ColoradoCommunityMedia.com

Transcription

1 2015 Me akit ColoradoCommunityMedia.com Includes South Platte Edition

2 about Welcome to Colorado Community Media You re local. We re local...really local. In fact, we publish 21 local newspapers in the metro Denver suburbs and Pikes Peak Regions. To us, local is big. At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together. We also believe that healthy businesses, like yours, are the pulse of a community, so we want to provide you with valuable, local advertising options. We can help you cast your advertising net as large or small as you need. We offer options, options, counsel on how to create a successful campaign and free ad services. We love to help businesses, like yours, grow and become a successful part of a local community. Because to us, local is big. Start your campaign today with Colorado Community Media. Call us at Highlands Ranch Corporate Office 9137 Ridgeline Blvd., Ste. 210, Highlands Ranch, CO Centennial 7315 S. Revere Pkwy., Ste. 603, Centennial, CO Golden 722 Washington Ave., Unit 210, Golden, CO Monument 325 2nd St., Ste. R, Monument, CO Westminster 8703 Yates Dr., Ste. 210, Westminster, CO Woodland Park 1200 E. Hwy 24, Woodland Park, CO Jerry Healey Owner/Publisher jhealey@coloradocommunitymedia.com Ann Healey Executive Editor ahealey@coloradocommunitymedia.com Erin Addenbrooke Advertising/Major Accounts/Classified Manager eaddenbrooke@coloradocommunitymedia.com Chris Rotar South Metro Editor crotar@coloradocommunitymedia.com Rob Carrigan Monument/Woodland Park Publisher/Editor rcarrigan@coloradocommunitymedia.com Glenn Wallace North/West Metro Editor gwallace@coloradocommunitymedia.com Scott Andrews Production/Marketing Manager sandrews@coloradocommunitymedia.com Audrey Brooks Business Manager abrooks@coloradocommunitymedia.com Shari Martinez Circulation Manager smartinez@coloradocommunitymedia.com about ColoradoCommunityMedia.com

3 Reaching more than 185,000 Colorado households We have the audience you re looking for. 43% of readers keep their newspaper for 10+ days Boulder Arvada Golden Westminster Wheat Ridge Lakewood Northglenn Thornton 25 Denver Englewood Littleton Centennial Brighton Commerce City 225 Aurora Denver International Airport 70 69% of readers believe the paper provides valuable local advertising 84% of readers look forward to reading the local newspaper 285 Roxborough Park Highlands Ranch Lone Tree Castle Pines Castle Rock Larkspur Parker Franktown Elizabeth 86 Elbert Kiowa 92% of readers find their local newspaper to be informative 48% of readers do not have a home subscription to a daily newspaper 24 Florissant Cripple Creek Woodland Park Divide Victor Pikes Peak Palmer Lake Monument Air Force Academy 25 Black Forest Colorado Springs 2012 survey conducted by the National Newspaper Association ColoradoCommunityMedia.com

4 demographics Community Household Income median Arvada 65,942 Brighton 46,779 Education Masters + Bachelors Associates / Some College Castle Rock 85, % 33.15% 33.50% Centennial 87, % 34.45% 27.89% Elbert County 78, % 19.64% 35.66% Englewood 42, % 20.59% 27.24% Golden 53, % 30.08% 29.67% Highlands Ranch 100, % 38.83% 26.41% Lakewood 52, % 24.21% 28.54% Littleton 54, % 27.31% 31.31% Lone Tree 108, % 37.86% 27.81% Primary Ages 25 34: 13.96% 35 44: 19.00% 45 54: 14.14% 35 44: 13.60% 45 54: 17.83% 55 64: 14.71% 35 44: 14.06% 45 54: 22.01% 55 64: 16.20% 25 34: 18.78% 35 44: 13.83% 45 54: 15.61% 25 34: 13.79% 35 44: 13.63% 45 54: 13.89% 25 34: 11.07% 35 44: 19.30% 45 54: 16.86% 25 34: 14.28% 35 44: 12.77% 45 54: 15.28% 35 44: 12.90% 45 54: 16.22% 55 64: 13.02% 35 44: 15.59% 45 54: 18.48% 55 64: 13.74% Growth Over past 5-10 years 11.67% 22.47% 34.98% 35 44: 13.37% 45 54: 16.37% 55 64: 13.42% 4.19% 25 34: 16.39% 5.35% 12.40% 32.00% 35 44: 16.32% 43.65% 45 54: 11.65% % 1.82% 16.17% 4.64% 9.95% 36.35% 0.80% 3.46% % Monument 89, % 34.90% 24.94% Northglenn 52, % 11.69% 32.14% Parker 88, % 35.12% 34.60% Thornton 65, % 18.83% 30.72% Westminster 61, % 21.28% 29.94% Wheat Ridge 47, % 18.05% 29.95% Woodland Park 69, % 22.50% 34.47% 35 44: 18.70% 45 54: 17.36% 25 34: 16.61% 35 44: 13.20% 45 54: 13.41% 25 34: 13.68% 35 44: 20.33% 45 54: 14.55% 25 34: 16.55% 35 44: 16.09% 45 54: 13.13% 25 34: 16.18% 35 44: 14.24% 45 54: 15.35% 35 44: 12.23% 45 54: 16.11% 55 64: 13.64% 35 44: 13.58% 45 54: 18.90% 55 64: 17.50% % 13.35% 92.28% 44.17% 5.13% -8.35% 10.51% Source: U.S. Census, 2012 ColoradoCommunityMedia.com

