NOTICE Information in this document is subject to change without notice.

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2 NOTICE Information in this document is subject to change without notice. SmartGuy.com (aka Smart Guy) makes no warranty of any kind with regard to this manual, including but not limited to, the implied warranties of merchantability and fitness for a particular purpose. SmartGuy.com shall not be liable for errors contained herein or for incidental or consequential damages in connection with furnishings, performance, and use of the entire manual, kit and services. The manual is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that neither SmartGuy.com, nor its employees or others affiliated with the company are engaged with rendering legal, accounting or professional service. If legal advice or other expert assistance is required, the services of a competent, professional person should be sought. The document contains proprietary information which is protected by copyright. All rights are reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of SmartGuy.com. Companies, names and data used in examples herein are fictitious unless otherwise noted SmartGuy.com All Rights Reserved SmartGuy.com and the Smart Guy logo are trademarks of Smart Guy in the United States of America. SmartGuy.com Ventura Blvd. Suite 700 Encino, CA info@smartguy.com 2 Smartguy User Guide

3 Table of Contents Chapter 1 SmartGuy.com Introducing Smart Guy The Power of Automatic Referrals Why it works How it works Fan Pages Grow Your Business Even Faster Chapter 2 Getting Started Adding Your Business Verifying/Editing Your Business Profile or Deals Adding your Individual Account Verifying/Editing Your individual Profile Chapter 3 Operating Instructions Business Members Individuals/Consumer Accounts Chapter 4 What Can Smart Guy do for me Adding Your Business Exclusively displays your business on our local Presents your business to our massive database of consumers Allows you the option of bartering with others Easily stay in touch with your past and present customers Connects you to other local businesses willing to refer you whenever Chapter 5 Membership Types Free membership Premium Ambassadors (city group leaders) Chapter 6 Marketing Strategies Free membership Premium Ambassadors (city group leaders) Chapter 7 Website Overview Home Page Cities Deals Barter Groups Articles Resources Chapter 8 Marketing Materials Free Members Premium Members Ambassadors (City leaders) Smartguy User Guide 3

4 1 Congratulations! By signing up for Smart Guy s Business Directory and Network you have taken a proactive step towards quickly increasing your revenue and leveraging the marketing power of one of the world s largest exclusive business directories and networks. This manual was designed to be simple to understand and highly effective. These easy-to-follow instructions will help you maximize the benefits gained by adding your business. Introducing SmartGuy.com Smart Guy is quickly becoming one of the largest exclusive business directories and networks in the world, now with over 50,000 members, and growing by thousands of new businesses each month. 4 Smartguy User Guide

5 Unlike traditional directories and networks, Smart Guy limits its membership to only one professional per category per zip code (in the US) and per area in other countries. Business professionals who do not provide good service are in jeopardy of losing their highly coveted spot. Businesses enjoy the free search engine friendly editable business page they can create, highlighting their location, contact information, business description, as well as deals they offer to others. But most of all, they will appreciate the all new Smart Guy Fan Page and the rise in consumer calls they can receive by harnessing a network of thousands! Smartguy User Guide 5

6 Consumers can quickly create their own free account and profile and save up to 50% off local services they use every day, whether electrical, plumbing, painting roofing or over 100 other services. They can also make new friends, communicate with others, recommend and comment about local professionals they have used and much more. 6 Smartguy User Guide

7 The Power of Automatic Referrals Imagine how great it would feel to have a constant flow of clients in need of your products or services. Sound impossible? It s not. If you ask most painters, electricians, plumbers or other service professionals that have been in business for years if they need to advertise or spend their time looking for clients, they will probably tell you no. The reason is that they have already built a great reputation, as well as a massive following of past customers and referrals to constantly keep them very busy. In fact, most service professionals worldwide find that as much as 70-80% of deals generated are a result of past customers and referrals. The problem is the time and money it takes to create those relationships that is until now. SmartGuy.com has developed a proprietary technology connecting you with local consumers in need of your services now and simultaneously building a constant flow of fans of your business, AKA clients, who will use you for years to come. Smartguy User Guide 7

