CMS Berlin 2017 where the future of the cleaning industry is designed

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1 THE TRADE FAIR MAGAZINE OF THE CLEANING INDUSTRY No. 1 Volume 6 April 2017 CMS Berlin 2017 REPORT REPORT CIRCULATION: 22,000 MESSE BERLIN ENJOYS RECORD DEMAND FROM EXHIBITORS BERLIN, 19 TH 22 ND SEPTEMBER 2017 CMS Berlin 2017 where the future of the cleaning industry is designed The CMS Berlin Cleaning. Management. Services is regarded as Europe's leading cleaning trade fair in the odd-numbered years. Every two years, the international industry professionals for cleaning systems, building management and services meet here to find out about trends, market developments and new products. From 19 th to 22 nd September 2017, the German capital will once again be dominated by the cleaning industry. The number one industry event covers the entire spectrum of the cleaning industry. Around five months before the start of the international trade fair for cleaning systems, building management and services, Messe Berlin can already announce an initial success story: the available exhibition areas are already almost fully booked. In addition, all the major manufacturers of cleaning machines and devices as well as cleaning, care and disinfecting agents are expected in Berlin. For a good reason: Germany is regarded as the biggest market for commercial cleaning technology in Europe and the CMS Berlin is seen by decision-makers as one of the leading international trade fairs. This year, the CMS Berlin will be held at the Berlin exhibition grounds (Berlin ExpoCenter City) from 19 th to 22 nd September The fair is also steadily growing internationally: with the 22nd World Congress of the Building Service Contracting Sector (World Federation of Building Service Contractors WFBSC) being held between 18 th and 20 th September 2017, the industry's top conference will be held in parallel to the trade fair for the first time. Messe Berlin is also setting new highlights in the field of "innovations". The CMS Purus Award has been redesigned and is now called the CMS Purus Innovation Award (see article on page 4). Messe Berlin GmbH "This year's CMS Berlin will be the highlight in the history of cleaning trade fairs in Berlin." Dr. Christian Göke, CEO Messe Berlin Dr. Christian Göke, CEO of Messe Berlin GmbH: "This year's CMS Berlin will be the highlight in the history of the cleaning sector fairs in Berlin. The World Congress of the Building Service Contracting Sector, which is taking place for the first time parallel to the CMS, ensures the presence of top international decision-makers. The CMS Berlin 2017 is an obligatory event for everyone, who wants to gain new business contacts and a comprehensive market overview." The range of services offered by CMS Berlin at a glance: Cleaning: Cleaning machines, plants and systems: building cleaning, exterior cleaning of buildings (facade), outdoor facilities, industrial cleaning, vehicle cleaning Laundry (laundry technology and textile cleaning) Cleaning equipment and materials Accessories for machines and devices Chemical cleaning and care products Industrial hygiene products Technical plant equipment Workwear and protective clothing Management: Building management: procurement management, land management, cost planning and control, property accounting, HR management, contract management Software: commercial accounting, HR accounting, software to calculate machinery use Services: Services: Cleaning and maintenance services, gardening and winter services, caretaker services, security services, disposal services, catering, special services Institutions: agencies, advisory bodies, professional associations, specialist publishers The target groups of the CMS Berlin include: Public authorities in all areas of the procurement of non-consumables, consumables, capital goods and cleaning machines: municipalities, authorities, operators of public buildings (airports, railway stations) Building cleaning: cleaning companies, service providers in building service and management firms, facility management firms Industrial enterprises: e.g. food industry, automotive industry, pharmaceutical industry, shipyards Healthcare sector: hospitals, clinics, nursing homes, social facilities 377 exhibitors from 22 countries over industry representatives Location: Berlin Hotel industry, catering firms: hotels, restaurants, canteen kitchens, communal catering Construction and property sector: Planners, architects, builders, property management firms Retail: shopping malls, chain stores, retail trade The CMS 2017 is organised by Messe Berlin GmbH. Supporters are the Bundesinnungsverband des Gebäudereiniger-Handwerks (BIV/Federal Cleaning Trades Association) in Bonn, the Fachverband Reinigungssysteme im Verband Deutscher Maschinenand Anlagenbau (VDMA/Trade Association for Cleaning Systems) and the Industrieverband Hygiene und Oberflächenschutz (IHO/Industrial Association of Hygiene and Surface Protection for Industrial and Institutional Applications), both in Frankfurt am Main. If you wish to take part, the exhibitor documents can be found here: / StandRegistration CMS Berlin 2017 in Figures: trade visitors from 66 countries more than 70 world, european and trade fair premiers Areas: Cleaning Management Services (figures based on CMS Berlin 2015) Cleaning in a Digital World Processes, People, Technology 22nd WFBSC CONGRESS September 2017 Berlin ExpoCenter City CMS17 BERLIN Cleaning. Management. Services Sep 2017

