DIGITAL STREAMING DISTRIBUTION: TV & VoD THE FILM DISTRIBUTION MARKET IN RUSSIA Study carried out by: Analysts, Nevafilm Research:

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1 DIGITAL STREAMING DISTRIBUTION: TV & VoD THE FILM DISTRIBUTION MARKET IN RUSSIA Study carried out by: Senior Analyst, Nevafilm Research: Analysts, Nevafilm Research: Xenia Leontyeva Valeria Boiko Eleonora Kolyenen-Ivanova Anton Makarov Svetlana Mudrova Nevafilm Nevafilm was founded in 1992 and has a wide range of experience in the film industry. The group has modern sound and dubbing studios in Moscow and St. Petersburg (Nevafilm Studios); is a leader on the Russian market in cinema design, film and digital cinema equipment supply and installation (Nevafilm Cinemas); became Russia s first digital cinema laboratory for digital mastering and comprehensive DCP creation (Nevafilm Digital); distributes alternative content for digital screens (Nevafilm Emotion); has undertaken independent monitoring of the Russian cinema market in the cinema exhibition domain since 2003, and is a regular partner of international research organizations providing data on the development of the Russian cinema market (Nevafilm Research). Date of release 2011 Pages 93 Report language Russian, English Description of the report Nevafilm JSC, , Saint Petersburg Korablestroiteleу Street, 33/2b Phone +7 (812) , ext. 240 Fax +7 (812) research@nevafilm.ru Price (EURO) Description Russian or English DIGITAL STREAMING DISTRIBUTION: TV & VoD: PDF edition via (not including VAT 18%) Print edition 500 (does not include VAT 18% and postage costs) Price for the full report THE FILM DISTRIBUTION MARKET IN RUSSIA (including THEATRICAL FILM DISTRIBUTION and VIDEO DISTRIBUTION): PDF edition via (not including VAT 18%) Print edition (does not include VAT 18% and postage costs) Russian and English Package of the full report: PDF edition via (not including VAT 18%) Print editions (does not include VAT 18% and postage costs) A complete guide to selling films in Russia through television, internet, and VoD markets. A description of the legal aspects of film distribution, a history of the growth of the market and its current state, the key players, market trends, and growth perspectives. Goal: to fully inform the reader on the following topics: what a rights holder needs to know to ensure effective sales of film rights in Russia; the development of infrastructure for, and peculiarities of the Russian film sales market; the state of the market and future growth estimates. Research methodology: monitoring of the film exhibition, distribution, video sales, television, digital distribution, and VoD markets; processing first hand data from major market players; analysis of freely available statistical information, and both Russian and international press. Information sources: the Nevafilm database of modern cinemas in Russia; Nevafilm s own research materials; film distribution and video market

2 Contents (this chapter is highlighted in colour) statistical data from Film Business Today magazine; TV ratings from TNS Index Russia; estimates from Screen Digest, Nevafilm Research, Internet Copyright Management, Video International, Booker s Bulletin, Video Market Bulletin, Informkino, & Live Internet; Rosstat & Russian Central Bank statistics; Russian legislation; interviews with heads of the leading players in the film distribution, film exhibition, video, television, and digital film content distribution markets; Internet-based publicly available sources; and periodicals. INTRODUCTION 1. THEATRICAL FILM DISTRIBUTION 1.1 The overall structure of the Russian film distribution market 1.2 Legal aspects of theatrical film distribution in Russia Regulatory agencies governing the industry Key legislation Basic legal framework, rights and restrictions Mandatory fees and tax incentives 1.3 Development history of the film distribution market 1.4 Current market status Film distribution infrastructure exhibition Films in Russian distribution Peculiarities of Russian distribution 1.5 Film distribution and exhibition market volume 1.6. Film ticket prices 1.7 Principal market players Exhibition Film distribution 1.8 Trends and predictions for future development 2. VIDEO DISTRIBUTION 2.1 Overall structure of the Russian video distribution market 2.2 Legal aspects of video distribution in Russia Regulatory bodies in the video distribution sector Key legal decisions Basic legal framework, rights, and restrictions Duty and tax incentives 2.3 History of the market s development 2.4 Current status of the market Infrastructure of the video market Video releases Video distribution Sales volumes on the licensed market An assessment of the market for pirated media 2.5 Pricing 2.6 Principal market players Video distributors Factory production of video disks Sales networks for video media Wholesale brokers Chain stores Brand-name outlets for video distributors and rights holders The Internet 2.7 Trends and predictions for the development of the Russian video market 3. DIGITAL STREAMING DISTRIBUTION 3.1 Market structure for streaming digital distribution 3.2 Legal aspects of streaming distribution in Russia Regulatory agencies in the video distribution sector Key legal statutes Basic legal framework, rights, and restrictions Duty and tax incentives 3.3 The history and current status of the streaming broadcast distribution sector in Russia Television Terrestrial television

