Trade Show Labor Rate Benchmarking Survey
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1 2011 Trade Show Labor Rate Benchmarking Survey EXHIBITOR COSTS IN 41 U.S. CITIES labor drayage audio visual exhibitor services eventmarketing.com eventmarketing.com Produced by in association with eventmarketing.com
2 Labor Rates Survey Executive Summary The Labor Rate Survey tracks the advance order rates charged to corporate exhibitors in 41 U.S. cities. The sources are general service contractors, show producers and venues. The pricing for a grouping of common labor and service rates charged to exhibitors has increased at a compound annual growth rate of 2.8% between 2009 and Red 7 Media s 2011 Labor Rates Survey of rates charged to exhibitors at conventions and trade shows has found the average hourly rate in the U.S. for General Decorator Labor increased by 5.7% annually over the past two years. The average rate has increased from $78.49 in 2009 to $86.98 this year. The city with the highest General Decorator Labor rate per hour is New York City at $153.00, and the lowest tracked by the survey is Des Moines at $ Advance order, regular time hourly rates for Carpenters and Riggers increased by 1.7% and 3.0% respectively over the same two-year period, according to the survey. A trend seen in the late 2000s is continuing. The average cost increases per Hundred Weight for drayage (the material handling of exhibits and equipment) around the country have remained relatively low. Drayage costs for advance shipments to the official service contractor warehouse have only increased by 1.3% annually; while crated shipments sent directly to exhibit halls have increased by 1.2% from 2009 to It is common for material handling charges to represent nearly half or more of an exhibiting company s total exhibition labor and services cost. Contractors, unions, service providers and show producers have worked together to keep a lid on drayage price increases. While rate increases for weighing and moving exhibit freight have remained relatively low, the material handling labor rate per hour has increased by 4.6% annually, which is similar to the rate increases for General Decorator Labor and Carpenters. It is important to note that rate data should only be used to develop general ballpark estimates. It is common for convention and trade show labor and service rates to vary widely, even for similar types of events held in the same facilities at the same time of year. The size of the event, the move-in and move-out periods, and if shows fall over or near holiday periods can impact these rates significantly. Convention center design and functionality issues, labor union rules, and the manpower and time required to fulfill services can also impact rates and final charges to exhibitors. Additionally, the number and capacity of loading docks and freight elevators in venues, for example, can also impact rates and overall costs. 2
3 2011 and 2009 U.S. Average Labor Rates U.S U.S YR COMPOUND ANNUAL GROWTH RATE (REGULAR TIME) $86.98 $ % (REGULAR TIME) $85.50 $ % (REGULAR TIME) $85.73 $ % (REGULAR TIME) $90.02 $ % (REGULAR TIME) $92.94 $ % ADVANCE SHIPMENTS TO OFFICIAL SERVICE $83.51 $ % DIRECT CRATED SHIPMENTS $76.72 $ % DIRECT CRATED SHIPMENTS REQUIRING SPECIAL HANDLING $99.78 $ % Source: Red 7 Media; Tradeshow Week Important Information About Labor Rates The information contained in this report was collected from sources we believe to be authoritative and reliable; however, we do not and cannot guarantee the accuracy or completeness of any such information. The estimates in this report are made in accordance with our professional judgment based upon available information. We do not guarantee that our assumptions are correct or that actual results will meet our estimates and projections. 3