8 Why it Works Realizing the importance of referrals and past customers, Smart Guy business professionals are focused on building an ongoing customer base, or what we like to call a Fan base. Our business members acknowledge that it is not enough to simply provide quality service and that it is better to also offer local consumers a special or discount and remain busy, than charge full price and wait in-between jobs for the phone to ring. For this reason, many Smart Guy business professionals have decided to redirect monies often spent on ineffective one-time marketing efforts and instead pass them directly to the consumers in the form of a discount. 8 Smartguy User Guide

9 How it Works Smart Guy has made it easy for consumers and business professionals to connect together in a synergy of success. Consumers Consumers can find quality professionals in their area by simply visiting SmartGuy.com. They will quickly see a map of their area, along with local deals offered by professionals of up to 50% off local services. They can simply click on the deal and view details supplied by the business professional, including full contact information. Those consumers who have signed up and created a free profile can also get Smart Guy Discounts. These are amazing last minute ed discounts sent by the professionals who are either looking to build their local loyal FAN base, or simply have some extra time and would rather work at a discounted price than not at all. For example, 30% of all painting jobs for a particular week. Smartguy User Guide 9

10 Business Professionals business members can quickly increase their revenue by harnessing our massive network of consumers and other referring businesses. Once they have created their free business profile, they will not only have a free editable search-engine webpage, but will be able to enter a discount which is instantly available to consumers browsing the website s city, deals and other heavily-trafficked pages. They can add, modify or remove these discounts 24/7 allowing them the ability to fluctuate their prices according to how busy they are. 10 Smartguy User Guide

11 Fan Pages Smart Guy Fan Pages are a revolutionary way for business professionals to quickly and easily generate new clients and stay in touch with past clients virtually automatically! No need to collect, manage and spend a lot of time sending s to all of your past customers to try and stay in touch, simply let others know that If they want to receive specials or discounts of up to 50% off your services (discounts they won t see anywhere else), they need to go to your Smart Guy page and click the become a FAN link it s that easy! Once you have created your business profile, Smart Guy will create a unique URL (web address) which you can send to others directing them to your Smart Guy business page. You can send that to all your past contacts, friends on Facebook, LinkedIn or any other means you have to introduce it to others. Smartguy User Guide 11

12 When ing, be sure to let them know that if they click the become a fan link on your business profile, they will get access to amazing discounts of up to 50% off your services available nowhere else. All they need to do is click the link and create a free individual Smart Guy account. After doing so, their profile image will appear on your company profile adding REAL testimonial support to others thinking of using you. The more fans you have, the greater the testimonial power your page has. After all, when someone visits your page and sees pictures of neighbors in their area, they will feel very comfortable with you and your services. But this is just the beginning! Remember, just as you are contacting past customers and contacts you know in your area, so are hundreds of other noncompeting Smart Guy business members around your area. This creates a massive group of consumers going to Smart Guy to find quality professionals (like you) willing to offer discounts. 12 Smartguy User Guide

13 Grow Your Business Even Faster Want to grow your business even faster? Imagine when there are a few thousand local Smart Guy consumers in your area that have become fans of the various professionals in your area. Each one has created a free account and has checked off the services they would like to receive deals on (most leave the default setting which includes all services in their area). If you were a Premium Member (only $49 a month no long term contract), you could a special or discount to ALL of the Smart Guy consumers in your area that wished to get deals on your services at the click of a button! The better the deal, the greater the response! As Smart Guy continues to grow, so do the number of consumers in your area that will receive your deal or special! Not bad for only $49 a month! But it gets better Upgrade to PREMIUM membership right now, and: Your business will be listed on the Featured Section on the TOP of other listings Your deals appear on local Smart Guy maps as pop ups Your Exclusive Spot on Smart Guy is Secure For details on Premium membership, please visit Chapter 5 - Membership Types. (You can try Premium Membership out for only $49 a month. There are no long term contracts. You can cancel it at any time. For more information or to upgrade to Premium Membership, info@smartguy.com. Smartguy User Guide 13

