Course Catalogue WS 2013/2014

Transcription

1 Course Catalogue WS 2013/2014 General Information 2 Languages and Soft Skills 2 German Language Courses (2-6 ECTS) 2 Business English Courses 2 Module BA 4.1: English I General Review (3 ECTS) 2 Module BA 13.1: English III Job Application/General Management (3 ECTS) 2 Module BA 21.1: English V The Product (3 ECTS) 3 Module MA 3.1: Business English I Marketing Management (2 ECTS) 3 Other Foreign Language Courses (2 ECTS) 3 Soft Skills 4 Module BA 4.3: Soft Skills I (1 ECTS) 4 Module BA 13.3: Soft Skills III (1 ECTS) 4 Module BA 21.3: Soft Skills V (1 ECTS) 4 Module MA 3.2: Soft Skills I (2 ECTS) 4 Courses held in English 5 Bachelor Courses 5 Modules BA 2.3: International Focus I (2 ECTS) 5 Modules BA 11.3: International Focus III (2 ECTS) 5 Module BA 11.1: Management and Business Administration in Different Economic Sectors (2 ECTS) 5 Module BA 11.2: Global Economy (4 ECTS) 5 Module BA 12.1: Practical Project (6 ECTS) 6 Module BA 12.2: Economic Simulation Game I (2 ECTS) 6 Master Courses 7 Module MA 2.3: Sales Management I (6 ECTS) 7 Module MA 2.4: International Marketing I (6 ECTS) 7 Modules MA 4.1: Project Work I (6 ECTS) 7 Modules MA 9.1: Project Work III (6 ECTS) 8 1

2 General Information All classes are carried out in small group settings to ensure individual attention. Course information found in this document is subject to changes. Allocated credits are based on the European Credits Transfer System (ECTS) The ECTS credits given in this list of courses may vary according to work load. For any questions please feel free to contact the international office at Languages and Soft Skills German Language Courses (2-6 ECTS) Regular (intensive) lecture The PFH undertakes to offer all incoming students a German language course either internally or through our partner language institutes free of charge (subject to regular attendance and successful completion of the respective exam). Business English Courses Module BA 4.1: English I General Review (3 ECTS) 1. Grammar review 2. Review of expressions 3. Communication skills: discussions and presentations 4. Writing summaries of newspaper articles 5. Review: how to avoid typical mistakes An oral exam (15min) takes place at the end of the term. Module BA 13.1: English III Job Application/General Management (3 ECTS) 1. Special vocabulary on job application and general management 2. CV development 3. Correspondence 2

3 4. Active and passive interview techniques 5. General management topics 5.1. Company structure 5.2. Work and motivation 5.3. Management and cultural diversity 5.4. Recruitment An oral exam (15min) takes place at the end of the term. Module BA 21.1: English V The Product (3 ECTS) From the conception of a product up to its launch, this seminar focuses on the special vocabulary used in business plan development, market research, including a case study on internet market research and production, the products and their specifications and product life cycle. An oral exam (15min) takes place at the end of the term. Module MA 3.1: Business English I Marketing Management (2 ECTS) Students will be able to discuss marketing themes in English using the appropriate vocabulary. This seminar looks at all the different marketing management topics, including advertising, direct marketing and promotional tools. The different ways of promoting products for B2B marketing up to the internet as promotional tool. A written exam (60min) will be held at the end of the term. Other Foreign Language Courses (2 ECTS) Foreign language courses are open to all students: Spanish, French, Russian, Chinese, etc. A minimum of five participants is required for a course to take place. Module BA 4.2: Oral exam (15min) Module BA 8.2: Written exam (60min) Module BA 17.2: Written exam (60min) 3

4 Soft Skills Block Seminars / Workshops Module BA 4.3: Soft Skills I (1 ECTS) Self-organisation and individual learning ECTS Credits are allocated on the basis of attendance. Module BA 13.3: Soft Skills III (1 ECTS) Presentation techniques / Visualisation / Rhetoric ECTS Credits are allocated on the basis of attendance. Module BA 21.3: Soft Skills V (1 ECTS) Professional communication and negotiation ECTS Credits are allocated on the basis of attendance. Module MA 3.2: Soft Skills I (2 ECTS) Conflict Management ECTS Credits are allocated on the basis of attendance. 4

