MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1

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1 MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1

2 MUSIC LIKE NEVER BEFORE GUVERA IS THE WORLD S FASTEST GROWING COMMERCIALLY FUNDED MUSIC ENTERTAINMENT PLATFORM. 95% of consumers choose to access their music for free, resulting in a mass consumption of illegal music online. * We saw the opportunity to create a new music experience, developing a revolutionary commercially funded streaming platform. The result has seen millions of fans legally access more than 20 million plus tracks from the world s biggest artists and those just emerging - anytime, anywhere and anyhow. Through our unique collaboration with brands, we collectively curate tailor made solutions to grow their business and deliver a premium music experience that fans genuinely enjoy consuming and artists benefit from. *Nielson Mobile Consumer Report 2014 GUVERA.COM/BRANDS 2

3 CONNECT LIKE NEVER BEFORE 164B SONGS STREAMED ON-DEMAND THROUGH AUDIO & VIDEO PLATFORMS IN % OF GLOBAL MUSIC INDUSTRY REVENUE NOW COMES FROM DIGITAL CHANNELS. LIVE MUSIC REVENUES ARE EXPECTED TO GROW TO BILLION OR Music has always been at the forefront of the digital revolution, leading the way for other creative industries and defining the future of digital entertainment. Today, music s digital revolution is moving to the next phase as consumers embrace streaming and subscription models in markets around the world. - Music Entertainment Executive 63.7 % OF THE ENTIRE MUSIC BUSINESS * *Nielson Mobile Consumer Report 2014 GUVERA.COM/BRANDS 3

4 OUR GLOBAL REACH Argentina Australia Chile Colombia Hong Kong India Indonesia Malaysia Mexico Peru Philippines Russia Saudi Arabia Singapore Thailand Ukraine United Arab Emirates United Kingdom United States Venezuela Vietnam CURRENT MARKETS COMING SOON GUVERA.COM/BRANDS 4

5 BRANDING LIKE NEVER BEFORE BRING YOUR BRAND TO LIFE THROUGH THE POWER OF MUSIC. We have the technology, music expertise and creative resources to connect with your fans and drive your business success. UNIQUE EXPERIENCES & EVENTS BRAND CONTENT BRAND ACTIVATIONS CREATIVE SOLUTIONS MUSIC BRANDED CHANNEL SPONSORED PLAYLIST PERSONALISED PLAYLIST WEB ENGAGEMENT SPONSORED AD-FREE SESSION MOBILE VIDEO SOCIAL BRANDED NEWS FEED AUDIO PREMIUM DISPLAY GUVERA.COM/BRANDS 5

6 BRANDED CHANNEL This is the ultimate advertising solution to showcase your brand to Guvera Music listeners whilst they listen to music. Take all the best elements from your Website and Social Media platforms or create new content and integrate it against your Personalised Playlists and User profile on Guvera. Guvera Music App users will be able to see your showcased content and transact live without having to leave the Guvera app whilst still being able to listen to continuous music. Anything that has a website link can be showcased in your Branded Channel. PLAYLIST IMAGE FILE Dimensions File Types 3rd Party Tags Animation File Size PROFILE IMAGE FILE Dimensions 1440x900 (landscape version) 1440x1440 (square version) 1026x1440 (portrait version) JPG Lifestyle image that includes your product, no additional text allowed on image. 200k 600x600 (Company logo) File Types 3rd Party Tags Animation File Size JPG 100k BRAND CHANNEL TEXT - Maximum 20 characters PRODUCT SWIPE TEXT - Maximum 20 characters GUVERA.COM/BRANDS 6

7 SPONSORED PLAYLIST Have your brand associated with one of our most heavily listened to Playlists on the Guvera Music mobile app and website. As people listen to this popular playlist, your brand is showcased via the Playlist cover image as well as Display Ads (Medium Rectangle) which pop-up every 60 seconds when the mobile app screen is switched on during streaming sessions. The display ads are programmed to appear exclusively to your brand and block out any competitor from appearing within that Playlist. Details: PLAYLIST IMAGE FILE Dimensions File Types 3rd Party Tags Animation File Size 1440x900 (landscape version) JPG Lifestyle image that includes your product, no additional text allowed on image. 200k Sponsored Playlists are Guvera playlists that are curated by our dedicated Music Content Editors and contain a branded lifestyle playlist image and text. The playlist will have text outlining your brand name as a brought to you by All Personalised Playlists must have a minimum of 80 tracks. There can only be up to 3 tracks per artist within the Personalised Playlist. There is the option to also accompany your Personalised Playlist with a Display Ad (Medium Rectangle) within the Playlist view as well as during music streaming. GUVERA.COM/BRANDS 7

