their applications and budgets. Be sure buyers see your products in this unique directory, which is delivered in the November issue of. An invaluable resource, the Camera Directory will include articles on emerging technologies and applications in camera technology. Advertisers in the Camera Directory issue receive increased visibility for their product and brands plus additional product listings at no charge: Full-page advertisers: up to 25 listings Half-page advertisers: up to 20 listings One-third page advertisers: up to 15 listings Non-advertisers receive up to 10 free listing Over 21,000 subscribers have reported purchase involvement of Cameras/Sensors Including purchase involvement in the following categories: CCD Cameras: 13,310 CMOS Cameras: 11,672 CCD/CMOS Imagers: 11,054 Smart Cameras: 9,485 Infrared Detectors/Cameras: 7,920 High-Speed Video Cameras: 7,749 Line-Scan Cameras: 5,884 Low-Light/Intensified Cameras: 4,935 Analog Cameras: 4,199 USB 3.0 Cameras: 3,797 X-Ray Detectors/Cameras: 3,564 GigE Vision Cameras: 3,160 Barcode Scanners: 3,110 Camera Link Cameras: 2,983 FireWire Cameras: 2,726 Copies of the Industrial Camera Directory are distributed at key industry events throughout 2015 CoaXPress Cameras: 1,896 Source: Publisher s Own Data 12 vision-systems.com

14 Magazine: Ancillary Opportunities Showcase Advertising Promote products, services, literature, or website offers in the Showcase section, which appears in every issue of magazine and is delivered to 32,000 + subscribers worldwide. Simply submit the following and we will produce the ad for you: 50-word description and logo Photo of your product, literature or website page (jpeg format) URL and address Ad Specifications and Net Rates: 6 ads per page in showcase section; 3 3/8 x 2 3/4 h each 1x: $1,400 net; 6x: $1,325 net each; 12x: $1,140 net each Contact Judy Leger for more information at or [email protected] Article reprints & eprints Use printed reprints of articles to your marketing advantage: Include them as promotional material, client literature, direct mail pieces, trade show And press kit materials, public relations information, and business development tools. Or, post an eprint on your website (PDF read-only) as an offer to drive traffic and generate targeted sales leads. Contact your local sales representative for a custom quote. List Rental Target your most desired prospects with , postal, and telephone list rental. Select by job function, industry served, and/or purchase influence to bring your marketing message to targeted vision and image processing decision makers. Contact Kelli Berry for details: or [email protected] 13 vision-systems.com

15 Magazine: Digital Magazine Advertising Opportunites Your ad in magazine appears in both print and digital editions, with a live link to a relevant page on your company s website included in the digital version. Digital editions can transform magazine reading into an interactive multimedia experience by allowing you to embed video or link from your ad creative to content offers on your website. offers several options to increase your visibility with our digital magazine subscribers: Alert Sponsorships sends digital subscribers a pre-alert letting them know when each digital issue is on its way, as well as an alert letting them know it has arrived. Sponsorship of these alerts includes your exclusive banner ad to create additional visibility for your brand among our qualified subscribers. Net rate: $1,500 Entry Page Exclusives When readers open their digital issue the first thing they see is the Entry Page, which includes the magazine cover on one side and a full page ad with link on the other. Upgrade your ad to this premium position to ensure maximum exposure. Premium position upgrade charge: $1,500 net Blow-In Cards And Belly Bands Digital blow-in cards appear as overlay images on various pages of the magazine and contain a graphic which, when clicked, takes the reader directly to your website. Blow-in cards are not pop-ups and cannot be blocked by browsers, ensuring your message will be seen (available to display advertisers only). Belly bands are a variation that appears electronically on the cover or entry page of the magazine. Net rate: $1,500 each. Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. 14 vision-systems.com

