How To Use A Virtual Assistant. To Grow Your Amazon Business

Transcription

1 How To Use A Virtual Assistant To Grow Your Amazon Business

2 Alicia & Lorette Lyttle Joined ASM 2 Joined for Daily Deal Sites

3 The Training We went through the training Combined what we learned with some of our own strategies Created our own system and implemented with our products

4 So We Tested It Out Product 1 : Product 2 : Product 3 :

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6 Our Team 20 Project Managers / Virtual Assistants supporting 90 different clients We implemented processes, templates, systems and more Continue to perfect the process as things change and we are always learning, improving and implementing

7 Share With You Our Strategies For Success Evaluating where you are now Understanding as you grow from one product to several, there are a lot of moving parts you need help to continue to grow How to incorporate and utilize a virtual assistant to maximize your time and your profits

8 What Is A System? Save Your self Time Energy Money

9 What Is A System When you have systems and processes in place you have a controlled environment with direction You have proven processes that are repeatable You have the ability to quickly bring on new team members You have predictable results With systems in place, you can expand and continue to grow your business

10 Work On Your Business Not In Your Business The goal is to continue to GROW Although you may think you can do everything yourself, you will reach a point in your business where you can t YOU will become the bottleneck in your business You need help

11 Moving Pieces Although this is an AMAZING business.it takes work This is NOT a push button, sit in your underwear and make money yet Especially at the beginning research, sourcing, inventory, listings Maintaining customer service, reviews, inventory levels Marketing promotions, brand awareness Eventually it will become a well oiled machine working for you on autopilot

12 Outsourcing Delegating work to someone else while you continue to focus on the growth of you business and enjoying the fruits of your labor.

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15 Reasons to Outsource You don t have the time You don t have the skills You just don t like to do particular tasks Your business is not growing You want to spend your time doing something else

16 Don t Have The Time First, evaluate where are you spending your time?

17 Don t Have The Time When you find out WHERE you are spending your time, you will have a better understanding of where you time goes Evaluate your findings Is what you are doing worth your time? What can you outsource?

18 I Don t Have The Skills For This Task Depending on what the task is, is it worth your time to learn how to do it? Should you spend time learning how to use photoshop? Determine your weakness and find others to fill those voids If you don t know how to do something, many times people stop don t stop find someone that can do it for you and keep moving!

19 Don t Like The Task Plain and simple you just don t want to do it First started back in 2000, I was doing everything in the business including customer service phone calls hated it! First thing I outsourced was phone support to a calling center

20 Reasons Why People Don t Outsource You can t afford to hire anyone You don t know what tasks you should be outsourcing You don t have the time to train someone else

21 Can t Afford To Hire Anyone What is your time worth? Spending your time expanding and growing is much more important than managing day to day tasks Tasks that once documented can be easily done by someone else Opportunity Costs the loss of potential gain from other alternatives when one alternative is chosen

22 I Don t Know The Tasks That I Should Be Doing Success follows blueprints get the blueprint and follow it! Make modifications and continue to improve Document and track and see success

23 I Don t Have The Time To Train Anyone Many times when people outsource, it doesn t work out There can be many factors for this, but many times it is because of lack of direction Proper training and direction for your team is critical for success without proper training success becomes more difficult Find proper training and implement

24 Reasons to Outsource You don t have the time You don t have the skills You just don t like to do particular tasks Your business is not growing Reasons Why People Don t Outsource You can t afford to hire anyone You don t know what tasks you should be outsourcing You don t have the time to train someone else

25 What Can You Outsource Customer Service Buyer Messages Seller Feedback Asking for product reviews Replying to Reviews Creating Fulfillment Orders Refunds / Replacements Unfulfillable Inventory Alliance Jobs Reporting/Statistics Research Marketing Influencers / Public Relations Promotions Coupons Hold Inventory Press Releases Facebook pages Pinterest posting Twitter posting Instagram

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27 Outsourcing To Grow Your Business Getting Set Up User Permissions Tools Virtual Assistant Customer Service Marketing

28 Adding A New Person To Your Team User Permissions Ability to give permissions to your assistant with limited roles and full control to remove access if/when needed Gmail Accounts Create a company gmail account In settings section you can delegate limited access Amazing.com Create subaccount with individual login with access to tools

29 Adding A New Person To Your Team Amazon.com Create separate login with limited access Manage Inventory Hold inventory, edits to listings Advertising Permission to edit & manage coupons, promotions, sponsored ads Orders Ability to see orders, returns, look up buyer order details, monitor promotions Reports Ability to run various reports to help you make business decisions Settings Ability to communicate with amazon support Media Upload Ability to edit and upload product images

30 Tools Easy communication Screensharing Project management tool 5 minute videos Screeshots Document sharing

31 Outsourcing To Grow Your Business Getting Set Up User Permissions Tools Virtual Assistant Customer Service Marketing

32 Customer Service High level of customer service is critical Most normal Amazon sellers don t understand this concept Go above and beyond and set yourself apart from the rest

33 Customer Service Replying to seller feedback Removing negative seller feedback Turning seller feedback into product reviews Replying to product reviews Creating Fulfilment orders Handling refunds

34 Customer Service Seller Feedback Where buyers leave feedback on your performance as a seller. VA s should respond to each one. Respond with KW in response in an short, upbeat template message. Ability to remove negative feedback Ability to turn seller reviews into product reviews Buyer Messages Direct messages from buyers or potential buyers. VA can respond to each one. Ability to handle replacements and refunds

35 Seller Feedback - Replies Your welcome! We are glad you love your new [product keyword (example: silicone spatula)]. Enjoy! Don't you love fast shipping! We are happy you love your new [product keyword (example: silicone spatula)]. Enjoy! Glad it was a smooth transaction. We look forward to doing business with you again. Enjoy your new [product keyword (example: silicone spatula)]. That is what we love to hear, a smooth transaction and you love your new [product keyword (example: silicone spatula)]. Enjoy!

