Fans see a stadium. We see your campus.

Transcription

1 Wembley Stadium, London, home of UCFB Wembley Fans see a stadium. We see your campus. Unique Certificates and Short Study Experiences Taught within Wembley Stadium, London 1

2 Contents A World First... 4 UCFB Wembley 6 London - our Vibrant Capital 7 Bespoke Study Programmes 8 UCFB Certificate in Sports Management 10 UCFB Certificates in Coaching 16 Our Esteemed Industry Professionals 20 Next Steps Carl Froch v George Groves Boxing Match at Wembley Stadium, Connected by EE 2 3

3 A World First... 5 At UCFB Wembley we are proud to be a world first in Higher Education, dedicated to the delivery of university degrees and executive education in the business facets of the football, sports and leisure industries. We have developed our short study programmes to provide a taste of the sports industry from an academic and experiential perspective; perfect for those who aspire towards a career in the global multi-billion pound sports sector, or the surrounding industries. UCFB Wembley is located within the world-class Wembley Stadium, the spiritual home of English football and sports. Our teaching facilities overlook the iconic Wembley pitch which are the chemistry labs for students, allowing you to live and learn within the machinery of the industry. In today s competitive graduate career market, you need more than a strong academic qualification to achieve your full potential. Through our diverse and exciting programme, you will supplement your existing and future learning, to enhance your curriculum vitae while enjoying a truly inimitable experience. Our unique short study programmes will enable you to study modules over a two week period to gain a certificated qualification. Our distinctive approach to the study of business management draws upon our networks within the sports and related industries to bring you best-in-class learning opportunities and the platform to enhance your future prospects within this exciting and fastgrowing sector. Trips to leading sporting venues such as St George s Park, Twickenham, the Olympic Stadium, the Emirates Stadium and White Hart Lane enable you to view behind the scenes retail functions and business operations to assess the business methodologies employed by different sporting businesses. This will provide you with a greater understanding of your modules and put your educational experience into a practical context. Each learning encounter will enable you to build up your own experience in the industry in order to help you achieve your aspirations. You will learn from leading figures in football business and sports academia, whose expertise is highly respected within their field. Professor Philip Wilson, Provost & Chief Executive of UCFB Our short study programmes have been developed with great care in partnership with the wider and global sports industries to ensure that you gain a unique learning opportunity, studying at the world s most iconic stadium, experiencing some of the UK s leading sporting venues and learning from key industry professionals. Professor Philip Wilson Provost & Chief Executive, UCFB Wembley Stadium, home of UCFB Wembley The UCFB Auditorium overlooking the Wembley Stadium pitch UCFB students pitchside at Wembley Stadium 4 5

4 UCFB Wembley London - our Vibrant Capital Located within the global and iconic Wembley During your stay, our Pastoral Team will provide a Residing and studying in one of the world s greatest historic centre boasts monuments of the past Stadium, London, UCFB Wembley provides you friendly,comprehensive and bespoke package to capital cities is an additional enhancement to your and present, and world class theatre and concert with an inspirational and motivational environment ensure that you feel supported and welcome as UCFB experience. Our campus is less than 15 venues. London is home to more museums and for your studies. a student at UCFB Wembley. We are delighted to minutes away from Central London, giving you galleries than any other city in the world, including welcome both UK and international students to access to a vibrant cultural and social experience. New York and Paris. Within our UCFB Wembley campus we have provide an integrated experience for all. facilities which reflect the excellence of the London is the most visited city in the world, home to UCFB has relationships with accommodation Stadium with classrooms, lecture theatres, Aside from your academic and pastoral 100 of Europe s top 500 companies with the largest providers, including Raffles House - Wembley, seminar rooms, quiet study areas, library and experiences, your time at UCFB will be enhanced economy in Europe. The city is your extended which offers modern student accommodation for media suites to name but a few, overlooking the by social engagements and interactions in classroom; a global centre for finance, media and the duration of your studies. Furnished to a high Wembley pitch. London, our vibrant capital city. This unique blend many other industries. There are more than 300 standard the accommodation boasts contemporary of vocational learning and engagement as you languages spoken in London, which welcomes fully-equipped kitchens, free Wi-Fi and broadband Key Wembley operational staff deliver lectures embark on your academic career path is unique 100,000 international students from over 200 internet. Communal areas with flat screen TVs and study sessions as part of the short study to UCFB. different nations. provide a relaxing environment in which to socialise. programmes providing an invaluable insight into the Stadium s operations and enabling The city offers access to many sporting pastimes Furthermore, within close proximity to the campus you to network and promote yourself for future aside from football, rugby and cricket. As expected are a wide range of faith centres offering access to employment opportunities. from such an impressive capital city, London s worship and faith support. Walking up Wembley Way every day to the English home of football and sport is truly an inspirational experience. Saad, current UCFB student Live and learn within the machinery of the industry at UCFB Wembley Raffles House - Wembley Student Accommodation The UCFB Wembley Learning Resource Centre overlooking the pitch London, UK, the vibrant capital and home to UCFB Wembley 6 7