16 Magazine: Electronic Submission Guidelines Please supply ad materials as PDFs with PDF/X1a format option. If PDF/X1a files cannot be supplied, send Press Optimized files from the PDF Distiller. We can also accept ads built in these programs: InDesign Version 3 through 5.5. Run InDesign s Package command to collect file. This is PennWell s preferred page layout software program. QuarkXpress Version 6 through 9. Use the Collect for Output function to extract your document and artwork. Note: Collect for Output does not collect fonts. PageMaker Version 6.x; 7.x. Adobe Illustrator All versions Photoshop files should be saved in EPS format. Use CMYK colors at 254 or 300 dpi with preview of 8 bits/pixel and binary encoding. Any guidelines or formats not followed in these specifications may cause an advertising file to not reproduce correctly, and may cause delays and/or additional charges. PennWell cannot reproduce files that do not meet specifications. Specifications: File names should only consist of the following characters: Any alpha or numeric Space(s) or period Hyphen Underscore Images should not be enlarged or reduced more than 10% in the page layout program. Document size should be created to the final trim size of the page/ad. Use 9 points of bleed off of the page. Do not use Font Styles from the Style menu in page layout program other than: All Caps, Small Caps, Superscript, Subscript and Superior. Use the appropriate Type 1 or TrueType font for styles such as italic or bold. We do not accept TIFF/IT or JPEG files. No RGB images are accepted. All images should be CMYK and/or Pantone if needed. Fonts: Please include all fonts when sending your documents for output. With Macintosh fonts, provide screen and printer fonts. With Windows fonts, provide PFM and PFB fonts. Use of TrueType or Type 3 fonts is not recommended, and Multiple Master fonts are not supported. If you use TrueType or Type 3 fonts, desired results cannot be guaranteed and delays could result. Color Proof: Send a high-resolution color proof of the ad. If one is not provided, then a laser proof must be provided. If a high-resolution color proof is not supplied, one will be created for advertiser approval at an extra charge. If you require more information regarding any of the above specifications, please contact your sales representative or see the spec sheet at our ad upload site: How to submit your ad materials To upload ad materials to our FTP site: Maximum file size is 250MB please stuff or zip your files before sending and wait to close your browser window until you get your upload confirmation. 1. Go to 2. Select from the scroll-down menu 3. Choose magazine ad 4. Fill in the required information and then select upload ad Depending on speed of connection and file size, this may take some time. Please be patient. To ad materials: For files under 10 MB, please your ad to: admaterial@pennwell com. Include advertiser name, publication name and issue date. To mail ad materials: Send contract, insertion order(s), correspondence, proofs, copy and complete advertising materials to: Ad Traffic Manager PennWell Corporation 1421 S. Sheridan Road Tulsa, OK Additional contact information: (P) (F) (E) [email protected] General Policy Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject advertising not conforming to publication standards. The publisher reserves the right to place the word advertisement on ads or advertorials that, in the publisher s opinion, resemble editorial material. The publisher is not responsible for errors in key numbers. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any government or quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strike, whether legal or illegal, labor or material shortage, transportation, interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. In the event of non-payment, the publisher reserves the right to hold the advertiser and/or agency jointly and severally liable for such monies as are due and payable to the publisher. The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of the rate card. Cancellations No cancellations or changes will be accepted after space closing date. Notification of cancellations prior to closing date must be in writing. 15 vision-systems.com

17 Magazine: China Reach influential decision makers in China through the Chinese-language media devoted to vision and image processing China magazine, the exclusive licensee of in China, serves 8,000 vision and image processing professionals with selected content from magazine translated into Chinese plus additional news and articles written locally and tailored to the needs of industry professionals in China Editorial Calendar issue date March/April Issue: Mar. 10 Ad Deadline: Feb. 16 Material Deadline: Mar. 3 Editorial: Feb. 10 May/June Issue: Apr. 15 Ad Deadline: May 1 Material Deadline: May 8 Editorial: Apr 15 July/August Issue: July 15 Ad Deadline: July 1 Material Deadline: July 8 Editorial: June 15 September/October Issue: Sep. 15 Ad Deadline: Aug. 1 Material Deadline: Aug. 8 Editorial: Aug. 15 November/December Issue: Nov. 2 Ad Deadline: Oct. 19 Material Deadline: Oct. 26 Editorial: Oct. 2 Systems/ Technology Camera interface Standards Infrared imaging Process control High-speed Imaging CMOS and CCD imagers GigE vision Smart cameras 3D imaging IR imaging Color imaging Multispectral imaging Robots Scientific imaging High-speed vision systems USB 3.0 vision OCR/OCV LED lighting Machine vision software Industrial automation CoaXPress Application Focus Printing industry Consumer goods Printing industry Consumer goods Factory automation Pharmaceutical and medical device inspection Aerospace Automotive inspection Security and surveillance Food and package Intelligent transportation Semiconductor/ electronics 2015 Buyer Guide Product Focus 3-D imaging cameras & software Smart cameras Machine vision software Lenses and optics Vision-guided robotics LED lighting and controllers Frame grabbers Smart cameras Low-light level cameras Cables and interfaces Show Distributions Vision China, Mar , Shanghai Productronica China, Mar , Shanghai Semicon China, Mar , Shanghai Nepcon China, Apr , Shanghai Vision China, Jun , Shenzhen Nepcon South China, Aug , Shenzhen Vision China, Oct , Beijing IAS, Nov , Shanghai GigE Vision 10GigE Lumenera Icron USB3.0 3D 机 器 视 觉 引 导 机 器 人 执 行 任 务 For information about China, contact your local sales representative. Submit contributed articles in Chinese (4,000 words max.) to [email protected] e-newsletter Calendar Time Theme Time Theme January 23 USB3 Vision July 24 LED lighting and controllers February 4 3D Imaging August 22 High-speed vision systems March 20 Smart cameras September 18 Frame grabbers April 24 CMOS and CCD imagers October 23 GigE Vision May 22 Machine vision software November 19 Factory Automation June 19 Vision-guided robotics December 18 Intelligent transportation Contact your local sales representative for e-newsletter rates and specs Advertising Rates: gross, 4-color full page 2/3 Page 1/2 island 1/2 page 1/3 page 1/4 page 1X $2,480 $1,890 $1,700 $1,620 $1,320 $1,130 6X $2,240 $1,710 $1,550 $1,450 $1,190 $980 Ad Translation: $100 per page Inside Front Cover: $4,100 Inside Back Cover: $3,030 Back Cover: $4,890 Opposite TOC or Editorial Page: $3,450 Other Special Positions: 10% 16 vision-systems.com

