Developing Commercial Potential OUR UK PARTNERS. League One Barnsley Milwall Sheffield United Wigan Athletic

Transcription

1 Developing Commercial Potential COMMERCIAL Developing commercial returns is the focus of all projects we undertake INSIGHT Dedicated experienced team unravelling the value of sport for rights holders and brands TECHNOLOGY Consulting and deploying the optimum technology solution to engage and commercialise CREATIVE Helping you maximise fan engagement through sports media OUR UK PARTNERS Premier League Arsenal Aston Villa Crystal Palace Everton Leicester City Liverpool Norwich City Southampton Stoke City Sunderland Swansea Watford West Bromwich Albion Championship Birmingham City Blackburn Rovers Bolton Wanderers Brentford Bristol City Burnley Cardiff City Charlton Athletic Derby County Fulham Hull City Ipswich Town QPR Reading Rotherham Sheffield Wednesday Wolves League One Barnsley Milwall Sheffield United Wigan Athletic League Two Luton Town Northampton Town Notts County Portsmouth Wycombe Wanderers National League Tranmere Rovers Scottish League Celtic Rugby Rugby Union RFU London Irish Bristol Ospreys Rugby League Hull FC Wigan Warriors

2 THE BREADTH OF STADIA SOLUTIONS OFFERINGS VENUE DEVELOPMENT Digital Signage StadiumLIVE Operating Software RIGHTS CONSULTANCY Platform Development Rights Deployment Fan Engagement RIGHTS SALES Rights Representation Sponsorship Revenue Optimisation SPONSOR DEVELOPMENT Client Management Rights Configuration Asset Matching ASSET AUDITING Rights Review Interactive Dashboard Benchmarking RIGHTS NEGOTIATION Price Justification Social/Digital/Media Negotiation Strategy RIGHTS AMPLIFICATION In Stadia Digital/Social App Development PROJECT MANAGEMENT Client Management Supplier Management Reporting/Feedback RIGHTS OPTIMISATION Sales Collateral Creative Development ROI/ROO Analysis DEVELOPING COMMERCIAL POTENTIAL

3 IN-STADIA & COMMERCIAL CREATIVE PRODUCTION With a wealth of experience across sport, our in-house creative team are perfectly suited to help you make the most of your advertising formats, both inside and outside the stadium. LED Specialist animation team building engaging content for the biggest sponsors in sport Fully animated, dynamic content for club advertising and partners 2D and 3D graphics for eye catching animation on pitchside, mid-tier and giant screen Bespoke venue content, taking into account layout and system specification FAN TV Full Club TV branded creative service, including club idents, graphics & Club adverts Production of Motion Graphics and video based content on all Concourse TV formats Incorporation of Stadia Social, our live social media feed across your venue VIDEO PRODUCTION Promotional video production for commercial sales support and development Fan TV content development Sponsor reporting video management Stadium development visualisation videos PRINT DESIGN Experienced print graphic designers Working across all formats Full print management service available Capital One Cup Final LED Wembley Stadium Perimeter & Mid Tier LED Twickenham Stadium Liverpool TV and Live Stats Liverpool

4 INSIGHT & RESEARCH EVALUATION & MEASUREMENT Our experienced Insight Team manages bespoke evaluation and research projects for rights holders across Europe. With a deep understanding of the value delivered through the worlds of media and sport, Stadia Solutions provides unique insights for our clients to make the right sponsorship choices for their business FULL ASSET AUDITING Analyse commercial values including TV facing, in-stadia, social and digital assets Recommend new opportunities to develop rights portfolio Restructure current rights to maximise commercial return Build bespoke rights packages for each client through an interactive dashboard DYNAMIC VALUE Regular updates to initial evaluation Track performance of each asset and provide forecast valuations on new assets Develop sponsorship packages in real-time, with regular revision to UK TV audience data, digital traffic, attendances and media rates SPONSOR REPORTING Update partners on current status of sponsorship delivery Mid Season and Post Season reporting Opportunity to refine rights packages to achieve club and partner objectives WEB ACCESS Online access to current valuation Interactive tool to understand the current forecast delivery of any rights package Licensed access to all members of the commercial team & free training Exportable data for use in club documents The team helped us to understand our true commercial potential, valuing all of our existing and unrealised assets. They provide a bespoke and expert evaluation, systematically assessing everything with media value. The tool they developed for us is helping in negotiations with potential sponsors and is easy to use for our marketing team. This is the kind of project that help improving the club commercial standard. Alvaro Vitores Marketing Director Evaluation and Stadium Athletic Bilbao Venue Rights Consultancy RFU - Twickenham Key Sponsor Rights Valuation Norwich City FC