14 2 Getting Started This Chapter explains how to add your business into Smart Guy, as well as your individual account. Each can be done in as little as a few minutes. Networking is the backbone to creating a constant flow of customers/clients for your business. We will soon have you connected to one of the largest exclusive business networks in the world. Adding Your Business If you haven t already added your business into Smart Guy, that should be your first step. Simply visit Once there, scroll to the top of the page, and click the Sign Up button. 14 Smartguy User Guide

15 Then, enter your name, address, password and the Agree & Join button at the bottom. Important! We will then immediately send you an to that address for verification purposes. You must open that and click the Activate link in order to activate your account. ( s are sent instantly. If you do not see it in your inbox, check your Spam folder. If you find it there, just select the message, and click the Not Spam button. Unmarking a message will automatically move it to your inbox.) Once you have clicked the activate link within the , you can then login with your address and password complete the activation process. But don t stop there be sure to create an individual account! Smartguy User Guide 15

16 Adding Your Individual Account Both Business professionals and consumers should create an Individual Smart Guy Account. After all, even if you already have a business account, you are also a consumer aren t you? Don t you also want to get access to great deals from other professionals in your area? Although non-members can view deals on the website, only members who have created a free individual account, will get the special discounts sent by Smart Guy companies. Simply visit Once there, scroll to the top of the page, and click the Sign Up button. Then, enter your name, address, password and be sure to click the Individual button before clicking the Agree & Join button at the bottom. We will then immediately send you an to that address for verification purposes. You must open that and click the Activate link in order to activate your account. ( s are sent instantly. If you do not see it in your inbox, check your Spam folder. If you find it there, just select the message, and click the Not Spam button. Unmarking a message will automatically move it to your inbox.) Once you have clicked the activate link within the , you can then login with your address and password complete the activation process. 16 Smartguy User Guide

17 3 Operating Instructions This Chapter explains the many exciting things you can do as a Smart Guy business member or Individual member, whether you are looking to grow your business, network with others, or just interact with friends. Verifying/Editing Your Business Profile or Deals Once your Business account is fully active, log in with your and password. You will notice the Home, Update Profile, Notifications, Change Password and View Public Profile links appear. These will only appear to you when you are logged into your account. Home Simply takes you back to the home page of SmartGuy.com Update Profile This allows you to edit your business profile Notifications Lets you know of notifications from admins or other members Change Password Allows you to change your password View Public Profile Allows you to view your business profile as seen by others Smartguy User Guide 17

18 Verifying/Editing Your Individual Profile Once your account is fully active, log in with your and password. You will notice the Home, Update Profile, Notifications, Change Password and View Public Profile links appear. These will only appear to you when you are logged into your account. Home Simply takes you back to the home page of SmartGuy.com Friend Requests (0) This will list friends and neighbors who have asked to be your friend. You can accept a request to communicate back and forth with them. You can unfriend them at any time. Notifications Lets you know of notifications from admins or other members Update Profile Allows you to edit your profile information 24/7 Change Password Allows you to change your password View Public Profile Allows you to view your individual profile as seen by others Add Featured Deals (only City Ambassadors will see this) Displays existing deals in your city with the ability to instantly move any to the featured section 18 Smartguy User Guide

19 4 What Can Smart Guy do for me? Once signing up, Smart Guy instantly starts helping your business grow. First, we confirm that there is not already a professional in your category and for your zip code (USA only). Then if there isn t, we temporarily position you as the only professional of your type of service in your area (only Premium members have a guaranteed spot). Next, Smart Guy simultaneously builds your business 6 different ways: (1) Smart Guy creates a high ranking online business page We first create a clean search engine friendly web page for your business, including a map, full contact information, hours of operation, links to your social sites, as well as listing information about your company and deal that you are offering all taken from the sign up form you filled out. You can easily share it on Google plus, Twitter or Facebook using the icons listed on your page if you provided those links on your profile. Smartguy User Guide 19

