ONE OF THE TOP 5 NEWS & INFORMATION WEBSITES IN CANADA. INTERACTIVE

Transcription

1 ONE OF THE TOP 5 NEWS & INFORMATION WEBSITES IN CANADA. INTERACTIVE MEDIA KIT 2013

2 24.6 million Canadian wireless subscribers have access to The Weather Network mobile properties. We re on the go. Canadian Wireless & Telecommunications Association (CWTA) Q1 Q WHY ADVERTISE ON THE WEATHER NETWORK? INTRODUCTION... 3 REACH... 4 INTEGRATION OPPORTUNITIES... 6 Content Integration... 7 Weather-Triggered Campaigns... 7 PointCast...8 IP Targeting... 9 Pre-Roll Video Advertising... 9 Weather Direct Skinned Backgrounds Advertorials Weather Maps Satellite and Radar Maps Watches & Warnings Canadian Cities Pages U.S. Cities Pages International Cities Pages Road Construction Report Traffic Cameras Report Highway Reports The Flu Report The Snow Report The Ski Report Farmzone Pollen Forecast Travel Information The Marine Forecast The Golf Report The Parks Report Lawn & Garden APPLICATIONS WeatherEye MOBILE Mobile Overview Mobile Web Mobile Web Takeover Skins WeatherEye Mobile Application Weather-Triggered Ads Black s Cross-Platform Takeover WeatherEye HD for Tablets Mobile Reach RESEARCH News and Information Website Rankings Audience Demographics Audience Demographics by Age Audience Demographics by Geography Monthly Page Views Monthly Unique Visitors Receptivity to Advertising APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Available Creative Sizes Standard Online Ads Rich Media Online Ads Video Media Online Ads Ads Custom Ad Specs Production Notes Sponsorships Advertorials Mobile Ad Specs Mobile Web Sponsorships Jump Pages Standard Landing Pages Click-To-Call Landing Pages Online/Tablet Application Ad Specs WeatherEye Skins APPENDIX B: SUBMISSION OPTIONS AND TIMELINES Submission Options and Timelines

3 ONE PROPERTY. MULTIPLE SCREENS. INFINITE CONNECTIONS. Digital and Mobile Opportunities Canadians do more than just talk about weather our weather is what makes us Canadian. And, no one knows the weather better than The Weather Network. But we also know advertising. We have the properties. We have the multi-channel opportunities. We have the numbers. And we have the team to help you optimize and integrate your media plans, and more importantly, your media dollars, so you can take advantage of one of the most discussed topics amongst Canadians the weather. TheWeatherNetwork.com, MeteoMedia.com and our mobile, web and desktop apps offer you the reach and frequency required to maximize exposure for your products and services and the flexibility to connect with on-the-go Canadians. TheWeatherNetwork.com is one of the top 5 news & information websites in Canada,* providing a valuable lifestyle resource for an average of 5.6 million unique visitors per month.** And we re also proud to say that The Weather Network s mobile web property is ranked #1 in the weather category.*** So, if you re looking to raise brand awareness, generate leads for your sales force, tap into a captive, loyal audience to expand your one-to-one campaigns whatever your goals, The Weather Network can give you powerful reach with unique and impactful marketing solutions. *(Source: comscore, Mar 2011) **(Source: comscore Media Metrix Mar 2010 Feb 2011) ***(Source: Neilsen Mobile Survey Q4 2010) TheWeatherNetwork.com and MeteoMedia.com connect to over 7.6 million unique users each month. (Source: comscore Media Metrix Mar 2010 Feb 2011) 3

4 REACH

5 WHOM WILL YOU REACH? TheWeatherNetwork.com and MeteoMedia.com enable you to reach a large, desirable audience. TWN MM year olds* 60% 65% years old* 61% 65% Men 49% 47% Women 51% 53% HHI $60k+ 61% 45% People with children 35% 42% *Based on persons 2+ (Source: comscore Media Metrix May 2011 Oct 2011) Every day 7 out of 10 Canadian adults check the weather. (Source: Segmentation Study Environics Apr 2011) 5

6 INTEGRATION OPPORTUNITIES

7 THE INTEGRATION WEATHER OPPORTUNITIES NETWORK PROGRAMMING Content Integration Content integration for your brand. The advertising opportunities with TheWeatherNetwork.com and MeteoMedia.com give your product or service communication muscle. In addition to content integration opportunities like Ski, Snow, Marine, Gardening, UV Level and Highway Conditions, you can also skin the page with your brand. Weather-Triggered Campaigns Use the weather to your brand s advantage. Weather-triggered campaigns at TheWeatherNetwork.com give your brand the flexibility to harness certain forecasted weather conditions (temperature, precipitation, humidex) with the option to schedule additional ad units. Establish certain predetermined weather conditions that make the most sense for your product or service, and set the terms for how many ads you d like to place within your campaign. 67% of Canadians feel that weather information is important to them. (Source: Segmentation Study Environics Apr 2011) 7

