Welcome to Colorado Community Media, where local is big.

Transcription

1 2014 Me akit ColoradoCommunityMedia.com Includes Foothills Edition Includes South Platte Edition

2 about Welcome to Colorado Community Media, where local is big. You re local. We re local...really local. In fact, we publish 20 local newspapers in the metro Denver suburbs and Pikes Peak Regions. To us, local is big. At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together. We also believe that healthy businesses, like yours, are the pulse of a community, so we want to provide you with valuable, local advertising options. We can help you cast your advertising net as large or small as you need. We offer options, options, counsel on how to create a successful campaign and free ad design services. We love to help businesses, like yours, grow and become a successful part of a local community. Because to us, local is big. Start your campaign today with Colorado Community Media. Call us at Jerry Healey Owner/Publisher weekly features Sports Cartoonist Drew Litton Featured in the Rocky Mountain News for over 25 years, CCM is proud to welcome the art and imagination of Denver s favorite sports cartoonist Drew Litton to our papers and websites. Life Columnist Penny Parker Highlands Ranch Corporate Office 9137 Ridgeline Blvd., Ste. 210, Highlands Ranch, CO Centennial 7315 S. Revere Pkwy., Ste. 603, Centennial, CO Golden 110 N. Rubey Dr., Ste 150, Golden, CO Monument 325 2nd St., Ste. R, Monument, CO Penny Parker s Mile High Life column gives insights into the best events, restaurants, businesses, parties and people throughout the metro area. News Columnist Ann Macari Healey Ann Macari Healey s column about people, places and issues of everyday life appears every other week, and earned first place in the 2013 Colorado Press Association Better Newspaper contest. Westminster 8703 Yates Dr., Ste. 210, Westminster, CO Woodland Park 1200 E. Hwy 24, Woodland Park, CO about ColoradoCommunityMedia.com

3 Reaching more than 186,000 Colorado households We have the audience you re looking for. 43% of readers keep their newspaper for 10+ days Boulder Arvada Golden Westminster Wheat Ridge Lakewood Northglenn Thornton 25 Denver Englewood Littleton Centennial Brighton Commerce City 225 Aurora Denver International Airport 70 69% of readers believe the paper provides valuable local advertising 84% of readers look forward to reading the local newspaper 285 Roxborough Park Highlands Ranch Lone Tree Castle Pines Castle Rock Larkspur Parker Franktown Elizabeth 86 Elbert Kiowa 92% of readers find their local newspaper to be informative 48% of readers do not have a home subscription to a daily newspaper 24 Florissant Cripple Creek Woodland Park Divide Victor Pikes Peak Palmer Lake Monument Air Force Academy 25 Black Forest Colorado Springs 2012 survey conducted by the National Newspaper Association ColoradoCommunityMedia.com

4 demographics Community Household Income median Arvada 65,942 Brighton 46,779 Education Masters + Bachelors Associates / Some College Castle Rock 85, % 33.15% 33.50% Centennial 87, % 34.45% 27.89% Elbert County 78, % 19.64% 35.66% Englewood 42, % 20.59% 27.24% Golden 53, % 30.08% 29.67% Highlands Ranch 100, % 38.83% 26.41% Lakewood 52, % 24.21% 28.54% Littleton 54, % 27.31% 31.31% Lone Tree 108, % 37.86% 27.81% Primary Ages 25 34: 13.96% 35 44: 19.00% 45 54: 14.14% 35 44: 13.60% 45 54: 17.83% 55 64: 14.71% 35 44: 14.06% 45 54: 22.01% 55 64: 16.20% 25 34: 18.78% 35 44: 13.83% 45 54: 15.61% 25 34: 13.79% 35 44: 13.63% 45 54: 13.89% 25 34: 11.07% 35 44: 19.30% 45 54: 16.86% 25 34: 14.28% 35 44: 12.77% 45 54: 15.28% 35 44: 12.90% 45 54: 16.22% 55 64: 13.02% 35 44: 15.59% 45 54: 18.48% 55 64: 13.74% Growth Over past 5-10 years 11.67% 22.47% 34.98% 35 44: 13.37% 45 54: 16.37% 55 64: 13.42% 4.19% 25 34: 16.39% 5.35% 12.40% 32.00% 35 44: 16.32% 43.65% 45 54: 11.65% % 1.82% 16.17% 4.64% 9.95% 36.35% 0.80% 3.46% % Monument 89, % 34.90% 24.94% Northglenn 52, % 11.69% 32.14% Parker 88, % 35.12% 34.60% Thornton 65, % 18.83% 30.72% Westminster 61, % 21.28% 29.94% Wheat Ridge 47, % 18.05% 29.95% Woodland Park 69, % 22.50% 34.47% 35 44: 18.70% 45 54: 17.36% 25 34: 16.61% 35 44: 13.20% 45 54: 13.41% 25 34: 13.68% 35 44: 20.33% 45 54: 14.55% 25 34: 16.55% 35 44: 16.09% 45 54: 13.13% 25 34: 16.18% 35 44: 14.24% 45 54: 15.35% 35 44: 12.23% 45 54: 16.11% 55 64: 13.64% 35 44: 13.58% 45 54: 18.90% 55 64: 17.50% % 13.35% 92.28% 44.17% 5.13% -8.35% 10.51% Source: U.S. Census, 2012 ColoradoCommunityMedia.com