18 Brand Brand Lead Traffic Lead Thought Traffic Thou SE Editorial e-newsletters Brand Brand Lead Traffic Lead Thought Traffic Thou SE s editorial e-newsletters offer high frequency to help make your message memorable to vision and image processing professionals, while aligning it with our latest content updates. Filled with valuable technical content, news and product information, these e-newsletters offer banner and text advertising options to ensure the greatest visibility and ROI for your message. Vision Systems News and Vision Topic Update e-newsletter advertising is a simple, effective way to increase awareness among your target audience and entice them to your site. Your e-newsletter ads also support your banners on Vision-Systems.com, which readers can see when they click through to our site from the e-newsletter content links. Advertiser Benefits Brand Awareness: Associate your image with our trusted content to increase consideration and affinity for your company and products. Traffic Driver Gives readers the opportunity to click through to your site for more information to increase purchase intention and activity Editorial e-newsletter Calendar Vision Systems News Jan. 5: Latest News Jan. 26: Photonics West Preview Feb. 16: Latest News March 2: Vision China Preview March 16: Automate Show Preview April 13: DSS Show Preview April 27: Latest News May 11: Latest News May 28: Latest News June 8: Laser World of Photonics Show Preview June 22: Latest News July 7: Latest News July 20: NI Week Preview Aug. 10: Latest News Aug. 24: Latest News Sep. 8: Latest News Sep. 21: Latest News Oct. 5: Latest News Oct. 19: Latest News Nov. 16: SPC/IPC/Drives Show Preview Dec. 14: Latest News Dec. 28: Year in Review Vision Topic Updates Jan. 12: CoaXPress Jan. 19: USB3 Vision Feb. 9: 3D Imaging Feb. 23: Non-industrial vision systems March 9: GigE cameras March 23: Machine vision software April 6: Vision-guided robotics April 20: Smart cameras May 4: Color imaging: May 18: Interface standards June 1: IR Imaging June 15: Intelligent transportation July 13: USB 3 Cameras July 27: High-speed vision Aug. 17: Factory automation Sep. 3: Non-industrial imaging applications Sep. 14: Cameras and frame grabbers Oct. 12: GigE cameras Oct. 26: Embedded vision: Nov. 9: Machine vision cameras Nov. 30: 3D Imaging: Dec. 10: Security and surveillance Dec. 21: Hot topics of % of respondents indicated they visit the company s website after viewing their advertising in an e-newsletter source: 2014 VSD Readership Study 17 vision-systems.com

19 Editorial e-newsletters: Rates and Specifications Position Creative Specifications Vision Systems News Net Rates Vision Topic Updates Net Rates 300 x 250 banner 300 x 250 pixels, 40k max. file size, gif or jpeg (no animated gif or flash) 1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue Hybrid 485 characters of text including spaces, photo 25k max. file size, gif or jpeg (no animated gif or flash) 1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue Six Text Links Up to 6 links, 30 characters per link including spaces, plus URL 1x: $1,175 3x: $1,115/issue 6x: $1,060/issue 1x: $1,300 3x: $1,235/issue 6x: $1,175/issue Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material 18 vision-systems.com

