Sports Management. Profile. The summary - programme advertising leaflet

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1 Sports Management Final award Intermediate awards available UCAS code Details of professional body accreditation Relevant QAA Benchmark statements Date specification last updated MSc Postgraduate Diploma; Postgraduate Certificate or Postgraduate Associate Certificate N/A None currently available Masters Degrees in Business and Management: Type 1 Specialists 15/12/10 Profile The summary - programme advertising leaflet Programme content The MSc Sports Management has been developed to provide a thorough sports management grounding for those who are excited by the new career paths opening up in the expanding field of sport management and sport business. The programme is intended for those who have a background in business or management studies, but who wish to follow a professional career in the sports sector. It is also for those who have an academic background in sport, for example in sports science, but who wish to understand sports business and management. Those already employed in the sector but who wish to advance their career through part-time study, are also welcome. The programme has a strong theoretical base in business and management studies but this is always combined with practical applications to the needs of sports organisations. Take the opportunity to study at Royal Docks Business School, University of East London The programme offers students the opportunity to: Understand the place of sport in the economy and society Relate business and management theories to the specific nature of sports activity Undertake an extended management workshop Undertake an extended sports management consultancy project with an external organisation Connect with opportunities offered by the University s Knowledge Dock and the Petchey Centre for Entrepreneurship Connect to sport business opportunities and Royal Docks Business School researchers and initiatives promoting knowledge exchange with business

2 Understand how the 2012 London Olympic Games have been planned, organised and managed making full use of the University s proximity to the Olympic Park, and UEL s status as a legacy partner. Admission requirements A UK Honours Degree (2:2 minimum) in a business or sport-related subject Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis Equivalent overseas degree recognised by UEL Applicants without the above may be admitted provided that they have a minimum two years relevant professional work experience. Relevant work experience includes that gained in the sports sector; it also includes professional work experience gained in another sector, but with a demonstrable interest and involvement in, and connection to sporting activity. We shall also accept a pass in a recognised Pre-master s or Master s Qualifying Programme International students for whom English is a second language require an IELTS score of 6.5 (with no component score less than 6.0). Equivalent qualifications are also accepted. In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education postgraduate programmes. Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes, or through an approved articulation agreement. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption. Programme structure The programme includes three two-day blocks to ensure the opportunity for the fuller and more intensive development of relevant skills and behaviours. These workshops are an integral part of the learning programme and dates will be communicated to students in advance. One workshop will take place in the induction period, a second in over a weekend in the first semester of study and a third taking place over a weekend in the second semester of study for students in full-time mode. The first two workshops are designed to develop students understanding of and skills in management, organisation, teams and professional self-development. The third workshop is designed to prepare students for the sports management consultancy project The MSc Sports Management consists of five modules, four 30 credit modules and one 60 credit sports management consultancy module. All of the modules are core; however, students will have the option of exiting the programme on completion of four core taught modules and will be awarded a Postgraduate Diploma in Sports Management. Learning environment

3 We see the programme as highly participative; with everyone sharing information, ideas, experiences and values, and helping each other to gain the maximum benefit from the programme as a group and develop as individual sports management practitioners. The teaching and learning activities have been designed to encourage these behaviours. Therefore; all modules will consist of a combination of the following learning approaches: scheduled lectures; seminars and workshops; visits to sports facilities or events and a block workshop focussing on the practical application of key theories. In order to support the development of your practitioner skills you will also be exposed to sports management professionals who will provide guest lectures on the programme. Assessment Each module is assessed using a range of assessment methods. These may include group presentations, individual written essays, role play and case study report evaluation, unseen examinations and independent research reports. The overall aim of the assessment strategy is to support the ethos of encouraging not just the acquisition of knowledge but also the ability to apply this knowledge in realistic and complex sport business and organisational scenarios. Many assignments will refer to sports organisations with which you are familiar. Relevance to work/profession Career pathways in the rapidly developing fields of sports management and sport business offer the prospect of rewarding and fulfilling employment in the commercial, public and notfor-profit sectors. At present there is no professional accreditation required to practice as sport manager. However, many areas of sport require management and business professional people, with a knowledge of the sport context and a high level of analytical and communication skills. Opportunities include those provided by the following: Sport facility management Sport event management Sport marketing and sport sponsorship Sport media Sport goods and services Dissertation/project work During the programme you will have the opportunity to conduct a management consultancy project for a sports organisation. You will act as a sports management consultant researching a particular management or business issue and produce a report that should be of practical assistance to the organisation. The nature of the consultancy work will vary according to circumstances. You may undertake a project for an organisation that you have yourself identified and engaged, or undertake a project for a sports management client who has approached the University. Alternatively, if you already have employment in the sector you may undertake a project for your employer. The project will enable you to apply the knowledge and skills acquired on the programme to real issues and problems. As preparation for the consultancy work, you will produce a paper evaluating research methodologies and a short inception report on the organisation and the project. You will also produce a reflective log that will ask you to analyse your experience as you undertake the project.