8 THE INTEGRATION WEATHER OPPORTUNITIES NETWORK PROGRAMMING The Most Local Forecasts. Available on web and mobile platforms, PointCast provides weather information as close as 1km/0.6 miles from your favourite locations using a postal code or GPS-enabled device. PointCast is able to deliver the most local forecasts on more than 930,000 Postal Codes. No other weather provider can deliver this type of hyper-local weather forecasts. Advertise with PointCast. To get the PointCast forecast, our audience tells us where they are and who they are. Now you can reach them too. With userdisclosed data, PointCast gives you an opportunity to better target, pitch and sell to our audience than ever before. Using Environics and Prizm C2 we can use 1st party disclosed user information to help you identify demographics, lifestyles, social values, and more 8

9 INTEGRATION OPPORTUNITIES Best Local Targeting: Geo and IP Targeting Get brand exposure only where you need it. TheWeatherNetwork.com gives you the flexibility to geo-target your campaign by IP address or content area country, province or city. So, you get the exposure you want, where you want it. And because we forecast weather conditions for more than 3,500 Canadian cities your brand benefits from the ability to truly customize where you appear. Pre-Roll Video Advertising Interactive video content. Pre-roll video offers your brand interactivity with associated in-player lower third ad unit. With TheWeatherNetwork.com and MeteoMedia.com, you can geo-target your audience right down to the city. 9

10 INTEGRATION OPPORTUNITIES Weather Direct Deliver your brand right to their inbox. The Weather Network e-newsletters can help you increase your reach. We average 140,000 monthly subscribers to our English and French WeatherDirect e-newsletters that deliver customized weather forecasting, right to people s inboxes. Only one sponsor is shown per e-newsletter giving you true ownership of the message at a cost-effective price. We reach an average of over 140,000 people each month with our English and French WeatherDirect e-newsletters. 10

11 INTEGRATION OPPORTUNITIES Page Takeovers and Skinned Backgrounds Put your brand in the spotlight. Add a visual skin with minimal text that surrounds the content area of the website or WeatherEye application interface. Advertorials A great way to connect with Canadians. Create a page designed to promote your product or service in the style of an editorial. Each advertorial usually includes a masthead background and ad unit, and a right column background and ad unit Build a brand presence that can t be ignored with Page Takeovers and Skinned Backgrounds. 11

12 INTEGRATION OPPORTUNITIES Weather Maps Put your brand on our maps. Your product or service can become part of our Canada-wide snapshot of current conditions, including temperature, precipitation and more. Satellite and Radar Maps Give your brand satellite coverage. Satellite and Radar Maps are where Canadians check-in for all the details about where showers or thunderstorms are coming from and in which direction they re heading. Watches & Warnings Align your brand with a trusted brand. Watches & Warnings on TheWeatherNetwork.com gives you the opportunity to advertise with one of Canada s most trusted weather sources. Public warnings, marine warnings and special meteorological alerts Canadians actively seek out this information from coast-to-coast. Put your brand on the map with our Weather, Satellite and Radar Maps. 12

13 INTEGRATION OPPORTUNITIES BEST THE WEATHER LOCAL TARGETING NETWORK PROGRAMMING Canadian Cities Pages Grow your brand in cities. TheWeatherNetwork.com offers current weather conditions as well as short- and long-range forecasts to millions of Canadians every day. Canadian Cities pages enable you to take your message to more than 3,500 cities across Canada, expanding your brand reach. And your target base. U.S. Cities Pages Take your brand over the border. TheWeatherNetwork.com offers current weather conditions as well as short- and long-range forecasts for our friends over the border. U.S. Cities pages enable you to expand you brand reach and take your message to more than 28,000 cities in the U.S. International Cities Pages Go international. TheWeatherNetwork.com International Cities pages enable you to connect with an audience in more than 1,700 cities outside of North America. Expand your brand reach to over 28,000 cities across America with our U.S. Cities pages. 13

14 THE INTEGRATION WEATHER OPPORTUNITIES NETWORK PROGRAMMING Road Construction Report All roads lead to your brand. Reach your target through our Road Construction Report. This report offers users information about how to save travel time by knowing what highways are closed for construction, how long they ll be closed, and if there are any detours. Traffic Cameras Connect with commuters. Select from hundreds of traffic cameras in Canada and target commuters through our popular traffic cameras. They come here to check out whether traffic is problem free or jammed up on their usual route home. Highway Reports Take your message on the road. The Highway Forecast and Highway Conditions Report is where our users go before they hit the road so they re prepared for the driving conditions ahead. Be there when they are. One property. Multi-channel advertising opportunities. Get the exposure you want. All in one place. 14

15 INTEGRATION OPPORTUNITIES The Flu Report Tap into specific segments. TheWeatherNetwork.com enables you to reach niche interests with specialty features such as the Flu Report. Our users log-on daily, from work or home, on multiple devices, to learn about incidences of flu cases across the country. Seek out an engaged Canadian audience who actively connect on TheWeatherNetwork.com. The Snow Report Dig up more brand awareness. The Snow Report on TheWeatherNetwork.com enables users to prepare for the day ahead. They connect from work, home wherever they may be to stay in-the-know on how much snow has fallen in the past 24 hours, as well as the condition the snow is in. Connect with a captive audience. The Ski Report Target the leisure crowd. The Ski Report on TheWeatherNetwork.com is a popular destination for skiers and snowboarders who log-on for the latest ski and snow conditions across hundreds of resorts in Canada and the U.S., and even for some resorts internationally. Reach your target audience integrate advertising for your product or service with specialized content like the Flu Report, the Ski Report, and more. 15

