TWO ANNUAL EVENTS / ONE MILLION MEMBERS NATIONAL ASSOCIATION OF REALTORS 2016 EXHIBITOR PROSPECTUS AND SPONSORSHIP OPPORTUNITIES

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1 TWO ANNUAL EVENTS / ONE MILLION MEMBERS NATIONAL ASSOCIATION OF REALTORS 2016 EXHIBITOR PROSPECTUS AND SPONSORSHIP OPPORTUNITIES

2 PLAN NOW TO EXHIBIT AT TWO OF THE INDUSTRY S MOST VALUABLE REAL ESTATE EVENTS Each Event Provides Unique Benefits to Your Company REALTORS CONFERENCE & EXPO > Rated by 2015 attendees as the most valuable real estate industry event they attended > The real estate industry s largest educational event, attracting, on average, 20,000 real estate professionals and guests from all over the world > Offers your company pre-show exposure to NAR s ONE MILLION MEMBERS! Links to the online exhibitor list are included in select blasts to all NAR members, who have not registered for the event > Attendees have real purchasing power! 2015 Conference & Expo attendees median reported income was $106,666 > Is the place where start-up companies are discovered and exisiting companies create brand awareness, helping them to quickly build momentum to become industry leaders > New product launches get immediate feedback from REALTORS READ MORE ABOUT THE REALTORS CONFERENCE & EXPO ON S 4-5 REALTORS LEGISLATIVE MEETINGS & TRADE EXPO > Rated by 2015 attendees as one of the most valuable real estate industry events they attended 1 > The event where 8,000+ REALTORS from across the country gather to advance the real estate industry, public policy and the association through special issues forums and legislative activities > Attracts more brokers, the industry s opinion leaders and purchasing decision-makers > REALTORS licensed as brokers or broker associates have an annual spend of $9,160 on expenses - compared to $5,000 for non-brokers or sales agents 2 > More than half of attendees planned to purchase products/ services in 2015 based on what they saw/learned at the 2014 REALTORS Trade Expo 1 Source: 2014 REALTORS Conference & Expo Attendee Survey 2 Source: 2015 NATIONAL ASSOCIATION OF REALTORS Member Profile READ MORE ABOUT THE REALTORS LEGISLATIVE MEETINGS & TRADE EXPO ON S 6-7 Exhibiting at both events gives your company coast-to-coast exposure to REALTORS, brokers, sales agents and other industry professionals from around the country and world. 2

3 REALTORS WHO THEY ARE AND WHAT THEY WANT! NAR MEMBERS ARE BUYERS REALTORS are a group with ambition, drive and influence. These small business owners make their own buying decisions and spend generously on products and services for themselves with all the needs of a small-business office. REPRESENTING $6.7 BILLION IN ANNUAL PURCHASES The median business expense for NAR s one million REALTORS rose to $6,710 in WHAT REALTORS WANT TO SEE AT THE 2016 EXPO REALTORS requested more representation from manufacturers and suppliers of the following products and services: Accounting/Tax Prep Appraisal/Valuation Tools Architects Association Management Software Auction Companies Auto Insurance/Towing Business Development Services & Software Briefcases Cell Phone Manufacturers Cloud Services CRM (Customer Relations Management) Crowd Funding Digital Cameras Computer Hardware Companies (Laptop, PC, Tablet) Drones Emergency & Business Continuation Plans Home Builders International Real Estate Services Land Entitlement Lead Generation Companies Legal Services/Notaries Mobile Home (Title, Escrow, Lenders) Office Furniture Print Advertising Property Management Support/Training/Consulting Real Estate Greeting Cards Relocation Companies Scanners (mini) Septic & Well Drilling Software Staging Companies Stationary Supplies Technology Title Companies Wealth Management Web Development Website Hosting Company NAR MEMBERS ARE INFLUENCERS Equally important is REALTORS recommendation of specialized goods and services to their clients at every step in the real estate transaction: 84% Mortgage Lender 83% Home Inspector 72% Home Warranty 69% Title Company/Insurance 66% Termite/Insect Inspector 58% Banks 51% Homeowners Insurance 48% Retailers/Home Improvement Companies 46% Home Builders 44% Moving Companies 37% Appraisers 32% Utilities Source: REALTOR Magazine 2015 Readership Study ABOUT NAR With more than one million members, the National Association of REALTORS is America s largest group of independent business people and the largest professional trade association in the U.S. NAR is the collective forces influencing and shaping the real estate industry, working on behalf of its members and the public. The term REALTOR is a membership mark of the association, and it means member of the National Association of REALTORS. NAR members include residential practitioners, as well as those in commercial sales, development, auction and property management. 3

