OCTOBER 2014 MESSE WIEN HALL B

Transcription

1 OCTOBER 2014 MESSE WIEN HALL B location AT THE SAME TIME AS THE AUSTRIAN HAIR INTERNATIONAL AN EVENT HOSTED BY MESSE GRAZ

2 OFF TO THE TRADE FAIR! TRENDS OF BEAUTY VIENNA 2014 IS MOVING TOWARDS AUTUMN AND MOVING INTO THE MESSE WIEN, HALL B! THIS INDUSTRY GATHE- RING IN AUTUMN WILL AGAIN IMPRESS WITH ITS WIDE RANGE OF OFFERS AND HIGH QUALITY PROFESSIONAL VISITORS!

3 TRENDS of BEAUTY In its fourth year, TRENDS OF BEAUTY is moving to the Messe Wien site and taking place at the same time and under the same roof as the AUSTRIAN HAIR INTERNATIONAL. TRENDS OF BEAUTY transforms Vienna into a bastion of cosmetics for two days Over 4,000 high quality professional visitors have been impressed by the wide range of offers available from over 350 exhibitors and brands over the last few years. The opportunity to present their products and services to interested buyers at this industry gathering from 11 to 12 October 2014 offers enormous market potential in the Austria region. And the AUSTRIAN HAIR CONGRESS taking place at the same time guarantees even higher visitor numbers. Take advantage of this ever more important cosmetics industry gathering at Messe Wien on 11 and 12 October 2014! COSMETICS FEET Increasing interest in technological equipment and decorative and skin care cosmetics (with over 66% of trade fair visitors reporting an interest) demands a field of cosmetics which covers all requirements. This provides you with scope to present innovative products in the fields of skin care, anti-ageing, active ingredients, treatment methods, make-up trends, natural cosmetics and everything relating to eyelashes. Solar and dental cosmetics are also featured. The special Foot area is aimed at all products and services in the foot care sector. The focus here is on the latest treatment methods, products and salon facilities, etc. Tap into this trend: one in five trade fair visitors over the last 3 years came from the foot care industry and the trend is increasing! The cosmetics industry is presented in a champion-like manner here: the 5 th Austrian Make-up Championships and 4 th Austrian Eyelash Championships will take place on 11 October 2014! NAILS The nail area offers a full range of offers for nail designers: use this opportunity to present products, hand and nail care concepts, current nail trends and processing techniques. A champions supporting programme: on Sunday, 12 October 2014, Austria s upand-coming talents and professionals will be impressing with their skills during the Nail Design Championships.

4 TRENDS OF BEAUTY OFFERS ENORMOUS MARKET POTENTIAL IN AUSTRIA S BIGGEST CITY REGION. ACCESSORIES & MORE Accessories generate additional income for every salon and TRENDS OF BEAUTY provides a platform where you can exhibit your products: from jewellery, scarves and shoes to scents, candles, packaging, perfumes and soaps, etc. You could also present work clothing, facilities, seminars, training sessions and advertising materials. B2B AREA Don t have a sales partner in Austria but want to gain a foothold on the Austrian market? You have come to the right place! Present your company and products in our B2B area and take advantage of our specially tailored packages. Talk with professionals from the industry and find the ideal partner for your market entry or market growth in Austria. TALKS, WORKSHOPS & SEMINARS If you want to go beyond just impressing visitors at your trade fair stand, then take part in our programme! Share your expertise within a broader setting and present your products and services on the beauty stage. There will also be the chance to hold seminars and workshops in the separate areas for the first time. And all free-of-charge for you!