3 List of tables and figures (tables and figures are highlighted in colour) Non-terrestrial TV New interactive media services (Pay-per-View, VoD and FVoD) Services offered by cable and satellite television networks and fixed telephone line Interactive services on the Internet and in mobile communications networks Problems of video piracy on the Russian Internet 3.4. Pricing and market volume Contracts granting content to TV channels Contracts granting content to VoD service providers 3.5 Principal market players Content distributors and aggregators Broadcasters terrestrial TV channels Broadcasters of non-terrestrial TV channels Broadcasters video on demand services Broadcasters local networks 3.6 Trends and predictions for further development of the digital delivery market in Russia REFERENCES LIST OF TABLES Table 1. School and university holidays in Russia Table 2. Top-10 regions based on investment potential and risks, Table 3. Public and customary holidays affecting social life in Russia Table 4. Cities with populations of at least 1 million, ranked by number of modern screens per 100,000 inhabitants (data as at 01, Moscow Region = 100% Table 5. Top 10 cities, ranked by number of cinemas in retail-entertainment centres (REC) (data as at 01 Table 6. Distribution of modern cinemas by number of screens (data as at 01 Table 7. Distribution of multiplexes by Russian cities (data as at 01 December Table 8. Availability of modern screens to inhabitants of Russian cities (data as at 01 Table 9. Top 10 major cinema chain operators in Russia (data as at 01 Table 10. Top 10 largest digital cinema chain operators in Russia (as at 01 Table 11. TV rebroadcast satellites covering Russia Table 12. Distribution market share on the territory of the CIS (excluding Ukraine from 2005 to 01, by country of production Table 13. Russian films, the release of which received official support from TV channels Table 14. Top 10 films by box office in CIS (from 2005, excluding Ukraine) Table 15. Fragmentation of Russia s exhibition market (working data as at 01 Table 16. Russian cinema chains Table 17. Russian film distributors Table 18. Top 10 licensed DVD titles by sales in Russia ( ). Table 19. Top 10 DVD distributors by retail volume ( ) Table 20. Leading distributors by DVD retail volume ( ). Table 21. Ranking of Russian distributors by number of releases in 2008 Table 22. Ranking of Russian video distributors by number of releases in 2009 Table 23. Ranking of Russian video distributors by number of releases in the first half of 2010 Table 24. Comparison of new releases and catalogue releases in video distributors rights packages, 2008 Table 25. Comparison of new releases and catalogue releases in video distributors rights packages, 2009 Table 26. Comparison of new releases and catalogue releases in video distributors rights packages, 2010 Table 27. Comparison of the number of releases from different countries in

4 distributors catalogues, 2008 Table 28. Comparison of the number of releases from different countries in distributors catalogues, 2009 Table 29. Comparison of the number of releases from different countries in distributors catalogues, first half of 2010 Table 30. Data on key players on the Russian video market (in alphabetical order) Table 31. List of licensed manufacturers of DVDs and BDs in Russia Table 32. List of key wholesale brokers on the Russian video market Table 33. List of key retail chains specializing in audiovisual content Table 34. List of the largest supermarket chains selling audiovisual content Table 35. List of the largest home electronics hypermarket chains selling audiovisual content Table 36. List of largest bookstore chains Table 37. List of brand-name stores for Russian video distributors and rights holders Table 38. List of the largest Russian online stores selling audiovisual content Table 39. Top 20 films on Russian terrestrial television (01 January June Table 40. Total volumes of TV financing by source, (RUB million) Table 41. Revenues for non-terrestrial channels from subscriptions and advertising, (RUB million) Table 42. Russian content aggregators working in the digital delivery domain Table 43. Russian distributors working in the digital delivery domain Table 44. Nationwide terrestrial TV channels Table 45. Local terrestrial TV channels Table 46. Russian cable and satellite TV channels specializing in film and animation Table 47. VoD services on cable and IP TV networks Table 48. VoD services on satellite operators networks Table 49. VoD services on the Internet Table 50. VoD services on mobile communications networks Table 51. Local broadcast networks LIST OF FIGURES Figure 1. Russian Federal Districts Figure 2. Population density (per sq km) (for year 2009) Figure 3. Russian time zones Figure 4. Russian population on 1 January , forecast through 2031 Figure 5. Age distribution in Russia (1989- Figure 6. Ratio of average monthly pensions to the average monthly nominal accrued wages ( ) Figure 7. Number of students in Russia (1990- Figure 8. Total income distribution shown in 20-percent population groups (1990- Figure 9. Consumer price index in Russia at end of period (1991- Figure 10. Average annual USD and EUR exchange rates in Russia (1992- Figure 11. Trends in the number of projection units in Russia Figure 12. Trends in the number of modern cinemas in Russia Figure 13. Forecast for the total number of modern and digital cinemas in Russia Figure 14. Cinemas and screens in RECs in Russia Figure 15. Russian cinemas, ranked by number of screens in RECs and in standalone buildings Figure 16. Multiplexes (8+ screens) in Russia Figure 17. Digital cinemas in Russia Figure 18. Number of digital screens and new digital screens (2009- Figure 19. Distribution of digital screens by type of city Figure 20. IMAX screens in Russia Figure 21. Number of releases in Russian cinemas Figure 22. Number of digital 3D releases in Russian distribution