16 INTEGRATION OPPORTUNITIES Farmzone Everything the Canadian farmer needs to know. Farmzone provides current conditions, the short- and long-range forecasts, historical data, regional overviews and more. Pollen Forecast If you re an allergy sufferer, turn to the Pollen Forecast for pollen and spore information in your area. Low, moderate and high ratings make it easier for you to plan your outdoor activities. Travel Information Soft, white sand. Warm, turquoise waters. Good-for-the-soul sunshine. All the things you want to know about Caribbean and other tropical destinations will be at your fingertips in our Travel Feature. These are just an example of the specialized content features there are many more, including The Dog Park Report, Facts of Fishing, The Great Outdoors, Stargazing, and more. 16

17 INTEGRATION OPPORTUNITIES The Marine Forecast Wind speed and direction, wave heights, tide heights and times, warnings and more. All are available for hundreds of locations across Canada in The Marine Forecast. The Golf Report Planning to hit the links today or on the weekend? The Golf Report gives you current conditions, the short- and long-range forecasts for thousands of golf courses across Canada. The Parks Report You ll find everything you need to know to make your picnic enjoyable in our Parks Feature. Current conditions, and the shortand long-range forecasts for hundreds of parks across Canada. Looking to target the leisure crowd? Whether they re hitting the surf or the golf turf, you ll find them here. 17

18 INTEGRATION OPPORTUNITIES Lawn and Garden Advertise with us and watch your brand grow. Current weather conditions, long-range forecasts, frost forecasts, gardening tips and information about watering needs, growing degree days and plant hardiness zones. All to help you plan and enjoy your gardening activities. Our Lawn and Garden report is a great way to reach green thumbs as they make their gardening and landscaping plans throughout the spring and summer. 18

19 APPLICATIONS

20 APPLICATIONS Applications Overview Our PC applications rival some of the largest websites in Canada,* and offer a variety of unique sponsorship and advertising opportunities. Our customized applications offer connected Canadians valuable information, such as current local forecasts and active weather information, right from their computers. And that s Mac and PC. Target, connect, and interact with millions of Canadians. They re waiting to engage with you right now. *(Source: comscore Media Metrix) The Weather Network Mac Application is ranked #3 in both the Weather and Top Free Apps categories on the Apple App Store as of December

21 APPLICATIONS WeatherEye App Skin for PC The Weather Network Desktop Application Keep your eye on your target. Keep your eye on your target. This application gives you the reach you want with a number of different advertising opportunities built right in. From day-part and IP or geo-targeting, to age and gender targeting, to eather-triggering and sponsorship opportunities - The Weather Network Desktop Application gives your brand the ability to stay on-screen the entire time the consumer interacts with the application. Add to this an uncluttered ad environment that is designed to showcase your brand, and you can keep your eye on your target. The Weather Network Desktop Application averages 1.4 million unique users in Canada.* *(Source: comscore Media Metrix Sept - Nov 2011) WeatherEye App Skin for Mac The Weather Network Desktop Application boasts an average of 1.4 million Canadian users, generating on average 69 million page views a month. (Source: comscore Media Metrix & Adobe Site Catalyst Sep - Nov 2011) 21

22 APPLICATIONS Desktop Demographics - Q1 FY 2012 WeatherEye PC: 2,010,463 Registered Users WeatherEye Mac: 44,465 Registered Users Male Female Male Female Target Page Views Target Page Views Target Page Views Target Page Views Male: ,603,048 Female: ,027,051 Male: 15+ 1,777,500 Female: ,995 Male: ,405,308 Female: ,881,482 Male: 18+ 1,718,312 Female: ,142 Male: ,683,453 Female: ,593,042 Male: ,762 Female: ,389 Male: 50+ 7,449,500 Female: 50+ 5,312,874 Male: ,482 Female: ,421 Male: 55+ 5,296,534 Female: 55+ 3,629,133 Male: ,894 Female: ,972 Male: ,059 Female: ,482 Male: ,171 Female: ,046 Male: ,149,114 Female: ,119,681 Male: ,208 Female: ,051 Male: ,721,855 Female: ,288,440 Male: ,550 Female: ,753 Male: ,955,807 Female: ,568,608 Male: ,355,830 Female: ,720 Male: ,372,595 Female: ,971,002 Male: ,378 Female: ,131 Male: ,606,547 Female: ,251,170 Male: ,225,658 Female: ,098 Males: ,572,741 Females: ,168,759 Males: ,342 Females: ,702 Male: ,806,693 Female: ,448,927 Male: ,044,622 Female: ,669 Male: ,959,660 Female: ,132,668 Male: ,174,210 Female: ,118 Males: ,899,223 Females: ,439,876 Males: ,483 Females: ,556 Male: ,233,952 Female: ,280,168 Male: ,280 Female: ,967 Male: ,386,919 Female: ,963,909 Male: ,868 Female: ,417 Male: ,598,387 Female: ,402,974 Male: ,059 Female: ,090 Male: ,487,696 Female: ,524,033 Male: ,385 Female: ,861 Male: ,699,163 Female: ,963,098 Male: ,577 Female: ,534 Males: ,211,468 Females: ,439,065 Males: ,191 Females: ,673 Males: 65+ 2,085,066 Females: 65+ 1,190,068 Males: ,703 Females: ,299 (Source: Omniture SiteCatalyst, Average of December 2010, January, and February 2011) The largest age demographic for WeatherEye is composed of people aged years old. 22