5 about A suite of full color options 21 Community Newspapers Reaching communities across Colorado s Front Range Full color always included Zoned packages to target your audience Special Sections and Events All ads receive online exposure Inserts and Impact Notes Medical & Wellness Directory February 2015 Golden Guide March 2015 Spring Home & Garden Magazine & Business Directory April 2015 PLEMENT OF A SPECIAL SUP AT TH E CE N TER O F A G ROW I N G ARTS CO M M UN I TY work Winner s Guide E XP ERT CAR E CLO S E TO H O M E ParkerChamber.com play A LI F E S I ZE H OT W H E ELS CO LLECTI O N O F CO O L CAR S grow TH E RO CCO FAM I LY: TH EI R LOV E F O R PAR K E R W I LL F LO O R YO U live BROUGHT TO YOU BY THE PARKER AREA CHAMBER OF COMMERCE A Special Supplement of ColoradoCommunityMedia.com unity Media ado Comm of Color ement A suppl More than 20 opportunities annually Reach event and topic-speciﬁc audiences Topics range from events to education to special interest Women Today May 2015 Best of the Best June 2015 How To Guide July 2015 Local Professional Guide September 2015 Breast Cancer Awareness October 2015 Hometown Holidays November 2015 Ask your ing consultant for a complete list of special section and event advertising opportunities. ColoradoCommunityMedia.com Fully customized format to ﬁt your needs Directly target your promotion to one or all of our communities Print, insert and distribution assistance Free Design service

6 distribution Publication Households Zip Codes Delivery Publication Day Arvada Press 35, , 80003, 80004, 80005, Free Brighton Banner * Free/Mailed Castle Rock / Pines News-Press 18, , 80108, Free Centennial Citizen 12, , Free Friday Douglas County News-Press * 1, , 80108, 80109, 80116, 80118, Mailed Elbert County News * , Mailed Englewood Herald * , Mailed Friday Golden Transcript * 3, , Mailed Highlands Ranch Herald 27, , 80129, Free Lakewood Sentinel 15, , Free Littleton Independent * South Platte Edition 2,500 2,500 5, , 80121, 80123, Mailed Free By Mail Lone Tree Voice 5, Free Northglenn-Thornton Sentinel * 2, , 80229, 80233, 80241, Mailed Parker Chronicle 21, , Free Friday Pikes Peak Courier * 2, , 80814, 80816, Mailed Wednesday Pikes Peak Courier Extra 13, , 80814, 80816, Free By Mail 2nd Wednesday (monthly) Teller County Extra 13, , 80814, 80816, Mailed Wednesday Tri-Lakes Tribune * 7, , 80132, 80133, 80908, Free/Mailed Wednesday Tri-Lakes Tribune Extra 15, , 80133, Mailed Last Wednesday (monthly) Westminster Window * 2, , 80030, 80031, 80221, 80234, Mailed Wheat Ridge Transcript * 1, , Mailed * Denotes Legal Publications ColoradoCommunityMedia.com

7 distribution area Boulder Brighton 70 Arvada Golden Westminster Wheat Ridge Lakewood Northglenn Thornton 25 Commerce City Denver 225 Englewood Littleton Centennial Aurora 470 Denver International Airport Highlands Ranch Lone Tree Roxborough Park Parker Castle Pines Franktown Castle Rock Elizabeth 86 Kiowa Elbert Larkspur 24 Florissant Cripple Creek Woodland Park Divide Victor Pikes Peak Palmer Lake Monument Air Force Academy 25 Black Forest Colorado Springs Advertising Zones north northwest west central south central east south tri-lakes pikes peak ColoradoCommunityMedia.com