4 ANAHEIM ATLANTA Regular $86.98 $ $69.10 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $96.50 $72.50 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $ $69.10 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $ $71.30 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $ $66.00 Overtime $ $ $66.00 Sunday $ $ $66.00 Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $90.03 $61.20 DIRECT CRATED SHIPMENTS $76.72 $87.13 $57.38 $99.78 $ $74.60 $ $ $83.00 PICKUP) $65.36 $65.00 $60.00 SQ. FT. $0.44 $0.44 $ Red 7 Media. All rights reserved. 4
5 ATLANTIC CITY AUSTIN Regular $86.98 NA $63.00 Overtime $ NA $94.50 Sunday $ NA $94.50 Regular $85.50 $83.25 $63.00 Overtime $ $ $94.50 Sunday $ $ $94.50 Regular $85.73 $ $63.00 Overtime $ $ $94.50 Sunday $ $ $94.50 Regular $90.02 $ $70.00 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $ $77.00 Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $ $54.00 DIRECT CRATED SHIPMENTS $76.72 $91.00 $55.00 $99.78 $ $71.50 $ $ $82.50 PICKUP) $65.36 NA $45.00 SQ. FT. $0.44 $0.29 $ Red 7 Media. All rights reserved. 5
6 BALTIMORE BOSTON Regular $86.98 $77.25 $ Overtime $ $ $ Sunday $ $ $ Regular $85.50 $77.25 $ Overtime $ $ $ Sunday $ $ $ Regular $85.73 $77.25 $ Overtime $ $ $ Sunday $ $ $ Regular $90.02 $77.25 $ Overtime $ $ $ Sunday $ $ $ Regular $92.94 NA $70.00 Overtime $ NA $ Sunday $ NA $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $91.75 $ DIRECT CRATED SHIPMENTS $76.72 $85.00 $ $99.78 $ $ $ $ $ PICKUP) $65.36 $65.00 $65.00 SQ. FT. $0.44 $0.45 $ Red 7 Media. All rights reserved. 6
7 CHICAGO CINCINNATI Regular $86.98 $ $76.70 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $78.50 $76.70 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $ $76.70 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $ $76.70 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $89.00 NA Overtime $ $ NA Sunday $ $ NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $90.80 $70.20 DIRECT CRATED SHIPMENTS $76.72 $79.55 $64.60 $99.78 $ $84.00 $ $ $96.90 PICKUP) $65.36 $70.00 NA SQ. FT. $0.44 $0.80 NA 2011 Red 7 Media. All rights reserved. 7
8 DALLAS DENVER Regular $86.98 $74.13 $77.50 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $74.25 $70.50 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $74.00 $77.50 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $74.13 $77.50 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $60.00 $88.00 Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $62.75 $74.50 DIRECT CRATED SHIPMENTS $76.72 $58.75 $68.88 $99.78 $77.90 $89.55 $ $84.83 $99.43 PICKUP) $65.36 $45.00 $68.00 SQ. FT. $0.44 $0.37 $ Red 7 Media. All rights reserved. 8
9 DES MOINES DETROIT Regular $86.98 $59.50 NA Overtime $ $89.25 NA Sunday $ $89.25 NA Regular $85.50 $59.50 NA Overtime $ $89.25 NA Sunday $ $89.25 NA Regular $85.73 $59.50 $83.45 Overtime $ $89.25 $ Sunday $ $89.25 $ Regular $90.02 $61.00 $82.05 Overtime $ $91.00 $ Sunday $ $91.00 $ Regular $92.94 NA $81.10 Overtime $ NA $ Sunday $ NA $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $88.60 $ Overtime $ $ $ Sunday $ $ $ $83.51 $46.10 $75.35 DIRECT CRATED SHIPMENTS $76.72 $39.55 $ Red 7 Media. All rights reserved. $99.78 $51.40 $83.20 $ $59.30 $96.05 PICKUP) $65.36 NA $64.00 SQ. FT. $0.44 $0.30 NA
10 HONOLULU HOUSTON Regular $86.98 $91.00 $74.40 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $96.50 $74.80 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $83.00 $74.40 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $ $75.00 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $96.25 NA Overtime $ $ NA Sunday $ $ NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $ $68.00 DIRECT CRATED SHIPMENTS $76.72 $ $64.00 $99.78 $ $83.20 $ $ $92.40 PICKUP) $65.36 $80.00 $45.00 SQ. FT. $0.44 $0.48 $ Red 7 Media. All rights reserved. 10