5 Figure 23. Number of alternative content programmes in Russian distribution Figure 24. Share of digital releases, by scale of theatrical release Figure 25. Access to digital screens for films of various types Figure 26. Difference in average per-screen earnings between 2D and 3D films Figure 27. Number of films in Russian release, by country of origin Figure 28. Russian box office receipts, by country of production Figure 29. Number of prints in Russian distribution Figure 30. Average number of prints in Russian distribution, by film Figure 31. Average number of prints in Russian distribution, by film (top 20) Figure 32. Blockbusterisation of Russian distribution (total share of box office based on film ratings for the year) Figure 33. Cinema admissions in Russia Figure 34. Level of cinema admissions among Russians Figure 35. Box office receipts in Russian theatrical distribution Figure 36. Box office receipts and admissions per screen Figure 37. Trends in Russia s cinema market returns Figure 38. Average film admission price in Russia Figure 39. Trends in the average price of a ticket to a 3D film in Russia Figure 40. Average ticket price for alternative content shows Figure 41. Russian film exhibition market concentration Figure 42. Russian film distributors by type of content Figure 43. Russian film distributors by films country of origin Figure 44. Russia s film distribution market concentration (three largest distributors, by box office receipts for the distribution year) Figure 45. Distribution of DVD players in Russia ( , forecast) Figure 46. Distribution of Blu-Ray players in Russia ( , forecast) Figure 47. The number of licensed DVD and Blu-Ray releases in Russia (2003 first half of 2010 Figure 48. Yearly distribution of DVD releases on the Russian market (averages from ) Figure 49. DVD releases in Russia by region of origin. Figure 50. Trends for DVD releases on the Russian market, organized by content type Figure 51. Comparison of cinema and non-cinema DVD releases Figure 52. Trends for Blu-Ray releases on the Russian market, organized by content type Figure 53. DVD and Blu-Ray releases on the licensed video market in Russia organized by time period to release Figure 54. Average window between a film s cinema premiere and its release on DVD (in days) Figure 55. Average window between a film s cinema premiere and its release Figure 56. Market share among Russian distributors, by number of DVD releases (first half of Figure 57. Market shares among Russian video distributors by number of Blue-Ray releases (first half of Figure 58. Classification of Russian video distributors according to the kind of DVD release (2008 first half of Figure 59. Trends in video distribution in Russia (2001- Figure 60. Sales volumes for licensed DVDs on the Russian market (millions of units) Figure 61. Weekly sales volumes on the licensed Russian DVD market (thousand units) over the period Figure 62. Market volumes for Blu-Ray disks in Russia (thousand units) over the period Figure 63. Average DVD and BD list prices for different categories Figure 64. Video retail outlets by number of companies in Russia (by category) Figure 65. Market structure for streaming digital distribution Figure 66. Coverage of Russia s population by the main terrestrial television channels (based on data from September 2009) Figure 67. Ability to receive direct broadcast channels and audience share Figure 68. Trends in audience shares among top five direct broadcast channels

6 Figure 69. Trends in the volume of feature films shown on the eight state TV channels Figure 70. Volume of airtime devoted to motion pictures by Russia s terrestrial TV channels, by type of motion picture Figure 71. Percentage share of broadcasting time dedicated to film (2006- Figure 72. Correlation between audience share and volume of feature films on terrestrial TV channels in Russia (1 January-30 June Figure 73. Audience share for 14 fully fledged local TV channels in cities with broadcast reception (1 January-30 June Figure 74. Average audience share and ratings for specialised cinema programme packages on terrestrial TV channels Figure 75. Average audience share and ratings for unspecialised film screenings on terrestrial televisions Figure 76. Top-ranking films on Russian TV by country of origin (average for Figure 77. Top-ranking films broadcast on Russian TV by type of content (average for Figure 78. Trends among top-ranking films on Russian TV organized by country of origin (2005- Figure 79. Trends in top-ranking films on Russian TV, organized by type of content (2005- Figure 80. The number of users of pay TV in Russia by market segment Figure 81. Principal market players in the pay TV market in Russia (H1 Figure 82. Audiences for non-terrestrial TV channels in Russia that specialize in films, 2010 Figure 83. Audiences for children s non-terrestrial TV channels in Russia, 2010 Figure 84. Operators of VoD services, by method of content delivery Figure 85. Trends in Internet penetration in Russia s major cities (2007- Figure 86. Largest broadband Internet operators in Russia (mid Figure 87. Cable, satellite, and IPTV operators offering VoD, ranked by number of subscribers Figure 88. Legal VoD online services, rated by audience exposure (Summer Figure 89. State TV channel share when allotting advertising space, Figure 90. Average price for VoD in Russia (Summer Figure 91. Price per unit of content by VoD operator (Summer

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