TO THE CENTER of the Commercial Real Estate Industry
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1 EXHIBITOR & SPONSORSHIP PROSPECTUS GO RIGHT TO THE CENTER of the Commercial Real Estate Industry To increase your company s success, make sure you re squarely in the middle of the action at the year s most important gathering for the commercial real estate industry: the BOMA International Annual Conference & Expo. If you supply products, services or technology for any sector of commercial real estate, your best salesbuilding opportunities of the year are right here make sure you take full advantage. Exhibit space and sponsorship opportunities are going fast. Contact us today for best rates, location and availability.
2 SURROUNDED BY NEW OPPORTUNITIES BOMA International s Annual Conference & Expo is the premier marketplace for the $40.8 billion commercial real estate (CRE) industry, delivering huge purchasing power and undisputed selling potential. It brings together all of the essential elements to increase your sales: Three high-impact days where your company s best products and services are directly in front of an audience of 1,800+ key prospects One-on-one face-time with top-level commercial property management decision makers who are looking for solutions and are ready to purchase Conference education sessions that are open to all exhibitors to update you on the latest important issues facing commercial real estate property managers High-impact sponsorships and exhibitor programs that generate more visibility for your company, resulting in more traffic, more leads and more sales The backing of BOMA International and BUILDINGS to network with decision makers at the industry s largest annual gathering Around every corner, find new opportunities to expand your market and increase your sales. Invest in your future today. We ve exhibited at BOMA for many years. We exhibit here because there s no better opportunity to get in front of and speak with owners and managers of lots of square feet. You can t do that anywhere else. We come here for new leads, to foster existing relationships and to build brand recognition. We also like the concentrated exhibit hours, that s definitely a plus. We fought to keep BOMA on the calendar this year because we always see the right people here. Dalton Clark Regional Sales Manager UT/NV Aquatherm 2
3 THE MOST IMPORTANT HUB FOR CRE PROS WHAT IS THE BOMA INTERNATIONAL ANNUAL CONFERENCE & EXPO? It s the leading professional event for the entire commercial real estate industry, attracting 1,800+ commercial realty decision makers. These professionals are looking to source new solution providers, learn about new products and services and find new suppliers they can trust. With an exhibit here, your company can cost-effectively reach a wide audience of your best prospects. WHEN IS THE EXPO? Sunday, June 26 Monday, June 27 3:00 pm 6:00 pm 10:30 am 2:00 pm WHAT S THE COST? Fees listed below are per 10 x10 booth space (100 sq. ft.) Non-Member Price: $3,450 BOMA Member Discounted Price: $3,300 BOMA National Associate Member Discounted Price**: $2,950 Premium Charge: $100 per 100 sq. ft. for an island, a corner or a booth facing the end of an aisle. Note: There is a $250 premium per 100 sq. ft. for booths in the Green and Technology Pavilions. Terms: 50% deposit required at time of application. Payment is due in full by January 29, Prices are subject to increase on January 1, **For 2016, all AOBA, BOMA/Baltimore and BOMA/Virginia members qualify for the National Associate Member rate. WHAT S INCLUDED? A standard booth includes 8 high back drape and 3 high side drape Sign indicating company name and booth number. Carpet is not provided (except for booths in the green pavilion and the technology pavilion) and is required. Two full BOMA International Conference & Expo registrations per 100 sq. ft. of booth space Unlimited exhibitor badges for booth staff Pre-registered attendee mailing list before the show Final attendee mailing list after the show Tuesday, June 28 10:30 am 2:00 pm STAND OUT IN A SPECIALTY PAVILION The TECHNOLOGY PAVILION highlights the best new technologies, software, systems, data management platforms and CRE business tools. Exhibit here to target the property managers looking for tech innovations that reduce costs and/ or boost operational performance. The GREEN PAVILION showcases all of the new eco-friendly and energy-efficient products, services and technologies on the market. Many commercial real estate professionals need to meet sustainability goals while lowering operating costs if your focus is green, then an exhibit here will ensure they find you. PAVILION EXHIBIT SPACE IS LIMITED. CALL TODAY TO RESERVE YOUR SPOT. For more information or to reserve your booth, contact Vicki Cummins at vcummins@showmgmt.com or / Every time I have attended, I have learned things about how to save money as well as the latest innovations from vendors that I can use to make my business better. Robert Karp Cushman & Wakefield 3