5 INSIGHT & RESEARCH FROM FANS TO LOYAL CUSTOMERS Knowing your audience and customers is crucial in any brand strategy. Our insight team has experience of running behavioural research around sport for brands, media agencies and rights holders looking to monitor their current strategy CUSTOMER FEEDBACK Understand how fans feel about your brand/club, and what drives their satisfaction Get feedback on the matchday experience, and find out areas to improve Maximise fan and customer satisfaction SPONSOR RECALL Comprehensive report on sponsor popularity amongst fan base Quantify which assets or activation techniques are most effective Understand fan perception ahead of renegotiation Make recommendations to sponsors to ensure assets are used effectively FAN PROFILING Understand who your fans are and demonstrate how valuable they are to sponsors Conduct audience fit analysis with potential sponsor target audience Fan media consumption analysis to increase touchpoints and develop new assets SOCIAL MEDIA STRATEGY Analyse online conversations to build a strategy that can influence fan engagement by knowing when, where and what fans are talking about Find out potential new commercial opportunities by understanding fan behaviour Assess quality of content and measure success of your strategy Social Listening CL Ford CL sponsorship Women and Sport Participation RFU Betting Habits & CelticLIVE Satisfaction - Celtic FC

6 INSIGHT & RESEARCH SPORT INTELLIGENCE The Insight Team monitor the sport business and sponsorship news everyday, and provide our clients with the insights they need to stay ahead of the competition and make informed business decisions. We also have extensive experience of building and benchmarking client sales material to maximise return. TV INTELLIGENCE Monthly update of live and highlights UK TV audiences in all competitions TV Audiences can be provided by with commentary on the key points SPONSORSHIP ANALYSIS Comprehensive report on sponsorship deals in particular sports, regions or brand categories including value and duration when reported Help rights holders understand specific markets to develop commercial strategy Provide the best examples of sponsorship and activation in relevant categories SALES SUPPORT Create attractive and professional presentations including sales and data arguments Create sales proposals for specific briefs with supporting data and mock-ups Capability to create promotional videos to support sales pitch Commercial consultancy to support clubs in negotiations INTERNATIONAL RESEARCH Reporting on latest developments in the industry, tailored to our client needs Sport consumption per market: which sports consumed across which media In-depth understanding of foreign market media landscape (from TV to social media SEASON LONG SUBSCRIPTION PROVIDING MONTHLY REPORTS AND NEWSLETTER Stadia Solutions insight team is always aware of the latest digital trend in the market and what fans want, from best use of social media to new app release. It has been crucial for us to plan CelticLIVE app development and launch new features to stay ahead of the game Kevin McQuillan Head of Marketing Best use of Apps Celtic FC Global media and football intel West Bromwich Albion Shirt Sponsorship Sales Deck Charlton FC

7 IN-STADIA & COMMERCIAL TECHNOLOGICAL OPTIMISATION Brands and fans are increasingly demanding access to digital and social platforms through sport. We provide consultancy on the intelligent deployment of digital hardware and software solutions. Additionally we have strong relationships with some of the best suppliers, and can broker deals on the behalf of rights holders. FAN TV One of the largest networks of Broadcast TV and IPTV hardware deployed in sport Club bespoke channel, supporting live broadcast feeds, stats, social media, live odds and sponsor messaging Providing best advice on hardware and software Content creation, management, match-day monitoring and technical support LED All aspects of LED deployment from pitch side systems through to video walls Full assessment of venue requirements and recommendations of the best hardware to suit club commercial and fan engagement objectives Quote management and assessment service Project managed commissioning, deployment, creative and operational services STADIUM LIVE - Delivering HHD Wi-Fi to sports stadia & leveraging the network for fan engagement - Bespoke solutions designed for specific venue requirements - Create digital marketing opportunities and fan revenue streams - Award winning fan engagement solution, CelticLIVE CONTENT MANAGEMENT Centralised content management system to optimise fan matchday experience Dashboard allows delivery of content to distinct screen groups and platforms Content management service, matchday monitoring and technical support 13 : :0 0 Bristol Sport Ashton Gate Derby County Ipro Stadium Celtic FC Celtic Park

8 CELTIC FC CelticLIVE CONNECTED STADIUM Stadia Solutions delivered a highly innovative and interactive solution with the fan in mind. 13:00 13:00 APP STATS TOTAL NUMBER OF DOWNLOADS 76,826 PEAK SESSIONS ON MATCHDAY SEASON ,053 VIDEOS PLAYED THROUGH THE APP 103,764 APP CONTENT SHARED ON SOCIAL MEDIA 33,316 Wi-Fi STATS MEDIAN DAILY SESSIONs 2.2 (AVERAGEFORASPORTAPPIS ONLY1.7) +106,100 UNIQUE USERS REGISTERED ON THE WIFI REACH OF #CELTICLIVE 5.7m 27% Source: Flurry Analytics ATTENDANCE CONNECTED TO WIFI PER MATCH AWARDS