8 PERSONALISED PLAYLIST Have a custom curated playlist with brand logo, custom text, and optional link to your campaign showcased in your playlist. Increase your Followers by having your Personalised Playlist featured on the Homepage of both the Guvera Music mobile app and Website. Details: PLAYLIST IMAGE FILE Dimensions 1440x900 (landscape version) Personalised Playlists are playlists created under your Brand profile that are curated by our dedicated Music Content Editors and contain a branded lifestyle playlist image and text. The playlist text can contain links to any webpage or Guvera content. All Personalised Playlists must have a minimum of 80 tracks. There can only be up to 3 tracks per artist within the Personalised Playlist. There is the option to also accompany your Personalised Playlist with a Display Ad (Medium Rectangle) within the Playlist view as well as during music streaming. File Types 3rd Party Tags Animation File Size JPG Lifestyle image that includes your product, no additional text allowed on image. 200k GUVERA.COM/BRANDS 8

9 SPONSORED AD-FREE SESSION Offer your fans completely uninterrupted listening for 30 minutes, in exchange for watching your engaging video. GUVERA.COM/BRANDS 9

10 VIDEO Take your advertising to the next level by purchasing this cross-platform, Ad format that is exclusively played with no other advertisers back-to-back when served to the Guvera Music mobile app or Website. Get your whole marketing message across as all Video ads are programmed to display full-screen and complete 100% with no skipping. Details: Video ad with companion display unit Served during commercial ad breaks after every 3 songs in a music session Available on both Mobile and Desktop platforms 100% share of voice 100% viewable: video only served if Guvera Music mobile app screen is switched on Only completed views are billed Companion display unit invites further engagement by having link to your website No long video blocks: A single second ad every (3) music tracks Video is also available within your dedicated brand channel VIDEO - Hosted by Guvera Length Aspect Ratio 16:9 Max File Size 15 or 30 seconds 100MB Quality HD (such as 1280x720) Formats 3rd-Party Tracking Additional Requirements.MOV,.MP4 1x1 tracking pixels only No black bars (no letter-boxing, pillar-boxing, or window-boxing) Frame rate should be NTSC or PAL compatible No interlaced videos Video must be submitted without leaders (no slates, countdowns, etc.) COMPANION DISPLAY UNIT - Hosted by Guvera Image Dimensions Max File Size File Types 300x250 40KB JPG 3rd-Party Tracking Additional Requirements Click commands and 1x1 tracking pixels only 1Must provide clickthrough URL Creative may include call-to-action GUVERA.COM/BRANDS 10

11 AUDIO A cross-platform, Ad format that is exclusively played with no other advertisers back-to-back when served to the Guvera Music mobile app. Get your whole marketing message across as all Audio ads are programmed to complete 100% with no skipping. Details: Served during commercial ad breaks between songs in a music session A Image file (Medium Rectangle) is loaded which displays when the mobile screen is switched on for users to click on. No long audioblocks: A single second ad every 3 music tracks Only 1 destination URL can be used. AUDIO FILE Length File Types Max File Size Audio 15 or 30 seconds WAV or MP3 1MB WAV - 16-bit 44.1 khz MP3 - at least 192 kbps IMAGE FILE (MEDIUM RECTANGLE) Dimensions: File Types: File Size: 640 x 640 pixels JPG 40KB 3rd Party Tracking: click command and 1x1 tracking pixel only GUVERA.COM/BRANDS 11

12 BRANDED NEWS FEED Just like any social engagement platform, you can communicate directly with the followers you acquire against your Guvera Music User Profile. FEATURED AD TO FOLLOWERS IMAGE FILE Your Followers will see your brand attached to their Guvera Music News feed by way of a Featured Ad and will be notified anytime you have updated content to your Branded Channel or Playlist giving them an opportunity to click through and engage or interact. Dimensions File Types 3rd Party Tags Animation File Size 1440x900 (landscape version), 1440x1440 (square version), 1026x1440 (portrait version) JPG Lifestyle image that includes your product, No additional text allowed on image 200k FEATURED AD TEXT AND LINK - Maximum 20 characters GUVERA.COM/BRANDS 12

13 NATIVE ADVERTISING Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. Guvera s focus is to limit the amount of disruptive advertising and deliver targeted content to users who are genuinely interested. This ensures we enrich the user experience and drive consumer brand engagement like never before. In the case of Branded Channels, all content displayed on screen is in fact served via a native advertising system. This means that performance can be monitored and reported on for each individual asset, giving brands an extremely powerful insight into their products and campaigns. GUVERA.COM/BRANDS 13

14 OPPORTUNITIES LIKE NEVER BEFORE At Guvera, we harness the power of music by going beyond the traditional boundaries of advertising formats. In partnership with you, we bring our music expertise, creative resources and industry connections to explore unique and engaging ways to connect with your fans and bring your brand personality to life. HIGHLY ENGAGING CONTENT GUVERA.COM/BRANDS 14

15 CONTACT US Sales Ad-ops LATIN AMERICA NORTH AMERICA EUROPE eu. MIDDLE EAST & AFRICA SOUTH-EAST ASIA INDIA AUSTRALIA & NEW ZEALAND LATIN AMERICA NORTH AMERICA EUROPE eu. MIDDLE EAST & AFRICA SOUTH-EAST ASIA INDIA AUSTRALIA & NEW ZEALAND GUVERA.COM/BRANDS 15

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