4 2016 REALTORS CONFERENCE & EXPO November 4-7, 2016 / Orlando, FL YOUR PRIMARY MARKETING EVENT FOR: EXPANDING SALES LEADS NEW PRODUCT LAUNCHES START-UP COMPANIES MAINTAINING MARKET SHARE 4 HIGHEST-EARNING NAR MEMBERS ATTEND THE EVENT The Conference & Expo attendees median reported income was $106,666 in If REALTORS are your target market, make sure you re reaching the highest income producers. and National Association of REALTORS 2015 Member Profile A $6.7 BILLION DOLLAR INDUSTRY The median business expense for NAR s one million REALTORS rose to $6,710 in Exhibiting at the REALTORS Expo is the most productive way to build your business and increase your bottom line. No other event in the world puts you face-to-face with the highest-earning real estate professionals. REALTORS CONFERENCE & EXPO CHOSEN MOST VALUABLE EVENT REALTORS were asked which industry events they found to be the most valuable each year. The REALTORS Conference & Expo was the clear winner! 27% REALTORS Conference & Expo 19% State or local board convention or meeting 17% REALTORS Legislative Meetings & Trade Expo 7% NAR s Association Executives Institute 7% Other convention/conference/expo 7% Don t know/no opinion 5% Franchise convention or meeting 5% Broker-sponsored education 3% Institute, society, or council designation events or courses 1% Young Professionals Networking Events 1% RE BarCamp 1% Inman News Real Estate Connect the expo gives me the opportunity to view new vendors and products, allowing me to make all my purchases for the year. I ll purchase my signs for the year, printing, advertising, etc... I come to the expo prepared to spend money. JENNY AHMED, Brooklyn, NY I was fortunate enough to come across new products and technologies that are not currently available in Australia. MATTHEW HARVEY, Sydney, Australia I have the opportunity to take my time in the expo to learn about new products and services that will help me to be a better agent and to grow my business. BETH WALDEN, Spencer, IN 93% of attendees rated their expo experience as valuable. 2 86% of exhibitors felt they would derive positive results or ROI as a result of their participation. 1 69% of expo attendees gathered information for a future purchase, and 33% made a purchase on the show floor. 2 51% of expo attendees reported finding a new product or service they had not been aware of prior to the expo. 2 1 Source: 2015 REALTORS Conference & Expo Exhibitor Survey 2