23 APPLICATIONS The Weather Network Desktop Application Month Page Views Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Page Views WeatherEye page views have increased over 1000% since September

24 MOBILE

25 MOBILE Mobile Overview Take your brand mobile. From mobile web access and takeover skins to applications, features such as weather-triggered ads and more TheWeatherNetwork.com can offer you a wealth of opportunities when it comes to mobile marketing. TheWeatherNetwork.com is the 3rd largest mobile website in Canada. (Source: Nielsen Mobile Survey Q3 2011) 25

26 MOBILE Mobile Web A valuable advertising solution for your brand. TheWeatherNetwork.com knows mobile. In fact, we re innovating the category. Right now, you can target your message by mobile device, integrate your ad with related content, or even have your ads appear when triggered by specific weather conditions. That s not all we can also host rich media ads, third-party ad serving, sponsorships and takeover skins on a site that reaches more than 30,000 Canadian and international cities, and averages over 17.2 million page views per month* and growing! *(Source: Adobe Site Catalyst Dec Nov 2011) Choose from these three packages: Basic Feature Phones & Smartphones Web Kit iphone, Android & Palm BlackBerry Advertise on a website that customizes content for more than 30,000 Canadian and international cities that s reach! 26

27 MOBILE Mobile Web Takeover Skins Give your brand space. With Mobile Web Takeover Skins, your brand can own both the top and bottom banner, and you can integrate your creative within the content of the page. Takeover skins are currently available on Web Kit and BlackBerry mobile sites. Integrate your product or service with the content on our mobile web properties using takeover skins. 27

28 MOBILE The Weather Network Mobile Application Put your brand in the hands of Canadians on-the-go. From BlackBerry and iphone smartphones, we can help you target your message by age and gender, in English and French. Plus, you ll be able to geo-target your message to 30,000+ Canadian and international cities. We get more than million English and French page views each month*. *(Source: Adobe Site Catalyst Sep - Nov 2011) The Weather Network iphone Application averages over 85.7 million page views per month. (Source: Adobe Site Catalyst (EN & FR combined) Sep - Nov 2011) 28

29 MOBILE Weather-Triggered Ads Use the weather to trigger action for your brand. While you ll find weather-triggered ads at TheWeatherNetwork.com, this core competency is also available on our mobile offering. Give your brand the flexibility to harness certain forecasted weather conditions (temperature, precipitation, humidex) with the option to schedule additional ad units. And push your ads to cities where the conditions you ve selected are being forecasted. Finally, you ll be at the right place at the right time. With The Weather Network Mobile Application, you can target your audience by location, age, gender, and more. 29

30 MOBILE Black s Cross-Platform Takeover Takeover skins really put the spotlight on your brand. 30

31 MOBILE WeatherEye HD for Tablets WeatherEye HD for ipad WeatherEye HD for BlackBerry PlayBook Ad offerings: a) 728 x 90 d) Age and gender targeting b) 300 x 250 e) Weather-triggered advertising c) 728 x 90 flash ads on BlackBerry PlayBook f) Geo-targeting The Weather Network Tablet Application has been downloaded more than 460,000 times as of December and the number is growing. (Source: itunes connect and BlackBerry App World) 31

32 MOBILE The Weather Network HD for ipad Give your brand a giant download. April to December there have been 417,896 downloads of the WeatherEye HD application. Connect your brand to the techno-rati and stay in-step with the way they consume information. The Weather Network HD for Blackberry PlayBook WeatherEye HD for the BlackBerry PlayBook delivers local weather conditions and more with the touch of a screen. The Weather Network HD Application is routinely ranked #1 in both the BlackBerry App World and the Apple App Store for both the iphone and ipad. 32