4 Added value Contact with sports management professionals and field study visits to sport venues. Enhancement of leadership and people management capabilities and competencies through skill workshops and residentials. Teaching staff with a complementary blend of academic and sports management practitioner experience to support student s development as effective sports management practitioners. Your future career This programme will support you if you are seeking to develop as a senior sports management professional or if you are seeking to develop your sports management capabilities. On successful completion of the programme you will have a solid grounding in the economy and finance of sport, sport marketing and sponsorship and in sport policy and strategy for sports organisations. The focus on providing experience in practical management skills and the development of appropriate management behaviours is designed to empower you in accessing professional pathways in sports management. How we support you On joining the programme you will have access to a dedicated programme team who will support you throughout your programme of study. This will start with a comprehensive induction to the programme and the learning resources available to you at UEL. The Programme Leadercan becontacted throughout your programme of study if you wish to discuss any academic or non-academic issues. He or she will seek to advise you on how to resolve issues and access specialist support and provide personnel tutorial and pastoral support. In addition during your sports management consultancy project, you will have a dedicated supervisor to provide guidance and assist you in formulating and developing your chosen brief. The supervisor will be able to provide dedicated academic support services to you. In addition to the sports management related books and journals at UEL, we are at the time of writing, investigating the availability of other resources. These include student membership of the Institute of Sport Parks and Leisure, that are gained through Royal Docks Business School s membership of the Business in Sport and Leisure organisation, and through the University s participation in the 2012 legacy strategy. Bonus factors Proximity to the 2012 Olympic Park yields opportunities for interaction with sports facility managers, and to understand how the Games are bid for, planned, managed and how the legacy strategy unfolds. Exposure to industry practitioners through placements, research projects and guest speakers. Our agreement with Sport Business Group gives us access to the latest industry information. At the time of writing we are researching the benefits of students membership of the Institute of Sport, Parks and Leisure, and of an Inspired by 2012 mark for the MSc Sports Management. We offer an opportunity to undertake the Certificated PRINCE 2 Project Management Foundation Course.

5 Outcomes Programme aims and learning outcomes What is this programme designed to achieve? This programme is designed to give you the opportunity to: Develop an integrated and critically aware understanding of sports management and sports-related organisations, so assisting you to play effective management roles within them. Bring you into advanced study of sport-related organisations, their management and the changing external context in which they operate. Prepare you for a career or develop your career, in sport business and management by developing appropriate professional skills. Develop your ability to apply knowledge and understanding of sport business and management to complex issues, both systematically and creatively, to improve business and management practice. Enhance lifelong learning skills and personal development so you are able to work with self-direction and originality and to contribute to sport business and more generally to the sports sector. What will you learn? On successful completion of the programme students will: Knowledge demonstrate a systematic understanding of relevant knowledge about sports-related organisations, their external context and how they are managed; apply relevant knowledge to a range of complex sports management situations taking account of its relationship and interaction with other areas of the business or organisation; demonstrate a critical awareness of current issues in sports business and management which is informed by current research and practice in the field; Thinking skills show originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in sports business and management; acquire and analyse data and information, including that from research sources, to evaluate their relevance and validity, and to synthesise a range of information in the context of new sports management situations; Subject-based practical skills demonstrate understanding of appropriate techniques sufficient to allow detailed investigation into relevant sports business and management issues;

6 professionally investigate sports business and management issues that require familiarity with a range of sports business data, research sources and appropriate methodologies; Skills for life and work (general skills) communicate effectively both orally and in writing, using a range of media; operate effectively in a variety of team roles and take leadership roles, where appropriate. Structure The programme structure Introduction All programmes are credit-rated to help you to understand the amount and level of study that is needed. One credit is equal to 10 hours of directed study time (this includes everything you do e.g. lecture, seminar and private study). Credits are assigned to one of 5 levels: 0 - equivalent in standard to GCE 'A' level and is intended to prepare students for year one of an undergraduate degree programme 1 - equivalent in standard to the first year of a full-time undergraduate degree programme 2 - equivalent in standard to the second year of a full-time undergraduate degree programme 3 - equivalent in standard to the third year of a full-time undergraduate degree programme M - equivalent in standard to a Masters degree Credit rating The overall credit-rating of this programme is 180 for Masters Typical duration The programme will be offered on a full-time and part-time basis with a February and a September start. The full-time programme will be taught on a full day basis for two days a week. Students joining the programme in September can complete their studies in twelve months, those joining in February will require a minimum of sixteen months to complete due to the confines of the academic calendar. If you are studying the programme on a part-time basis you will complete the programme over two years and attend university one day a week on the same half-day and evening basis. Students will be able to move between the modes of delivery to accommodate changes to their financial or domestic arrangements.