2 Page 2 IN PARALLEL TO CMS BERLIN 2017: World Federation of Building Service Contractors to hold congress in Berlin This September, Berlin will become the global capital of the industry. For the first time ever, the WFBSC will also meet in Berlin this year parallel to the leading trade fair for cleaning systems, building management and services. From 18th to 20 th September 2017, the World Federation of Building Service Contractors (WFBSC) will meet in the German capital. The headline topic is "Cleaning in a Digital World - Processes, People, Technology". The conference is regarded as the most important industry gathering in the world. What is the significance and impact of the digitalisation of industry and society on the commercial cleaning sector? What challenges will the industry have to face in the future? The conference gives participants a chance to discuss these and similar issues. The impact on people employees as well as customers and automation will be the focus of the programme (excerpt). Keynotes und Highlight-Lectures Opening of the 22 nd WFBSC Congress, Günther Oettinger, EU Commissioner for Budget and Human Resources, until December 2016 EU Commissioner for Digital Economy and Society "Leadership culture for a new era", Anja Förster, entrepreneur Risks and opportunities of digital networking, Daniel Domscheit-Berg, former WikiLeaks spokesman and internet activist Transforming the cleaning industry strategies and best practices in the digital age, Dr. Willms Buhse, CEO and founder of DoubleYUU, pioneer of the digital elite Smart buildings, technology and platforms Internet of things: Game changer at FM Dienstleistungen, Steven Lambert, COO MCS Service platforms: challenges for the industry, Sven Hock, founder and MD of Service Partner One, and Johannes Bungart, Managing Director of the German Federal Guild Association of the Cleaning Trade Building automation, t.b.a. The world of work in the digital age Impact of digitalisation on working conditions in the service sector, Guy Gyder, secretary general (tbc), International Labour Organisation (ILO) Thank your cleaner day, Lillian Smith, MD of the New Zealand Association of Cleaning Companies Corporate strategies in the digital age Challenges arising from technology and transparency digital strategies for building service providers, international best practice examples from service companies: panel discussion with service company representatives, incl. Stan Doobin (USA), Claude Bigras (Canada), Christian Kloevekorn (Germany) and representatives of ISS (requested) from Asia and Sweden. Dr. Willms Buhse will chair the panel discussion Numerous interesting panel discussions await the participants of the 22nd Congress of the World Federation of Building Service Contractors (WFBSC). The special feature this year: for the first time, the most important branch meeting will be held in the same place and at the same time as the CMS Berlin. Partnership with suppliers in the digital age Digital cleaning myth or reality?, Dr. Ilham Kadri, Diversey Care Change from static experiencebased to dynamic knowledgeand data-based cleaning, Markus Asch, Kärcher Digitalisation from the perspective of our business partners, panel discussion of Gold sponsors The 22 nd WFBSC Congress will take the world s decision-makers of the cleaning industry to Berlin for an information exchange, therefore, giving the CMS Berlin 2017 an additional potential of top-class visitors. Congress participants will have the chance to talk to the most important international suppliers at the trade fair and exchange their latest impressions and industry news, and take a closer look at the latest building management trends and developments. At various events, the World Congress also allows networking with industry and business partners to take place. Participants should therefore also note the events of the supporting programme: the opening reception (Hotel InterContinental pavilion, 17 th September 2017), the boat trip on the Spree (18 th September), the Sponsors' Night (also on 18 th September, waterworks), the CMS17 Evening (19 th September) and the gala dinner at the Palais am Funkturm (20 th September). Register now for a special price: Register for the conference before 27 th July 2017 to enjoy a preferential price. The participation fee per conference participant is 1,200 (incl. 19 percent VAT) and 550 for the accompanying person programme (incl. 19 percent VAT). For registrations after 27 th July 2017, fees of 1,500 and 600 are charged. Registrations and further information at: MEET THE TRADE FAIR TEAM AT IMPORTANT INDUSTRY EVENTS CMS on tour The expert representatives of Messe Berlin will be pleased to provide you with information on Europe's most important trade fair for cleaning of the year. In the coming months, the CMS Berlin 2017 trade fair team will be present at numerous national and international industry events. Take this opportunity to talk in person about the international trade fair for cleaning systems, building management and services. Do you have any questions about the fair's concept and target groups? Do you need some information about the new CMS Purus Innovation Award? Are you, as a new exhibitor, interested in the most important industry event of the year? Or would you like to discuss the future of the cleaning sector at the 22 nd WFBSC Congress? Please arrange appointments with the CMS trade fair team at the following events: CCE China Clean Expo 2017 Shanghai/China 26 th to 28 th April 2017 Finnclean 2017 Tampere/Finland 10 th to 12 th May 2017 Pulire 2017 Verona/Italy, 23 th to 25 th May 2017 demopark Eisenach/Germany 11 th to 13 th June 2017 You can contact us in advance by ringing +49 (0) or sending an to: cms@messe-berlin.de We look forward to your inquiry! The CMS team informed visitors at the London Cleaning Show in March about the CMS 2017 in Berlin.

