Das Büro Magazine for Office Excellence

Transcription

1 Das Büro Magazine for Office Excellence Media Information 2015 Date: 24/03/2015 1/9

2 Title portrait 1 1 Characteristics/USP: Das Büro is the only German office magazine which covers the entire spectrum of office related topics. Das Büro informs decision-makers about outstanding developments regarding office culture, office equipment, office technology and office supplies, focusing particularly on ergonomics, design aesthetics, quality, innovation, economy and ecology. Das Büro is competent, compact and complete. Target groups: At present, around 17 to 19 million people in Germany work in an office, that is almost every second employee. Within this field, Das Büro especially targets decision-makers of small and mid-market companies. Das Büro primarily addresses the following groups: - Entrepreneurs, company owners, managing directors - Purchasing managers, facility managers, IT and organisation managers in companies and public administrations - Office managers and office assistants - Retail traders, architects, furnishing consultants - Works council and staff council representatives - Health and safety officers, technicians and inspectors - Representatives of associations and co-operative societies - Ergonomists, company medical officers 2 Frequency: 6 issues per annum (plus special editions) 3 Volume/Year: 19th year 5 Membership/company: DNB Media partner of the Deutsches Netzwerk Büro e. V. Partnerships: Verband Büro-, Sitz- und Objektmöbel (bso), Bundesdeutscher Arbeitskreis für Umweltbewusstes Management (B.A.U.M.), EU-OSHA-Kampagne Gesunde Arbeitsplätze den Stress managen 6 Organ: I.O.E. Initiative Office-Excellence 7 Editor/Publisher: Frank Nehring 8 Publishing house: Verlag Frank Nehring GmbH Zimmerstraße 56, Berlin Phone: Fax: [email protected] Web: 9 Editorial staff: Dr. Robert Nehring (editor-in-chief) Phone: [email protected] Dr. Sebastian Klöß Phone: [email protected] Christoph Schneider Phone: [email protected] 10/11 Advertisements/ Tobias Meier distribution: Phone: [email protected] 4 Website: 2/9

3 Circulation and distribution analysis 2 12 Subscription: Single copy: 7,50 Subscription rate Germany: 39 postage and VAT included (6 issues of Das Büro plus special editions) 13 ISSN-Number: Volume analysis: (issues 05/13 04/14) = 6 issues without special editions) Format: 210 mm wide x 280 mm high Total content: 408 pages = 100 % Editorial part: 362 pages = 88,7 % Advertisements: 46 pages = 11,3 % Inserts: 5 pieces 15 Content analysis: Editorial content 2013/2014 = 362 pages (without special editions) Office culture 23 % Office equipment 30 % Office technology 27 % Office supplies 16 % Address entries 4 % 16 Circulation control: 17 Circulation analysis: Copies per issue on average from July 1, 2013 to June 30, 2014 Total run: 27,022 Print run: 25,000 Digital copies*: 2,022 Total number of distributed copies: 26,822 Sold circulation: 2,340 Subscription copies: 1,990 thereof digital copies: 292 Single sales: 350 thereof digital: 78 Other sales: Qualified distribution: 21,310 thereof digital: 1,652 thereof architects: 3,892 Fairs/exhibitions: 600 Specialized trade/retailers: 2,272 Free copies: 300 Rest, archive and voucher copies: 200 * Das Büro has been and will be distributed also via digital channels, for example via and online platforms like onlinekiosk.de. Further information on request. 3/9

4 Readership analysis 3-L 18 Geographical distribution analysis: Economic area Copies Germany: 26,586 Foreign countries: 236 Total: 26,822 Readership analysis Power of decision making regarding the office equipment: Full power : 51 % Limited power: 37 % Through suggestion/help: 10 % No power of decision making: 2 % Total: 100 % Distribution (according to the Nielsen regions): Data collection: Data is taken from the 2014 reader s survey of Das Büro. Survey period: July, 11 th to August, 11 th 2014 Size of enterprise/organisation: Nielsen 1: Nielsen 2: Nielsen 3a: Nielsen 3b: Nielsen 4: Nielsen 5+6: Nielsen 7: Bremen, Hamburg, Lower Saxony, Schleswig-Holstein North Rhine-Westphalia Hessen, Rhineland-Palatinate, Saarland Baden-Württemberg Bavaria Berlin, Brandenburg, Mecklenburg-West Pomerania, Saxony-Anhalt Saxony, Thuringia 1 up to 10 employees: 13 % 11 up to 100 employees: 41 % 101 up to 500 employees: 36 % 501 and more employees: 10 % Total: 100 % Job position: Management/Administration: 28 % Head of Department/Division: 32 % Purchaser/Organisation: 28 % Retailers: 9 % Others/Office Professionals: 30 % Nielsen 1: 11 % Nielsen 2: 23 % Nielsen 3a: 19 % Nielsen 3b: 21 % Nielsen 4: 14 % Nielsen 5+6: 5 % Nielsen 7: 7 % Overlaps are possible due to multiple answers. 4/9