7 The programme will be run on an identified day, with the regular weekly teaching taking place on two days a week for full time students and one day a week for part time ones. Additionally, there will be three two-day blocks of teaching in workshops. One workshop will take place in the induction period, and the other two at weekends. The MSc timetable is designed to be accessible for a programme taught in both full and part time modes. It is intended that within their timetables full time students will have space for placement activities, and for searching out an appropriate client for the sports management consultancy project. As much sports management work is undertaken at unsocial times we believe that part time students have the opportunity create a working schedule that complements this timetable. How the teaching year is divided The teaching year is divided into two semesters of roughly equal length. A typical student registered in a full-time attendance mode will study two 30 credit modules per semester and a typical student registered in a part-time attendance mode will study one module per semester. The Sports Management Consultancy Project module will normally be undertaken during the summer period. What you will study when Level UEL Module Code Module title Credit status M TM7120 Sports Sector: Strategy and Policy 30 Core M TM7119 Sport Economics and Finance 30 Core M TM7226 Sport Marketing and Sponsorship 30 Core M TM7225 Sport Venue and Event Management 30 Core M TM7227 Sport Management Consultancy Project 60 Core Requirements for gaining an award In order to gain a Postgraduate Diploma, you will need to obtain 120 credits at Level M In order to obtain a Masters, you will need to obtain 180 credits atlevel M. These credits will include a 60 credit level M core module of advanced independent research. Masters Award Classification Where a student is eligible for an Masters award then the award classification is determined by calculating the arithmetic mean of all marks and applying the mark obtained as a percentage, with all decimals points rounded up to the nearest whole number, to the following classification 70% - 100% Distinction 60% - 69% Merit 50% - 59% Pass 0% - 49% Not Passed

8 Assessment Teaching, learning and assessment Teaching and learning Key teaching and learning methods to address the learning outcomes: Knowledge is developed through Participative lectures and seminars Independent research and reading Thinking skills are developed through Participative lectures and seminars Directed reading Participation in on-line discussion Independent research Practical skills are developed through Use of computer based and other skills required for presentations and for the sports management consultancy project Guest lectures from sports management practitioners Skills for life and work (general skills) are developed through Group work for assessments and workshops Independent research and reading Assessment Programme Assessment methods used to demonstrate the learning outcomes: Knowledge is assessed by Individual written assignments Sports management consultancy project Thinking skills are assessed by Individual written assignments Evaluation of sports management research and consultancy Practical skills are assessed by Group activity planning, designing and evaluating group assessments and making group presentations

9 Reflective log for the sports management consultancy project Ability to successfully complete sports management consultancy project Skills for life and work (general skills) are assessed by Reflective log for the sports management consultancy project Quality How we assure the quality of this programme Before this programme started Before this programme started, the following was checked: there would be enough qualified staff to teach the programme; adequate resources would be in place; the overall aims and objectives were appropriate; the content of the programme met national benchmark requirements; the programme aligned with the principles of the US Commission on Sport Management Accreditation; the proposal met other internal quality criteria covering a range of issues such as admissions policy, teaching, learning and assessment strategy and student support mechanisms. This is done through a process of programme approval which involves consulting academic experts including some subject specialists from other institutions. How we monitor the quality of this programme The quality of this programme is monitored each year through evaluating: external examiner reports (considering quality and standards); statistical information (considering issues such as the pass rate, progress and completion); student feedback A programme committee consisting of student representatives and tutors teaching on the programme Module reports complied by the module leader that identify strengths and weaknesses of module delivery and put forward plans for improvement. Drawing on this and other information, programme teams undertake the annual Review and Enhancement Process which is co-ordinated at School level and includes student participation. The process is monitored by the Quality and Standards Committee. Once every six years an in-depth review of the whole field is undertaken by a panel that includes at least two external subject specialists. The panel considers documents, looks at

10 student work, speaks to current and former students and speaks to staff before drawing its conclusions. The result is a report highlighting good practice and identifying areas where action is needed. The role of the programme committee This programme has a programme committee comprising all relevant teaching staff, student representatives and others who make a contribution towards the effective operation of the programme (e.g. library/technician staff). The committee has responsibilities for the quality of the programme. It provides input into the operation of the Review and Enhancement Process and proposes changes to improve quality. The programme committee plays a critical role in the quality assurance procedures. The role of external examiners The standard of this programme is monitored by at least one external examiner. External examiners have two primary responsibilities: To ensure the standard of the programme; To ensure that justice is done to individual students. External examiners fulfil these responsibilities in a variety of ways including: Approving exam papers/assignments; Attending assessment boards; Reviewing samples of student work and moderating marks; Ensuring that regulations are followed; Providing feedback through an annual report that enables us to make improvements for the future. Listening to the views of students The following methods for gaining student feedback are used on this programme: Module evaluations Student representation on programme committees (meeting 2 times year) Discussions with the Programme Tutor and Module Tutors Students are notified of the action taken through: Circulating the minutes of the programme committee Circulating the Programme REP reports a newsletter published three times a year Providing details on module UEL Plus sites Listening to the views of others The following methods are used for gaining the views of other interested parties: List the methods that you use:

11 Consultation with members the Royal Docks Business School Business Advisory Board. Consultation with UEL International office Consultation with UELs Alumni Office Consultation with Royal Docks Business School Employability Manager Further Information Where you can find further information Further information about this programme is available from: The UEL web site ( The student handbook Module study guides UEL Manual of General Regulations UEL Quality Manual Regulations for the Academic Framework Commission on Sport Management Accreditation