3 Page 3 INTERVIEW WITH WFBSC PRESIDENT Five questions to Thomas Dietrich Since April 2016, National Guild Master of the BIV, Thomas Dietrich, has been President of the World Federation of Building Service Contractors (WFBSC). In an interview, the 57-year-old independent and managing partner of the Dietrich corporate group since 1991 reports on the 22nd World Congress of the Building Service Contracting Sector, which is taking place at the same time as CMS Berlin Is it important to raise the issue of digitalisation to an international level? Thomas Dietrich: In the age of digitalisation, successful networking is crucial. Synergies need to be created; views should be exchanged and we should learn from each other. If we focus our attention only on our own actions, then our opportunities to develop further are limited. Our supplier market and the entire industry, the CMS trade fair as well as our customers are increasingly operating on a global scale, and trade relations are becoming increasingly complex. The WFBSC Congress regularly gives the market an excellent chance to hold an international exchange of news and views. What would you recommend to companies of the building clea- What's vital is that we are open to this issue and are willing to change. Former World Federation President, Takao Ichinohe from Japan, handed on the baton at the 21st WFBSC Congress 2016 in Tokyo. Everything else will follow. We train our future employees on both the practical and theoretical aspects of the trade. Therefore, there are many different efforts to ensure that digitalisation is not overlooked in the fields of education and training. ner trade today, so that they don't have to start from scratch at the World Congress in September? Thomas Dietrich: Right now, the discussion of initial experiences from industry pioneers is particularly important. Many companies in our sector are medium-sized family companies, whose business policy provides for healthy, sustainable and, above all, implementable steps forward. in Germany. Thanks to our dual training system, it's not only highly professionalised but also standardised. This helps us to ensure a consistently high level of quality. Mr. Dietrich, why was digitalisation chosen to be the headline topic of the congress? Thomas Dietrich: Digitalisation is currently the topic, in which our industry is intensively looking for viable solutions. Together with specialists from Germany and abroad, we want to find answers to the questions regarding which aspects of our entrepreneurial activity are affected by digitalisation. This includes, among other things, the consequences that digitalisation will have on our service processes and performance, the extent to which the importance of knowledge acquisition and the use of stored data will change, but also what cooperation with our customers will be likely in the future. Since April 2016, Thomas Dietrich has been President of World Federation of Building Service Contractors (WFBSC). When looking for the venue of the 22nd congress, the choice fell on Berlin. Why? Thomas Dietrich: Berlin is an attractive and lively city and, generally, always worth travelling to. But the combination of a visit to the CMS trade fair, which is being held at the same time, is the perfect opportunity to look at the innovations of the market from a different angle with the new impressions gathered at the congress. Cleaning Technology Municipal Technology How does Germany differ from other markets in the world? Thomas Dietrich: The German market certainly differs in many areas from those of other countries. Building cleaning is a recognised trade Photo: Dr. Schnell Chemie GmbH "For us, the CMS is the most important dialogue and contact platform in the industry. This is where we meet our customers and business partners that we've been working with for decades. With our trade fair motto,fit for the future, we're expressing the fact that we always focus on the entire range of the future challenges of our customers and thus align our range of services from the product through the service via training and further education accordingly. This way, we can give them the best possible and successful support. This combination, which is so characteristic of Dr. Schnell, always requires dialogue which is precisely what the CMS is ideal for." Dr. Thomas Schnell, Managing Partner Always one step ahead! Berlin, Hall 1.2, Stand 200 Be in the front line when it comes to discovering the big challenges and trends of the future and mastering your own individual applications. We look forward to the WFBSC World Congress 2017 and welcoming you at Hako s trade fair stand! Hako Cleanliness without compromise B75 - W F B S C - J P - E N EXHIBITORS IN '17 Dr. Schnell Chemie GmbH Sweepmaster: sweepers and vacuum sweepers Scrubmaster: scrubber-driers For more information, visit us at