8 advertising zones Price 1 Group n north Brighton Banner, Northglenn-Thornton Sentinel, Westminster Window tl tri-lakes Tri-Lakes Tribune See page 7 for Zone Map Multi-Zone Discounts! Price 2 Group Price 3 Group Price 4 Group c central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) s south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press pp pikes peak Pikes Peak Courier, Teller County Extra e east Elbert County News, Parker Chronicle w west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript nw northwest Arvada Press sc south central Highlands Ranch Herald, Lone Tree Voice Buy 2 to 3 zones save 11% Buy 4 to 7 zones save 22% Buy 8 to 9 zones save 33% rates Price Group Ad Size Open Rate 6 Weeks 1 Up to 10,000 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page All rates are per zone, per week ,201 save 59% 90 Day Agreements Annual Agreements Weeks (consecutive) Weeks (non consecutive) All discounts from the single zone rate 26 Weeks 52 Weeks Up to 20,000 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page , Up to 30,000 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page ,030 1, , Up to 40,000 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page 618 1,030 1,716 2, ,092 1, , , , ,170 ALL ZONES Up to 185,385 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page 2,317 3,862 6,438 10,730 1,474 2,458 4,097 6, ,639 2,828 4,877 1,327 2,214 3,688 6,146 1,212 2,019 3,364 5, ,477 2,546 4,388 let your true colors shine full color included with every ad purchase ColoradoCommunityMedia.com

9 specifications V H V H V H Full Page 6 col (10.25 ) x Half Page V 3 col (5.04 ) x Quarter Page V 3 col (5.04 ) x 8.5 Eighth Page V 3 col (5.04 ) x 4 Half Page H 6 col (10.25 ) x 8.5 Quarter Page H 6 col (10.25 ) x 4 Eighth Page H 6 col (10.25 ) x 2 1 column: 1.57" 2 columns: 3.31" 3 columns: 5.04" 4 columns: 6.78" 5 columns: 8.51" 6 columns: 10.25" Media & File Submission CCM can accept your ads via the following methods and formats: (max. size 20 MB) USB Flash Drive CD, DVD Design your advertising campaign to be as colorful as you are! All Colorado Community Media publications include full color at no additional charge to you! Any supplied spot colors are processed in a CMYK workflow. Need assistance? Our award-winning on site agency is here to help! See page 13 for details. do Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text do not Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with bleeds, crop or registration marks Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press. ColoradoCommunityMedia.com

10 Print and Deliver, Pre and Impact Notes and deliver rates All prices per thousand pieces Product Size 10,000 25,000 50,000 75, , ,000 Halfsheet 5.5 x Standard 8.5 x Oversize 10.5 x Halfsheet and Standard are ed on 60# gloss; Oversize is ed on 50# gloss. All prices include 4 color on both sides. Advertisers can take advantage of lower prices by ing a larger quantity and inserting over multiple dates in partial increments. pre rates All prices per thousand pieces Tab Pages Open Rate 6x 13x 26x 52x Single Sheet pages pages to 16 pages to 24 pages to 32 pages to 40 pages to 48 pages Each addl. 4 pages add: Quantity Discounts: 50,000 = 2.5% 100,000 = 5.0% 150,000 = 7.5% impact note rates All prices per thousand pieces Product 10,000 20,000 50,000 75, , ,000 3x3 coated Other custom solutions including die cuts at custom prices. ordering and delivery Inserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be ed and/or produced by CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado Community Media c/o Quad/Graphics Loveland, Attn: Receiving Department, 380 W. 37th Street, Loveland, CO Directions are available by calling ColoradoCommunityMedia.com