20 Brand Brand Lead Traffic Lead Thought Traffic Thou SE Sponsor Content: e-newsletters Brand Brand Lead Traffic Lead Thought Traffic Thou SE Showcase your products and videos to 35,000 e-newsletter subscribers s Product Showcase e-newsletter generates visibility for your content, increase interest, attract prospects to your site and increase purchase intention. Links in the Product Showcase click through to information on sponsors sites. Product Showcase e-newsletter advertiser click-through rates range from 0.25% to 3.25% (data for January- June 2014). Advertiser Benefits Brand Awareness: Visibility for your product or video increases consideration and preference among decision makers who have affinity for. Traffic Driver Entices decision makers to your website to learn more about your company and products and increase purchase intention and activity. Text ad specifications: 35-character headline Product image (150 x 150 jpeg or gif, max. file size 15k) Product description (total text not to exceed 50 words) Click-thru URL Advertising net rate: $695 per e-newsletter ad Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material Product Showcase Calendar Jan. 7 Apr. 15 Sep. 30 Jan. 21 Apr. 29 Oct. 7 Jan. 28 May. 13 Oct. 21 Feb. 11 May. 20 Oct. 28 Feb. 18 Jun. 10 Nov. 4 Feb. 25 Jun. 24 Nov. 18 Mar. 4 Jul. 22 Dec. 2 Mar. 18 Aug. 19 Dec. 9 Mar. 25 Sep. 9 Apr. 8 Sep vision-systems.com

21 Brand Lead Traffic Thought SEO Pus Website: Overview Brand Lead Traffic Thought SEO Pus Reach the largest global online audience of vision and image processing professionals The website, attracts a large audience of vision and image processing professionals from across the Web. Our mix of original editorial content, links to valuable content on other relevant sites, and sponsor content makes it the first site many decision makers visit to research purchases and keep up with technology and industry news. We save users time and effort by ensuring Vision-Systems.com has the best and most relevant content for their needs. This focus on vision and image processing allows our large online library of multimedia and text-based content to place higher in search engine results, and attract a larger and more targeted audience to your advertising and lead-generation offers. Location of Website Visitors Europe: 28% North America: 47% Asia Pacific: 23% ROW: 3% Source: Publisher s Own Data as tracked by Adobe Site Catalyst Quick Stats Average Monthly Page Views: 109,000+ Average Monthly Visits: 64,000+ Average Monthly Unique Visitors: 55,000+ Average Length of Visit: 6.41 minutes Percentage of Page Views from Users on Mobile Devices: 8.76% Source: Publisher s Own Data as tracked by Adobe Site Catalyst 20 vision-systems.com

22 Brand Lead Traffic Thought SE Banners: Homepage-Plus Advertising Brand Lead Traffic Thought SE Homepage-plus banners on Vision-Systems.com generate broad awareness of your brand and product messaging among vision and image processing professionals worldwide, and they help drive traffic to your website offers. Placement of your leaderboard, rectangle, half-page or pushdown banner, aligned with content that our readers rely on, helps increase affinity and preference for your company. These banner placements also reinforce your magazine and e-newsletter advertising by creating a consistent message across the multiple media that our audience references. Homepage-Plus advertising appears throughout Vision-Systems.com, including: Homepage Magazine archive pages Search results pages Video landing page Industry Events and Links pages And other pages not included in Topic Centers 93% of respondents indicate they take some type of activity after seeing an ad on the Vision-Systems.com website. Source: 2014 VSD Readership Study Advertiser Benefits Brand Awareness: Increases your company s visibility on a site trusted by a broad audience of vision professionals, reinforces your magazine and e-newsletter advertising. Lead Generation: Generates leads from a targeted audience of industry professionals through the use of your landing pages or embedded short forms. Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase intention and activity. Position Inventory Ad Specifications Net Rate Leaderboard (top and anchor) Rotates with 3 other advertisers 728 x 90 pixels, 40k max. file size $1,425 per month Half-page Rotates with 1 other advertiser 300 x 600 pixels, 40k max. file size $1,425 per month Medium Rectangle Rotates through all 4 positions on page 300 x 250 pixels, 40k max. file size $1,425 per month Pushdown Rotates with 1 other advertiser See page 23 for detailed specs $1,650 per month * Banner animation must stop after 3 loops or 30 seconds for ALL banner positions listed above, and ad creative must be delivered as gif, jpg or swf (flash). Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. 21 vision-systems.com

