78TH ANNUAL CONVENTION & TRADE SHOW CAESARS PALACE LAS VEGAS, NV OCTOBER 11-14, 2015 SPONSORSHIP OPPORTUNITIES

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1 Na t io na l B eer W hol e s a l e r s A s s o c i a t i o n 78TH ANNUAL CONVENTION & TRADE SHOW CAESARS PALACE LAS VEGAS, NV OCTOBER 11-14, 2015 SPONSORSHIP OPPORTUNITIES

2 GET NOTICED IN LAS VEGAS 85% of America s beer distributors will be in attendance at the NBWA 78 th Annual Convention & Trade Show. You ll become one of the most visible companies at this year s event when you take advantage of NBWA s awareness-building sponsorship opportunities that put you in front of top decision-makers in the beer wholesaling industry. FOUNDERS CLUB SPONSORSHIP $25,000 Investment One-time use of NBWA member mailing list for 2015 in or print format. ( list offers approximately 3,000 contacts. Must be done through a third-party mail house and approved by NBWA.) Presenting sponsor of Board of Directors Welcome Reception at the Spring Legislative Conference or the 2015 Annual Convention and Trade Show. Speaking opportunity at your event. Print list of attendees for your event. One insert in the Convention registration envelope. One-time eblast to NBWA attendee mailing list. (Sponsor must provide message in HTML format and be approved by NBWA.) Advertising in The Daily Brew newsletter: Four weeks of top banner ad, one per quarter. One complimentary meeting room at the 2015 NBWA Convention and Trade Show. (Availability & time must be approved by NBWA.) Logo recognition on NBWA website with link to your site for Complimentary full-page ad in 2015 Convention Program with special placement (Inside front cover OR back cover). Periodic mention on NBWA Twitter page. One (1) complimentary standing sign board. Prominent logo projection in ballroom during General Session. Four (4) complimentary full conference registration passes. Logo recognition on prominent onsite signage. DIAMOND ANNIVERSARY SPONSORSHIP $15,000 Investment One-time use of NBWA member mailing list for 2015 in or print format. ( list offers approximately 3,000 contacts. Must be done through a third-party mail house and approved by NBWA.) Advertising in The Daily Brew newsletter: Two weeks of top banner ad, one per each half of year. One complimentary meeting room at the 2015 NBWA Convention and Trade Show. (Availability & time must be approved by NBWA.) Logo recognition on NBWA website with link to your site for Complimentary full-page color ad in 2015 Convention Program. Periodic mention on NBWA Twitter page. Prominent logo projection in ballroom during General Session. Three (3) complimentary full conference registration passes. Logo recognition on prominent onsite signage. HOPS & BARLEY SPONSORSHIP $10,000 Investment Advertising in The Daily Brew newsletter: One week of top banner ad. One complimentary meeting room at the 2015 NBWA Convention and Trade Show. (Availability & time must be approved by NBWA.) Logo recognition on NBWA website with link to your site for Complimentary half-page B/W ad in 2015 Convention Program. Periodic mention on NBWA Twitter page. Prominent logo projection in ballroom during General Session. Two (2) complimentary full conference registration passes. Logo recognition on prominent onsite signage. 2

