How To Build A Massive List and Generate Huge Revenue with Linkedin Groups
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1 How To Build A Massive List and Generate Huge Revenue with Linkedin Groups
2 Questions Do you own a Linkedin Group? Do you have a Website? Are you building an List? Reason I ask is because what I'm going to teach you is that Linkedin Groups are powerful TOOLS.but they are just that.a TOOL. You need to integrate all of your other marketing/sales systems to truly benefit from Linkedin Groups (I'll explain why) If you have a business, website, list..you have what you need to get started!!
3 Agenda Who is Trevor Turnbull? Why Should You Focus On Linkedin (Groups)? Why You Need To Create Your Own Linkedin Group 5 Mistakes When Setting Up A Linkedin Group (and how to avoid them) 3 Tips To Grow Your Linkedin Group (if you are starting from scratch) How To Use Linkedin Groups To Grow Your List on Autopilot How To Generate Revenue From Linkedin Groups (even if you don't have your own yet) Q&A - Download Slides & Bonus Gift
4 Who Is Trevor Turnbull? Hockey Player ( )?
5 Who Is Trevor Turnbull? What Now ( )?
6 Who Is Trevor Turnbull? Sales Guy ( )?
7 Who Is Trevor Turnbull? (January - August 2009)
8 Most of my SportFanConnect tour was completed in the NE USA. But following the trip...i had so much fun...i decided that I didn t want to stop, so I rented a car and a week later...ended up in Florida. Now, of course, this was great...i was in the sunshine, surfing everyday and living the life. Much better than what was waiting for me back in Saskatoon (this is an actual picture of my deck/bbq) With the craziness of our sports trip, it slipped my mind that I had prebooked a flight from Saskatoon to Vancouver to see U2...and it was scheduled to leave in 2 days!!! So, you can see my predicament...i m in Florida, I have a flight from Saskatoon to Vancouver booked in 2 days and I need to get from Florida to Vancouver. So, the adventure begins!!!!
9 Who Is Trevor Turnbull? (Sept - Nov 2009)
10 Who Is Trevor Turnbull? Connected With Business Partner - Lewis Howes Lewis started the Sports Industry Network Linkedin Group I grew it from 40,000 to 113,000+ Met for the first time 2 months ago (work remotely for 2 years)
11 Who Is Trevor Turnbull? Hockey Player? Sales Guy?
12 Who Is Trevor Turnbull?
13 Why Linkedin Groups?
14 You Can t Ignore Linkedin! 225+ Million Members (7M+ In Canada) 2 New Members Every Second (172,800 per day) Linkedin Members want to learn new skills in 2013* 2.1M Linkedin Groups (share insight & knowledge) Bottom Line: The People Who Might Buy Your Product/Service Are On Linkedin *7100 Linkedin Members surveyed - #1 Choice (48%) Professionals-Don-t-Want-a-New-Job-They-Want-to-Learn-New-Skills-in-the-N
15 Sports Industry Network
16 Linkedin Group Stats
17 Linkedin Group Stats August ,000 Members
18 Linkedin Group Stats Authority Sports Business Linkedin Group (2nd - 33,000 members) Over 3000 NEW members in May NEW Subscribers in May 2013 (10% - Welcome Message) 80% of Webinar Signups (Sales Tool) $1000/mn Products sold through Linkedin Group Advertising Asset (Partner Promotions) Speaking engagements & Joint Venture Partnerships SportsIndustry Group
19 Why You Need To Create Your Own Linkedin Group (as soon as possible)
20 Linkedin Group Benefits Linkedin Users are looking for training, networking and jobs Great way to build a list (even if you don t have a website) Instant access to Member inbox (can t do with Facebook Page) People generally DON T turn off notifications when they signup Professionals-Don-t-Want-a-New-Job-They-Want-to-Learn-New-Skills-in-the-N
21 Linkedin Group Benefits Here s how new Linkedin Group members are setup by default Send daily digest (or monthly) Allow group manager to send Allow members of group to send messages via Linkedin
22 Linkedin Group Benefits Sent to 109,579 Group Members Linkedin Announcement sent to 90% of Group Members! Here s how new Linkedin Group members are setup by default Send daily digest (or monthly) Allow group manager to send Allow members of group to send messages via Linkedin
23 5 Mistakes People Make When Starting A Linkedin Group (and how to avoid them)
24 1. Choosing The Wrong Topic Do Not Use Business Name
25 Identify the Problem/Challenge Provide a Solution with your Linkedin Group Use sub-groups to target locally Sports Industry Network (Parent) NYC Sports (Sub-Group) - ANOTHER EXAMPLE: Social Media For Sales Professionals (can create sub-groups for regions/cities/etc) Social Media For Vancouver Sales Professionals Social Media For Surrey Sales Professionals
26 2. Incomplete Setup Logo Description Website TAB: Group Information 1. Upload a logo that CLEARLY represents the group 2. Summary/Description: write this to speak to your audience...why would they want to join? Who will it benefit? 3. Website: don t forget to include a link back to some lead capture landing page on your website
27 Linkedin Group Description Who Should Join The Sports Industry Network is a worldwide network of sports business executives and sports professionals in all areas of the sports industry ( Sports Marketing, Sports PR, Sports Sponsorships, Sports Writers, Sports Media, Sports and Social Media, Sports Ticket Sales, Sports Events, etc...) Why They Should Join Its purpose is to create networking opportunities, encourage discussions, promote products/services and provide members access to top sports jobs. Call To Action Join 100,000+ Sports Business Professionals in the Sports Industry Network - Linkedin Group and TAKE YOUR SPORTS CAREER TO THE NEXT LEVEL! For more helpful resources visit: Make sure you have these 3 elements included in your Linkedin Group Description
28 3. No Rules & Regulations
29 You Must Set Rules & Regulations The Sports Industry Network - Linkedin Group is all about connecting, educating, and building better relationships. Most important rules: - Connect others freely that you think could mutually benefit from one another in the sports industry. - Post content related to business, sports, or anything else that could benefit the members. - Please flag inappropriate content or discussions certain members post (as the group is growing fast and some of the discussions slip by our team). - Ensure that you post your content in the appropriate area Encourage participation Have fun! - Discussions - engaging content around sports industry topics...no SELF PROMOTION - Promotion - if you have something to sell/promote related to the sports industry, feel free to post it here - Jobs - if you have jobs related to the sports industry to advertise, post them here - Comments - make sure your comments are related to the topic. If you spam, we have no choice but to delete your comments and block you from the group. If you would like to add a rule, just let me know as I'm here to help. Lewis Howes Founder State the Purpose of the Group Clearly outline rules Encourage feedback Ensure you establish CLEAR expectations so that you can moderate the group fairly and transparently
30 4. Restricted Group Access
31 Enable Auto-Join Unless you want to create an EXCLUSIVE group... DON T select Request To Join. And, don t restrict new members from joining. If you notice lots of spam, you can moderate later.