23 Brand Brand Lead Traffic Lead Thought Traffic Thou SE Advertising: Article Pages Brand Brand Lead Traffic Lead Thought Traffic Thou SE Banner advertising on Vision-Systems.com article pages increases your brand or product awareness among vision and image processing professionals worldwide, and they help drive traffic to your website offers. Article pages appear when site users click on headlines for more details and are directly linked to e-newsletters. For advertisers looking to make a major splash for a significant announcement or rebranding, the Welcome Page ad delivers the largest ad position available on the site. This exclusive banner is delivered to each article page visitor once per day for a week, resulting in a high concentration of impressions during the placement and a message that is hard to miss. Article Sponsor ads are placed on every Article Page in the body of article. Located in the body of the article, this position reaches an engaged and captive audience. Advertiser Benefits Brand Awareness: Increases your company s visibility on a site trusted by a broad audience of vision professionals, reinforces your magazine and e-newsletter advertising. Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase intention and activity. Position Inventory Ad Specifications Net Rate Welcome Page Exclusive 800 x 600 pixels, 80k max. file size $1,295 per week Article Sponsor Exclusive 30 character headline, body copy not to exceed 150 characters, click-thru URL $2,500 per month Article pages on vision-systems.com generate between 324-3,675 page views a day. Source: Publisher s Own Data as tracked by Adobe Site Catalyst 22 vision-systems.com

24 Brand Brand Lead Traffic Brand Lead Thought Traffic Lead Thought Traffic SEO Thou Pu SE Banners: Pushdown Brand Brand Lead Traffic Brand Lead Thought Traffic Lead Thought Traffic SEO Thou Pu SE The Pushdown Banner is a highly interactive, rich media ad unit providing impactful branding and direct-response opportunities. This premium position ad unit expands beneath Vision-Systems.com s navigation bar and provides ongoing visibility even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings. It can also support an interactive form for capturing user contact information. Advertiser Benefits Brand Awareness: Provides broad exposure to increase consideration and preference. Traffic Driver: Entices users to your website or online offers to learn more and increase purchase intention and activity. Lead Generation: Generates leads from a targeted audience of industry professionals through the use of your landing pages or embedded short forms. Ad Specifications STANDARD BANNER: Collapsed: 970 x 66, max. file size 40k Expanded: 970 x 418, max. file size 100k File Formats: gif, jpg, swf, 3rd party tags accepted VIDEO BANNER: Collapsed: 970 x 66, max. file size 40k Expanded: 239 x 68 Logo Image, 15k OR 239 x 46 15k Logo with text of up to 45 characters plus click-thru URL; 307 x 543 left hand image + click-thru URL, 40k; sub brand copy over video, 30 characters Video Max File Size: 4:3 aspect ratio video plus click-thru URL; 2.2 Meg;.FLV is preferred format;.wmv,.avi and.mpg formats are accepted File Formats: gif, jpg Sponsorship Net Rate $1,650 per month (rotates with one other advertiser) Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Pushdown Closed Pushdown open 23 vision-systems.com

25 Brand Brand Lead Traffic Lead Thought Traffic Thou SE Banners: Topic Center Sponsorship Brand Brand Lead Traffic Lead Thought Traffic Thou SE Topic Center sponsorships align your message with targeted content to reach an audience focused on your technology segment. Topic centers on Vision-Systems.com house all relevant content for each interest area, regardless of format (i.e. articles, news, new products, video, white papers, webcasts, etc.). Your advertising message and offers will be highly visible to professionals focused on the topic that your products and services align with targeted marketing at its very best. Topic Center categories: Boards & Software Cameras Factory Automation Non-Industrial Vision Advertiser Benefits Brand Awareness: Aligns your message with targeted content to increase consideration and preference for your company and products. Traffic Driver: Entices users to your website or other online offerings to learn more and increase purchase consideration and activity. Position Ad Specifications format Leaderboard (top and anchor) Text Links (1st ad in right column) Banner (2nd ad in right column) Text Links (3rd ad in right column) 728 x 90 pixels, 40K max. file size Up to 6 links, 30 characters per link including spaces, plus URL 300 x 250 pixels, 40K max. file size Up to 3 links, 30 characters per link including spaces, plus URL gif. jpeg or flash - animation must stop after 3 loops or 30 seconds Plain text gif, jpeg or flash - animation must stop after 3 loops or 30 seconds Plain text Sponsor Net Rate 100% Share of Voice - $2,500 per month (6-month minimum) 50% Share of Voice - $1,600 per month (6-month minimum) Topic Center Sponsorship Includes the following ad positions: Leaderboards, Text Links, 300 x 250 Banner Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. 24 vision-systems.com