4 VITAL CONNECTIONS EVERYWHERE BOMA International s Annual Conference & Expo is backed by two highly-respected organizations in the CRE industry: BOMA International and BUILDINGS. Together, they ve created commercial real estate s most highly-anticipated, most important event of the year. Their combined influence and expertise guarantees unparalleled opportunities to make top-quality connections, promote your brand and position your company among industry leaders. CONNECT WITH US FOR THE LATEST FROM BOMAConference The main goal of Building Owners and Managers Association (BOMA) International is to advance and support the vibrant commercial real estate industry through knowledge, influence and advocacy. It represents a federation of 91 U.S. associations and 17 international affiliates with membership including more than 16,500 commercial property owners and managers. The BUILDINGS media group disseminates information about commercial building development, management and operations, as well as the necessary products and services needed to support commercial and public properties. Through its 14 media channels, it reaches more than 102,000 building owners and professional facilities managers. For more information or to reserve your booth, contact Vicki Cummins at vcummins@showmgmt.com or / Our primary objective is to build relationships with property managers, to know who to talk to and to make new connections with the right decision makers. We can only do that here we wouldn t be able to call on all individual building managers. Diana Davis, Lead Product Marketing Manager, AT&T
5 REACH THE ENTIRE INDUSTRY Attendees at the BOMA International Annual Conference & Expo are responsible for the majority of commercial properties across the United States. 57% of these high-level decision makers spend over $1 million annually on building products and services make sure you re here to claim your share. NUMBER OF BUILDINGS MANAGED 12% % 51 or more 13% % 6-10 SQUARE FOOTAGE PERSONALLY MANAGED 25% % of attendees manage multiple buildings and of that total 38% manage more than 20 buildings each. 1 Building As a property manager you need to wear a lot of hats. You need to know what s new in energy efficiency, technology, and this is the place where you can find it. Kasha Vasilescu, LEED Green Associate, Director of Property Management, Downtown Properties ANNUAL SPENDING ON BUILDING PRODUCTS & SERVICES 18% $10 million or more $500,000- $999,999 11% $5 million- $9.999 million $100,000- $499,999 28% $1 million- $4.999 million 11% Less than $100,000 31% 2 million or more 1 million m 91% of attendees are responsible for more than 100,000 square feet of commercial space 47% are responsible for more than one million square feet. Of that 47%, 66% are actually responsible for at least twice that amount. ATTENDEE OCCUPATIONS 61% 6% 10% 5% 8% 3% 6% 1% 600, , , ,999 12% 100, ,999 9% Less than 100,000 61% Building/Property Manager 10% Asset Manager 8% Facility Manager 6% Building Engineer/Maintenance 6% Developer/Builder 5% Building Owner/Investor 3% Architect/Designer 1% Leasing Agent/Broker The BOMA International Conference & Expo attracts property professionals from all segments of the industry who need new ideas, cost-effective solutions and practical innovations to help them maximize Net Operating Income (NOI) and Return on Investment (ROI). As the marketplace for the $40.8 billion commercial real estate industry, the BOMA International Expo delivers huge purchasing power and undisputed selling potential. TYPES OF BUILDINGS MANAGED 55% High-rise Commercial Office 47% Low-rise Commercial Office 37% Suburban /Office Parks 34% Mixed-Use Properties 33% Industrial 23% Warehouse 19% Medical Office /Hospitals 17% Government 12% Schools, Colleges, Universities The world of commercial real estate encompasses everything from major national players to small boutique firms, from high rises to industrial complexes and everything in between. You will reach all these markets effectively at the BOMA International Expo. 5
6 MAXIMIZE YOUR IMPACT An event sponsorship sets your company apart from the rest, boosting your visibility, strengthening brand recognition and generating powerful results that last long after the event. MAKE A STRONG IMPRESSION. Increase booth traffic, make more connections and boost your sales a sponsorship program tailored to your goals increases your return on investment and maximizes your presence at the Expo. Sponsorship opportunities begin as low as $2,500 and make a big impact at every level Platinum, Gold, Silver or Bronze. Choose the option that s right for you, or let us help you customize your own: NETWORKING EVENTS Sponsoring the Expo s networking events reinforces your image and places you top-of-mind through branded signage, tickets, napkins and more. EDUCATION EVENTS Sponsor a top-quality education program to align your company with a specific topic and position your company as an expert resource for the industry. CONFERENCE SERVICES High-visibility branding opportunities include: registration bags, attendee badges, the Conference Directory, the conference app, hotel key cards, show signage and more. ENJOY EXCLUSIVE SPONSOR BENEFITS. Sponsorship opportunities include exclusive perks that maximize your reach, your impact and your return on investment: Year-round visibility with BOMA s influential membership in directories, pre-conference promotions and on the popular BOMA Conference website. Elevated recognition at the BOMA International Annual Conference & Expo, including sponsor recognition prominently displayed in the convention center, sponsor signage for your booth and ribbons for your staff, an exclusive opportunity to attend an invitation-only networking event with BOMA officers and executive committee members, and more. Additional booth discounts and considerations for sponsors, including priority points for earlier booth selection and waivers on premium booth charges for High-impact sponsorships attract maximum attention. For more information, contact Vicki Cummins at vcummins@showmgmt.com or / I always recommend BOMA to my colleagues because it s the place where you come to learn the best best practices and best technology. If you re going to stay on top of your game in this industry, this is the place that you need to be to learn and see what s new. David Mastro, Senior Property Manager, Westcore Properties