32 5. Take On Everything Yourself
33 Don t Take On Everything Yourself Empower your staff to moderate and/or approach other people that would benefit from your Linked Group and ask them to help moderate (offer value in return)
34 3 Tips To Grow Your Linkedin Group Membership (even if you are starting from scratch)
35 1. Promote To Your Linkedin Contacts
36 Also, add Founder of XXXX Group (associates you to the Linkedin Group you will promote and helps establish expertise ) Hello Trevor, Promote To Network You and I are members of the same business group, so I would like to invite you to join our Linkedin group for entrepreneurs and business owners ( ). As a gift for joining, you can view the recording of our recent webinar on Essentials of Search Engine Optimization for Small Businesses (a $50 value) at: As a member, you will also be able to attend for free our regular online webinars for entrepreneurs. Some of our upcoming events are: - How to make Video Content for your website or blog - Make your company more competitive - 7 steps to building a successful business website - Build a business website in an hour - Grow your business with free online tools We are also looking for entrepreneurs and business experts to present webinars for our members as well as guest blog on our small business blog. If you are interested in either or both of these, please let me know. P.S. Find this helpful? Forward to a friend and help another entrepreneur out. Best regards, Ray Personalize Offer Value Ask for Referrals About the Small Business Accelerator Launching in August 2012, the Small Business Accelerator will be the go-to destination for entrepreneurs and business owners. You are invited to join before the Accelerator officially launches. Learn more: Send a PERSONAL message to TARGETED contacts. DO NOT blindly invite all contacts! Also offer up the opportunity to join a SUBGROUP that might be more relevant to the Linkedin User If they join the SUBGROUP...they will also be a member of the PARENT GROUP and can be messaged thru Announcements
37 2. Create Engaging Content You will HAVE to start the conversation and encourage others to join in and share their knowledge
38 Create Engaging Content Encourage others to share their successes and struggles Actively participate in others discussions (like & comment) Ensure the group discussions stay on topic (active members will appreciate this) Leverage the polling feature to make it simple for members to reply Turn your Linkedin Group into the GO TO PLACE to find answers to questions and solutions to problems
39 3. Leverage Other Promo Channels
40 Leverage Other Promo Channels REMEMBER You can your Linkedin Group members directly using Linkedin Announcements. So, leverage your other social accounts to build your Linkedin Group to ensure your subscribers see your messages!!!
41 How To Use Linkedin Groups To Grow Your List (on autopilot)
42 1. Setup Welcome Message
43 Welcome Message Sample Offer Value Call To Action
44 Send To Landing Page (Opt-in)
45 2. Use Linkedin Announcement Restricted to ONE Announcement every 7 day. sent to 90% of members
46 Linkedin Announcement Benefits Promote Free Ebook, Report, Whitepaper, etc ( List Building) Promote Free Informational Webinars (Sales Tool) Promote Partner Initiatives (Affiliate Sales) Set Feature Linkedin Announcements as Managers Choice
47 How To Generate Revenue From Linkedin Groups (even if you don t have your own yet)
48 Partner With Linkedin Group Owners Ultimate Sports Job Guide + Bonuses 27,130+ Members $47 Product 50% Commission Support Provided ( s, links, etc) Offer Linkedin Group Owners affiliate (referral) commissions for promoting your product
49 Research & Document Linkedin Groups SPORTS 31,600 Members 29,650 Members 25,250 Members 21,250 Members 19,900 Members 16,100 Members Search KEYWORDS to find relevant groups
50 Connect with Linkedin Group Owners Group Owner Phone Twitter
51 Linkedin Group Roadmap Start a Linkedin Group TODAY! Research Your Niche Before Choosing Name Create a Linkedin Group that addresses a Problem/Challenge Create Subgroups to target regionally Group Information: Complete setup (Logo, Description, Website) Group Rules: Set expectations for your members Group Settings: Make it an OPEN group and manage spammers Participants: Recruit partners to manage/moderate group Templates: Setup your Welcome Message (offer value) Promote To Your Network (Personalize your message) Create engaging content (Ask questions, use polls, participate) Share on other channels (Facebook, Twitter, , etc)
52 Free Download + Bonus Download The Presentations Slides + FREE Membership to Zero To Money Making Website
53 Questions?
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