11 INDIANAPOLIS KANSAS CITY Regular $86.98 $78.83 $83.50 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $78.50 $83.50 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $78.83 $83.50 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $94.05 $73.00 Overtime $ $ $ Sunday $ $ $ Regular $92.94 NA NA Overtime $ NA NA Sunday $ NA NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $80.05 $63.75 DIRECT CRATED SHIPMENTS $76.72 $72.05 $58.30 $99.78 $93.68 $75.75 $ $ $87.50 PICKUP) $65.36 $55.00 $58.00 SQ. FT. $0.44 $0.75 $ Red 7 Media. All rights reserved. 11
12 LAS VEGAS LONG BEACH Regular $86.98 $86.50 $ Overtime $ $ $ Sunday $ $ $ Regular $85.50 $86.00 $96.50 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $87.00 NA Overtime $ $ NA Sunday $ $ NA Regular $90.02 $88.00 $ Overtime $ $ $ Sunday $ $ $ Regular $92.94 $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $75.81 $85.05 DIRECT CRATED SHIPMENTS $76.72 $70.63 $85.25 $99.78 $91.83 $ $ $ $ PICKUP) $65.36 $75.50 $65.00 SQ. FT. $0.44 $0.40 $ Red 7 Media. All rights reserved. 12
13 LOS ANGELES LOUISVILLE Regular $86.98 $ $76.70 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $96.50 $76.70 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $ $76.70 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $ $76.70 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $ NA Overtime $ $ NA Sunday $ $ NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $90.03 $70.20 DIRECT CRATED SHIPMENTS $76.72 $87.13 $64.60 $99.78 $ $84.00 $ $ $96.90 PICKUP) $65.36 $65.00 $52.00 SQ. FT. $0.44 $0.44 $ Red 7 Media. All rights reserved. 13
14 MIAMI MILWAUKEE Regular $86.98 $79.78 $83.50 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $86.55 N/A Overtime $ $ N/A Sunday $ $ N/A Regular $85.73 $79.78 $83.50 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $80.28 $84.00 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $73.00 NA Overtime $ $ NA Sunday $ $ NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $82.93 $64.50 DIRECT CRATED SHIPMENTS $76.72 $76.93 $ Red 7 Media. All rights reserved. $99.78 $ $76.05 $ $ $81.90 PICKUP) $65.36 $70.00 NA SQ. FT. $0.44 $0.45 $0.45
15 MINNEAPOLIS NASHVILLE Regular $86.98 $79.00 $74.45 Overtime $ $ $ Sunday $ $ $ Regular $85.50 N/A $74.45 Overtime $ N/A $ Sunday $ N/A $ Regular $85.73 $79.00 $74.45 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $79.00 $74.45 Overtime $ $ $ Sunday $ $ $ Regular $92.94 NA NA Overtime $ NA NA Sunday $ NA NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $75.50 $63.45 DIRECT CRATED SHIPMENTS $76.72 $69.50 $58.25 $99.78 $90.35 $75.75 $ $97.30 $87.40 PICKUP) $65.36 NA $55.00 SQ. FT. $0.44 $0.45 $ Red 7 Media. All rights reserved. 15
16 NEW ORLEANS NEW YORK Regular $86.98 $75.60 $ Overtime $ $ $ Sunday $ $ $ Regular $85.50 $70.30 $ Overtime $ $ $ Sunday $ $ $ Regular $85.73 $75.60 $ Overtime $ $ $ Sunday $ $ $ Regular $90.02 $73.15 $ Overtime $ $ $ Sunday $ $ $ Regular $92.94 $85.25 $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $67.00 $ DIRECT CRATED SHIPMENTS $76.72 $63.00 $ Red 7 Media. All rights reserved. $99.78 $81.88 $ $ $91.00 $ PICKUP) $65.36 $60.00 $80.00 SQ. FT. $0.44 $0.42 $0.45
17 ORLANDO PHILADELPHIA Regular $86.98 $74.88 $ Overtime $ $ $ Sunday $ $ $ Regular $85.50 $76.75 $85.90 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $74.88 $ Overtime $ $ $ Sunday $ $ $ Regular $90.02 $75.38 $ Overtime $ $ $ Sunday $ $ $ Regular $92.94 $72.68 $99.00 Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $65.75 $ DIRECT CRATED SHIPMENTS $76.72 $59.75 $ $99.78 $77.68 $ $ $86.50 $ PICKUP) $65.36 $60.00 NA SQ. FT. $0.44 $0.43 $ Red 7 Media. All rights reserved. 17