5 Courses held in English Bachelor Courses Modules BA 2.3: International Focus I (2 ECTS) Block lecture and term paper s make way for the intensive international focus week in November; lectures, seminars, and discussions are held on a number of topics such as European integration, the Russian economy, economic development in China or, for example, politics and economics in the UK. Term paper and presentation Modules BA 11.3: International Focus III (2 ECTS) Block lecture and term paper s make way for the intensive international focus week in November; lectures, seminars, and discussions are held on a number of topics such as European integration, the Russian economy, economic development in China or, for example, politics and economics in the UK. Since the modules run parallel, lectures often clash, in which case students may probably attend only one of the two courses. Term paper Module BA 11.1: Management and Business Administration in Different Economic Sectors (2 ECTS) Students learn to understand and analyze management problems which may occur in different settings and industries. They get a better understanding of specific issues relating to industry, trade and the service sector. Module BA 11.2: Global Economy (4 ECTS) This course focuses on the determinants and consequences of international integration and economic transactions on goods and factor markets. Students learn how to deal with the interdependencies of entrepreneurial challenges, economic developments and political framework conditions in a globalizing world. 5

6 1 Subject, terms, and definitions 2 International transactions and the balance of payments 3 The balance of payments and the economic circle 4 The balance of payments and the market for foreign currency 5 Exchange rates and the market for foreign exchange 6 Money, interest rates, and exchange rates 7 Price level and interest rates in the long term 8 Exchange rate changes and the trade balance 9 Production and exchange rate in the medium term 10 Pros and Cons of fixed exchange rates 11 Optimal currency areas and the EMU A written exam is held at the end of the term. Module BA 12.1: Practical Project (6 ECTS) Case study / Project work Projects are assigned to students in groups of three to five. Increasing the international attractiveness of a company, analysing and comparing regional clusters, Business Process Management, etc. Students are to write a report and then present their project work to their respective supervisors and principal (contracting body). Module BA 12.2: Economic Simulation Game I (2 ECTS) Term paper and presentation/ simulation In groups of five students, policy-making of the government is being simulated. Students assume positions such as finance minister, president of the central bank, leader of a trade union, etc. They discuss and take policy decisions in a real-world environment and learn how their decisions shape the actual economy. 6

7 Master Courses Module MA 2.3: Sales Management I (6 ECTS) Students enhance their understanding of sales management as a core function of a company. 1 Introduction into sales policy 2 Sales strategies 3 Sales channels and management 4 Customer orientation A written exam (120min) will be held at the end of the term. Students have the option to write an accompanying assignment during the term, in which case a further 3 ECTS credits may be obtained, making a total of 9 credits. Module MA 2.4: International Marketing I (6 ECTS) Students learn how to explain consumer behaviour based on an understanding of marketing that is founded on social-scientific theories of psychology and sociology. Learning the concept of Integrated Marketing provides the students with a perspective, or rather, a model that allows them to analyse the effects of company s marketing activities and their interaction. 1 Social-scientific theory and empiricism 2 The concept of integrated marketing 3 Brand management 4 Brand Communication A written exam (120min) will be held at the end of the term. Students have the option to write an accompanying assignment during the term, in which case a further 3 ECTS credits may be obtained, making a total of 9 credits. Modules MA 4.1: Project Work I (6 ECTS) Term paper and presentation Regional economic development, European integration, international marketing, good governance in developing countries or, for example, public policy on innovation. 7

8 The main theme/s of the course shall be presented in the first week of lectures; students will be assigned a topic/case study for their term paper to be written in English and presented (20min) during a seminar taking place shortly after submission. Modules MA 9.1: Project Work III (6 ECTS) Term paper and presentation Regional economic development, European integration, international marketing, good governance in developing countries or, for example, public policy on innovation. The main theme/s of the course shall be presented in the first week of lectures; students will be assigned a topic/case study for their term paper to be written in English and presented (20min) during a seminar taking place shortly after submission. 8