MGT 228 SMALL BUSINESS MANAGEMENT 3 cr. (3-0)

Transcription

1 JOHN A. LOGAN COLLEGE B. Dobill SP 13 MGT 228 SMALL BUSINESS MANAGEMENT 3 cr. (3-0) COURSE DESCRIPTION: Attention is focused upon the proper procedures for developing and operating a profitable small business, both Internet and brick and mortar. Students will be introduced to the types of decisions faced by entrepreneurs and managers in on-going firms, and the application of professional business disciplines. PREREQUISITES: BUS 110 COURSE OBJECTIVES: To understand the nature of small businesses and the people who are successful at starting them. To be confronted with the types of decisions faced by entrepreneurs and managers in ongoing small firms and the application of business disciplines to these situations. To demonstrate the step-by-step process for developing a profitable business plan. To help students assess their own likelihood of being a successful as small business owners. To develop a framework for managing a small business, building on natural strengths, and overcoming inherent weaknesses. To apply the various business disciplines of accounting, economics, finance, marketing, and management in the context of a small business enterprise. To provide a framework for analyzing problems in small businesses and to identify sources of outside assistance. To explore options for getting out of business (both as a successful enterprise and under failure conditions) or to provide for succession. COURSE OUTLINE: 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

2 2 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business 8. Building a Powerful Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow 13. Sources of Financing: Debt and Equity 14. Choosing the Right Location and Layout 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation COURSE SCHEDULE: MGT 228 Section 1: Chapters 1-2 Section 1: Continued Section 2: Chapters 3-7 Section 3: Chapters 8-12 Section 4: Chapters Semester Project Due Final Exam

3 3 COURSE REQUIREMENTS: Class attendance and participation Completion of reading assignments Chapter quizzes and exams Comprehensive business plan project Student Success Center. Tutors may be obtained through the Student Success Center. Contact the staff in C219 if this service is desired. John A. Logan College will make reasonable accommodations for students with documented disabilities under Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of Any student with a disability that may have some impact on work in this class, who feels she/he needs an accommodation, should make an appointment with the Coordinator of Services for Students with Disabilities on campus, Room C219B, Ext Before services can be provided, this advisor must determine eligibility and arrange appropriate academic adjustments. It is the student s responsibility to register in advance of a school term with this office and to turn in a schedule each term to ensure that there is every opportunity for success in this class. English Writing Center/Tutoring. For assistance with writing assignments in any college course, students are encouraged to visit The Write Place in Room C215. English instructors are available for one-on-one tutoring each semester during hours posted at the center. Financial Aid. Students who receive financial assistance and completely withdraw from classes prior to 60% of the semester being completed (approximately 2-3 weeks after midterm) could be responsible to return a portion of their Federal Pell Grant award. Prior to withdrawing from courses, students should contact the Financial Aid Office. Course Withdrawal Information. It is expected that you will attend this class regularly. If you stop attending for any reason, you should contact your advisor and withdraw officially to avoid the posting of a failing grade (an E) to your transcript. It is also advisable to discuss the situation with your instructor before dropping. Administrative Withdrawal. A student may be withdrawn from a class for lack of attendance/participation as defined below. Logging into an online course is not sufficient to be considered participation. Participation for online courses is defined as an active process and may include posting/sending assignments to the drop box or instructor s , participating in online discussion boards, taking quizzes or exams, or otherwise communicating and/or participating in some manner that is approved by the instructor. A student who has been administratively withdrawn from class will receive an notification from the Admissions Office. This notification will outline the student s appeal options if the student wishes to re-enroll in the course.

4 4 Face-to-Face Class (8 or 16 weeks) Online Class (8 week) Online Class (16 week) Student may be withdrawn from class if the student has missed four (4) consecutive class periods without prior notification to the instructor of the absences. Student may be withdrawn from class if the student has not participated (as indicated by activity reports) in the online class for the equivalent of one week. Student may be withdrawn from class if the student has not participated (as indicated by activity reports) in the online class for the equivalent of two weeks. Safety Review Request. Our safety at JALC is everyone s responsibility! Faculty, staff, and students are encouraged to use the Safety Review Request, link on the JALC home page or contact Campus Safety directly (Ext or Room E105) to report safety concerns or questions. This statement comes from the John A. Logan College Campus Violence Prevention Committee. METHOD OF EVALUATION: Students will have the opportunity to earn points in class through the completion of written assignments, quizzes, exams and a semester project. Each student gets 2 unexcused absences before points will be deducted from the attendance portion of the grade. Exams and quizzes will be announced in advance. It is the responsibility of the student to let the instructor know of any scheduling conflicts beforehand, either by phone or to discuss a possible makeup exam. A semester project will place the student in the role of an entrepreneur. Details of this will be given in class. Students will plan, design, organize, finance and market their respective businesses. This project will comprise a major portion of the final grade. Total Point Breakdown for the Semester Chapter Leadership points 10 Written Assignments points 12 Quizzes points Exams (3 at 100 points each) points Semester Project/Business Plan points Comprehensive Final Exam points Attendance points

5 5 Grading Scale points = A points = B points = C points = D Below 60 points = E METHOD OF PRESENTATION: Lectures, discussions, presentations TEXT: Essentials of Entrepreneurship and Small Business Management, 5th edition, Zimmer, Prentice Hall. ISBN: INSTRUCTOR: Brittany Dobill, M.B.A. Class Time: T TH 9:30am 10:45am Phone: (618) Voic Ext: 8779 Mailbox: # 70 [email protected] or [email protected] DATE: Spring, 2013 John A. Logan College Telephone Numbers Carterville and Williamson County... (618) , (618) Carbondale and Jackson County... (618) , (618) Du Quoin... (618) West Frankfort... (618) Crab Orchard, Gorham, and Trico Areas John A. Logan College does not discriminate on the basis of race, religion, color, national origin, disability, age, sexual orientation, or gender orientation a SP 13 Rev ab