18 PHOENIX PITTSBURGH Regular $86.98 $84.63 $77.25 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $84.25 $77.25 Overtime $ $ $ Sunday $ $ $ Regular $85.73 $84.63 $77.25 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $84.63 $77.25 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $88.00 NA Overtime $ $ NA Sunday $ $ NA Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $78.25 $91.75 DIRECT CRATED SHIPMENTS $76.72 $73.13 $85.00 $99.78 $95.08 $ $ $ $ PICKUP) $65.36 $73.00 $80.00 SQ. FT. $0.44 $0.43 $ Red 7 Media. All rights reserved. 18
19 PORTLAND, OR RENO Regular $86.98 $78.50 $78.50 Overtime $ $ $ Sunday $ $ $ Regular $85.50 N/A $82.50 Overtime $ N/A $ Sunday $ N/A $ Regular $85.73 $78.50 $74.50 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $78.50 $78.50 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $91.50 $93.25 Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $86.50 $61.95 DIRECT CRATED SHIPMENTS $76.72 $80.50 $ Red 7 Media. All rights reserved. $99.78 $ $74.18 $ $ $82.75 PICKUP) $65.36 NA $63.00 SQ. FT. $0.44 $0.45 $0.43
20 SALT LAKE CITY SAN ANTONIO Regular $86.98 $74.50 $68.50 Overtime $ $ $ Sunday $ $ $ Regular $85.50 N/A $63.00 Overtime $ N/A $94.50 Sunday $ N/A $94.50 Regular $85.73 $74.50 $68.50 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $74.50 $72.00 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $88.50 $77.00 Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $73.50 $66.00 DIRECT CRATED SHIPMENTS $76.72 $67.50 $63.50 $99.78 $87.75 $82.55 $ $94.50 $91.65 PICKUP) $65.36 NA $45.00 SQ. FT. $0.44 $0.45 $ Red 7 Media. All rights reserved. 20
21 SAN DIEGO SAN FRANCISCO Regular $86.98 $ $ Overtime $ $ $ Sunday $ $ $ Regular $85.50 $96.50 $ Overtime $ $ $ Sunday $ $ $ Regular $85.73 $99.50 $ Overtime $ $ $ Sunday $ $ $ Regular $90.02 $ $ Overtime $ $ $ Sunday $ $ $ Regular $92.94 $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $90.03 $ DIRECT CRATED SHIPMENTS $76.72 $87.13 $ $99.78 $ $ $ $ $ PICKUP) $65.36 $70.00 $89.00 SQ. FT. $0.44 $0.44 $ Red 7 Media. All rights reserved. 21
22 SAN JOSE SEATTLE Regular $86.98 $ $88.75 Overtime $ $ $ Sunday $ $ $ Regular $85.50 $ $96.50 Overtime $ $ $ Sunday $ $ $ Regular $85.73 NA $78.50 Overtime $ NA $ Sunday $ NA $ Regular $90.02 $ $99.00 Overtime $ $ $ Sunday $ $ $ Regular $92.94 $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $87.20 $87.05 DIRECT CRATED SHIPMENTS $76.72 $92.90 $ Red 7 Media. All rights reserved. $99.78 $ $ $ $ $ PICKUP) $65.36 $90.00 $69.00 SQ. FT. $0.44 $0.47 $0.44
23 ST. LOUIS TAMPA Regular $86.98 $84.00 $76.75 Overtime $ $ $ Sunday $ $ $ Regular $85.50 NA $76.75 Overtime $ NA $ Sunday $ NA $ Regular $85.73 $84.00 $76.75 Overtime $ $ $ Sunday $ $ $ Regular $90.02 $84.00 $77.75 Overtime $ $ $ Sunday $ $ $ Regular $92.94 NA $87.85 Overtime $ NA $ Sunday $ NA $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ Regular $ $ $ Overtime $ $ $ Sunday $ $ $ $83.51 $79.00 $64.15 DIRECT CRATED SHIPMENTS $76.72 $73.00 $58.15 $99.78 $94.90 $75.60 $ $ $87.25 PICKUP) $65.36 NA $60.00 SQ. FT. $0.44 $0.45 $ Red 7 Media. All rights reserved. 23
24 WASHINGTON, DC Regular $86.98 $79.88 Overtime $ $ Sunday $ $ Regular $85.50 $77.25 Overtime $ $ Sunday $ $ Regular $85.73 $79.88 Overtime $ $ Sunday $ $ Regular $90.02 $79.88 Overtime $ $ Sunday $ $ Regular $92.94 $88.00 Overtime $ $ Sunday $ $ Regular $ $ Overtime $ $ Sunday $ $ Regular $ $ Overtime $ $ Sunday $ $ $83.51 $92.88 DIRECT CRATED SHIPMENTS $76.72 $86.50 $99.78 $ $ $ PICKUP) $65.36 $85.00 SQ. FT. $0.44 $ Red 7 Media. All rights reserved. 24
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