7 ENSURE YOUR SUCCESS We work hard to make sure you get the most from your Expo presence our aggressive marketing and promotional program helps you get the best possible results from your show investment. TAKE ADVANTAGE OF THESE EXHIBITOR MARKETING TOOLS: Online resources and information including the Exhibitor Service Manual, official contractor list, action bulletins, checklists, promotional suggestions and more. TARGET INDUSTRIAL PROPERTY PROFESSIONALS. First launched in 2014, the Industrial Property Management education track has proven to be extremely popular. If your company offers products or services specific to industrial properties, then this is exactly where you can best target your most promising prospects. Complimentary tradeshow passes for your key customers and top prospects. Free listing in the official Conference Directory and Show Guide Valuable PR resources including access to a list of industry press contacts and onsite press room to distribute your press kits. Ongoing presence in our year-round virtual trade show on a profile page with your company description and contact information, a link to your website and the ability to upload press releases, product information, show specials and more. An exhibitor orientation session featuring sales strategies and tips to maximize your exhibiting effectiveness and an exclusive education session, How to Do Business with BOMA Members, presented by a panel of top industry executives. Attendee mailing lists to market your company s Expo presence before, during and after the show. Mailing information and demographic data included; available in Excel format. Customizable templates to invite your customers and prospects and notify them about your new product launches, giveaways, demonstrations, etc., that will be featured at your booth. Attendee acquisition widget for your website to highlight your Expo participation and give visitors the ability to add your booth to their conference agenda, view your virtual booth and register for the event. Your success is our success count on our support. We ve exhibited here multiple years because we connect with the right people, decision-makers, and always see a lot of volume of traffic. Our primary objective is to keep top-ofmind, to get into budget cycles and get brand awareness. We love it here and always have a great show. More people know us now because we ve been exhibiting here. All the right people come here, more than any other event. Angelo Mazzella, CEO Mobile-Shop 7
8 YOU RE IN HIGH DEMAND The commercial property market is returning to full health and has shifted into expansion mode it s the perfect time for you to capitalize on the new growth opportunities available. If your company supplies products, services or technology for any sector of commercial real estate, the BOMA International Annual Conference & Expo is the leading place to gain exposure, enhance your brand, connect with quality prospects and increase your sales. You have to be in it to win it secure your spot today. LEADING THE NATION IN WASHINGTON, D.C. In 2016, the BOMA International Annual Conference & Expo will be held in our nation s capital, one of the most active commercial real estate markets in the U.S., covering more than 120 million square feet in 9 submarkets. With easy access and a wide variety of accommodations for any taste and budget, Washington, D.C., provides the perfect backdrop for meeting and doing business with the leaders of the industry. For more information or to reserve your booth, contact Vicki Cummins at vcummins@showmgmt.com or / CONNECT WITH DECISIONMAKERS AT LEADING CRE COMPANIES. Building owners and managers from top commercial real estate firms gather here to make purchasing decisions, meet new suppliers and discover new ways to optimize their building operations and property performance. There s nowhere better to connect with them all Attending Companies Included: Akridge Hines Arden Realty, Inc. JMB Realty AT&T JLL Behringer Harvard J Street Companies Bentall Kennedy LBA Realty BioMed Realty Trust, Inc. Liberty Property Trust Boeing Company Lincoln Harris Boston Properties Lincoln Property Company Brandywine Realty Trust Brookfield Properties Inc. MetLife Real Estate Investments CBRE Monument Realty Carr Properties New Boston Fund City of Kansas City Newmark Grubb Knight Frank City of Los Angeles Parkway Properties City of San Diego Parmenter Realty Partners Colliers International Piedmont Office Realty Trust Columbia Property Trust PM Realty Group CommonWealth Partners, LLC Prologis Cushman & Wakefield Reit Management & Research (RMR) DCT Industrial Trust, Inc. DTZ Duke Realty EastGroup Properties Equity Office Properties The 2016 BOMA International Expo is managed by: Prosperity Drive, Suite 304 Silver Spring, MD p: f: Office Building Show, LLC Gaedeke Group, Inc. Gensler Glenborough LLC Harbor Group Management Company Healthcare Realty Highwoods Properties Rosemont Realty Shorenstein Realty Services, L.P. Stream Realty Tishman Speyer Properties Transwestern University at Buffalo University of California University of Minnesota U.S General Services Administration (GSA) USAA Real Estate Company...and hundreds more.
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