36 Feedback To Remove Product Feedback (if negative) Example: The product was smaller than I expected and did not fit Shipping Feedback (if negative) Example: The product arrived broken and two days late VA can submit a ticket to get these removed from your profile

37 Turn Feedback Into Positive Product Review People leave positive product reviews in the seller feedback section VA can contact these reviewers directly and have them leave a review in the product review section as well Template s make it quick and easy

38 Replying to Product Reviews Create another regular Amazon buyer account Edit account details so that the profile name is the name of the company Reply to the comment as the company (or VA can escalate to you if needed)

39 Replying to Product Reviews Always make reply as positive as possible (even if their review is ridiculous) remember, everyone will see this Make it as easy as possible for them to connect with you (provide the Contact Seller url in the reply) Look up the orders to send direct message Have variety in your replies so they are not all the same

40 Creating Fulfillment Orders Fulfillment orders are quick and easy way to ship out products through FBA VA can send orders out on your behalf Send to reviewers, bloggers Send to buyers that need replacements

41 Refunds VA can contact those that have requested refunds directly to find out why they refunded They may have constructive feedback that can help improve your product You may be able to turn an unhappy buyer into a happy buyer VA can also issue a refund if needed

42 Customer Service Replying to seller feedback Removing negative seller feedback Turning seller feedback into product reviews Replying to product reviews Creating Fulfilment orders Handling refunds

43 Outsourcing To Grow Your Business Getting Set Up User Permissions Tools Virtual Assistant Customer Service Marketing

44 Centers of Influence In your niche who is a center of influence Oprah great example she has book club, tells people to buy the book, they become best sellers Bloggers have huge followings and when they recommend something, people listen and buy

45 Bloggers

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47 Centers of Influence - Bloggers They recommend something, people follow Put your product in the hands of an influencer Guest posts, giveaways, reviews VA Role Contact and ship samples to various influencers Find holiday Gift Guides Giveaways and product reviewers

48 Centers of Influence - Reporters Looking for content to write articles From small blog posts to large syndicated magazines and TV shows Fox News, Dr. Phil Giveaway, Timeshare Magazine, Retreats, Gift Guides

49 21) Summary: Shopping Guide: Him, Tech, & Pets Name: Leah Murr Magazine Category: General Media Outlet: Magazine- Deadline: 7:00 PM EST - 12 August Query: The South Florida Luxury Guide is seeking items to place in our shopping guide for the Sept/Oct issue within the pets and him section. Requirements: Please identify the brand you are recommending along with a link to the fall or latest collection. Must have high resolution (300 dpi) flat product shots on a pure white background.

50 Gift Guides VA can find various gift guides from bloggers Submit your product for review Ship the product Follow up on the posting Get a press release written about it Submit press release Add press release url to URL booster

51 Social Media Keeping your social media pages active Facebook Twitter YouTube Instagram Pinterest

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53 Social Media Tools Schedule posts for Facebook, Twitter, Google +, Pinterest Create images with quotes Tool to create images for posting

54 Chrome Extensions

55 ASM Tools ASM provides variety of great tools that can be used to boost your sales Provide user access to VA to work with tools VA Role Alliance Tool Press Release Tool URL Booster

56 Press Releases Work with writer to manage deadlines Send to you for approval Submit via ASM Press Release Tool Submit live links to URL Booster

57 Outsourcing To Grow Your Business Getting Set Up User Permissions Tools Virtual Assistant Customer Service Marketing

58 End of Day Reporting Date: 1/25/2015 Completed Tasks: Set up coupons for silicone spatula promo on 2/2/15 Issues/Questions: Waiting on your approval of 4 press releases Plan for Tomorrow: Find more gift guide submissions for valentines day

59 Leverage Leverage is the reason some people become rich and others do not. Robert Kiyosaki Leverage is the action in which you can get more done with less.

60 Different Types of Leverage Leveraging other peoples time Hire someone else to do work for you and leverage THEIR time and you can get MORE done with LESS of your own time Leveraging other peoples knowledge Participating in events just like this to leverage other peoples knowledge that have already achieved what you want to accelerate your success Leveraging Systems Using systems that can reduce the time and effort you need to spend to see success

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62 Your Bonus As part of the ASM5 Kettner Bonus you get TWO months of AVA Education absolutely FREE. Access to the training for yourself Individually created logins for your Virtual Assistants (unlimited) Ongoing updates as Amazon changes, the training gets updated Monthly webinars with ongoing training, Amazon tips and more! Pwd: kettner24

63 The goal is to see your business grow, and ultimately your bottom line profits. Leverage a team and systems to allow you to focus on growth, profits and enjoying the fruits of your labor.