5 THE VISITORS YOUR PUBLIC TRENDS OF BEAUTY is a trade fair for professionals only. Our registration process guarantees this! Every other visitor to TRENDS OF BEAUTY is a store/salon owner with an additional 15% being Managing Directors and 15% involved in sales. Close to 40% of visitors work at cosmetic institutes, 27% in nail studios and an additional 21% at foot care practices. VISITOR SURVEY * Messe Wien, Hall B NEW SITE 83 % 82 % 80 % 93 % OF VISITORS SURVEYED ARE VERY SA- TISFIED OR SATISFIED WITH THEIR TRADE FAIR VISIT OF VISITORS RATED THE TRADE FAIR ATMOSPHERE AS GOOD OR VERY GOOD OF VISITORS CLASSED THE QUALITY OF EXHIBITORS AS GOOD OR VERY GOOD WOULD RECOMMEND TRENDS OF BEAUTY TO BUSINESS PARTNERS AND COLLEAGUES AS AN INFORMATION PLATFORM *carried out by independent market research institute m(research After 3 years, TRENDS OF BEAUTY Vienna is taking the next step: The autumn trends for the commercial health care professions will be on display at Messe Wien, Hall B, from The benefits for you: a ground floor level hall, simple delivery and ideal motorway and underground connections for visitors! PARALLEL SHOW: AUSTRIAN HAIR INTERNATIONAL TRENDS OF BEAUTY is becoming even more attractive! The AUSTRIAN HAIR INTERNATIONAL will be taking place at the same time as the professional trade fair in Hall A of Messe Wien. The congress looks set to attract a promising number of potential customers to the exhibiting businesses! Over 5,000 congress visitors will increase visitor frequency over the two days of the fair. Take advantage of the Austrian Hair International to expand your customer base and boost customer numbers. You can only benefit!

6 FACTS EARLY BOOKING BONUS: 30. MAY 2014 WE WILL PUBLICISE TRENDS OF BEAUTY VIENNA: Close collaboration with the guilds and foreign trade representatives in Austria s neighbouring countries in the eastern states High level of mobilisation through exclusive collaboration with the professional Beauty Journal publication (circulation 18,000 copies) Comprehensive media work with the professional national and international media Regular issuing of sletters to all professional visitors registered in Austria Social media marketing at Online marketing measures (sletter and banner advertising) in cooperation with various online portals DRAW ATTENTION TO YOURSELF: Free printing of posters and promotional stickers to announce your trade fair attendance Free entry in the exhibitor index (printed and online) and the trade fair booklet Customer cards for your customers featuring your own personal company logo Your own personal trade fair offer featured in the vouchers booklet which will be given to professional visitors at the entrance Advertising of your trade fair attendance in the trade fair magazine, booklet and online portal More special forms of advertising to appeal to potential customers NEW: free participation in workshops, shows and talks DATES AND TIMES Saturday, 11 October 2014 from 10:00 to 18:00 Sunday, 12 October 2014 from 10:00 to 17:00 VENUE Messe Wien, Hall B Messeplatz Vienna ORGANISER Messe Congress Graz Betriebsgesellschaft m.b.h. A-8010 Graz, Messeplatz 1 / Messeturm T , F. ext E. [email protected] CONTACTS PROJECT MANAGEMENT Cornelia Derler T , F. ext E. [email protected] PROJECT SUPPORT & SUPPORTING PROGRAMME Alicja Chilinska T , F. ext E. [email protected] MARKETING Mag. Sabine Gross, BA T , F. ext E. [email protected] PARTICIPATION FEE PER m 2 * Prices per m²: without set-up * with set-up ** REGISTRATION FEE* Registration fee ,00 Co-exhibitor fee ,00 Includes free advertising materials, entry in exhibitor index incl. listing of brands (printed and online), listing in visitor folder and exhibitor passes. * Plus 20% VAT + 1% contract fee. EXHIBITOR PASSES The number of exhibitor passes depends on the square metres used: up to 30m²... 4 passes 31 to 60 m²... 6 passes from 61 m² passes Early booking price / Normal price Early booking price / Normal price Row stand (1 side open) 100,00 106,00 122,00 128,00 Corner stand (2 sides open) 106,00 112,00 128,00 134,00 Peninsula stand (3 sides open) 112,00 118,00 134,00 140,00 Island stand (4 sides open) 118,00 124,00 Early booking bonus until 30 May 2014 * The price only includes the stand area. ** The price also includes partition walls and panels and their set-up. Prices are plus 20% VAT + 1% contract fee. Exhibitors receive an invoice approx. 4 weeks before the start of the trade fair. This should be paid on time so that the full invoice amount has been received before the event. Invoices issued after this date are to be paid immediately. Minimum stand size: 9 m². SET-UP AND DISMANTLING TIMES Set-up: Thursday, 9. October :00 to 20:00 Friday, 10. October :00 to 22:00 Abbau: Sunday, 12. October :00 to 24:00 Monday, 13. October :00 to 18:00 STAND CONSTRUCTION Our practical ready-to-use stand modules are easy to handle and facilitate the calculation process. Order forms can be found in the service folder at For more information and all additional services, please contact: AMB Ausstellungsservice u. Messebau GmbH A-8010 Graz, Messeplatz 1 T , F. DW - 10 E. [email protected]