4 Page 4 CMS PURUS INNOVATION AWARD 2017 An innovation award for intelligent products and solutions will be presented for the first time ever A first at the CMS Berlin 2017: instead of the CMS Purus Award, the new CMS Purus Innovation Award will be presented. The industry award will be handed over on 19 th September. Applications to receive the award started in March The closing date for applications is 19 th May stage, the nomination, the jury members primarily assess their respective specialist field. In the second evaluation stage, the presenting of the awards, the decision-making process is carried out by all jury members in line with the majority principle. THE JURY MEMBERS OF THE PU- RUS INNOVATION AWARD 2017 Jürg Brechbühl Director of New Business Development Vebego AG Switzerland, President of the central association Allpura, presidium member of the European Association FIDEN These are the winners of the sought-after CMS Purus Award 2015 (from left to right): Steffen Glöckner (Nilfisk, Machines Category), Doris Berens-Bredahl (SCA, Washroom Hygiene Category), Frank Schad (Alfred Kärcher GmbH & Co. KG, Brand Communication Category) and Steve Colin (Vileda Professional GmbH, Equipment category). The CMS Purus Award, which has been conferred since 2005, is being redesigned for the first time as an innovation prize just in time for CMS Berlin 2017 (19 th to 22 th September 2017). As the CMS Purus Innovation Award, or PIA for short, it will honour "intelligent products and solutions". EXHIBITORS OF '17 Photo: Hako GmbH Hako GmbH For this purpose, the exhibitors of the international cleaning trade fair can submit their application in six categories. Products, tools and systems, which are convincing on the one hand with high application quality and on the other hand with a coherent overall concept, are awarded. With the reorientation of the award, Messe Berlin underlines the great importance of CMS Berlin as a presentation platform for the latest product developments and technologies in cleaning machines, agents and processes. Messe Berlin GmbH is behind this award for innovative solutions. On 19 th September, it will hand over the award as part of the official CMS evening. The "Hako symbolises solutions without compromise. The CMS is the ideal platform for a live presentation of our new products and systems solutions, and therefore of the added value that Hako offers its customers. We are very satisfied with the way things went at this year s fair, and with the quality of the technical discussions that took place". Uwe Brenne, Member of the Board, Hako GmbH cooperation partner of the Purus Innovation Award is the International Design Centre Berlin (IDZ). rationell reinigen, a trade magazine of Holzmann Medien GmbH & Co. KG, is acting as the media partner. The application documents are available online at: /PIA THE CATEGORIES FOR THE CMS PURUS INNOVATION AWARD 1) LARGE MACHINES Devices whose weight exceeds 50 kilograms and which cannot be transported in a normal car 2) SMALL MACHINES Devices whose weight does not exceed 50 kilograms and which can be transported in a car 3) EQUIPMENT All products for mobile/manual cleaning services, including small cleaning aids such as gloves, bin bags, cloths etc. 4) WASHINGROOM HYGIENE All product solutions that are part of a washroom, from hand dryers, hand cleaning systems as well as toilet paper systems to fragrance and disinfectant dispensers 5) DIGITAL TOOLS AND SYSTEMS Digital product solutions such as management systems and software applications 6) DETERGENTS Agents and products for cleaning and taking care of surfaces, rooms and textiles, as well as for disinfecting and improving air quality The entries will be assessed in two stages by a jury of experts who will examine the products innovative features based on five criteria: Functionality, ergonomics and usability Emotive appeal/feel, styling, and the example set by the product Eco-friendliness, energy efficiency, and raw materials Life cycle costs Time (practical performance value) THE COMPETITION JURY The jury of the CMS Purus Innovation Award is made up of eight recognized industry experts and consultants. In the first evaluation Christof Flötotto Managing Director of Die Geschwister Flötotto, graduate designer and marketing consultant, Chairman of the Association of German Industrial Designers Berlin, Brandenburg, Mecklenburg- Vorpommern (VDID) Alexander Holzmann Managing Director of Holzmann Medien GmbH & Co. KG, media partner "rationell reinigen" Bernd Jacke CEO European Customer Synergy & Senior Advisor WISAG, Germany Martin Lutz Managing Director of FIGR, Lutz- Fachbücher, state-approved cleaning and hygiene technician, master building cleaner, publicly appointed and certified expert for the building cleaning trade Fadime Sarikaya Associate of Sarikohn, business economist (UAS), specialist in strategic purchasing optimisation Stephan Schwarz Managing Partner of GRG. Die Gebäudereiniger., President of the Chamber of Trade of Berlin, board member of the Federal Guild Association of the Building Cleaning Trade MODERATION Ake Rudolf Graduate designer, Strategic Director of the International Design Centre Berlin (IDZ).