5 Publication schedule T The magazine s concept is based on the following four main categories: office culture, office equipment, office technology and office supplies. Das Büro brings together manufacturers and consumers, competent expert opinions and pragmatic solutions. Standard categories contents Office culture Office equipment - General office topics like time management and self management, rhetoric and presentation skills, work life balance, travel and event management - Health, safety and environmental topics - Office ergonomics: mental and physical health, usability, etc. - Modern office management (travel management, correspondence) - Studies and best practice examples - News - Office tables and chairs, system solutions, etc. - Sit/stand solutions, room partitioning systems, office and conference furniture, 3 rd level - Architecture, real estate, facility management, suppliers - Lighting systems, acoustics, air quality, floor coverings, etc. - News Office technology - Printers, copy and fax machines, scanners - Telecommunication equipment (headsets, telephone systems, conference systems, VoIP, etc.) - Displays, projectors, computers, computer peripherials - Dictating technology, document shredders - Software (office solutions, safety, ECM, DMS, CRM, etc.) - News Office supplies Addresses - Paper supplies and writing implements - Presentation and organisation - Cleaning products - Mail processing (enveloping, franking, courier services, etc.) - Coffee, water, catering - Calendars, gifts, promotion items - News - Top addresses for office equipment: First-class manufacturers and retailers In 2015, the following fairs will be depicted in Das Büro: Fair Date Venue Domotex Hanover imm cologne Cologne Paperworld Frankfurt/Main CCW Berlin ITB Berlin Internorga Hamburg CeBIT Hanover Facility Management Frankfurt/Main IMEK Munich interzum Cologne Corporate Health Convention Stuttgart Co-Reach Nuremberg Big Office Chair Test by Das Büro Berlin IFA Berlin Swiss Office Management Zurich ECM World Düsseldorf Zukunft Personal Cologne IT & Business Stuttgart Insights-X Nuremberg A+A Düsseldorf 5/9

6 Publication schedule T AS: Anzeigenmeldeschluss (Advertising closing date) RS: Redaktionsschluss (Copy deadline) DS: Druckunterlagenschluss (Printing data deadline) ET: Erscheinungstermin (Publishing date) Das Büro 1/15 AS: DS: RS: ET: Special: Dynamic seating Office technology: Cebit preview Trends in office supplies, with highlights of the Paperworld Paper & special paper (labels, etc.) Trends in floor covering, with highlights of the Domotex Office displays Safety in offices: software, hardware, services Coffee tea water dispenser catering providers Market survey: Automatic coffee makers Das Büro 2/15 AS: DS: RS: ET: Special: Sit/stand solutions Trends in office technology, with highlights of the Cebit Trends in office furniture (acoustics, lighting, etc.) Green Office: ecological sustainability Printer & MPS, DMS & ECM Mail processing, mailings, Co-Reach preview Online procurement Das Büro 3/15 AS: DS: RS: ET: Das Büro 4/15 AS: DS: RS: ET: Special: Healthy office/office ergonomics (A+A preview) Communication Safety Office swivel chair test Organisation Document management: IT & Business preview Cleaning products Telecommunications Business trips Market survey: document shredders Das Büro 5/15 AS: DS: RS: ET: Special: Trends in office equipment: furniture, acoustics, lighting, climate, special focus on dynamic seating and sit/stand solutions Mail processing, mailing (analog & digital) Scanners and archiving solutions Printers: b/w and colour, ink-jet and laser, multifunction; consumable supplies Automatic coffee makers/dispensers and coffee specialities Writing implements Special: Perfect presentation (technology office supplies furniture, including meetings and conferences) Computers/computer periphery (input devices) Dictation machines Furniture in detail (components), with highlights of the Interzum Electrification, 3 rd level Document finishing: laminating, stamping, etc. Calendars, gifts, advertising items Das Büro 6/15 AS: DS: RS: ET: Special: Mobile Office/Flexible Office Business-Center, Coworking spaces, Home office Healthy office Software, telecommunications, dictation machines Travel management Trends in office supplies, Paperworld preview 6/9