5 BOOTH TYPES VISITED AT 2015 EXPO 70% Sales & Marketing 60% Real Estate Software 57% Educational Products & Services 53% Office Products & Services 51% REALTOR Associations (National/State/Affiliate) 43% Banking/Financial 40% Wireless Technology 39% Internet Services 28% Home Protection & Warranty 26% Computer Hardware 20% Franchise or Network Groups 18% Insurance 16% Relocation & Referral Services 14% Developer Properties 11% Automotive Products DEMOGRAPHIC PROFILE BY AGE: 11% Under 40 48% % 60 and over > MEDIAN AGE: 57 BY REAL ESTATE EXPERIENCE 38% 16+ years 37% 6-15 years 26% 5 years or less BY GEOGRAPHY 92% US 8% Outside US Source: 2015 REALTORS Conference & Expo Registration Statistics BY ANNUAL INCOME 16% Up to $50,000 30% $50k - $99,999 25% $100k-$149,999 10% $150k-$199,999 19% $200k+ BY BUSINESS FUNCTION 26% Sales Agents, Mainly Residential 23% Broker Owner/Brokers 21% Associate Broker 14% Association Staff 6% Manager 10% Other REAL ESTATE LICENSES BY OFFICE 39% % % % 76 and over THINK OUTSIDE YOUR BOOTH TO MAXIMIZE LEADS IN YOUR BOOTH Exhibitors at the 2015 expo averaged 390 leads. Companies with leads ranging between had one thing in common: they extended their message outside their booth. To extend your branding, maximize your leads and help you close more sales at the 2016 expo, plan now to include sponsorship and advertising (including pre-show and post-show) in your exhibit budget. The numbers support the investment. Source: Exhibitor Lead Analysis Report, Experient HOST AN EVENT And benefit from additional pre-show print and online coverage. Refreshment Breaks / Receptions / Speakers / User Groups BRAND OUTSIDE YOUR BOOTH Remind REALTORS of your presence and create an incentive for them to visit your booth using lobby signage. Banners / Column Wraps / Sign Boards / Window Clings ADVERTISE IN OFFICIAL NAR MEDIA Gain additional exposure with an attention-getting ad. Expo Guide / Conference Guide / Show Daily / Mobile App For more information, options and pricing, visit the 2016 REALTORS Conference & Expo sponsorship and advertising opportunities website, available in June 2016 at 5

6 2016 REALTORS LEGISLATIVE MEETINGS & TRADE EXPO May 11-12, 2016 / Marriott Wardman Park Hotel / Washington, DC REACH BROKERS & KEY DECISION MAKERS As successful as the REALTORS Conference & Expo is as the top industry-selling event, the REALTORS Legislative Meetings & Trade Expo is an annual opportunity to network with brokers, owners and association executives the industry s opinion leaders and purchasing decision-makers. REALTORS buy for themselves, as well as for their office and staff. They have bottom-line responsibilities for running a business, shaping marketing strategies, controlling office costs and determining policies for their agents. BROKERS SPEND 83% MORE! REALTORS who are licensed as brokers or broker associates spend $9,160 on annual expenses, compared to $5,000 for sales agents. BROKERS SPEND A HIGHER PERCENTAGE MORE THAN SALES AGENTS FOR THE FOLLOWING PRODUCTS & SERVICES: 57% Marketing of services 47% Administrative 43% Technology products and services 36% Business use of vehicle 18% Professional development 03% Business Promotion REALTORS TRADE EXPO ATTENDANCE ANALYSIS Exhibitors at the 2015 trade expo reported seeing the following REALTORS at their booth: 41% Brokers/Broker Owners 37% Sales Agents 18% Association Executives (State/Board) 04% Office Managers GEOGRAPHIC PROFILE REALTORS that attended the 2015 trade expo were well represented from around the country: 24% Mid-Atlantic 20% Southeast 19% Midwest 13% West Coast 09% Southwest 09% Northeast 06% Mountain Source: 2015 REALTORS Legislative Meetings & Trade Expo Registration Statistics MEETING YOUR MARKETING & SALES OBJECTIVES Percentage of exhibitors that met/exceeded the following objectives at the 2015 trade expo: 96% Customer Relations 91% Product Exposure 84% Close Sales 82% Obtain Sales Leads Source: 2015 REALTORS Legislative Meetings & Trade Expo Exhibitor Survey EXHIBITORS AVERAGED 268 LEADS Source: 2015 REALTORS Legislative Meetings & Trade Expo Lead Generation Report: Exhibitors who used lead generation device from Experient. We have been exhibiting continually for over 10 years because the REALTORS Legislative Meetings & Trade Expo has been an effective event for us in our efforts to increase awareness of Travelers real estate E&O product. This event draws a high concentration of owners and decision makers who are there to do business and to learn. We always look forward to the REALTORS Trade Expo. 6 BRENT ROTHGEB Real Estate Professional Liability Underwriting Manager, Travelers