5 Page 5 FIRST-HAND INFORMATION Laundering cleaning textiles Manufacturers at the CMS Berlin 2017 present the expert relationship between machines and detergents The experts from Miele will present their portfolio at CMS Berlin 2017 and are available to answer visitors' questions. The care of cleaning textiles, in particular of mops, places special demands on washing machines and dryers. In principle, machines with different capacities must be available so that they can cope with the varying quantities of textile material used in a property. Any dirt and lint particles generated during washing must not be allowed to block up the pumps, sieves and drains or adversely affect the heating elements. Furthermore, for many cleaning companies and laundries free programming is important, in order to individually adjust the washing process. Short lead times, economical consumption and the efficient use of resources are also important prerequisites. In addition, the processing of the textiles contaminated with micro-organisms requires the exact compliance of the washing machine programs with respect to time, temperature and detergent as well as the documentation of the disinfection process. Having a connection for a dosing system via which RKI-listed detergents and disinfectants are fed directly into the machine is also important. The detergents liquid detergents are needed to ensure problem-free dosage play a decisive role when it comes to the cleaning result. Where required, they must comply with the requirements of the RKI (Robert Koch Institute) and eliminate numerous oily and liquid contaminants from the cleaning textiles without leaving behind any residues. Machine and detergent manufacturers use different concepts to meet the numerous requirements. The hygiene requirements stipulated in hospitals and nursing homes have to be adhered to by separating the textiles into clean and unclean laundry. Manufacturers of the appropriate cleaning machines and cleaning agents will explain at the CMS 2017 how the interaction between machines and detergents works in a professional context. (Source: rationell reinigen) As in 2015, Schneidereit will also be presenting some innovative washing concepts at CMS Berlin 2017 this year. QUESTION TO THE LAUNDRY EXPERTS: "WHY ARE YOU TAKING PART IN THE CMS?" Photo: Miele Martin Hübner, Head of Professional at Miele Vertriebsgesellschaft Deutschland: "At the CMS 2017, Miele Professional will be presenting its complete portfolio of machines and services for the daily working life in the building cleaning sector mainly washing machines that impregnate mops and cleaning cloths with cleaning agents and quickly make them ready-to-use again. Thanks to years of experience in the field of commercial laundry care, Miele is the competent contact partner for building cleaners who wish to control the quality and cost of hygienically clean mops and cloths themselves and makes the decision to use state-of-the-art technology with a tailor-made leasing and rental concept a lot easier." Andy Schröder, Electrolux Professional, Segment Manager FM DACH countries: "Electrolux Professional is the only supplier worldwide to provide both scrubbing technology and a complete range of large-scale kitchen solutions for the market players in the facility management segment. The CMS has a special significance for Electrolux Professional, as we have the opportunity at the fair to offer or present complete solutions to our customers from the building cleaning or catering sector. We also inform our customers about the performance of Electrolux Professional in relation to the current trends in facility management. Besides "Food" (large kitchen equipment for professional use), "Laundry" is one of two business units of Electrolux Professional. Electrolux is the world's number one in the field of professional scrubbing technology. We have seen strong growth rates in recent years in Germany, rates which are growing even further. In addition to cleaning companies from the building management sector, Electrolux Professional is also successful in the "Care" segment (nursing and old people's homes), in hotels, laundries, but also in special fields of application such as self-service, workwear and work equipment (fire brigades, emergency services) as well as in wet cleaning." Uwe Rütjes, Managing Partner of Schneidereit GmbH: "The CMS is the leading trade fair for building services, where the top decisionmakers in the industry meet up in Berlin every two years. It provides an excellent framework for interesting and forward-looking discussions. In our perception, the "Laundry" division has also increased in significance within the framework of the CMS over the last few years. This means that Schneidereit Professional has an ideal platform where it can present its innovative and sector-specific laundry concepts. We offer every building service provider the right solution for their properties whether it's a matter of a small key property, a large industrial plant or a hygienic hospital. We're looking forward to enjoying some exciting days again at the exhibition in Berlin in 2017." Photo: Schneidereit GmbH Photo: FM DACH Welcome to a new era of intelligent cleaning Hall 3.2 Stand 206, 207, 214 horizon.nilfisk.com