7 Special editions 2015 Das Büro: Quality Office 2015 AS: DS: RS: ET: Format: 200 x 255 mm (W x H) This issue will present office furniture, office consultants and office retailers that carry the Quality Office certification. Already for the seventh time, a very special buyers guide will be presented in cooperation with the Verband Büro-, Sitz- und Objektmöbel e. V. (BSO) which includes a representative overview containing all certified products and services as well as service providers. Further special editions for 2015 are in planning. Dates will be announced in due course of time. Office.Forum Das Büro informs as well on Office.Forum. Further magazines from the Verlag Frank Nehring Publication schedule T AS: Anzeigenmeldeschluss (Advertising closing date) RS: Redaktionsschluss (Copy deadline) DS: Druckunterlagenschluss (Printing data deadline) ET: Erscheinungstermin (Publishing date) Modern Office Special supplement for newspapers and business magazines On behalf of the I.O.E. Initiative Office-Excellence the publishing house Verlag Frank Nehring will produce in cooperation with the editorial staff of Das Büro again in 2015 special supplements for renowned newspapers and business magazines called Modern Office (print run at least 100,000 copies). Alex The Practical Office magazine The bürohit Reader/Editorial staff tests On a regular basis, the editorial staff tests new products with a special focus on their usability in the office field categories are such as ergonomics, innovation, design and ecology. Reader tests can also be carried out on request. The magazine for committed office workers addresses decision-makers and decisive people from office related areas entertaining and informative. Further information can be found in media information on and on request. 7/9

8 Advertising rate card No. 13 P valid from October 22th, Total run: 27,022 copies Total number of distributed copies, annual average (see AMF-scheme 2, no.17): 26,822 copies 2 Format: 210 mm x 280 mm (W x H) Type area: 178 mm x 240 mm (W x H) No. of columns: 3/2 Column width: 56/88 mm 3 Printing and binding method: Offset printing, adhesive binding/moving wire stitch, printable PDF 4 Frequency: 6 issues p. a. (plus special editions) Publishing dates and deadlines: see publication schedule 5 Publishing house: Verlag Frank Nehring GmbH Zimmerstraße Berlin Advertising department (administration): Tobias Meier [email protected] Phone: Fax: Terms of payment: Payment upon receipt of invoice Bank details: Berliner Sparkasse 7 Advertising sizes (width mm x height mm) and rates (plus VAT): Format Type area Bleed Price AE-Price* 1/1 185 x x 280 5,990 7,047 2/3 high 122 x x 280 4,490 5,282 2/3 crossways 152 x x 170 4,490 5,282 1/2 high 90 x x 280 3,490 4,105 1/2 crossways 185 x x 135 3,490 4,105 1/3 high 58 x x 280 2,490 2,929 1/3 crossways 185 x x 95 2,490 2,929 1/4 high 46 x x 280 1,990 2,341 1/4 crossways 185 x x 65 1,990 2,341 1/4 90 x x 134 1,990 2,341 Further formats on request. - Advertorial prices are equal to ad prices (including layout support if necessary). - Bleed ads are preferred (regarding the layout of Das Büro). - Bleed ads need a 3 mm four-side-trim. - Distance to the inner margin: Please leave a visible distance of 8 mm for all ads that touch the inner margin because there is a small part that gets partially hidden in the binding process due to the adhesive binding. - *Only AE-Prices include an agency commission (15 %). 8 Additional charges for special positioning: Front page: On request 2nd and 3rd cover page: 5 % 4th cover page: 10 % Additional Colours: 1,990 per special colour IBAN: DE BIC: BELADEBEXXX 8/9

9 Advertising rate card No. 13 P Valid from October 22th, Combinations: Only one discount is valid. 10 Special advertising sizes: On request 11 Discount: (if placed within 12 months) Frequency discount: 3 ads 5 % 6 ads 10 % Volume discount: 3 pages 5 % 6 pages 10 % Combination discount: A discount is granted for placing ads in other publications of the Verlag Frank Nehring. 14 Glued-on inserts: Prices per thousand (excl. postage): 140 for postcards 180 for CD/booklets Larger and heavier formats on request. No discounts. 15 Address entry: Top addresses Print version and internet 390 for 6 issues/12 months (including PDF-catalogue on website) 16 Delivery note for pos : For delivery: On request. For Das Büro (issue/no.) Agency commission: An agency commission (AE) of 15 % for advertisements (exclusively) will be granted to media agencies upon request. See p 8 point Bound inserts: 4 pages 4,990 8 pages 6,490 Further prices on request. Prices apply to a paper weight of max. 150 g. Delivery untrimmed, bleed upon request. 13 Loose inserts (up to 25g): Maximum Size: 210 mm x 280 mm (W x H) Full inserts (price per thousand): 360 Partial inserts (price per thousand): 410, minimum 3,500 Price for heavier inserts on request. No discounts. Benefit from our know-how: Besides many special advertisement formats (special printings and more) we also offer corporate publishing and organise events and workshops related to any kind of office topics. Subject to change. All prices without VAT. Our general terms and conditions apply. 9/9