33 MOBILE Canadian Wireless Subscribers: 20.1 Million (Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011) The Weather etwork Mobile App 1 ept, ct, an o Canadian Wireless ubscribers 20 1 Million Source: MobiLens September Mobile Applications WeatherEye Blackberry Top Cities WeatherEye Blackberry Demographics WeatherEye Blackberry ni e sers 983,184 Top Cities Page mpressions egistere sers 983,184 Page Views 27,622,183 Toronto, Ontario 675,026 Calgary, Alberta 485,128 53% Male 47% Female Edmonton, Alberta 264,915 Page Views by Age WeatherEye iphone Winnipeg, Manitoba 229,079 ni e sers 1,403,339 Ottawa, Ontario 211,102 Page Views 74,058,908 London, England 207,950 London, Ontario 178,431 Vancouver, British Columbia 171,010 WeatherEye An roi Montreal, Quebec 162,211 ni e sers 267,900 New York, New York 134,753 Page Views 7,847, WeatherEye iphone Top Cities WeatherEye iphone Demographics Win ows Mobile Top Cities Page mpressions egistere sers 1,403,339 ni e sers 340 Toronto, Ontario 2,580,778 Page Views 13,093 Calgary, Alberta 1,947,378 67% Male 33% Female Edmonton, Alberta 1,358,680 ource Omniture Quarterly Average ept, Oct, and Nov Page Views by Age Montreal, Quebec 1,228,016 Vancouver, British Columbia 1,022,335 Mobile App sage Ottawa, Ontario 899,804 London, Ontario 389,580 Winnipeg, Manitoba 366,933 Las Vegas, Nevada 346,309 New York, New York 294,749 WeatherEye An roi Top Cities Top Cities Page mpressions WeatherEye An roi Demographics egistere sers 267,900 Calgary, Alberta 272,558 Toronto, Ontario 225,311 66% Male 34% Female Edmonton, Alberta 208,073 Page Views by Age Ottawa, Ontario 180,728 Vancouver, British Columbia 145,310 Montreal, Quebec 133,943 London, Ontario 63,209 egina, askatchewan 62,328 askatoon, askatchewan Winnipeg, Manitoba 55,370 34, ource AdTech Quarterly Average ept, Oct, and Nov ource Omniture Quarterly Average ept, Oct, and Nov ource Omniture Quarterly Average ept, Oct, and Nov The Weather Network Application for the iphone has 1.6 million unique visitors. (Source: Omniture, Mar 2011) 33

34 MOBILE Canadian Wireless Subscribers: 20.1 Million (Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011) Canadian i rele Su cri er : 20 1 i i Source: MobiLens September 2011 i e e si es P P P i e 1 5 i e se s ,404 Page Views 14,926,471 Page Views 2,212,259 0 Source: Omniture Nov 2011 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) Blac erry i ies Page essi s P i e i one i od 21 6 Toronto, ON, Canada 1,104,687 Touc pad i e se s indo 715,807 Calgary, AB, Canada 851,845 Android Page Views 6,517,099 Edmonton, AB, Canada 575,986 Sym ian Source: Omniture Q1 Quarter Average (Sep-Nov 2011) Vancouver, BC, Canada 573,632 Ot er a e i e Otta a, ON, Canada 459,158 i e se s 442,330 ontreal, QC, Canada 253,725 i e e si e i e Visi s Page Views 6,197,114 ali a, NS, Canada 239,667 1 ace oo 2,976 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) ondon, ON, Canada 226,794 2 indo ive ail 2,904 i e sage amilton, ON, Canada 155,728 e ea e e w 2,657 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) egina, Sa atc e an 149,254 4 mail 2,614 5 oogle 2,515 6 oogle ap i e Visi s 1,652,541 7 a oo ail 1,503 Source: Omniture Q1 Quarter Average (Sep-Nov 2011) 8 itune 1,497 Source: Q Niel en o ile Canada nternet Survey e e a e e a e Source: Q Niel en o ile Canada nternet Survey ge Source: Q Niel en o ile Canada nternet Survey i e e ess e i e e e i e e e outu e 1,552 1, T itter 948 Source: Q Niel en o ile Canada nternet Survey i e e a eg ies i e Visi s 000 Source: Q Niel en o ile Canada ortal e at er Social Net or ing Searc Ne Current Event ame Entertainment u ic Ban ing Online Trading 3,546 3,245 2,784 2,757 2,519 2,315 2,024 1,901 6,690 5, ,000 4,000 6,000 8,000 e ea e e w i e e si es 12 1 e 2011 i e e si es In terms of unique visitors in the mobile web category, the weather is ranked third ahead of social networking, search, entertainments, and more. (Source: Q Nielsen Mobile Canada) 34

35 RESEARCH

36 RESEARCH TheWeatherNetwork.com delivers the largest audience of unique users of any English specialty television website in Canada. (Source: comscore MediaMetrix Mar 2011) Top News & Information Websites Mar 2011 Unique Visitors (000s) Reach Total Internet 25, % News & Information 23,055 92% 1. theweathernetwork.com 6,508 26% 2. cbc.ca 6,039 24% 3. canoe.ca 4,076 16% 4. Canada.com 3,588 14% 5. Yahoo! Canada news 3,571 14% Total Canadians 2+ Home and Work Usage (000s) (Source: comscore Media Metrix Nov Oct 2011 TheWeatherNetwork.com has the second highest number of unique visitors when compared the top news and information websites. (Source: comscore Media Metrix Mar 2011) 36

37 THE RESEARCH WEATHER NETWORK PROGRAMMING TheWeatherNetwork.com and MeteoMedia.com reach a large, desirable audience with the following characteristics: TWN MM year olds* 60% 65% years old* 61% 65% Men % 47% Women % 53% HHI $75k+ 61% 45% People with Children 35% 42% *Based on persons 2+ (Source: comscore Media Metrix May 11 - Oct 11) 63% of the TheWeatherNetwork.com audience is between the ages of 18 and 49. (Source: comscore Media Metrix Oct 2010 Mar 2011) 37

38 RESEARCH At a Glance TheWeatherNetwork.com/MeteoMedia.com (Source: comscore Media Metrix May 11 - Oct 11) TheWeatherNetwork.com has an almost even split between men and women when it comes to the audience breakdown of unique visitors. (Source: comscore Media Metrix Oct 2010 Feb 2011) 38