6 Page 6 MESSE BERLIN REPORTS RECORD RESULTS - 14 PERCENT GROWTH More successful than ever before: 300 million line cracked Strong leading trade fairs, successful premieres at home and abroad as well as numerous congresses and guest events have resulted in a record result for Berlin's trade fair company. Sales of 308 million were achieved in the 2016 event year. Against the strong result of 2014, this means an increase of 14 percent. of around 1.7 billion. The direct public revenues of the state of Berlin due to the value added effects amount to 74 million. According to preliminary estimates, in 2016, more than 2.4 million visitors from all over the world gathered information at the 115 own and guest events. Nearly 34,000 national and international exhibitors from 182 countries occupied over 2.7 million square metres of gross floor space and exhibited a comprehensive market overview of innovations and services from a wide range of industries. The fact that the mega-events under the Funkturm tower in Berlin are also world-wide media events is confirmed by the 30,000 national and international representatives of the press who had accredited themselves during the events of Messe Berlin last year. A sight that should already be known to most of the 2.4 million visitors from last year: the interior at the southern entrance of the Berlin fairgrounds. Messe Berlin is looking back on the strongest year from an economic viewpoint in its entire history. With a forecast turnover of around 308 million, Berlin's trade fair company has cracked the 300 million mark for the very first time. In the 2014 business year, sales of around 270 million were achieved. This means that Messe Berlin has enjoyed growth for the tenth year in a row and has almost doubled its turnover within a decade (2006: 168 million). Dr. Christian Göke, CEO of Messe Berlin GmbH, is pleased with the results, stating: "We have been able to continue our success story in 2016, too. Our strong own brands and leading trade fairs, successful premieres at home and abroad as well as unbroken high demand for guest events at the Berlin location were decisive factors for the previous record result in the history of Messe Berlin." Purchasing power of around 1.7 billion The economy of the region around the German capital benefited from the expenditures of the foreign trade fair and congress visitors as well as the exhibitors, with an additional purchasing power inflow About Messe Berlin Based on turnover and growth, Messe Berlin is among the world s ten leading trade fair companies, operating their own exhibition grounds. The company s wideranging portfolio includes five global brands: the Internationale Grüne Woche Berlin, ITB Berlin / ITB Asia in Singapore, IFA / CE China, InnoTrans and Fruit Logistica Berlin / Hong Kong. There are also a large number of national and international specialist and public trade fairs, including CMS Berlin Cleaning. Management. Services in the odd years. More information at: EXHIBITORS OF '17 Nilfisk GmbH "The CMS in Berlin is one of the world's most important communication platforms in the field of cleaning technology. This is where the entire innovative power of the industry is bundled, resulting in a very high level of quality both as regards the products and services exhibited as Photo: Nilfisk GmbH well as in the talks held at the trade fair. Thanks to the diversity of the exhibitors, visitors can find the appropriate solution concept for every cleaning requirement. For us as a manufacturer, this innovation density also offers great advantages. On the one hand, we can meet our partners on the ground, too, and, on the other hand, the level of the conversations held at the stands is extremely high. Many trade visitors come to the trade fair with a clear profile of requirements, which we can comprehensively respond to." Philip Fritscher, Director Marketing GAS Venue of the CMS Berlin 2017: the exhibition grounds of the federal capital photographed from the south. On view is the open space in front of the semi-circular main entrance, which is also used by exhibitors at the CMS.

7 Page 7 THE CMS BERLIN AVAILABLE ON ALL CHANNELS CMS app goes online this summer One for all, all for you: CMS exhibitors can receive all media services from a single source now. An application for mobile devices also ensures maximum visibility on all channels relating to the leading trade fair of the cleaning industry. The Virtual Market Place has been optimised for all end devices so all functions can be used when on the go, too. A strong trade fair presence deserves a strong media presence. Besides enjoying the yearlong entry in the Virtual Market Place, the official online catalogue of the CMS Berlin 2017, and the presentation in the new compact CMS Guide, CMS exhibitors can now also be found in the mobile application: the official media offers of the trade fair will be supplemented by an app for the first time ever. This guarantees exhibitors optimum visibility on all channels relating