CONNECTING YOU TO THE CENTER OF HOUSTON downtown

Transcription

1 [2016] CONNECTING YOU TO THE CENTER OF HOUSTON downtown DOWNTOWN MAGAZINE IS THE DEFINITIVE GUIDE TO HOUSTON S BUSTLING CITY CENTER. OUR SPECIFIC FOCUS HELPS PEOPLE CELEBRATE, DISCOVER AND GET THE MOST OUT LIVING IN AND VISITING DOWNTOWN.

2 Downtown Magazine is a quarterly publication. Part city magazine, part guide, readers will find interesting and topical editorials and profiles as well as a comprehensive dining guide and datebook sharing info on what to do and where to go downtown! The look and feel of our magazine is fresh and uncomplicated. It is not a sea of advertisements and it does not focus on photos of Houston s who s who at our local charity functions. Our target audiences are the workers, residents, and visitors, both local and out-of-town, in and around downtown. What else makes Downtown Magazine different from other Houston publications? First, ours is the ONLY publication dedicated to downtown what to do, where to go, how to get there, who are the players and how we are growing. More importantly though, is that the magazine is being published by two downtown organizations the Downtown District and the Houston Downtown Alliance. Between our two organizations we are involved in EVERY major project and event that happens downtown whether it is the development of a new entertainment and retail project, the opening of a new theater production or the announcement of a new high-rise office tower. [ profile ]

3 Each issue will contain recurring sections: FEATURE PROFILE BACKSTAGE THE MUST LIST HOT COMPANIES DINING GUIDE DATEBOOK MAP AND MORE! Our distribution is currently 65,000 per quarter. You will find the Downtown Magazine in and around downtown: hotels, residences, George R. Brown Convention Center, office building lobbies/concierges, theater venues, universities, visitor s centers, restaurants and retailers. We are also an in-room publication at the Hyatt Downtown, Four Seasons, Doubletree Downtown, Lancaster Hotel and Hilton Americas. [ content ]

4 150,000 WORKFORCE POPULATION $5.8 BILLION IN DEVELOPMENT SINCE MILLION SQUARE FEET OF OFFICE SPACE 56,000 RESIDENTS WITHIN A 3-MILE RADIUS OF DOWNTOWN 12 PARKS 17 MILLION VISITORS ANNUALLY 89% OFFICE OCCUPANCY DOWNTOWN 15,617 STUDENTS DOWNTOWN $8.4 MILLION SPENT ON DOWNTOWN SPORTS & ENTERTAINMENT ANNUALLY 5,106 HOTEL ROOMS 13,000 SEATS LOCATED IN DOWNTOWN S THEATER DISTRICT [downtown fast facts]

5 1/4 page full page 1/3 vertical 1/2 horizontal Ad Sizes width depth 2-page spread 17.25" x " full page (non-bleed) 7.75" x 10.25" full page (bleed)* 8.875" x " 1/2 page horizontal 7.75" x 4.875" 1/3 page vertical 2.25" x 10" 1/4 page " x " Trim Size 8.375" x " Live Area All artwork not intended to trim should be positioned.3125" from trim. Gutter Safety Text and critical image information should be placed.375" from either side of trim. Image area not intended to be trimmed must be.3125" in from the trim size of 8.375" x ". Bleed must extend.25" beyond the trim (8.875" x ") for us to guarantee a consistent bleed. Ads should be supplied on CD or via in Macintosh format and created in Adobe Photoshop, Illustrator or InDesign, with fonts converted to outlines; or you can send a high-res PDF (CMYK, 300 dpi, fonts embedded). All photos should be CMYK and 300 dpi. Line art should be provided at dpi. Downtown magazine is printed with a 133 line screen. Black-andwhite ads must be accompanied by a laser proof. Color ads must be accompanied by a color proof (i.e., color laser, thermal print, matchprint). We are not responsible for color or content of proofs File Submission Send all ads to angie@downtowndistrict.org Houston Downtown Management District 909 Fannin, Ste Houston,. Texas tel fax [ad specs/mechanicals]

6 2016 Advertising Rates Less than 25% of publication will be advertisements. How can we do this? We are supplementing the costs of the publication with our own budgets in order to NOT overrun the publication with ads. We view our advertisers as partners and since less than 25% of our pages will be ads, we feel that you will receive greater exposure, positioning and value for your dollar. Your ad will not get lost in a sea of ads like other Houston magazines! Rates (per issue) 4X RATE OPEN RATE Back Cover $4,550 $5,005 Inside Front Cover $4,050 $4,455 Inside Back Cover $3,950 $4,345 Full Page $3,355 $3,690 1/2 Page Horizontal $2,155 $2,370 1/3 Page Vertical $1,750 $1,925 Marketplace:1/4 Page $ % discount for non-profit organizations. Guidelines All ads are 4-color. Restaurant listings in our dining guide are FREE but please note that we only include those restaurants that are located at street-level and/or that are open at least one day during the weekend. Insertion orders may not be cancelled after space reservation deadlines. Publisher reserves the right to reject any advertisements and photographs at any time and for any reason to maintain magazine standards. Space and Artwork Deadlines ISSUE DATE SPACE RESERVATION ARTWORK DUE ON STANDS Spring 2016 January 22 February 8 March 1 Summer 2016 April 25 May 11 June1 Fall 2016 July 27 August 10 September 1 Winter 2016 October 25 November 2 December 1 For advertising information, please call: Angie Bertinot Houston Downtown Management District or angie@downtowndistrict.org advertising rates [ ]

7 Downtown Magazine is also located on the official downtown houston website. Using a digital publishing platform, we have taken our printed magazine and created a captivating and interactive online resource for readers. This very cool page turning platform holds the readers interest and gives them instant access to advertisers in a manner traditional print never could. Pease visit to check out the latest online issue. In addition to online, Downtown Magazine advertisers now get exposure in our weekly downtown eblast, The List. Advertisers receive an ad in the blast, the size is determined by the size of the ad buy for the magazine. Advertisers also get a listing in our Special Offers section. The List is distributed to approximately 23,000 subscribers every week and is also accessible on the homepage of downtownhouston.org and is linked to Facebook.com/visitdowntownhouston weekly. Advertisers who buy a full page ad for a 4x run also will receive two solo eblasts to our The List subscribers. Artwork and dates to be determined by the advertiser and Downtown Magazine staff. There is no additional cost for these online & digital features it is a value-add for our print advertisers! [downtown mag online]