39 RESEARCH TWN Age Profile (Source: comscore Media Metrix May 11 - Oct 11) 90% of TheWeatherNetwork.com users are above the age of 18. (Source: comscore Media Metrix Oct 2010 Mar 2011) 39

40 RESEARCH Geographic Breakout of Users TWN.com MM.com Ontario 47% 6% B.C. 14% 0% Prairies 19% 1% Quebec 10% 89% Atlantic Canada 10% 4% (Source: comscore Media Metrix May 11 - Oct 11] 47% of TheWeatherNetwork.com users are from Ontario. (Source: comscore Media Metrix Oct 2010 Mar 2011) 40

41 RESEARCH TheWeatherNetwork.com Page Views (Source: Adobe Site Catalyst) TheWeatherNetwork.com averages million page views per month. (Source: Omniture Site Catalyst May 2010 April 2011) 41

42 RESEARCH MeteoMedia.com Page Views (Source: Adobe Site Catalyst) MeteoMedia.com averages 47 million page views per month. (Source: Omniture Site Catalyst May 2010 April 2011) 42

43 RESEARCH Monthly Unique Visitors Total Canadians 2+ Home and Work Usage (000s) [Source: comscore MediaMetrix Apr 2010 Mar 2011] TheWeatherNetwork.com gets an average of over 5.7 million unique users each month. (Source: comscore Media Metrix Apr 2010 Mar 2011) 43

44 RESEARCH ipad users are far more receptive to advertising I am more likely to look at ads if they have an interesting video Receptivity to Advertising 40% 39% 49% I enjoy ad that have interactive features 26% 27% 46% I am more likely to click on ads that are simple text ads 25% 25% 40% Ads on my connection device are new and interesting I like to see what ads can do on a connected device 20% 19% 23% 19% 37% 39% Apple ipad Apple iphone All Connected Device Owners Source: The Nielson Company 49% of ipad users are more likely to look at ads if they have an interesting video. (Source: The Nielsen Company) 44

45 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS

46 APPENDIX A: THE ONLINE WEATHER ADVERTISING NETWORK SPECIFICATIONS PROGRAMMING Available Creative Sizes 728 x 90 Super Banner 468 x 60 Banner 234 x 60 Half Banner 120 x 600 Tower 160 x 600 Tower 300 x 600 Half Page 300 x 250 Big Box Size Max File Size Sponsorship Transitional Ad Pageover (Voken) (DHTML) 80 k 3rd party hosted only 300 x 250 Big Box 40 k 728 x 90 Super Banner 40 k 234 x 60 Half Banner 20 k 120 x 600 or 160 x 600 Tower 40 k 300 x 600 Half Page 60 k Applications: PC & Mac 300 x 250 Weather Direct 40 k 20 k; No 3 rd -Party Flash Please note that we are able to accommodate other sizes not included above. Please consult your sales rep for more information. 46

47 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Standard Online Ads TheWeatherNetwork.com, MeteoMedia.com, Farmzone, Zoneverte Formats Weight Click-Through Execution Flash Notes Leaderboard 728 x 90 Big Box 300 x 250 Skyscraper 160 x 600 Half Page 300 x 600 Half Banner 234 x 60 TWN/MM Only.swf,.gif,.jpg, standard 3 rd - party tags Max 40 kb file size Max 60 kb file size Max 20 kb file size All creative must be accompanied by a working web based click-through URL ( addresses not accepted) Flash creative should use the IAB standard clicktag 3 rd - party tags must accommodate click tracking and cache-busting variables Up to 30 seconds automatic animation, unlimited during user interaction. Audio must be user initiated. Up to 15 seconds animation. No audio. Flash 6 10 accepted IAB standard clicktag should be coded in AS2 Backup ads required (.gif or.jpg) 47

48 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Rich Media Online Ads (TWN, MM, FZ, ZV) submit all ads to Formats Weight/Design Click-Through Execution Notes In-unit embedded video 728 x 90, 300 x 250, 160 x 600 Approved 3 rd - party vendor tags only Max 40 kb initial load, up to 2.2mb progressive 3 rd -party tags must accommodate click tracking and cache-busting variables Up to 30 seconds automatic animation, unlimited during user interaction. Audio must be user initiated, including volume (on/off) Expandable Ads 728 x 90 expands down x 250 expands left x 600 expands left 320 Approved 3 rd - party vendor tags only Max 40 kb initial load, up to 2.2 mb progressive. Z-Index (for 728x90 only) 1,000,000,002+ Expand on user interaction. Expand on rollover, retract on roll-off (or click open, click close). Audio must be user initiated, including volume (on/off), IAB close button must be used Top Layer/Voken/DHTML 250,000 pixel stage (ex. 500 x 500; 1250 x 200; etc) TWN/MM Only Approved 3 rd - party vendor tags only Max 60 kb initial load, up to 2.2 mb progressive Z-Index 1,000,000, rd -party tags must accommodate click tracking and cache-busting variables Visible for up to 10 seconds, non companion TLA cannot run on homepages. No audio; must be frequency capped IAB close button must be used Catfish Ads 60 pixels x Browser width TWN/MM Only Approved 3 rd party vendor tags only Max 40 kb initial load, up to 2.2 mb progressive User initiated expansion allowed, as detailed above. Audio must be user initiated, including volume control (on/off) IAB close button must be used 48