3 WELCOME RECEPTION $20,000 Investment (Exclusive) The Welcome Reception is truly the big kickoff to the NBWA Convention and Trade Show. Held at the fabulous Caesars Palace, attendees will partake in a variety of cold beers and a full buffet. Custom banner at the entrance to the reception announcing your sponsorship. Announcement at the reception acknowledging your sponsorship of the evening. Your logo along with the NBWA logo on table tents and cocktail napkins at food and beverage stations. Logo on reception directional signage. NBWA CHAIRMAN S RECEPTION -- SATURDAY, OCTOBER 10 $15,000 Investment (Exclusive) NBWA s Chairman of the Board will host an exclusive event for Board members on Saturday, October 10. This is another opportunity for you to network with the leadership of NBWA. Signage at the reception announcing your sponsorship. Announcement at the reception acknowledging your sponsorship of the evening. Your logo along with NBWA logo on table tents. Two (2) minute opportunity to highlight your product and the value and benefits your product brings to NBWA attendees. GENERAL SESSION KEYNOTE SPEAKER MONDAY, OCTOBER 12 OR TUESDAY, OCTOBER 13 $12,000 Investment More than 1,800 beer distributors will attend the NBWA General Session to hear a variety of speakers and panel discussions. On Monday, October 12, or Tuesday, October 13, your company can sponsor the most vibrant speakers of the Convention. Take this opportunity to raise your company s visibility. Signage at entrance of the General Session ballroom announcing your sponsorship. Verbal acknowledgement of your sponsorship to the audience as part of the speaker introduction. Your logo on the screens, visible to the entire audience, as part of the introductions. HOTEL KEYCARDS $15,000 Investment (Exclusive) Reach attendees staying at Caesars Palace through customized hotel room keycards with your company s message. Cards will be given to hotel guests at checkin and used to access their rooms throughout their stay. NBWA s logo will also appear on the card. Your company s custom artwork imprinted on each card (Artwork must incorporate NBWA s Convention logo and is subject to final approval by NBWA). CONFERENCE TOTE BAG $12,000 Investment (Exclusive) Presented to each NBWA participant at registration, these official conference tote bags are used during and long after the conference, providing maximum marketing impact. Company logo imprinted on all bags (along with NBWA logo). One complimentary conference bag insert. 3

4 RECHARGE LOUNGE $12,000 Investment Enable attendees to power up their smart phones, laptops and other wireless devices without leaving the convention area. The recharge lounge will be located near the convention registration desk. The lounge is sure to draw attention and appreciation from attendees as you rescue them from the dreaded Low Battery signal. Your custom artwork will appear on each charging station area. Benefits include: EXHIBIT HALL ESCALATORS $12,000 Investment Place your company-designed artwork on the sides of the escalators that transports participants between the Octavius and Forum exhibit halls. NBWA attendees will travel these escalators several times each day giving you thousands of bonus impressions. REGISTRATION ENVELOPE $10,000 Investment (Exclusive) Have your company logo imprinted on all NBWA Registration Envelopes that attendees must pick up to attend the Convention. Deadline for this sponsorship is June 20, Your company s logo (1-color) will be prominently imprinted on each NBWA Registration Envelope. CONVENTION LANYARD $10,000 Investment (Exclusive) Company logo (1-color) imprinted on lanyards given to each attendee at registration (must be approved by NBWA). 4

5 CONVENTION PROGRAM $8,500 Investment (Exclusive) Two-page center spread in Convention Program. Half-page ad on the inside back cover of the Convention Program. STAIR GRAPHICS (MILANO TO OCTAVIUS) $7,500 Investment Place your eye-catching artwork on the staircase that takes attendees from the Milano to the Octavius ballrooms. All attendees must travel past and use these stairs several times during the conference. For more information, please contact Mary Michalik, TWITTER WALL $8,000 Investment (Exclusive) Sponsor the 10 x 10 NBWA Twitter Wall! Located in the registration area. Your logo will be front and center as attendees stop by daily to get up-to-the minute NBWA news. NBWA PAC PUB $8,000 Investment (Exclusive) Sponsor the NBWA s Political Action Committee (PAC) Pub during the Trade Show. The PAC will have their exclusive Pub near the Trade Show Floor. This is an excellent opportunity to reach the NBWA PAC Donors. Benefits include: Company logo on signage at the PAC Pub. Company logo on table tents in PAC Pub. Opportunity to distribute your literature in the PAC Pub. GENERAL SESSION COFFEE BREAK $7,500 Investment (2 available) Attendees will see your company s logo as they relax during the break in the Morning Sessions. Company logo on signage in break area. Company logo with NBWA logo on napkins and table tents in break area. Opportunity to provide cup sleeves imprinted with company logo. Opportunity to distribute literature. RECYCLE BINS $6,000 Investment (Exclusive) Put your company message on the recycle bins located throughout the Trade Show. Your message will be seen repeatedly as attendees dispense of their plastic cups. Company designed artwork on twenty five (25) 40-gallon, 4-sided corrugated recycle bins. CONVENTION NOTEPAD $7,500 Investment (Exclusive) Each notepad will display your company designed artwork prominently on all pages of the notepad, providing a unique promotional opportunity beyond the convention. Attendees will not only use the notepad in the educational sessions, but also back at the office for others to see. Your custom designed notepad measures 8.5 x5.5 and will display your company artwork on all pages (Artwork must incorporate the NBWA logo). CONVENTION PENS $6,000 Investment (Exclusive) Company name (1color) imprinted on Convention Pen given to each attendee at registration. 5