26 Content Marketing: Editorial Digests Brand Lead Traffic Brand Lead Traffic Thou Thou Align your message with content to generate targeted leads Editorial Digests are compilations of our content that provide readers with in-depth, valuable information on essential industry topics in a downloadable PDF. Editorial Digests are posted on Vision-Systems.com to generate leads not only from our audience but from online search as well. Exclusive sponsorship includes your logo on the cover, two full-page ads, and up to five links to your online information and offers. Dedicated promotion of editorial digests to subscribers generates additional sponsor visibility and targeted contacts for your database and follow-up marketing. Advertiser Benefits Brand Awareness: Your brand is associated with trusted content from to increase visibility, consideration and preference. Lead Generation: You receive detailed contact information (name, title, company, , phone, address) from relevant professionals who download the editorial digest. Sponsorship Specifications: Company description: 250 words max. Company logo: 140 pixels wide min., max. file size 40k, format: gif, jpeg, native Photoshop or Illustrator, or vector-based EPS 5 sponsor resource URLs PDFs of two full-page ads Sponsor Net Rate $5,495 (3-month sponsorship) Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Available Topics 3D Imaging Color Imaging Factory Automation GigE Cameras Infrared Imaging Lenses & Optics Robots & Vision Security & Surveillance Smart Cameras USB 3.0 Vision And more 90% of registrants who download Editorial Digests have purchasing influence at their company source: Publisher s Own Data 25 vision-systems.com

27 Brand Brand Lead Traffic Lead Thought Traffic Thought SEO Pu SE Content Marketing: White Paper Brand Brand Lead Traffic Lead Thought Traffic Thought SEO Pu SE Decision makers for machine vision and image processing are constantly evaluating new vendors and products. Ensure that your content is visible where buyers go to conduct purchasing research and create vendor short lists. online White Paper sponsorships leverage our site s content depth and search engine optimization (SEO) expertise, resulting in a powerful marketing tool to generate qualified sales leads and get your content in the hands of your next potential customer. Sponsorships include: Homepage promotion of your paper on Vision-Systems.com Inclusion of sponsor logo in one dedicated promotion to subscribers Posting in our online White Paper library for three months Contact information for all users who register to download your paper Technology White Paper Sponsor Benefits Brand Awareness: On-site and promotion including your logo helps drive brand awareness among decision makers to increase consideration and preference. Lead Generation: White Papers typically generate more than 200 registrations. You receive detailed contact information (name, title, company, , phone, address) from targeted professionals who download your paper. Thought Leadership/Education: Position your company as a knowledge leader to an active and engaged audience of decision makers to increase business through advocacy and referral. Sponsorship Specifications Company description: 250 words max. Company logo: 140 x aspect ratio, 40k max. file size, format: gif, jpeg, native Photoshop or Illustrator, vector-based EPS White Paper synopsis: 150 words max. White Paper format: PDF Sponsorship Net Rate $2,700 per paper (3-month sponsorship) Rates and specifications are subject to change. 84% of registrants who download White Papers have purchasing influence at their company source: Publisher s Own Data 26 vision-systems.com

28 Brand Lead Traffic Brand Thought Lead Traffic SEO Thou Pus Content Marketing: Video Brand Lead Traffic Brand Thought Lead Traffic SEO Thou Pus If your company has invested precious marketing budget to create video content, make sure you are getting the most return on that investment by promoting your video to s targeted audience. While video is ideal for communicating with your existing contacts, it is also an excellent way to attract new business. Whether you are presenting strategic insights from a corporate executive, launching a new product or extending the life of your trade show presentations, we can help you reach a relevant audience that may not be searching for your content on YouTube. s SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other site can offer. Sponsorship Options Features Video Sponsorship Industry Event Video Showcase Custom Video Chanel Supply your video content X X Video filmed by VSD at AUTOMATE (Chicago) and VISION (Stuttgart) promotion to 35,000 industry professionals Hosted in video library on Vision-Systems.com for 3 months Increase plays of existing video content (posted on social media sites or sponsor website) Includes banner advertising X Optional Dedicated Shared Dedicated X X Dedicated Player X X Net rate $1,650 per video $1,895 per video $6,000 Rates and specifications are subject to change. Please consult with your sales representative before supplying ad material. Sponsor Benefits: Brand Awareness: Position your company as a market leader to an engaged audience of professionals involved in purchasing vision and image processing products to increase consideration and preference. Thought Leadership/Education: Educate customers and prospects with your unique industry and product knowledge, and elevate the perception of your company and products to increase purchase intention and activity. Sponsorship Specifications: Industry Event Video Showcase: - Sponsor Logo (jpeg or gif) Video Sponsorship: - Recommended length of supplied video: 3 to 5 minutes - Dimensions: 480 x 360 pixels (4:3), 480 x 270 pixels (16:9) - Recommended format: mpeg4, mov - Acceptable formats: wmv, avi, mpeg2, flv, 3gp, dv, h vision-systems.com