11 Expand your reach with P O W E R E D B Y 21 Community Websites Working for you 24/7/365 Reach highly engaged visitors Innovative and effective advertising options ShopLocalColorado.com Every Print Ad Is Now Digitally Supercharged At No Additional Cost. When you advertise in any of our newspapers, your ad also appears on our websites in form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages. Your ad is now seen on those pages on a rotating basis. With ShopLocalColorado Viewers will see your ad, company description, contact info, map, and social media links. Your ad links back to your website, increasing your company s organic search results. Your business will be in a directory searchable by company name, industry keywords and more. Your ad keywords are maximized for SEO to be found by all major search engines. Your ad can be uploaded to Facebook with just one click of a button. Increase the power of your advertisement by sharing it with your followers. Consumers can download your coupon to their smart phones and/or go to them via our website. Colorado Community Media is the first media company in the country to offer this service and it s free with your ad! Additional Digital Opportunities Banner ads Custom campaigns Mobile Phone Visibility Search & Site Retargeting Google AdWords Sponsored News Story and Professional News Story Writing Assistance Reputation Management and Visibility ColoradoCommunityMedia.com ArvadaPress.com BrightonBanner.com CastlePinesNewsPress.net CastleRockNewsPress.net CentennialCitizen.net DouglasCountyNewsPress.net ElbertCountyNews.net EnglewoodHerald.net GoldenTranscript.net HighlandsRanchHerald.net LakewoodSentinel.com LittletonIndependent.net LoneTreeVoice.net Northglenn-ThorntonSentinel.com ParkerChronicle.net PikesPeakCourier.net SouthPlatteIndependent.net Tri-LakesTribune.net WestminsterWindow.com WheatRidgeTranscript.com ColoradoCommunityMedia.com

12 rates Product ShopLocalColorado.com When you advertise in any of our newspapers, your ad also appears on our websites in form (on a rotaing basis) currently reaching over 100,000 monthly visitors. Banner Ads Advertise your business or service on any of our 21 community news sites and link directly to your website. Choose from: Home Page Pop-up, Leaderboard, Medium Rectangle, or Square. Custom Campaigns Quickly reach your target s with an interactive message! Through efficient use of ing, you can retain current clients while also targeting new s. 0-50k 50, k 400, k 500, k 750,001 + Rates Free with every ad 150/month per website cpm 37 cpm 36 cpm 35 cpm Digital Discounts! Buy 2 to 3 products save 5% Buy 4 or more products or Buy any product with purchase of save 10% All discounts from the single product rate Mobile Phone Visibility 45% of all searches are made from a mobile device. Make it easy for potential customers to connect with you with a mobile friendly site that matches the look/feel of your existing site. Search & Site Retargeting Reach out to untapped s by using visitor s search history to predict his or her interests. Effortlessly reach customers that have previously searched for similar product or service keywords. 90/month Rates vary Ask for details Home Page Pop-up 550 x 480 px Sponsored News Story / Press Release News stories will appear on our community websites and on ColoradoNewsLink.com and is guaranteed to be seen by our newsroom. News stories are keyword maximized and can be professionally written for an additional fee. Reputation Management & Visibility Find out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business search results compare to your competitors and all reviews of your business. 149/time 99/month 12x contract 159/month Leaderboard 728 x 90 px Medium Rectangle 300 x 250 px Google AdWords Be seen by customers searching on Google for the things you offer, and only pay when they click to visit your website or call. Rates vary Ask for details Square 250 x 250 px ColoradoCommunityMedia.com

13 free services Design done right Our award-winning on site agency allows us to create all of your advertising in one step at no additional cost to you. From ad and speciality jobs to online ing and everything in between, we ve got you covered. No need to spend additional marking dollars with an outside agency, we are your one stop shop for all of your local advertising and ing needs. Advertising Award Winner Schedule a ing session with one of our ers today and see how we can help your business grow. Build a Powerful Campaign 5 tips on how to deliver your message effectively and concisely Use a dominate headline or image Limit fonts and make your text easy-to-read Remember to leave white space Use relevant illustrations and images Don t forget your logo and a call-to-action When you look at a well-ed ad, there is usually one dominant feature to catch your eye. It could be the headline or the picture. And while it might be tempting to throw in a little starburst, be careful how you use it. When you emphasize everything, you emphasize nothing. Your computer may come with hundreds of fonts, but that doesn t mean you have to use them all. The best ad s stick with one, maybe two fonts. Equally important is the of text blocks. Avoid small and condensed type and keep your message concise. If readers can t easily read it, they won t. Don t feel compelled to fill every inch of space with copy, images, logos, or specials offers. A dense blob of type and pictures can look unattractive and turn readers away. An open and airy is inviting and friendly. The purpose of images is to help draw attention to your message. That s not to say that a plumber has to show faucets or that a dentist has to show teeth. Be creative! That plumber could, for instance, show Niagara Falls and that dentist could focus on smiles. You have aroused the readers interest, now you have to let them know whom to buy it from and how. Don t confuse call-to-action with an oversized name, address and phone number. Give the reader clear instructions on how they can take advantage of your product or service. ColoradoCommunityMedia.com