MOBILE PERFORMANCE ADVERTISING QUICK START GUIDE FOR ADVERTISERS

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1 MOBILE PERFORMANCE ADVERTISING QUICK START GUIDE FOR ADVERTISERS

2 TABLE OF CONTENTS Mobile performance advertising with zanox 3 Create a mobile landing page 4 Enable zanox tracking 5 Create mobile ads 6 Check your performance 7 zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 2

3 MOBILE PERFORMANCE ADVERTISING WITH ZANOX The rapid adoption of smart phones and tablets is changing how consumers are engaging with brands and making purchases. With zanox mobile performance advertising, advertisers can now take their existing performance advertising to the mobile, leveraging zanox strong network of publishers and driving sales and customer engagement through a device that gives them unprecedented direct access to consumers. In this quick start guide we will show you how the zanox performance advertising solutions for the mobile web will help you tap into mobile and boost your m-commerce in just four steps. zanox mobile performance advertising zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 3

4 CREATE A MOBILE LANDING PAGE To engage users on mobile devices provide a mobile friendly landing page optimised for all operating systems. Mobile landing pages ensure that your customers get the streamlined and easy user experience they expect on the mobile web. Here are some best practices that you may want to consider when building your mobile site: Fast loading times Mobile landing pages should be lightweight and load quickly. This is a general best practice, but mobile users are especially impatient and might have slower internet connections. Direct and concise language Text is hard to read on a mobile device so use as little as possible. Be direct and concise with a strong call to action. Large text and big buttons Use large text and big buttons that are easy to read on a small screen and can be clicked by a thumb. zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 4

5 ENABLE ZANOX TRACKING With your m-commerce site you can use the same high quality tracking techniques that you know from your e-commerce site. Use the standard zanox PPS and PPL tracking pixels and put them on your mobile site. Your zanox technical consultant will provide support and test the implementation to make sure the tracking works on mobile. We will flag your programme as mobile enabled to make it easy to find for publishers who are active in the mobile space. zanox sale tracking pixel <!-- START of zanox tracking code --> <SCRIPT TYPE="text/javascript" src=" 1C &mode=[[1]]&CID=[[xxx]]&CustomerID=[[XXX]]&OrderID=[[X XX]]&SubOrderID=[[xxx]]&CurrencySy m bol=[[xxx]]&totalprice=[[xxx] ]&CommissionFix=[[xxx]]&CommissionPercent=[[xxx]]&SessionID=[[xx x]]&partnerid=[[xxx]]&reviewnote=[[xxx]]&maturitydate=[[xxx]]"></ SCRIPT> <NOSCRIPT><IMG src=" [[2]]&CID=[[xxx]]&CustomerID=[[XXX]]&OrderID=[[XXX]]&SubOrderID=[[ xxx]]&currencysy m bol=[[xxx]]&totalprice=[[xxx]]&com missionfix=[[x xx]]&commissionpercent=[[xxx]]&sessionid=[[xxx]]&partnerid=[[xxx]] &ReviewNote=[[xxx]]&MaturityDate=[[xxx]]" width="1" height="1"></ NOSCRIPT> <!-- END of zanox tracking code --> zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 5

6 CREATE MOBILE ADS Create a set of engaging, unobtrusive mobile ads for display on tablets and smart phones. Smart phone ad formats: 120 x 20 Small banner 6:1 120 x 130 Small banner 4:1 168 x 28 Medium banner 6:1 168 x 42 Medium banner 4:1 216 x 36 Large banner 6:1 216 x 54 Large banner 4:1 300 x 50 Extra large banner 6:1 300 x 75 Extra large banner 4:1 320 x x 100 XX-large banner XX-large banner Tablet ad formats: 300 x x x x 90 zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 6

7 CHECK YOUR PERFORMANCE Use the normal zanox user interface to see how your mobile site performs. You can choose from a variety of options to differentiate mobile leads and sales from the ones you generate through your e-commerce site. Option A: Tracking categories (CIDs) Define a set of tracking categories (category names and CIDs) depending on the types of mobile transactions you want to track and get in touch with zanox so we can set them up for you. Once your tracking categories are set up, go to the advertiser statistics on the Reports menu and filter your results by tracking category to check the number of leads and sales you generate via your mobile site. Please note that you are able to assign different commission rates to your tracking categories to reward your publishers differently depending on whether a lead/sale happened on a desktop computer or on a mobile device. Using tracking categories you will not be able to differentiate the views and clicks from your e-commerce and your mobile site. zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 7

8 Option B: Suborder IDs Include the parameter SuborderID in your mobile tracking pixel. The parameter allows you to pass a 10-digit string with every lead or sale that is tracked on your mobile site. For instance, you could pass the string mobile with every mobile transaction, or you could pass the operating system and browser type (e.g. ios-safari ). <SCRIPT TYPE="text/javascript" src=" 11C &mode=[[1]]&CustomerID=[[382738]]&OrderID=[[ ]]&SubOrderID=[[iOS-Safari]]&CurrencySy m bol=[[eur]]&totalpri ce=[[25.34]]&com missionfix=[[2.00]]"></script> On the Validation menu, go to Transaction Management (Approve Leads / Approve Sales) to see which leads and sales you generated through your mobile site. Suborder IDs are a simple means to store additional information with your tracking data. However, you will not be able to assign different commission rates to your suborder IDs. Also, please note that using suborder IDs you will not be able to differentiate the views and clicks from your e-commerce and your mobile site. zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 8

9 Option C: Mobile programme Set up a separate programme that will only track the leads and sales generated on your mobile site. This option will give you access to your mobile views and clicks and allow you to define separate commissions for mobile transactions. Please note that publishers will need to apply to both programmes if you decide to set up separate programmes for m-commerce and e-commerce. Additional insights Talk to your account manager if you wish to gain additional insights into your mobile performance. zanox will send you a monthly report with information on: Mobile transactions and revenue zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 9

10 Revenue by device Growth rates zanox Ltd Mobile Performance Advertising Last updated 08/2014 Page 10

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