29 Brand Lead Traffic Brand Thought Lead Traffic SEO Thought Push Pu SE Social Video Chat Brand Lead Traffic Brand Thought Lead Traffic Social SEO Thought Push Pu SE The Social Video Chat is an open, insightful panel discussion on a timely industry topic. Decision makers for machine vision and image processing can view the exchange live or on demand via a variety of channels including, YouTube, Google+, or the Vision-Systems.com website. Attendees also have the option of submitting questions via a Twitter Chat hashtag during the live event. The chat panels are comprised of experts in the vision and image processing industry and are facilitated by James Carroll,, Senior Web Editor. Social Video Chat sponsorships generate awareness for your brand among vision and image processing professionals worldwide through the use of landing pages on the Vision-Systems.com website and event reminder s. Sponsor acknowledgements at the start of the event and optional participation as a chat panelist enhance your brand s thought leadership during this topical discussion. Social engagement is achieved through promotional buzz and sharing on s social media platforms. Sponsor Benefits: Brand Awareness: Elevates your brand's visibility to an audience of industry professionals and aligns your message with relevant and respected content. Thought Leadership: Positions your company as a forward-thinking market leader that educates an active and engaged audience of decision makers. Social Engagement: Increases your brand s opportunity to engage with a targeted audience and their viral networks via social media platforms. Sponsorship Includes: Landing Page: Sponsor s logo and short description are featured on the Vision-Systems.com website for 3 months with: - An embedded Google Hangout video player for the audience to view - A registration form allowing audience members to register for reminder s prior to the event s start - Optional inclusion of Twitter Chat using a designated hashtag allows a mechanism for feedback and questions from the audience during the social video chat. Reminder s: Sponsor s company logo and description are included in reminder s to registered participants Promotional Buzz: Created across brand s social platforms via posts to the brand s social audiences promoting the event Sponsor Visibility: - Sponsor Acknowledgement: Sponsor mentioned in the intro of the Social Video Chat - YouTube Post: Sponsor gets their information in the description on YouTube which is indexed by Google for optimal search engine marketing - Sponsor s Name and Twitter Handle Mentions: Mentions throughout the event and Twitter Chat if included Sponsorship Net Rate Contact your local sales representative. Rates and specifications are subject to change. 28 vision-systems.com

30 Brand Brand Lead Traffic Lead Thought Traffic Thought SEO Pus SEO Content Marketing: Webcasts Brand Brand Brand Lead Traffic Lead Thought Traffic Thought SEO Pus SEO webcast sponsorships generate high-quality leads for your sales team. They are a highly effective way to communicate technology advancements, build awareness of your company s technical expertise, showcase customer testimonials, and explain product differentiators. Choose a manufacturer webcast to present your own content, and we will produce and promote your webcast to our targeted subscribers who want to learn about your products. Or sponsor s editorial webcasts, which generate relevant contacts attracted by our expert speakers. Features Present your own content Easy-to-execute sponsorship with content provided by our editors Editorial Webcast X Manufacturer Webcast Leads Shared Exclusive Net Rate $4,495 $3,995 Sponsorship Includes: Sponsor mention in two promotional s Webcast title and sponsor name(s) prominently displayed on the Vision-Systems.com homepage Webcast posted in the Vision-Systems.com webcast library, including sponsor logo and description, for six months after original broadcast date Lead capture and reporting X 2015 Webcast Calendar Jan: Infrared imaging Feb: 10 Important considerations when designing a machine vision system Mar: New opportunities in non-industrial vision applications Apr: Understanding machine vision software and its applications May: Automotive inspection Jun: High-speed vision systems July: Interface standards Sep: How to choose a machine vision camera for your application Oct: 3D Imaging Nov: Applications of color imaging Dec: Vision guided robotics Sponsor Benefits: Brand Awareness: Build awareness among thousands of vision and image processing professionals before, during and after the webcast through promotion and ads that promote the sponsor and webcast. Lead Generation: Detailed contact information (name, title, company, , phone, address) from each registrant is provided. Thought Leadership/Education: Position your company as a knowledge leader to an active and engaged audience of decision makers, helping to build business through advocacy and referral. 50% of subscribers say they rely on Webcasts to do their job. Source: 2014 VSD Readership Study 29 vision-systems.com

