Promoting the spirit of amateur sports, physical fitness and health to all ages and skill levels through participation in organized events, which

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1 Promoting the spirit of amateur sports, physical fitness and health to all ages and skill levels through participation in organized events, which enrich the state of North Carolina.

2 Quick Facts Who The Powerade State Games of North Carolina is dedicated to encouraging camaraderie between different ages, socioeconomic and cultural groups through athletic competition and the Olympic spirit. The event assists in the development of physical fitness and a healthy lifestyle in its participants and promotes positive healthy activities for the participants, their families and the communities where they live. What The Powerade State Games of North Carolina is the largest multi-sport event in North Carolina. The Powerade State Games of North Carolina involve more athletes, facilities and hours of competition than the Olympic Games. Now in its 29th year of uniting North Carolina s residents in the common bond of amateur sport and Olympic spirit. The event is sanctioned by the United States Olympic Committee. Where Opening Ceremonies and 20+ sport competitions will be hosted by the Triangle (Raleigh, Cary & Durham) in 2015 & The Games will to the Piedmont Triad (Greensboro, Winston-Salem, Burlington, High Point) for 2017 & 2018 and then to Charlotte in 2019 & When May 30-June 28, 2015 Participants Over 12,500 participants, 740 teams and 30,000 spectators participated in the 2014 Powerade State Games representing 96 North Carolina counties. Participants ranged in age from 4 to 80 with 90% between the ages of 8 and 17. Media 27+ million tracked impressions (2014) Triangle Advisory Committee Tori Collins, Greater Raleigh Sports Alliance Carver Weaver, Durham Technical Community College Bill Hanckel, Capital Area Soccer League Ken Hisler, Raleigh Parks & Recreation George Habel, Capitol Broadcasting Company Linda Smith, Town of Cary Barry Mitsch, Pyramid Resource Group Jason Philbeck, Greater Raleigh Sports Alliance Ashley Hill, Raleigh Convention Center

3 Powerade State Games Sponsor Benefits Include: Event Benefits: Company recognition in Powerade State Games advertising. ($20,000+ media buy) Utilization of Powerade State Games of North Carolina contact lists. Information distributed directly to more than 40,000 homes and more than 30,000 current addresses. Signage at Powerade State Games venues and Opening Ceremonies. Footprint at all Powerade State Games venues and the Opening Ceremonies for activation vehicles, inflatables and/or product sampling. Recognition as a partner of the N.C. Amateur Sports Endowment Fund that annually distributes $30,000+ in grants and educational scholarships throughout North Carolina. Integrated Promotional Program: Newspaper, Television, Radio, Magazine, Marketing, Web site, Direct Mail, Hospitality, Promotional Flyers and Press Releases. Public address announcements at Powerade State Games venues and Opening Ceremonies. Recognition in 45,000 Powerade State Games registration pamphlets to be distributed to athletes, parks & recreation departments, athletic directors at 480+ North Carolina schools, university athletic departments, military fitness/wellness departments, sporting good stores and fitness centers statewide. Logo placement on the following: T-shirts (6,000+), Athlete Credentials (10,000), Media and Sponsor Credentials (1,000), Player Profile Packets for College and Professional Coaches, Posters, Educational Scholarship Applications, and additional printed promotional items. Support of the largest youth event in North Carolina. Support of a well-respected 501(c)3 non-profit organization dedicated to creating a healthier North Carolina. Additional Benefits: Reach a diverse market throughout the entire state of North Carolina Opening Ceremonies interactive marketing opportunities Custom sponsorship packages available offering Logo representation on Signage, Brochures, Programs, Mailings, Newsletters, Apparel, Tickets, Media Advertising, Website and Medal Podiums. Naming and advertising opportunities throughout the games and supporting events. Coupon distribution and product sampling opportunities at various events. Tickets and invitations to banquets and events that support the Games.

4 Media Summary Media Outlet PUBLICITY: Daily & Weekly Newspapers, Magazines 3,977,020 Radio 10,244,600 Television 5,907,863 Internet 7,429,207 Total Media Impressions through Publicity 27,558,690 POWERADE STATE GAMES RESOURCES: Registration Brochures: 45,000 x ,000 Flyers: 5,000 x ,000 Posters: 2,500 x 10 25,000 Digital Billboards 6,395,150 Print Billboards 4,774,292 CATS Bus Signage (Exterior) 1,795,425 CATS Rail Signage (Interior) 76,440 Google Adwords 996,223 Facebook Advertising 19,472,968 Marketing: 29,000 x 12 months 348,000 T-Shirts: 5,000 x 10 50,000 Sport Programs 2,000 x 2.2 4,400 Athlete Gift Bags 1,000 x 1.2 1,200 Athlete Credentials 12,000 x ,400 PSGNC Website Hits 2,260,687 PSGNC Website Visits 589,308 Total Media Impressions through resources 36,913,493 Total Sponsor Impressions: 64+ million

5 NCAS Honorary Chairman - Governor Pat McCrory NCAS Board of Directors Powerade State Games Honorary Chairman Governor James G. Martin Officers Cathy Stuart (Chair) Partner Stuart Law Firm Raleigh Brad Bostick (Vice Chair) Sr. Vice President Wells Fargo Charlotte Barry Mitsch (Secretary) Co-Owner Pyramid Resource Group Cary Melissa Culbreth (Treasurer) IT&T Manager Duke Energy Raleigh Members Beth Briggs President Creative Philanthropy Raleigh George Habel Sr. Executive V.P. Capitol Broadcasting Company Raleigh Karl Hudson, III President PMC Properties Raleigh John Hughes Retired City of Greensboro Greensboro Gene Johnson Chairman United Communications Charlotte Hanif Omar Program Director The Aya Center Durham Aaron Osborne Marketing Manager Coca-Cola Bottling Consolidated Charlotte Eric Quimby Sports Marketing Mgr Blue Cross Blue Shield of NC Durham Henry Thomas Dir. of Broadcasting Carolina Panthers Charlotte Steve Wiggs Sr. Executive V.P. BB&T Winston-Salem Smedes York President York Properties Raleigh

6 $20,000 + $10,000 $20,000 $5,000 $9,999 $1,000 $4,999

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12 Promoting the spirit of amateur sports, physical fitness and health to all ages and skill levels through participation in organized events, which enrich the state of North Carolina.