20 (2) Smart Guy exclusively displays your business on our local maps Consumers who visit Smart Guy first see a map of their area with business profile icons, which are clickable and take them directly to local member pages. (Specials or discounts appear in pop up boxes for Premium Members only.) (3) Smart Guy presents your business to our massive database of consumers looking for your services Your business information can be available to local consumers on the map, as well as when clicking the Nearest Companies area. It will also be displayed (a) on the Local Deals section if you are offering a deal, (b) in the Local Barter section if you would considering bartering (trading services) with other businesses, 20 Smartguy User Guide

21 and (c) in the Featured area at the top of the page under the map if you are a Premium Member or have been placed there by the local Ambassador (City group leader) (4) Smart Guy allows you the option of bartering with others If you are willing to consider trading services with others, you will love our Barter area. We are not a Barter exchange nor do we charge anything to be listed there. If you have checked the Barter box in your profile, it simply tells other businesses you would consider it. It is up to you whether or not you want to barter and negotiate directly with the other businesses. Smartguy User Guide 21

22 (5) Smart Guy helps you easily stay in touch with your past and present customers At the top of every business profile, is a Become a Fan link, providing consumers access to specials and deals you offer. If you are a Premium Member, you can also send it instantly to all of your fans as well as everyone in your area looking for discounts on your type of services. (6) Connects you to other local businesses willing to refer you whenever possible One of the greatest benefits of Smart Guy are the alliances you can create with other local businesses. Businesses that join Smart Guy agree to provide quality service and refer each other whenever possible. Feel free to send them an , add them as a friend, become a fan, say hi using our internal SG communication system, or just pick up the phone and introduce yourself. After all, they are meeting many of the same local consumers you want to meet you have a lot in common! 22 Smartguy User Guide

23 5 membership types Smart Guy has 3 levels of membership, each with distinct features. Free Accounts Smart Guy free accounts are great for those who are just starting out and have a very tight budget. You can begin growing your businesses and accessing most of the features of the system. As you grow your FAN base, you will want to quickly upgrade to Premium in order to secure your spot and mass mail your specials/deals to not just all your fans, but all Smart Guy consumers in your area. This allows you to harness the true power of Smart Guy and leverage the thousands of local businesses and consumers in your area! Smartguy User Guide 23

24 Premium Accounts Upgrading to Premium allows you to focus more of your time in the highest and best use closing deals! Whether you re a roofer, plumber, real estate agent, painter or any other professional, the more time you can doing your job (rather than looking for clients), the more money you will make. Here are some of the benefits Premium members get: Mass- ing at the touch of a button You can send a special or deal to ALL of your FANS, as well as to all Smart Guy consumers within 30 miles who have elected to receive discounts on your services, once a month at the touch of a button! Your business will be listed on the Featured Section This is near the TOP of the local, city and deal pages on Smart Guy. Your Deals appear on local Smart Guy maps Your Deal or Special can show up as a pop up on local mapping when people mouse over your business, allowing your business to stand out, and most importantly Your Exclusive Spot on Smart Guy is Secure As mentioned, Smart Guy only accepts 1 professional per category per zip code (in the US). Even if you are currently in our network, another member who upgrades to Premium in your category and zip code can bump you out. Don t risk losing your spot! The faster Smart Guy grows, the more consumers in your area are added, and the more your spot is worth! You can try Premium Membership out for 30 days for only $49 a month. There are no long term contracts. You can cancel it at any time. If your interested in upgrading to Premium, our office at info@smartguy.com. 24 Smartguy User Guide

25 City Ambassador (Network Leader) Accounts Smart Guy allows one individual per city to be the exclusive Smart Guy City Ambassador or Group Leader. This allows them to earn money while they are introducing Smart Guy to their community. Smart Guy Group leaders earn: 100% income of the monthly income on all Featured listings they bring in to their city networks 100% of the monthly income on companies they mentioned in their city network text box 50% of article placement ads they bring in 1st month on all Premium Memberships upgrades in their city (whether they bring them in or not) Smartguy User Guide 25