31 PennTech Jobs Leverage PennWell s audience of industry professionals to meet your recruitment goals PennTech Jobs puts your recruitment message in front of the market s best talent whether it s online or in print. This approach offers you the flexibility to create custom recruitment advertising campaigns best suited to accomplish your objectives. Log on to to post jobs, search resumes, brand your company and more. There s no better way to connect with high-quality candidates in the technology arena! Post your jobs Advertise on PennTechJOBS.com list rentals Search resumes Sponsor e-newsletters Job alert sponsorships Single & Multi Job Postings Save Now - Post Later This gives you the options and savings! Each posting is for 30 days and is good for a year! Single Job Posting - $ Pack of Postings - $ ($265/Job) 5 Pack of Postings - $1, ($251/Job) Maximum Exposure Gain additional exposure by distributing your job to our CareerCast Social Media channels. 30 Days on PennTechJobs.com Bold, Featured and Spotlight Upsells Energy and Green Network Upgrades Social Media Optimization - Rate: $399 Diversify Your Hiring Meet your EEOC requirements with our diversity package. 30 Days on PennTechJobs.com Diversity Network Upgrade Featured and Spotlight Upsells Social Media Optimization - Rate: $349 Easy Solution for Job Wrapping Our technology can capture all the jobs from your site. Upload and display them on our site! Updates 3x a Week Post All of your jobs for one low Price! Call Now! ext 277 Upgrade Options (rates are in addition to postings pack) Net Cost Per Month Spotlight Ad Position Targeted job postings strategically placed at the the top of the Job Search Results Page $40 Featured Ad Position Appears on the home page of PennTech JOBS and is highlighted in the job search results $40 Boldface Job will be bolded in the Job Search and will appear whenever it is viewed by a job seeker $25 Social Media Upgrade Distribute your job through our multiple social media channels. $60 Extend your reach with a banner ad in Vision Systems News e-newsletter. Contact your local sales representative for more details. 30 vision-systems.com

32 PennWell Marketing Solutions We can assist you with: Design & Development Services Your customers care about the bottom line. How do you grab their attention? Create a compelling, targeted, no-nonsense message communicating what you have to offer with just the right balance of information to inspire a purchase, call or click-through. Our creative team of designers, copywriters and programmers knows how to get the job done. Marketing brochures Trade show signage and display Re-launching your website; SEO optimized and mobile ready Print ads, rich media ads, html s Video Marketing Consulting: Do you have a new product to launch? Entering a new industry? Need help with media planning or a corporate event? Our team of marketing professionals understands the value of listening and learning. We can help with both strategic and tactical planning. Here s how we can help: Messaging marketing Social media strategy Thought leadership programs Media planning and campaign strategy Web analytics review Event planning: Managing your corporate event for up to 250 attendees Competitive analysis PennGage is Your Answer to Achieving ROI. Most marketing automation platforms are very cumbersome, time consuming and use all your staff s resources. PennGage is a fully managed service that frees up your staff to do other important tasks. We will manage your marketing campaigns while you manage your business: Identifies, at the individual level, who is visiting your website and what pages they are reading Pushes automated messages to extend your ad spend Integrates with most CRMs Nurtures leads till sales close Provides detailed reports, analytics and alerts Find out more at: Or call Paul Andrews: [email protected] 31 vision-systems.com

33 Contact Us Group Publisher Alan Bergstein P: +1(603) E: Sales Administrator Julia Campbell P: +1(603) E: PennWell Corporation 98 Spit Brook Road, LL-1 Nashua, NH SALES North America Judy Leger P: +1(603) F: +1(603) E: Austria, Eastern Europe, Germany, Northern Switzerland Holger Gerisch P: +49-(0) E: Australia, China, Hong Kong Adonis Mak P: E: Japan Masaki Mori P: E: Israel Dan Aronovic P: E: EDITORIAL Editor in Chief Andy Wilson P: +1(603) F: +1(603) E: Senior Web Editor James Carroll Jr. P: +1(603) F: +1(603) E: FEBRUARY 2013 VisionSystems VISION AND AUTOMATION SOLUTIONS FOR ENGINEERS AND INTEGRATORS WORLDWIDE Subsea Imaging Remote vehicles use rugged components Materials Inspection Raman spectroscopy sorts glass Vision Basics Explore sensor, camera, and lighting options DESIGN Specular Surfaces Measurement method maps shiny surfaces 32 vision-systems.com