Australia's #1 rental property website

Transcription

1 Australia's #1 rental property website Reaching Affluent Landlords Media Kit 2012

2 What is rent.com.au Rent.com.au is one of the few real estate sites in Australia that allows landlords to list their property directly on the site. Over 2 million landlords in Australia and 40% of landlords in Australia don t use real estate agents. It offers the ideal medium to reach affluent landlords from 29 to 55 year olds with high disposable incomes. Demographics Renters Landlords Property Managers Geography National State Postcode Rental range Advertising options Leaderboard banner 728 x 90 Skyscraper 160 x 600 mrec banner 300 x 250 Sponsored text links Solus s Landlord Newsletters Landlord welcome s Rental alerts Integrated options Front page buyout 2

3 Key facts Rent.com.au reaches landlords directly when they are uploading their investment properties to the website, registering for newsletters, or doing their research on the website. Landlords are highly engaged when they are looking for a new tenant to rent their investment properties. It can take a landlord from four to twelve weeks to find the right tenant and during this time they will be losing rental revenue. Landlords are offen looking at replacing a range of household products such as hot water systems, air-conditioners, cooking stoves etc when tenants move out. Rent.com.au has a 43% unique traffic to realestate.com.au and 55% to domain.com.au* *So urce: AC Nielse n dupl uplica tion nr eport, De cember er 2011 **S *Sou ource ce: Googl ogl ea Ana nal yti cs Aug ust

4 Demographics & characteristics Rent.com.au allows you to reach an Australian lifestyle market that has a high disposable income, through renters and landlords. Gender Female Male 43% 57% Age % 29% 22% 14% 6% 17% Income $0 to $35k $35k - $49k $50k - $75k $75k - $100k $100k + 4% 6% 19% 17% 54% State NSW VIC QLD WA SA TAS NT 1% 1% 4% 12% 23% 23% 36% Education Graduate Degree Bachelors Degree Some college High school Less than HS diploma 5% 12% 26% 20% 36% 4

5 Landlord profile Landlords have high disposible incomes, which gives them the advantage to have the money to spend on products and activities they enjoy. To see examples of characteristics of landlords in Australia that are above the national average see below. Perth Brisbane Adelaide Melbourne Sydney 30 % 50 % 49 % 46 % 55 % more likely to do home renovations Perth Brisbane Adelaide Melbourne Sydney 25 % 53 % 16 % 18 % 24 % more likely to do gardening Perth Brisbane Adelaide Melbourne Sydney 60 % 16 % -10 % 5 % 19 % more likely to attend dance performances Perth Brisbane Adelaide Melbourne Sydney 12 % 10 % 16 % 7 % 13 % more likely to check the internet to plan a trip Perth Brisbane Adelaide Melbourne Sydney 17 % 6 % 27 % 3 % 9 % more likely to consider taking a cruise *Source: Nielsen Panorama - June 2010 to August

6 72 % more likely to purchase a refrigerator in the next 12 months 246 % more likely to purchase a people mover less than $55, % more likely to have Telstra as their mobile provider 59 % more likely to shop at the supermarket on Monday 72 % more likely to purchase a gas heater 41 % are planing to invest in property in the next 12 months Source: Profile of Investment Property Owners - Perth 6

7 Landlord lifestyle profile In addition to their normal every day lifestyle choices, landlords have key considerations in regard to their property investment and associated needs. Real Estate Investment property Property management Market research Professionals Settlement agent Lawyer Tax depreciation Financial planner Accountant Travel Finance Investment loans Mortgage broker Banking solutions Finance broker Insurance Maintenance Carpet cleaning Removalist Plumber Electrician Carpenter Roofing Lawn mowing Reticulation Pool White goods Air-conditioners Refrigerators Heaters Stoves Dishwashers Stock market Stock brokers Luxury Items Cars Books Theatre Electronics Travel Cruises Flights Accommodation Tours Education Seminars Universities Online education 7

8 Brands using rent.com.au In addition to their normal every day lifestyle choices, landlords have key considerations in regard to their property investment and associated needs. Insurance New Homes Communications Travel Trades & Services Finace 8

9 Ad formats / rates Leaderboard (728 x 90) MREC (300 x 250) Half page (300 x 600) Text links Skyscrapers (160 x 600) (Appears on search results page) Format File Size Max Duration Design costs Rates Flash with backup GIF / JPEG. 40k 15 seconds Artwork production costs for animated and static adverts are charged at an hourly rate. An accurate cost can be supplied upon request. Home page $20 CPM Sections $20 CPM Run of site $20 CPM for MREC, Leaderboards, Skyscrapers Text links Rich Media $10 CPM Clickable Videos MREC size $20 CPM Cancellations Specifications Terms and conditions The Advertiser may cancel the Agreement at any time prior to four (4) weeks of the Start date without penalty. Download banner specifications from: promo.rent.com.au/advertisers View at: promo.rent.com.au/advertisers/terms 9

10 lord Landlord opportunities opportunities sends out Rent.com.au two newsletters sends each out month two newsletters to a subscriber each base month of to over a subscriber 52,000 renters base of over 52,000 renters s in Australia. and All landlords recipients in Australia. have registered All recipients to receive have special registered offers to and receive news special from offers and news from, directly to rent.com.au, their inbox. directly to their inbox rds newsletter Landlords newsletter Landlords solus s Landlords solus Landlords swelcome Landlords welcome rds landing pagelandlords landing Landlords pagecontent Landlords content White label calculators White label calculators ewsletter offer 1 1 month 2 months 31 months 2 months 3 months newsletter Special $500 offer $900 $1100 $500 $900 $1100 mails 2 Solus $150 s per thousand $150 per thousand Databases e 3 Welcome Renters 45,000 (468x60 pixels) Banner $600 (468x60 $1,000 pixels) $1,200 $600 $1,000 $1,200 Landlords 7,000 g page 4 Landing Call to page discuss opportunities Call to discuss opportunities Total 52,000 Databases Renters 45,000 Landlords 7,000 Total 52,000 rds content5 Landlords Call to content discuss opportunities Call to discuss opportunities abel 6 White Call label to discuss opportunities Call to discuss opportunities 11 11

11 Contact details David Berridge Sales and Marketing Manager Phone: Mobile: Website: promo.rent.com.au/advertisers 10