Social Media Management A Simple Solution

Transcription

1 Social Media Management A Simple Solution info@e-mergemarketing.net

2 Social Media Management Services When it comes to managing your Facebook, Twitter, Linkedin, campaigns and/or other social media services e-merge Online Marketing has the time, tools and talent to get the job done at an affordable price while keeping your goals in mind. So what exactly is Social Media? There are many different definitions of Social Media, we like to describe it as follows: Conversations across boundaries Sharing of ideas and opinions Instantly accessible and spread virally Permanent Owned by the audience Facilitated through technology The buzz around social media has been growing to near crescendo. People are blogging, connecting with friends on Facebook, posting updates to Twitter, and getting LinkedIn. Is your business or organization still on the social media sideline, looking to get into the game but unsure of how to proceed, or are you wondering if the business value is there? The Marketing Paradigm Has Shifted Nearly all customers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies for shopping but, in fact, nearly all of the buying public now uses them. Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were broadcast exclusively through mass marketing channels like radio, TV, newspapers and even the door-to-door distribution of directories like the Yellow Pages. The Internet itself has moved in this direction with the advent of social media. Companies marketed online using websites, , banner ads and other tactics to drive prospects to websites where companies communicate their messages and influence behavior. With the advent of social media however, much of the communication is controlled by the prospects. Members ask the community about products and services or the reputation of a company and can get multiple opinions, recommendations or referrals. Conversely, members freely discuss their experiences with their friends and followers. Online, the new word-ofmouth is social media like Facebook and Twitter; currently with over 700 million members combined.

3 Social Media vs. Traditional Marketing Even though the vast majority of customers use social media when researching products and services, there still is a home for traditional marketing. No one is saying to simply abandon the traditional marketing methods, we are however saying to introduce a whole new method of interacting with prospects, customers and clients in a far less expensive way. While there are many varieties of social media, the best and by far most effective methods are Facebook, Twitter, LinkedIn and marketing. These methods can be your driving force to increase your prospects, your customer base, company revenue and company reputation. Who is Social Media Management For? Most businesses and organizations benefit from using social media. Any business who s interested in increasing revenue, memberships, contributions, subscriptions, sales, prospects, leads, customers and clients all have one thing in common the need to market themselves to achieve these results. Social media has become the de facto standard for marketing. Benefits Of Using A Social Media Management Company The three biggest factors to consider when looking to use a social media management company are: Skills Do you or your company have the skills to setup and manage your social media presence? Time Do you have the time to setup and maintain your social media presence? Resources Do you have anyone on staff that has both the skills and time to setup and manage your social media presence? Money Outsourcing the management of your social media presence often times is much less costly than hiring a single part-time employee. Let Us Be Your Social Media Management Company e-merge Online Marketing provides a cost-effective solution to any business looking to enter into social media marketing. Our services include: A free discovery process to learn as much about your business and competition as possible Creating a profile on any major social media site Content creation and distribution. Together, we develop content and frequency of messaging, including adding special announcements to your social media sites Routine maintenance including deleting spam, connecting back to individuals or organizations who follow you to increase viral impact Reputation monitoring. We scour other social media sites for any mention of your company and work directly with you on handling both negative and positive commentary Participate in your staff meetings to ensure continuity and consistency of social media messaging Prepare and present activity reporting to you weekly or monthly Providing an exclusive industry lock guarantee if we work with you, we won t work with your competition!

4 Social Media Management Facebook Interact with your customers and attract new ones Before we even take the steps towards creating a Facebook Fan page for your company, we learn about you, your business, your industry and your customers. Afterwards, we will setup a high quality Facebook Fan page that best suits your goals Your Facebook Social Media Management includes: A landing page requiring like participation before accessing wall posts; if requested A mini-web site included on the business fan page Customized contact us form Newsletter signup form with feeds directly into most major marketing providers A balanced mix of internal & industry related messages based on the frequency desired Reputation monitoring with spam deletion and content approved replies Interaction with existing and new fans to solicit additional fans (viral marketing) Automatic integration of Twitter messages if applicable Social Media Management Twitter Twitter helps build an entirely new network of contacts Before creating a Twitter account for your company, we learn about you, your business, your industry and your customers. Afterwards, we will setup a customized Twitter account including the profile and graphics. Your Twitter Social Media Management includes: A fully functional profile including company profile and graphics Reach out message to your existing customers and industry requesting they follow you A balanced mix of internal & industry related messages based on the frequency desired Reputation monitoring with content approved replies Interaction with existing and new followers to solicit additional followers (viral marketing) Automatic integration of Twitter messages to Facebook Fan page if applicable

5 Social Media Management LinkedIn Network and do business with like-minded people Before creating a LinkedIn profile for your company, we learn about you, your business, your industry and your customers. Afterwards, we will setup a high quality LinkedIn profile page that best suits your goals Your LinkedIn Social Media Management includes: Both a personal and company profile (including professional quality images) Create association group(s) A balanced mix of internal & industry related messages based on the frequency desired Reach out messages to announce your recent joining of LinkedIn Creation and Interaction with industry related groups Social Media Management Marketing isn t social media but it helps connect people to it! An effective marketing program is highly instrumental in staying in contact with your customers and can be used as an integration tool to harvest new contacts and prospects. This may also be a viable way to reach people that may not be on social media. Your Marketing Management includes: A consultative approach to introduce the options available and to define goals Create the necessary accounts for the marketing service provider Initial load of customer contact information including obtaining opt-in permissions Customized signup forms for use on website, Facebook and others Creation of thank-you message and use of autoresponders for new subscribers Development of messaging content (newsletters, announcements, etc.) on approved frequency Management of opt-outs if necessary to ensure compliance with the FTC CAN-SPAM Act

6 Pricing No two companies are alike and therefore no two company s marketing requirements are alike. Out goal is to provide a consulting approach to providing our clients with a high quality, resultsproducing program that is cost-effective and affordable. The following pricing models are base pricing and are meant to provide an initial framework for consideration. Increasing the scope of the project will increase the rate. Talk with us about any additional requirements and we will do our best to win your business. Social media management for the first social media site starts at $450 per month Each additional social media site starts at $150 per month per social media site Marketing Management Services start at $250 per month (Price includes monthly fee charged by service provider) All services include reputation monitoring with spam deletion at no additional charge info@e-mergemarketing.net