7 THE IMPORTANCE OF SPONSORSHIPS Relying solely on a trade show booth to deliver your sales and marketing message can result in lost opportunities. Successful exhibitors in the REALTORS Legislative Meetings & Trade Expo make sponsorships an integral part of their overall trade show message. AVAILABLE SPONSORSHIPS $500 AND UNDER Exhibitor Product Showcase Enhanced Exhibitor Listing $1,000 AND UNDER Cash in & Win Signature Sponsorships $3,000 AND UNDER Cash In & Win Title Sponsorship Final Program Ad Standing Sign Board Thursday Drink Special Elevator floor decal $4,000 AND UNDER Mobile App 10x10 floor decal Escalator decals (22 x20 ) Tote Bag Insert $5,000 AND UNDER Aisle Signs Room Drop Bag Escalator Decals (22 x 28 ) Flag Pole Banner in Registration 4 x 20 Banners in Registration Registration Web Site Advertising Consultation Suite $7,500 AND UNDER Tote Bag Hotel Keycard 6 x20 Premium Banner in Registration $15,000 AND UNDER Badge Holder Sponsorship OTHER OPPORTUNITIES Expo Floor Cocktail Reception (Exclusive) Coffee Breaks 7

8 2016 REALTORS LEGISLATIVE MEETINGS & TRADE EXPO Washington, DC / May 11-12, REALTORS CONFERENCE & EXPO Orlando, FL / November 4-7, SCHEDULE & SALES INFORMATION WASHINGTON, DC 2016 SCHEDULE & SALES INFORMATION ORLANDO, FL Installation: Monday, May 9 Tuesday, May 10 Wednesday, May 11* * LIFO Booths Exhibit Hours: Wednesday, May 11 Thursday, May 12 Dismantle: Thursday, May 12 Friday, May 13 Saturday, May 14 REALTOR.ORG/LEGISLATIVE Subject to change 8:00am 5:00pm 8:00am 5:00pm 8:00am 9:00am 10:00am 6:00pm 10:00am 6:00pm 6:00pm 10:00pm 8:00am 5:00pm 8:00am 12:00pm Space Rate: $23 per sq.ft. prior to November 13, $24 per sq.ft. after November 13, See page 7 for pre-show and on-site sponsorships to enhance your exhibit exposure. Contact: Hall-Erickson, Inc. 98 E. Chicago Ave. Westmont, IL P: F: E: nar@heiexpo.com Installation: Tuesday-Thursday, November 1-3 8:00am 5:00pm Friday, November 4 8:00am 11:00am Exhibit Hours: Friday, November 4 Saturday, November 5 Sunday, November 6 Monday, November 7 Dismantle: Monday, November 7 Tuesday, November 8 REALTOR.ORG/CONFERENCE Subject to change 3:00pm 6:00pm 9:00am 4:00pm 10:00am 5:00pm 9:00am 1:00pm 1:00pm 8:00pm 8:00am 5:00pm Space Rate: $35 per sq.ft. prior to December 31, $36 per sq.ft. after December 31, See page 5 for pre-show and on-site sponsorships to enhance your exhibit exposure. Contact: Hall-Erickson, Inc. 98 E. Chicago Ave. Westmont, IL P: F: E: nar@heiexpo.com ADDITIONAL ADVERTISING OPPORTUNITIES REALTOR Magazine NAR Weekly Report Video Advertising Slide Shows & Photo Galleries Internal News Service Marketplace Report Conference Live Realtormag.com Business Tips Newsletters Webinar Sponsorship Blogs Association Executive Report Expo & Show Daily CONTACT: The YGS Group 3650 West Market Street York, PA P: EXHIBIT SPACE AND SPONSORSHIPS Hall-Erickson, Inc. 98 E. Chicago Ave. Westmont, IL P: F: E: nar@heiexpo.com REALTOR.org/Conference REALTOR.org/Legislative