5 Bespoke Study Bespoke qualifications can be developed for groups who have a specific interest in a particular element of the football, sport and leisure industries. We welcome groups from other institutions who wish to enhance their tuition. To discuss a private study programme for a group of students, please contact us at international@ucfb.com or call +44 (0) Start dates, duration and executive guest speaker sessions can be tailored to create an exclusive experience. Previous programme themes have included: Football or Sports Coaching Sports Media Sports Finance Sports Law Sports Psychology Events Management Retail Business American Sports Business We draw on the knowledge and expertise of our extensive network of industry experts to develop current, specialised and relevant programmes. Practical press conference activities during media sessions in front of a live audience and TV cameras in The FA s Press Suite 8 Peter Swordy, Head of the Centre of Excellence and Senior Operations Manager for Wembley Stadium Daniel Geey, Top Sports Lawyer, Associate at Field Fisher Waterhouse Solicitors Study sessions take place in the corporate boxes within Wembley Stadium 9

6 The UCFB Certificate in Sports Management This two week intensive academic programme will equip you with unparalleled insights into the industry behind the global multi-billion pound sports business, imparted by leading professionals within the sector and surrounding industries. The UCFB Certificate in Sports Management is a two week programme which has been designed to provide students with a practical approach to management, underpinned by contemporary business knowledge. The programme can be used to enhance your current studies at a Higher Education institution or existing knowledge of sports business. This certificate provides the opportunity to study modules for your personal interest or to develop academic knowledge of a niche subject. During the programme you will have the opportunity to explore how changing business practices have led to a more dynamic and commercialised industry and examine why organisations and federations need to improve their level of business administration to promote better corporate governance across core business functions. You will learn by integrating theory with practice and share knowledge and understanding through discussion and debate. There will be an exciting range of lectures, guest speakers, group discussion, visits to sports stadia and facilities, and practical sessions. Lectures, seminars and master class workshops are organised in morning and afternoon sessions to accommodate the delivery of the programme. The academic components of this certificate will be assessed and must be successfully passed upon completion of the programme. Entry Requirements The UCFB Certificate in Sports Management is ideal for those who have undertaken at least one year of study at undergraduate level in a business related subject. International students who require an IELTS must have an overall IELTS score of 6.0. Applications from mature students are welcome. Programme Dates For the full list of available dates, please visit Bespoke programme dates can be provided. Please contact us at international@ucfb.com to discuss curriculum schedules and pricing. UCFB lectures take place in the Auditorium overlooking the Wembley pitch Study sessions take place in the corporate boxes within Wembley Stadium UCFB students undertake field trips to White Hart Lane, home of Tottenham Hotspur Neil Doncaster, Chief Executive of the Scottish Professional Football League