26 6 marketing strategies Smart Guy has different marketing strategies to help you grow your business depending on your level of participation. We encourage you to view the different membership types to see which is best for you. Free Business members Here is our recommendations for maximum benefit: (1) Sign in to your account with your and password (if you have lost your password, use the forgot password to have it resent). (2) Complete your Profile - Click the Update Profile link near the top and make sure everything is accurate and up to date. You can also include a logo and/or various pictures of your business or work. 26 Smartguy User Guide

27 Make sure to enter at least 10 or more sentences in the About Company section, including what you do and why people should use you. This is important for Search Engine Optimization. IMPORTANT: be sure NOT to just copy and paste information you have used on other sites as search engines will then ignore the information due to duplicate content! (3) Consider Bartering - If you are willing to consider bartering with other companies, keep that box checked as this is a great way to generate some value during the slow times. It will also list your business in the Barter section of the site, as well as the Barter pages. Once you have started to build up your Smart Guy FAN base, you might not need it. (4) Enter a GREAT deal or special as this is one of the most important things you can do. Consumers in your area looking for deals will see your company logo and the first 50 or so characters of the discount or special you type BEFORE they click over to your profile. In fact, depending on how good you make it, the local Smart Guy City Ambassador might feature it. Although most will charge to do that as it takes your company to the top and front of other listings. Smartguy User Guide 27

28 (5) View your Public Profile - Then, click the View Public Profile at the top to see how your business profile will look to the public. You can always go back and update your profile if you need to make more changes. 28 Smartguy User Guide

29 (6) Spread the word - Once happy with it, you want to copy your unique Smart Guy URL (web address) at the top of the page and share it along with a message to all of your contacts, Facebook friends, people on social networks and more. The more FANS of your Smart Guy page you generate, the more people and reviews will appear giving your massive public appeal. You can send them a short note like: Become a FAN of our company and receive discounts of up to 50% off our services! Click HERE to become a FAN of my Smart Guy Page and receive special discounts of up to 50% off my services This is the ONLY place you can get the deals Click the Become a FAN link on my Smart Guy page and receive a FREE 20 minute consultation with no obligation Save up to 50% of (Electrical Work) in (Los Angeles)! Click HERE to become a Fan on my Smart Guy company page and get ed discounts automatically Get creative when ing others. Remember, the more attractive the special or deal, the more people will create profiles on Smart Guy, become fans of your page, and build your client pipeline. Smartguy User Guide 29

30 (7) Create an Individual Account. This will allow you to also receive discounts in your area, connect with others as a consumer, Become a Fan of your company as well as others, etc. Fill out a complete profile with a real picture of you, as it provides greater credibility to others (the system will otherwise randomize an image of you). 30 Smartguy User Guide

31 Premium Business members Here is our recommendations for maximum benefit. As a Premium Member, as long as you have entered a deal or special, your company has already been listed in the Featured sections of the local, city and deals pages. You also have the ability to mass all local members of Smart Guy who have elected to receive deals on your category of services (not just your fans). (1) Be sure to first do everything listed in the FREE member section above (2) Create a Great deal Offering a very attractive deal or special is a great way to not only generate quick business, but a super way to build fans. Pick a few days when your business is slow to offer 30-40% of your normal labor charges, or another incentive to build Smart Guy FANS of your business. One of the most important features of Smart Guy is its ability to help you create a large number of repeat customers. Let the deal attract them, and your great service and fair pricing keep them! (3) Spread the Word As a Premium member in your area (zip code exclusive in US), you don t need to worry about a competitor replacing you. So let everyone know they can save money on Smartguy.com after all every consumer wants to save money on local services they need! The more consumers using it, the more consumers will find and use you. Smartguy User Guide 31

