JOHN A. LOGAN COLLEGE N. Davis SM 06. TRT 250 EVENT PLANNING AND MANAGEMENT 3 cr. (3-0)

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1 JOHN A. LOGAN COLLEGE N. Davis SM 06 TRT 250 EVENT PLANNING AND MANAGEMENT 3 cr. (3-0) COURSE DESCRIPTION: This course examines the planning process and provides the tools and strategies necessary to effectively organize, implement, and monitor all the products, services, service providers and vendors that bring life to an event. PREREQUISITES: None COURSE OBJECTIVES: After completing this course, students will be able to: 1. Identify the services required to plan and implement a successful event. 2. Discuss the various types of events within the tourism industry. 3. Explain marketing strategies used in the event planning industry. 4. Determine appropriate market segments for the different types of events. 5. Analyze case study examples of real industry situations. 6. Prepare a request for proposal for a specific type of event. COURSE OUTLINE: Orientation Module Assignment Module 1 Chapter 1 Chapter 2 Module 2 Chapter 3 Module 3 Chapter 4 Course orientation activity Introduction to the meetings, expositions, events, and conventions (MEEC) industry Planning, organizing, directing, and controlling in MEEC 1. Development of a SMART objective 2. Completion of a request for proposal 3. Module quiz MEEC sponsors 1. Differentiate between corporate and association meetings 2. Identification of SMERF groups 3. Module quiz Meeting and convention venues 1. Venue description

2 2 Module 4 Chapter 5 Chapter 6 Module 5 Chapter Exhibitions Special event management 1. Discussion questions Program planning 1. Module quiz Module 6 Chapter 15 Course Wrap-up Putting it all together 1. Essay 1. Course evaluation 2. Final exam COURSE REQUIREMENTS: The course objectives will be met through the online learning environment via Blackboard. The course will be broken into an orientation module, 6 course modules, and a course wrap-up module. There will be eight (8) assignments, six (6) module quizzes, one (1) final, and one (1) course evaluation. Student Success Center. Tutors may be obtained through the Student Success Center. Contact the staff in C219 if this service is desired. John A. Logan College will make reasonable accommodations for students with documented disabilities under Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of Any student with a disability that may have some impact on work in this class, who feels she/he needs an accommodation, should make an appointment with the Coordinator of Services for Students with Disabilities on campus, Christy McBride, Room C219B, Ext Before services can be provided, this advisor must determine eligibility and arrange appropriate academic adjustments. It is the student s responsibility to register in advance of a school term with this office and to turn in a schedule each term to ensure that there is every opportunity for success in this class. English Writing Center/Tutoring: For assistance with writing assignments in any college courses, students are encouraged to visit The Write Place in E9. English instructors are available for one-on-one tutoring each semester during hours posted at the center. Financial Aid. Students who receive financial assistance and completely withdraw from classes prior to 60% of the semester being completed (approximately 2-3 weeks after midterm) could be responsible to return a portion of their Federal Pell Grant award. Prior to withdrawing from courses, students should contact the Financial Aid Office.

3 3 METHOD OF EVALUATION: Orientation activity Development of a SMART objective Completion of a request for proposal Corporate versus association meetings Identification of SMERF groups Venue description Discussion questions Essay Module quizzes (6) Course Evaluation Final exam Total points points points points points 60 points points 50 points 230 points Grading Scale: A = points B = points C = points D = points E = 137 or less points Course Policies: Late : Due dates are posted for each assignment. Late work will not be accepted. Academic Dishonesty: It is important to provide original work in this class. Any student who is found guilty of academic dishonesty will receive a grade of E for this course. All reference materials used for written assignments must be sourced using the MLA (Modern Language Association) style. Information from an Internet source must be given appropriate recognition. Written assignments that have been copied and pasted from the Internet will receive a failing grade. Incomplete Grades: Incompleteness will only be given if a student is unable to complete the course work due to an approved major problem or illness. An incomplete will not be given so that a student can avoid D or E grades. Students must notify the instructor that s/he is having trouble completing the course and discuss any relevant issues prior to the incomplete being given. Withdrawals: It is the student s responsibility to make sure a withdrawal from this course is officially completed by the deadline set forth by John A. Logan Community College. METHOD OF PRESENTATION: This class will be presented in the online format using Blackboard. Students are responsible for reading and studying required materials for each module, as well as completing assignments by the due date. Note: Module dates may change according to the needs of the class.

4 4 TEXT: Fenich, G. G. Meetings, Expositions, Events, and Conventions. New Jersey: Prentice Hall, 05. INSTRUCTOR: Nicole L. Davis Phone: (main) (direct) DATE: Summer, 06 John A. Logan College Telephone Numbers Carterville and Williamson County... (Operator) (Direct Extension Access) Carbondale and Jackson County... (Operator) (Direct Extension Access) Du Quoin West Frankfort Crab Orchard, Gorham, and Trico Areas TTY (hearing-impaired access) John A. Logan College does not discriminate on the basis of race, religion, color, national origin, disability, age, sexual orientation, or gender orientation d

5 5 Course Calendar Notes: Late assignments will not be accepted or graded. Quizzes will automatically close at midnight on the due date and will not be accessible beyond the due date. Module Description Dates Due Date Points Orientation Module June Orientation Activity June 15 Module 1 Chapter 1 Chapter 2 Module 2 Chapter 3 Module 3 Chapter 4 Module 4 Chapter 5 Chapter 6 Module 5 Chapter Module 6 Chapter 15 Course Wrap Up June June 25- July 1 July 2-8 July 9-15 M1A1 SMART objective M1A2 RFP M1 Quiz M2A1 Corp/Assoc meetings M2A2 SMERFs M2 Quiz M3A1Venue Description M3 Quiz M4A1 Discussion Questions M4 Quiz June 21 June 23 June 24 June 28 June 30 July 1 July 6 July 8 July 13 July 15 July M5 Quiz July 22 July July 30- August 3 M6A1 Essay M6 Quiz Course Evaluation Final Exam July 28 July 29 August 1 August 2 50