7 Week One During the first week of the programme, you will examine contemporary developments within the international football environment, core operations and challenges faced by clubs and governing bodies. This will enable you to demonstrate an understanding of the growth and development of the global sports industry including core business functions and contemporary issues. You will analyse the relationship between governance, management concepts commercial operations, and evaluate principal issues in the changing context of international sports businesses. Week Two In the second week of study, you will complete certificates including The Green 4 Solutions E-communications and CRM Systems Certificate, where you will study the practical application of CRM systems (Microsoft Dynamics) and gain an understanding of database implementation and management. The Strategic Business and Leadership Certificate provides a holistic overview of marketing and communications, international football business revenues, decision making in situations of crisis and the strategic management of stadium facilities and corporate hazards. Sample Week One Timetable * Sample Week Two Timetable * Monday Tuesday Wednesday Thursday Friday Morning Welcome to UCFB Wembley Introduction to the programme by representatives from UCFB and Wembley Stadium Management group Outline of Week 1: Icebreakers and Introductions Wembley Stadium tour and orientation Events Management - Staging the Champions League Final 2013 by Jon Sellins, Head of Business Development at Wembley Stadium Stadium and Live Events Safety and Security Operations by Peter Swordy, Senior Operations Manager & Head of Centre of Excellence, Wembley Stadium Afternoon Wembley Insight Commercial and Hospitality Strategy Revenue Streams by Marie Head, Event Services Manager Club at Club Wembley Wembley Stadium Case Studies by Giles Clifford - Head of Business Improvement at Wembley Stadium Stadium and Live Events Safety and Security Operations Practical Workshop by Peter Swordy, Senior Operations Manager & Head of Centre of Excellence, Wembley Stadium Field Trip to White Hart Lane, home of Tottenham Hotspur and the Emirates Stadium, home of Arsenal Football Club You will appreciate the design of a traditional football stadium, the problems encountered when implementing stadium utilisation techniques, and the range of revenues that can be generated by a traditional football stadium. Stadium Finance Workshop by Ash Sharma, Finance Director of Wembley Stadium Consultancy Group Strategic Business and Leadership Certificate Session: An Introduction to Strategic Football Business and Leadership by Neil Doncaster, Chief Executive of the Scottish Professional Football League Auditing and Financial Management a practitioners approach, including licensing and club valuation by Dr Tom Markham, Business Development Manager at Sports Interactive Higher Performance Training for Sports Executives (Professional Development) by Simon Clarkson, Director of ThinkWorks Higher Performance Thinking Monday Tuesday Wednesday Thursday Friday Morning Marketing Planning How to Plan and Sell Out a World Cup by Mark Foster, Marketing Manager for the 2013 Rugby League World Cup E-communications and CRM Systems Certificate: Background systems training by Green 4 Solutions E-communications and CRM systems Certificate: Coursework - Targeting a Relevant Audience by Green 4 Solutions Using PR to improve your Organisation s Corporate Social Responsibility: Case studies from Olympiakos Football Club by Dr Elisavet Manoli, Marketing Consultant for Vyzas Megara Football Club, Middlesbrough Football Club and AEK Athens Football Club Strategic Business and Leadership Certificate (Crisis Management 2) by Neil Doncaster, Chief Executive of the Scottish Professional Football League Afternoon Fan Engagement and the Customer Experience by Mark Bradley, Managing Director of The Fan Experience Company E-communications and CRM Systems Certificate: Designing Communications for Database Distribution by Green 4 Solutions Strategic Business and Leadership Certificate: The Impact of Broadcasting - Introduction and Background. What Are the Rights, How Rights are Sold, Distributed & Revenues Allocated by Daniel Geey LLP, Associate of Field Fisher Waterhouse Solicitors Strategic Business and Leadership Certificate (Crisis Management 1) - Media training for International Sports Executives by Neil Doncaster, Chief Executive of the Scottish Professional Football League Higher Performance Training for Sports Executives (Professional Development) by Simon Clarkson, Director of ThinkWorks Higher Performance Thinking *Timetable subject to change. For more information on our exciting guest speakers please visit

8 Recommended Reading It is recommended that prior to commencing the UCFB Certificate in Sports Management you read the following essential texts and online resources to enhance your understanding of the subjects covered within the programme. Essential Texts Deloitte (2014) Annual Football Finance Review All to Play For Hamil, S, & Chadwick, S. (2010) Managing Football an International Perspective. Butterworth-Heinemann. Hassan and Hamil (2010) Models of football governance and management in International sport, Soccer & Society, 11:4, pp Scullin, S, Fjermestad, J, and Romano, N. (2004) E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management. The Journal of Enterprise Information Management, 17:6, pp Online Articles Marketing Week (2012) - Marketing Week (2012) - Rugby League World Cup (2013) Case Study - Rugby-League-World-Cup-case-study-data-driven-marketing.pdf Industry Websites UCFB students undertake field trips to the Emirates Stadium, home of Arsenal Football Club The UCFB Learning Resource Centre overlooking the Wembley pitch Guest lecture from Julie Harrington, Managing Director of St George s Park Access state-of-the-art learning and media facilities in the UCFB Learning Resource Centre overlooking the pitch

9 UCFB Certificates in Coaching Effective coaching is pivotal in enhancing the quality and credibility of the sporting experience. The UCFB Certificates in Coaching educate those aspiring towards becoming coaches by developing their technical knowledge. Throughout your studies, you will gain an insight into the complexities and diversities of coaching players, and how this may be achieved effectively. Additionally, you will complete 1st4sport Awards in Football Coaching to achieve FA Coaching awards. UCFB Certificate in the Theory of Coaching including 1st4sport Level 1 Award in Coaching Football You will also complete the 1st4sport Level 1 Award in Coaching Football (The FA Level 1 Coaching award). This provides the initial coaching experience and is the most popular and recognised coaching qualification in the UK. The award provides those new to coaching with a basic introduction to the concepts of planning, organising and delivering safe coaching sessions. Practical session contextualise the training drills introduced in the classroom environment and key development points are identified. Assessment itself is via a 20 minute practical coaching session to demonstrate your ability to plan and deliver a safe and effective coaching session. This two-week Certificate provides the opportunity to evaluate and apply coaching theory to a number of physical contexts, maintaining a portfolio of coaching plans to support your learning. Through your studies you will gain a clear understanding of your own strengths and weaknesses within coaching and subsequently develop strategies for improvement of technical and behavioural skills relevant to a career in the coaching industry. You will gain experience of: Coaching and Training Drills Club Administration The Laws of the Game Relationships with Parents Safeguarding Children in Football FA Emergency Aid Introduction to The FA s Long Term Player Development Model. Successful completion of the UCFB Certificate in the Theory of Coaching can enable progression to the UCFB Certificate in Talent Identification including 1st4sport Level 2 Certificate in Coaching Football (The FA Level 2 Coaching award). UCFB students had the opportunity to observe the England first team training at St George s Park UCFB students in the Wembley home team changing rooms UCFB students met England Manager Roy Hodgson at St George s Park England Captain Wayne Rooney met UCFB students at St George s Park