32 City Ambassador (network leader) Business members First of all, congratulations! You have the exciting exclusive opportunity to not only gain prestige as an innovator, but to earn money as an important person in your city that is looking to help thousands of other consumers and businesses in the area. Here is our recommendations for City Ambassadors. After following the steps for Free and Premium Members, we recommend the following. (1) About City Network information - Login to your individual account, click Update Profile and type at least 5-10 sentences in the box entitled About City Network. For example: Remember as a City Ambassador you can earn monthly a number of ways, one of which is advertising companies within this section You earn 100% of the revenue here and can edit the information yourself. (You also get a Free Premium account for your business) (2) About Yourself Information - Keep the About Yourself section in your personal profile professional as it too will be seen on the City Page. From there, your phone number will be listed and they can click to you to the you have listed. 32 Smartguy User Guide

33 (3) Featured Deals As a City Ambassador you can select to Feature deals, it is up to you whether you charge them or not. Featured deals are a highly coveted section since it appears on top of the other deals. You might want to also feature great deals or specials, as it will encourage more and more consumers to visit your city pages! To Feature a deal, simply log in and click the Add Featured Deals link near the top. Then simply click the profiles you wish to feature. Smartguy User Guide 33

34 (4) Premium Members Let others know about the benefits of becoming a Premium member in your city, as you earn 50% of businesses who upgrade to Premium in the City you are the Ambassador of (whether you invite them to Smart Guy or not!) Main benefits of Premium Membership include: Mass- ing at the touch of a button Business will be listed on the Featured Section Deals appear on local Smart Guy maps Exclusive Spot on Smart Guy is Secure And they can try it out for 30 days for only $49 a month. There are no long term contracts. 34 Smartguy User Guide

35 7 Website Overview Smart Guy is divided into several sections, each with a unique purpose to help both the consumer seeking your services, as well as the business professional to quickly benefit from what Smart Guy has to offer. Home Page Upon visiting SmartGuy.com, our systems will find your location and display a map of local businesses, over 100 professional groups of professionals, featured deals, local deals, bartering opportunities, as well as nearby companies and consumers participating in SmartGuy.com. On this page you will also see the group Leader for the city (if there is already one assigned). They can let you know of any upcoming live events, how to become a Featured business, and other opportunities available to help your business grow. Smartguy User Guide 35

36 Cities Clicking the Cities link above will take you to the nearby city network of Smart Guy. Of course, you can enter a new city in the Map Search field if you prefer. Smart Guy oversees hundreds of city networks worldwide, filled with professionals who agree to provide great service and refer others whenever possible. You can find tons of deals or bartering opportunities in your area, as well as meet and interact with local consumers in the area. 36 Smartguy User Guide

37 Deals The Deals page allows you to quickly see the deals located within a city. Simply click on the icon on the map, or any of the business profiles below to see details on the companies and what they have to offer. Smartguy User Guide 37

38 Barter The Barter page allows you to quickly see the companies who would consider bartering within a city. Simply click on the icon on the map, or any of the business profiles below to see details on the companies and their detailed contact information. 38 Smartguy User Guide

39 Groups The Groups page allows you to view over 100 category groups of Smart Guy. There you can view local deals, local bartering opportunities, see the newest companies in the group to join, view recent individuals who have elected to receive discounts in this group, as well as Join the group and network with professionals in that industry worldwide. Smartguy User Guide 39

40 Articles Here you will find articles on all topics. If you are interested in having your company featured on one of our highly trafficked articles, be sure to contact the Local Smart Guy City Group leader. 40 Smartguy User Guide

41 Resources There you will find high quality individuals and organizations that we recommend for the benefit of our members. Smartguy User Guide 41

42 8 marketing materials (coming soon) 42 Smartguy User Guide

43 Smartguy User Guide 43

44 2014 SmartGuy.com All Rights Reserved SmartGuy.com and the Smart Guy logo are trademarks of Smart Guy in the United States of America. SmartGuy.com Ventura Blvd. Suite 700 Encino, CA