6/7/2010. Social Media: Building Connected, Resilient, Prepared Communities. General LinkedIn Facebook Twitter

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1 Social Media: Building Connected, Resilient, Prepared Communities General LinkedIn Facebook Twitter 1

2 Major Social Networking Sites Male and Female Users 2

3 Major Social Networking Sites Average Age of Users March 2010: Facebook passes Google as the most visited site in the U.S. Key Tip: 3

4 LinkedIn was officially launched on May 5, 2003 when the five founders invited 350 of their contacts to join their LinkedIn profiles Executives from all Fortune 500 companies are LinkedIn members 81% of business-to-business marketers use LinkedIn LinkedIn is currently the largest online Business Networking platform in the world Nearly half of all members are outside the U.S. Note: According to LinkedIn s corporate website, a new member joins LinkedIn approximately every second Date Reported # LinkedIn Members December ,000 December ,600,000 December ,000,000, December ,000,000 September ,000,000 December ,000,000 May ,000,000 February ,000,000 + Share insights, announce achievements, send event invitations, solicit help, and give or receive advice -- immediately Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings) Receive expert advice or suggestions from members of your network Note: Status updates keep your name and activities in front of your connections! 4

5 LinkedIn Groups are comprised of members sharing common interests within the larger LinkedIn network Groups typically include discussions, news, jobs board, member directories, and Group Updates If you start a LinkedIn Group you can decide its focus, determine who can join, choose the Group s name and logo, etc. Search Groups specific to an industry or interest in the Groups Directory Note: LinkedIn connects you to others sharing your interests or responsibilities across the world or in your own neighborhood. Members post or answer another member s posted questions on LinkedIn s Q&A forum - located under the Answers tab Answers in the Q&A forum can be posted publicly (for all to see) or privately (only the question originator can see) LinkedIn members can rate their favorite response to a question as a best answer giving credit to the writer for others to see 79% of B2B organizations using online business forums use LinkedIn Answers (Business.com report, December 2009) Note: LinkedIn offers a search capability, allowing users to find questions and answers in the Q&A Forum by keyword 5

6 Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the small world phenomenon LinkedIn allows you to see your degrees of separation The more people in your personal network, the fewer degrees between you and the people you want to know Online, visible networks have benefits beyond offline networks portability, speed, trust, durability, sustainability Note: This concept has been featured in movies, plays, books, multiple websites, and researchers from Harvard, MIT, Columbia and other schools have included it in their curricula 6

7 Status Updates provide immediate value I am OK Bay Bridge down Profile information allows for faster, more effective networking, etc. Social Media monitors the pulse/vibe of public opinion/thought Recommendations help distinguish between self-identified, unchallenged and community recognized expertise Groups and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself) Social media platforms adopt - and adapt to - new opportunities quickly Note: Younger generations are moving from to text messages and platform-based communications 7

8 What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, businesses and the nonprofit sector to be connected on LinkedIn and other social media platforms? Note: Just using status message updates leaves us exponentially more prepared for emergencies! 1 Year* * Jan 2009 to Jan 2010 Key Tip: 8

9 February 2004, Mark Zuckerberg and co-founders launch Facebook from their dorm room. Facebook reported 1 million users December September 2006, Facebook rapidly expanded when it opens registration to all. By October 2007, FB reported 50 million users. By February 2010, Facebook had over 423 million active users. In March 2010, Facebook became the most visited site in the United States with 7.07% of online traffic, beating out Google for the top spot. Key Tip: * Date Reported # Facebook Members December ,000,000 December ,500,000 December ,000,000 October ,000,000 August ,000,000 December ,000,000 ** February ,000,000 + Source: Facebook s corporate headquarters 9

10 Facebook Pages are created to promote businesses, non-profits, celebrities and other entities Post news, announce events, offer tutorials, conduct polls, create discussion boards, post videos and photos are features on Fan Pages When Users associate themselves with your Fan Page as fans, your Page appears on their profiles under the Info tab Fan Pages are fully indexed by Google which means they can appear in Google searches for particular key words or phrases Note: Fan Key Pages Tip: include a reporting feature which reports on the demographic and statistics of the visitors to that page 10

11 Clickable link to CARD s YouTube Video Clickable images leading to CARD s various online locations Products from CARD s Zazzle Store clickable for purchasing Key Tip: Key Tip: 11

12 Social Media platforms can help you in EVERY aspect of preparedness, response, recovery and planning WHILE it helps you fulfill on your mission. Tools such at TweetDeck and Hootsuite allow you to manage multiple social media sites get much more done, in much less time. Most of the Social Media sites are free a small investment of your time can reap great rewards. Know WHAT you want to accomplish BEFORE going deep fundraising, advocacy, consumer engagement, emergency readiness, etc. Create at least a basic, accurate, simple presence on LinkedIn, Facebook and Twitter think of them as free, dynamic directories, with hundreds of millions of users. You want them to find you. Social Media gives you more reach and access than any current form of traditional media. For every new technology, there are early adopters and the vocal resistance. Early adopters benefit more, they get their needs built in to updates and new versions, they get consulting dollars, etc. Nonprofits often represent people with limited ability to take full advantage of new technology - Represent your consumers on Social lmedia The more connected you are, the faster you can get your message out, the more prepared you are. Social Media sites become emergency broadcast systems in emergencies and disasters. CARD is looking to be your partner in taking over the world with empowered emergency preparedness! PLEASE join us! Please link with each other & with CARD Ana-Marie Jones can be found at: Please link to CARD at:

13 Thank you so much! Key Tip: 13