10 UCFB Certificates in Coaching UCFB Certificate in Talent Identification including 1st4sport Level 2 Certificate in Coaching Football Successful completion of the UCFB Certificate in the Theory of Coaching, and/or the 1st4sport Level 1 Award in Coaching Football (The FA Level 1 Coaching award), can lead to the UCFB Certificate in Talent Identification. This three-week qualification will provide you with a clear understanding of the different performance pathways in a variety of sports and enable you to identify the similarities and differences. You will develop the ability to identify key talent within the sporting field and have the knowledge and networking capacity to feed talent into the appropriate arena whilst understanding how to support athletes needs the demands of sport on their lifestyles. You will also study for and complete the 1st4sport Level 2 Certificate in Coaching Football (The FA Level 2 Coaching award). This nationally recognised qualification will provide candidates who have an ongoing involvement in football, with the opportunity to gain knowledge of how to effectively plan, deliver and evaluate coaching sessions. You will be introduced to a number of key theories pertinent to working with players: The roles, skills and qualities of a coach Developing session plans Awareness of safe and organised activities Preparation for potential accidents, illnesses and emergencies Coaching styles Coaching session evaluation and self-reflection Fitness and nutrition. This is in addition to the practical elements which include attacking, passing, support play, ball control, goalkeeping, finishing and defensive play. You will have the opportunity to undertake two observed practical coaching sessions with your and receive feedback based on selected criteria. Following your studies, you will be required to undertake 12 hours of guided coaching within a two month period. You will then need to return to UCFB within six months to complete a final 35 minute assessment to achieve your FA Level 2 award. UCFB Wembley s Ladies Team playing on the Wembley Stadium pitch Developing strategy in the Wembley home team changing rooms Practical coaching sessions put theory into context Guest Speaker Jim Cassell, former Youth Academy Director at Manchester City Football Club

11 Our Esteemed Industry Professionals While studying at UCFB Wembley you will have the exclusive opportunity to engage with and learn from senior industry and sector specialists. This phenomenal opportunity to network with industry experts at the top of their game ensures you gain knowledge from some of the greatest minds in the country who are world leaders within their field. You will certainly find their passion and enthusiasm inspirational. For more information on our exciting guest speakers please visit Jim Cassell Former Professional Football Player Former Youth Academy Director at Manchester City Football Club Marie Head Event Services Manager at Club Wembley Professor Philip Wilson Provost & Chief Executive, UCFB Director of UCFB Trustee and Director of Burnley Football Club Community Trust Mark Foster Marketing Manager for the Rugby League World Cup Professor Brian Barwick Chairman of the UCFB Advisory Board Chairman of the Rugby Football League and Super League Former Chief Executive of The Football Association Founding Director and Company Principal of Barwick Media & Sport Former Head of BBC Sport and ITV Sport Chairman of the Football Conference Neil Doncaster Chief Executive of the Scottish Professional Football League Julie Harrington Managing Director of St George s Park Dr Tom Markham Business Development Manager at Sports Interactive Michael Phelan Former Professional Football Player Former Assistant Manager of Manchester United for Sir Alex Ferguson Peter Swordy Senior Operations Manager and Head of the Centre of Excellence for Wembley Stadium Daniel Geey LLP Associate of Field Fisher Waterhouse Solicitors Voted one of the UK s Top Sports Lawyers in 2014 Simon Clarkson Director of ThinkWorks Higher Performance Thinking

12 Next Steps... How to Apply To apply, please visit Contact Us We would be delighted to hear from you should you require any further information on the UCFB short study programmes. Aberdeen Telephone +44 (0) Glasgow Edinburgh Online Newcastle upon Tyne Postal Address UCFB Wembley Belfast Wembley National Stadium Wembley London Burnley Leeds HA9 0WS Liverpool Manchester Stay Connected f /footballisthebusiness Y /ucfbuk Dublin Cardiff Nottingham Birmingham /ucfbuk Wembley, London

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