to the trade fair. A central editorial team takes the very best care of the exhibitors attending. Whether it is a matter of the Virtual Market Place (VMP), the CMS App or CMS Guide, with the new media concept of the CMS Berlin 2017, exhibitors will receive all the official trade fair media from a single source. Moreover, they can now book additional services, upgrades and advertising directly via the exhibitor area or the VMP editorial team. The new CMS exhibitor benefits at a glance: All CMS media entries (print and digital) can now be maintained, managed and released in the Virtual Market Place. Additional advertising and upgrade bookings can be made via the new shop directly in the exhibitor account of the Virtual Market Place. The online editorial team of the Virtual Market Place is the main consulting partner with regard to the topic of media presence. Specialists at CMS Berlin 2017 will enjoy an even broader range of information and will have access to event information, such as exhibitors, products and events, everywhere. The new CMS app will be online as of summer EXHIBITORS' GUIDE Preparations for an effective exhibition appearance cannot begin early enough. To ensure optimum planning, we therefore provide you with some useful tips and information in our Exhibitors' Guide. This way, the CMS Berlin 2017 is guaranteed to be a success for you. Phase 1 One and a half years before the start of the fair Define exhibition objectives Draw up a rough outline of the desired stand size and shape Prepare the budget and schedule Send registration off Book hotel and plan journey there Phase 2 October 2016 NB: Make use of the early bird offers before 1 st October 2016! Plan and draw up exhibits and information material Plan advertising, promotion Plan PR, press work Check if you want to take part in the CMS Purus Innovation Award Phase 3 As of February 2017 Receipt of placement proposal Confirm placement Phase 4 As of April 2017 Receipt of admission, down-payment invoice, exhibitor service folder and ID cards Plan stand construction, equipment, services and stand staff Plan communication and advertising Edit the CMS Virtual Market Place entry (online or via VMP service hotline) Edit the catalogue entry Order the stand construction and technical services Plan and register stand activities and events Order advertising materials (correspondence stickers, flyers, etc.) and displays if necessary Plan transportation, order shipping company, if necessary Request a stand construction permit Prepare forms to record results of meetings Regularly check the CMS Virtual Market Place for appointments Maintain the profile in the CMS Networking Tool, send and process contact requests Order additional exhibitor or installation certificates, if necessary Order entrance ticket vouchers Submit application for the CMS Purus Innovation Award Phase 5 As of July 2017 Arrange appointments with customers, business partners and the press at the stand Send invitations to customers and business partners Printing, ordering materials and business cards Book press compartment Book on-site advertising space, in the catalogue and in the CMS Virtual Market Place Organise advertising campaigns Phase 6 Early in September 2017 What should you pack to go to Berlin?: Building and dismantling certificates, exhibitor passes, hotel and travel documents, entrance vouchers, business cards, visa or passport On the stand: Delivery of equipment & information materials Acceptance of stand construction and technical equipment by exhibitors Stand approval by the Messe Berlin site manager Staff briefing Phase 7 During the CMS 2017 Admission with exhibitor's pass as of 9 a.m., Visitors from 10 a.m. to 5 p.m. Customer meetings, appointments Own visit to the fair Participation in seminars and events Phase 8 After the CMS 2017 Disassemble the stand Evaluate information, offers, press releases Evaluate the exhibition objectives Evaluate budget & costs Evaluate visitor contacts Maintain the database Pay the final invoice Hotel booking Graphic: Messe Berlin

8 Page 8 SERVICES AND TIPS FOR YOUR TIME IN THE CAPITAL Welcome to Berlin! The partners of CMS Berlin 2017 offer visitors attractive travel and accommodation terms Berlin is one of the most dynamic cities in the world. After a busy day visiting events, you will find a wide range of cultural and leisure activities to help you unwind. The choice is not easy: there's Europe's largest museum complex designated as World Cultural Heritage Site by UNESCO or more than 50 theatres, three operas, a wealth of exhibitions, 7,000 pubs, clubs, restaurants and cafes. Messe Berlin works together with renowned partners who offer attractive conditions for all exhibitors and visitors to ensure that your stay, arrival and departure is as pleasant as possible. You can also find all this information at a glance online: Deutsche Bahn Special Travel to and from the CMS from any Deutsche Bahn station in Germany for a total of 99 (2 nd class) or 159 (1 st class). Book your ticket direct with Deutsche Bahn or call / quoting the reference "CMS". Your ticket is valid between 17 th and 24 th September