Gilt App - Free Mini Sale

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1 TAKING A MOBILE FIRST APPROACH TO ECOMMERCE Mcommerce Summit: State of Mobile Commerce 2014 May 1, 2014

2 THE CHASE

3 WHO WE ARE Gilt.com is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices, including fashion for women, men and children, home décor, and unique experiences in select cities, all at up to 60% off. WOMEN MEN BABY & KIDS HOME GILT CITY

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6 EVOLUTION OF THE CUSTOMER

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8 2014

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11 MOBILE FIRST

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13 GILT APP OVERVIEW Our award-winning Gilt app is available for iphone, ipad and Android. Access your favorite brands for women, men, kids and home, plus local experiences and mobile exclusives every day with simplicity and speed anytime, anywhere For iphone Launched in September 2009 For ipad Launched in April 2010 For Android Launched in July 2010

14 HAT DOES MOBILE MEAN TO GILT? Mobile sounds all encompassing but in reality it is fragmented representing devices with different screen dimensions, tablets, e-readers, etc. all with different platforms (ios, Android, Windows, etc.) Each requires solutions tailored to their needs in terms of development, user experience and marketing. 6 Products 1. Gilt for iphone 2. Gilt for ipad 3. Gilt for Android 4. Gilt Mobile Web 5. Gilt City for iphone 6. Gilt City for Mobile Web 4 Platforms 1. iphone 2. Mobile Web 3. ipad 4. Android

15 HAT IS OUR MOBILE PHILOSOPHY? Drive Engagement & Conversion Marketing & Merchandising Matter Mobile exclusive sales Mobile first looks, providing early sale access to mobile customers Personalization Personal sales, customized for our members, launched on mobile in summer 2013 Performance & Experience Fast, simple and fun! Optimize constantly, evolve and innovate

16 OBILE EXCLUSIVES & FIRST LOOKS Gilt is the only flash sale site that offers mobile exclusive sales and shoppable mobile first looks on its apps for members to discover every day Mobile Exclusives Shop mobile exclusive sales every day that are curated just for mobile users and aren t available on our website Mobile First Looks Mobile users can preview and shop select sales 1 day before the sale begins on the website

17 GILT APP FEATURES Get Exclusive Offers App users get access to firstlook pre-sales, mobile-only sales, and special offers. Never Miss A Sale Get real-time alerts when Gilt sales begin and browse upcoming sales over 200 every week! Shop Anytime, Anywhere Shop by search, size, color and category. Plus enjoy fast and easy checkout! Ship to 180 Countries Ship to (almost) anywhere! Gilt ships to 180 countries around the world. Discover Gilt City Shop unique experiences at insider prices in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Seattle and

18 HOW HAS GILT EVOLVED WITH THE CUSTOME

19 NTINUE TO EVOLVE: GILT COLOR & TRY IT ON Gilt Color Shop by color by focusing your iphone & ipad camera on any color. Products of a matching color will automatically appear. Try It On Snap a photo of yourself and try on sunglasses to find the perfect pair and fit before you buy.

20 PERSONALIZATION Discover a New Personalized Sale Just For You Every Day New feature launched in August 2013 Available on Gilt app for iphone and ipad, as well as on Gilt.com website Shop a new personalized sale every day that s completely unique to you, featuring your favorite brands and styles Generated algorithmically, based on shopping behavior and brand preferences, past purchases, sizes, seasonality, etc. Each sale is 24 hrs discover a new personalized sale the very next day!

21 LESSONS IN MOBILE Design For Each Device The Gilt app is designed to be accessible wherever, whenever Tailor the shopping experience to each device and use cases: Take advantage of large retina displays and browsing nature of ipads to showcase imagery Make it fast and simple on smartphones, where screens are smaller and users are on-the-go Optimize for Weekends & Down time Mobile usage peaks on public holidays and weekends Offer mobile exclusive sales targeted to the user mindset during downtime Make It Fast Mobile users want a fast seamless experience from start to finish Offer tools like saving credit card info to speed up checkout Create an Integrated Mobile Experience Cross channel consistency in messaging Cross channel consistency in experience Know Your Funnel Understand motivations of your mobile consumer Shopping? Research? Store Locator?

22 IT S JUST THE BEGINNING Focus on what you can do online that you can t do offline There is no success roadmap for marketers or brands. Experiment. Just because you open a store doesn t mean they ll come. Give them a reason to come and find a way to go to them. Convenience and reliability are no longer enough. Gamification is expected. Make it fun. Keep it new!

23 FINAL THOUGHTS & QUESTIONS

24 THANK YOU