6 ipad WAYFINDERS $5,000 Investment The NBWA ipad Wayfinder offers an interactive solution for attendees trying to find their way on the exhibit floor and to their sessions. Your sponsorship will include signage on the directional unit and highlighted listings within the navigation system. Navigators will be located in high-traffic areas. Contact Mary Michalik at for pictures of the ipad Wayfinders. AISLE SIGNS $5,000 Investment per hall/ballroom (Available in Forum, Octavius or Milano ballrooms.) TOTE BAG INSERT $3,000 Investment Your promotional piece will be included in the NBWA registration envelope and given to eevery attendee at registration. STANDING SIGN BOARD $3,000 Investment Signboards are an excellent way to promote your company s product or service. Places in high public traffic areas, the signs measure approximately 3 wide by 8 high, are double-sided and free standing, giving you double the visibility. Your company s logo and message will be prominently displayed on each sign. Benefits Include: Your company logo and booth number on Convention aisle signage in one of the above Ballrooms. WELCOME RECEPTION CABANA $4,000 Investment Have your own mini tasting in your specially designated Cabana during the 2015 Welcome Reception. Showcase your product for two hours during the Welcome Reception. All the cabanas are centrally located with the Reception. This sponsorship is only available to NBWA exhibitors. All products must be provided by the sponsor. Benefits include: Signage at the entrance to the Cabanas acknowledging your sponsorship. FLOOR DECALS $4,000 Investment Get your company information across in an unusual way as attendees walk to and from the exhibit hall and session rooms. Attendees will be traveling on your company s personalized message at the top and bottom of the escalators. Sponsorship includes two 8 x 8 decals. Artwork to be provided by sponsor. Benefits Include: 6

7 THE DAILY BREW NEWSLETTER ed daily to subscribers, Monday-Friday. Accepted file formats:.jpg and.png. AD PLACEMENT & SIZE (W X H) Top Banner (600 x 68 pixels) RATE $1,000 per week 1 Middle Unit Banner (280 x 233 pixels) $500 per week Daily Brew Takeover (when available): Includes Top Banner and 2 Middle Unit Banners $1,500 per week NBWA BEER ROUTE PRINT NEWSLETTER Place your ad in the NBWA Beer Route Newsletter. Spring edition published during NBWA Legislative Conference Fall edition published during NBWA Annual Convention and Trade Show AD SIZE RATE Full Page $3,000 NBWA MOBILE APP BANNER AD $2,000 Investment per ad Put your company message in a banner ad at the top of the NBWA Mobile App screen. Your banner ad can link to your url or a special message for NBWA attendees. Ads rotate at the top of the app Dashboard Page. A limited quantity of ads will be available. Half Page $1,750 Quarter Page $1,000 Frequency Rate Discount: Two (2) Full Page ads per calendar year NBWA MOBILE APP $7,500 Investment $5,500 Mobile Apps are rapidly expanding your opportunities to drive brand awareness, engage and acquire new customers, and boost customer loyalty. Welcome attendees as the sponsor of the NBWA 2015 mobile app! As the exclusive sponsor of the mobile app, your company information will be displayed on the opening splash screen (for 2 seconds) before the mobile app opens. This will also include a banner ad at the top of the screen and your watermark logo on the NBWA schedule, as well as your company name highlighted in the exhibitor listing and exhibitor map. The homepage will include a button that clicks directly to your site (or URL of choice). The sponsor will also be recognized in on-site signage and advance marketing promoting usage of the App. The mobile app will be available beginning one week prior to the conference and will be available for two months following the event. NBWA PUSH NOTIFICATIONS $1,000 Investment per notification (One per company per day) Push notifications deliver value to your customers, right on their home screens. Push is a proven, proactive way to drive engagement and your brand. Use the NBWA push notifications as an opportunity to get attendees to your booth, special events, or alert attendees to your company promotions and giveaways. Limited quantity available. RESERVE YOUR SPONSORSHIP For more information on any of these sponsorship opportunities, or to discuss customized opportunities, please contact: Mary Michalik Mary@CorcExpo.com Matt McLaughlin Matt@CorcExpo.com