49 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Video Media Online Ads (TWN, MM, FZ, ZV) submit all ads to Formats Weight/Design Click-Through Execution Notes In-Stream Video Ad Player size = 320 x 240 TWN/MM Only.mov or.mpg (16:9 or 4:3) n/a (encoding done through Pelmorex) All videos must be accompanied by a working web based click through URL ( addresses not accepted) Max length 30 seconds Must be frequency capped VAST Compliant Video Ad Player size = 320 x 240 TWN/MM/Desktop Only.mov or.mpg (16:9 or 4:3) n/a (encoding done through Pelmorex) All videos must be accompanied by a working web based clickthrough URL ( addresses not accepted) VAST tracking urls accepted Max length 30 seconds Must be frequency capped 49

50 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Product Ad Specs submit all ads to Formats Weight/Design Click-Through Execution Notes Direct Ads 728 x 90 + one 300 x 250 or 160 x 600 or 300 x 600.gif,.jpg. No animated.gifs or 3 rd - party tags/ pixels Max 40 kb All creative must be accompanied by a working web based click-through URL, 3 rd -party redirects accepted ( addresses not accepted) n/a Same specs for all directs; Bugs, Marine, Pollen, School Day, Warnings & Weather Custom Ad Product Production Specs submit all ads to WebCreative@pelmorex.com (TWN, MM) Leaderboard 728 x 90 Big Box 300 x 250 Skyscraper 160 x 600 Formats Weight/Design Click-Through Execution Notes.swf only, no 3 rd -party tags Max 40 kb file size All creative must be accompanied by a working web based click-through URL ( addresses not accepted) Flash creative should use the IAB standard clicktag Up to 30 seconds automatic animation, unlimited during user interaction Audio must be user initiated Flash 6 10 accepted IAB standard clicktag should be coded in AS2 Backup ads required (.gif or.jpg) Multiple dealer click through addresses cannot be accommodated 50

51 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Production Notes Web-tagged ads DO NOT support individual URLS for dealers. Web-tagged ads must be set up with the following: - A single frame at the end of your ad with a dynamic text box where the tagged/dynamic text will reside. Please ensure the box will accommodate the longest text string in your dealer list. - Ensure the font for the dynamic/tagged portion can be embedded. Include it with the ad (.swf and.fla required) if it doesn t belong to the Adobe OpenType Font-Folio. All web-tagged ads must be submitted with a complete dealer listing, a minimum 5 business days prior to launch, to ensure time for testing the dynamic tagging element. Sponsorships (TWM, MM, FZ, ZV) Sponsorships that include logos and backgrounds require extra elements to be submitted, which may include: - A high-resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image OR elements from which the TWN designers can build a background image - Clear, concise instructions for building the background All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. Advertorials (TWN, MM) Advertorials require the following to be submitted: - A high-resolution copy of the logo to be used, preferably in.pdf or.eps format - Elements for the TWN designers to build any images required - Clear, concise instructions for building the advertorial - Advertorial text All advertorials will be created by development and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the advertorial. 51

52 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Mobile Product Ad Specs submit all ads to BlackBerry The Weather Network/ BlackBerry MétéoÉclair 216 x x 50 iphone The Weather Network App Android The Weather Network App Windows Mobile App Mobile Wapsites (aka Mobile Web Basic) mobile.theweathernetwork.com mobile.meteomedia.com Mobile Websites (aka Webkit sites) mw.theweathernetwork.com mw.meteomedia.com Mobile Websites (BlackBerry only) bbm.theweathernetwork.com bbm.meteomedia.com Formats Weight/Design Click-Through Execution Notes.gif,.jpg or png. No animated.gifs.jpg,.gif, png, standard 3 rd - party tags, HTML5*.jpg,.gif, png, standard 3 rd - party tags, HTML5*.jpg,.gif, png, No animated.gifs.jpg,.gif, png, No animated.gifs.jpg,.gif, png, standard 3 rd - party tags, HTML5*.jpg,.gif, png, standard 3 rd - party tags, HTML5* 216 x 36 = 5 kb 300 x 50 = 5 kb 300 x 50 = 5 kb 216 x 36 = 5 kb 300 x 50 = 5 kb 216 x 36 = 5 kb 300 x 50 = 5 kb 128 x 28 = 5 kb 300 x 50 = 5 kb 300 x 50 = 5kb All creative must be accompanied by mobile compliant click-through URL, 3 rd -party tracking URLs accepted. Click-to-call direct URLS cannot be tracked through our server, however they can be used for the following only: iphone App Android App Web Kit Site BlackBerry Site ipad App See Special Production Notes below for Jump page specs Application runs on BlackBerry Devices including; Curve, Pearl, Bold, Storm, Tour Application runs on iphone and ipod touch Application runs on Mobile phones that utilize the Android Operating System Application runs on mobile phones that utilize the WinMobile OS Runs in any mobile web browser Runs in Webkit browsers on iphone and Android devices only Runs on BlackBerry phones with OS version 4.6 and above *Please note, any HTML5 executions will require additional testing to ensure correct functionality. 52