Lufthansa Special Book your flight ticket to the CMS directly with our airline partner Lufthansa. Please enter the following LH booking code: DEZZNBX. Free airport shuttle From 19 th to 22 th September 2017, you can comfortably commute between airport Tegel and Messe Berlin using the free airport shuttle. It only takes 25 minutes. From the airport to the fair: Every day between 8:30 a.m. and 11:00 a.m., and between 3:30 p.m. and 5:30 p.m. every 30 minutes. Between 11:30 a.m. and 3:30 p.m. every 60 minutes. Take the Tegel Airport stop in front of the main hall near Gate A15. From the fair back to the airport: Between 9:00 a.m. and 11:00 a.m., and between 3:30 p.m. and 6:00 p.m. every 30 minutes, between 11:00 a.m. and 3:00 pm every 60 minutes. Use the fairground stop between the South entrance and Jafféstrasse. Favourable hotel conditions for the CMS 2017 Over 130,000 beds in about 800 hotels and guest houses offer the right package to suit every taste. Our partners will be happy to help you find suitable accommodation for you. visitberlin Whether you're looking for a hotel near the fairgrounds or an inexpensive designer hotel in the heart of the city, in the trendy district or out of the city, the specialists at visit- Berlin will find the right hotel for you and provide you with insider tips to make your stay enjoyable: HRS In the "My HRS" hotel bookings portal, registered business travellers can benefit from price savings of up to 30 percent on the current daily prices of hotel rooms on the Internet. Cancellations can be made free of charge until 6 p.m. on the day of arrival. When booking through the HRS app, discounts of up to 50 percent compared to the online price are possible. Check-in and check-out as well as the payment of the hotel bill can also be done via your smartphone. There is a free shuttle bus between Tegel Airport and the exhibition grounds. DISCOVER BERLIN'S CULINARY SIDE This might tickle your taste buds! Once you've satisfied your thirst for information by visiting the CMS, it'll be time to still your hunger for food in Germany's capital. Nothing easier than that because Berlin is also a gourmet capital. In addition to regional dishes, such as Berlin currywurst, "Eisbein" (pickled ham hock) or "Bouletten" (meat balls) in cosy little restaurants, starred chefs and creative cooks offer international haute cuisine. Here is a small selection: Brauhaus Lemke Berlin's oldest pub brewery Berlin's oldest pub brewery offers German specialties and classic dishes. Luisenplatz 1, Berlin-Charlottenburg Funkturm-Restaurant heavenly gourmet delights Art Nouveau furnishings, a unique view of Berlin and a sophisticated menu this combination is only available in the Funkturm Restaurant. Hammarskjöldplatz, Berlin-Charlottenburg Good Friends a trip to China A restaurant that will not appeal only to Chinese guests: Good Friends offers a variety of different Chinese and Cantonese dishes. Kantstraße 30, Berlin-Charlottenburg Grosz as in the Parisian coffee house Coffee house, bar, restaurant and patisserie Grosz is the place where you can dine exquisitely in the refined ambience of a French café. Kurfürstendamm 193, Berlin-Charlottenburg NENI Berlin above the rooftops of the city The restaurant NENI Berlin offers not only Israeli-oriental cuisine but also a grand view over the City West and the Zoological Garden. Budapester Straße 40, Berlin Paris Bar meet VIPs The Paris Bar is an old West Berlin institution, a meeting place for VIPs and celebrities. Enjoy classic French cuisine in a cosy atmosphere. Kantstraße 152, Berlin-Charlottenburg Borchardt Franco-German enjoyment Borchardt achieves a fine culinary balancing act between German and French cuisine, one which impressively harmonises with the tasteful decor. Französische Straße 47, Berlin-Mitte Hofbräu am Alex a piece of Bavaria in Berlin Bavarian joie de vivre can be found here all year round. It offers hearty dishes such as "Hendl" and "Haxn", as well as a stein or two of original Hofbräu beer. Karl-Liebknecht-Straße 30, Berlin-Mitte Hasir the home of the doner kebab As a dish served on a plate, the doner kebap has been around for 250 years. It was not until 1971 that Mehmet Aygün, owner of Hasir, thought of putting meat, salad and sauce into bread. Oranienburger Straße 4, Berlin-Mitte Kuchi Mitte for sushi lovers Kuchi Mitte offers Japanese and Asian fusion cuisine, but it is renowned for its selection of sushi. Gipsstraße 3, Berlin-Mitte MASTHEAD Publisher Messe Berlin GmbH, Messedamm 22 D Berlin Phone: / Fax: / cms@messe-berlin.de Holzmann Medien GmbH & Co. KG Gewerbestraße 2 D Bad Wörishofen Phone: / Fax: / info@holzmann-medien.de Editorial Content Messe Berlin: Mandy Gutzeit, gutzeit@messe-berlin.de Wolfgang Rogall, rogall@messe-berlin.de in cooperation with Holzmann Medien GmbH & Co. KG, Bad Wörishofen Editor-in-Chief: Peter Hartmann, peter.hartmann@holzmann-medien.de Advertising Holzmann Media GmbH & Co. KG, Bad Wörishofen Responsible: Gerti Strobel, gerti.strobel@holzmann-medien.de Layout and DTP KONTEXT public relations GmbH, Fürth info@kontext.com Printing Pressehaus Stuttgart Druck GmbH, Stuttgart