Your App website SEO & copy!

Transcription

1 Your App website SEO & copy! Information on how to advertise your APP online >>> ios & Android compatible

2 Your App website SEO and copy Note to client about On-page SEO With your marketing pack you have acquired an SEO template for you to SEO your pages. If your website is already with Insight please disregard it as we do this automatically. If you are not a current Insight customer and you are not sure how SEO works, here is a very brief explanation. We would be happy to chat through any element of your website or digital marketing on The Meta Title, Description and Keywords are to help optimise your website and how it ranks. Lots of things affect your website and how well it appears in Google. Your page title, meta description and keywords are important elements. Here is just one example: We typed into Google accountants in Leeds here is what we got: Those in yellow (the top 3) are all firms paying for Google Pay Per Click. This is something we can run for you but in the copy we are looking to get a site ranked naturally without this cost. Now let s look at the first naturally ranking site at the time of the search. You will see below text in purple, the green website URL and then text below that in black. The purple text is the Meta title the black text is the Meta description and the SEO copy a visitor will not see is the Meta keywords which are put into the website source as best practice but are becoming less relevant. So when we write your meta title, descriptions and keywords we then try to build these into the body copy of the site particularly the H1, H2 and H3s which are effectively the headings on your site. Google likes it if some of the words in the meta title and keywords are also in the H1 - H3 headings and also in the body copy. 2 Tel: [email protected]

3 Your page text To use this page, in Word simply use the find and replace feature. If you don t know how to use that feature here is a link that explains it step-by-step If you are sending as HTML we recommend sending it with Subject Line One and then re-sending to those who do not open one with Subject Line Two. Please note: The example design layout is just that, an example only. If your website is not with Insight then you will need to work within the parameters of your existing website. If you are using a template style site then these restrictions may be tight. Title FIRM Accountants New App Accountants in COUNTY Launch Powerful App Proactive Accountants in COUNTY Description FIRM Accountants in COUNTY release this brand new App that s free for clients and our friends looking to achieve more on the move. Keywords FIRM accountants in COUNTY new app Support (optional) If you need support with your installing or using the FIRM App, please contact myfirmsapp.co.uk Web Design Digital Marketing Design Lead Generation Social Media 3

4 Ideas to promote the App on your website There are of course many ways you could promote the App on your website in addition to the specific App landing page above. Here are just a handful of ideas to get you or your website agency started. If your website is currently with Insight we will provide this as standard. 1. Add it to your navigation Adding the App to your main navigation will enable any visitor to your website to immediately view your app. 4 Tel: [email protected]

5 2. Create Calls to Action on your website Creating small boxes to fit your current site design and style. 3. The footer of your website Adding the QR code and links to Apple or Google store in the footer of your website will enable contacts to access the App immediately. 4. Blog about it Your blog should be integrated with your existing website, so you can blog about your new App using the 2 blog articles included in the complete marketing tool kit. Also write some short blogs of your own, Google loves new content and this will help your App reach a wider audience. Web Design Digital Marketing Design Lead Generation Social Media 5