53 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Mobile Component Production Notes Mobile Web Sponsorships: There are 2 types of Mobile Web Sponsorships: Mobile Web Basic and Web Kit/BlackBerry. Mobile Web Basic does not support custom skinning. Web Kit/BlackBerry sponsorships follow the same guidelines as web sponsorships and require extra elements to be submitted, which may include: - A high-resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image OR elements from which the TWN designers can build a background image - Clear, concise instructions for building the background All sponsorship backgrounds will be created by development and a mock-up will be provided for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. Jump Pages (Mobile Compliant web pages): Jump pages can be built by TWN developers for clients who do not have mobile sites or mobile-compliant pages to link to. These require extra elements to be supplied, which may include: - Header image - Other images to be used in the jump page - Text for inclusion on the page (recommended words) + font preference - Phone number (for click to call it is recommended that the advertiser provide a unique number to track calls) - Clear, concise instructions Jump pages can be built as Basic, Premium or Microsites. For further details, see page 6 of the TWN Development Sponsorship Guidelines document. For clients providing their own jump pages, to ensure compatibility across all platforms, please follow the guidelines below, or refer to the MMA guidelines point 2.2 ( 53

54 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS Standard Landing Pages Header image should be 300 pixels wide and no more than 5 kb. Image should be static:.jpg,.gif (no animation) and.png are acceptable. Text: Limited to 1,000 characters (recommended words) Must be xhtml/mobile-compliant page; should be no more than 20 kb *It is recommended to keep images and image sizes small, and text condensed. Click-to-Call Landing Pages Header image should be 300 pixels wide and no more than 5 kb. Image should be static:.jpg,.gif (no animations) and.png are acceptable. Text: Limited to 1000 characters (recommended words) Click-to-Call action text: Limited to 50 characters Phone number: area code plus number Must be xhtml/mobile-compliant page; should be no more than 20 kb *It is recommended to keep images and image sizes small, and text condensed. 54

55 APPENDIX A: ONLINE ADVERTISING SPECIFICATIONS PC and Tablet Application Product Ad Specs submit all ads to Formats Weight/Design Click-Through Execution Notes Application Ads 300 x 250 The Weather Network App PC MétéoÉclair PC The Weather Network App MAC MétéoÉclair MAC.swf,.gif,.jpg, standard 3 rd party tags Max 40 kb Web click URL, no addresses, Flash creative should use the IAB standard clicktag Up to 15 seconds automatic animation, unlimited during user interaction Flash 6 10 accepted. IAB standard clicktag should be coded in AS2. Backup ads required (.gif or.jpg) No audio. The Weather Network App Skin 810 x 560 (max size) The Weather Network App PC, MétéoÉclair PC The Weather Network App MAC MétéoÉclair MAC.png,.gif (animated.gif allowed) Max 80 kb Web click URL, no addresses n/a Margin: 60 pixels on top/bottom, 40 pixels on left/right of the application. Cannot use the colour #ff00ff (255, 0, 255) The Weather Network App HD for ipad.jpg,.gif,.png, standard 3 rd - party tags No Flash, HTML5* 728 x 90 = 40 kb 300 x 250 = 40 kb Web click URL, no addresses n/a* Application runs on ipad devices The Weather Network App HD for BlackBerry Playbook.jpg,.gif,.png,.swf 728 x 90 = 40 kb Web click URL, no addresses n/a Application runs on BlackBerry PlayBook devices *Please note, any HTML5 executions will require additional testing to ensure correct functionality/animation. The Weather Network App Skins This is a type of sponsorship and requires extra elements to be submitted, which may include: - A high-resolution copy of the logo to be used, preferably in.psd,.ai or.eps format - A background image OR elements from which the TWN designers can build a background image - Clear, concise instructions for building the background All WeatherEye skins created by the Pelmorex design team include a mock up for client approval. To accommodate this process, all elements must be submitted a minimum of 5 business days prior to the start of the sponsorship. 55

56 APPENDIX B: SUBMISSION OPTIONS AND TIMELINES

57 APPENDIX B: SUBMISSION OPTIONS AND TIMELINES Submission Options Submission via Creative should be sent to Most creative can be submitted via . Creative should be sent as file attachments, not embedded images. We recommend zipping multiple files together using WinZip. Please note: Any zip attachment that include javascript files, such as AC_RunActiveContent.js will be blocked by our servers. Anything over 3MB in size should be sent via FTP (see below). Submission via FTP Large files should be sent to our servers using File Transfer Protocol (FTP). Anything over 3MB should be sent in this way. Please be descriptive, but concise with your file names so that it is easy to find your files. If submitting files via FTP, you must send an to indicating that files have been uploaded. FTP Address: ftp2.twncs Username: clientaccess Password: ftpsite Submission Timelines Type of Creative Creative Submission Deadline Notes Standard Creative 3 business days prior to campaign start n/a Rich Media Creative 5 business days prior to campaign start n/a New formats / sizes 5 business days prior to campaign start May require development work Web Tagged Ads Production Elements 7 business days prior to campaign start 7 business days prior to campaign start Requires Pelmorex Design Team development work Requires Pelmorex Design Team development work 57

58 For more information, please call us at ext. 1276, or us at All trademarks are property of their respective owners. 58