5 A suite of full color options 20 Community Newspapers Reaching communities across Colorado s Front Range Full color always included Zoned packages to target your audience All ads receive online exposure Special Sections and Events More than 20 opportunities annually Reach event and topic-specific audiences Topics range from events to education to special interest Medical & Wellness Directory February 2014 Golden Guide March 2014 Kids Directory April 2014 Best of the Best June 2014 Higher Education Guide September 2014 Restaurant Guide October 2014 Hometown Holidays November 2014 Ask your ing consultant for a complete list of special section and event advertising opportunities. Inserts and Removable Notes Fully customized format to fit your needs Directly target your promotion to one or all of our communities Print, insert and distribution assistance Free Design service ColoradoCommunityMedia.com

6 distribution Publication Households Zip Codes Delivery Publication Day Arvada Press 35, , 80003, 80004, 80005, Free Brighton Banner * Free/Mailed Castle Rock / Pines News-Press 17, , 80108, Free Centennial Citizen 12, , Free Friday Douglas County News-Press * 1, , 80108, 80109, 80116, 80118, Mailed Elbert County News * , Mailed Englewood Herald * , Mailed Friday Golden Transcript * Foothills Edition 3,000 2,900 5, , Mailed Free By Mail Highlands Ranch Herald 27, , 80129, Free Lakewood Sentinel 15, , Free Littleton Independent * South Platte Edition 2,100 2,600 4, , 80121, 80123, Mailed Free By Mail Lone Tree Voice 5, Free Northglenn-Thornton Sentinel * 2, , 80229, 80233, 80241, Mailed Parker Chronicle 20, , Free Friday Pikes Peak Courier * 2, , 80814, 80816, Mailed Wednesday Pikes Peak Courier Extra (monthly) 16, , 80814, 80816, Free By Mail Wednesday Teller County Extra 13, , 80814, 80816, Mailed Wednesday Tri-Lakes Tribune * 7, , 80132, 80133, 80908, Free/Mailed Wednesday Tri-Lakes Tribune Extra (montly) 15, , 80133, Mailed Wednesday Westminster Window * 2, , 80030, 80031, 80221, 80234, Mailed Wheat Ridge Transcript * 1, , Mailed * Denotes Legal Publications ColoradoCommunityMedia.com

7 distribution area Boulder Brighton 70 Arvada Golden Westminster Wheat Ridge Lakewood Northglenn Thornton 25 Commerce City Denver 225 Englewood Littleton Centennial Aurora 470 Denver International Airport Highlands Ranch Lone Tree Roxborough Park Parker Castle Pines Franktown Castle Rock Elizabeth 86 Kiowa Elbert Larkspur 24 Florissant Cripple Creek Woodland Park Divide Victor Pikes Peak Palmer Lake Monument Air Force Academy 25 Black Forest Colorado Springs Advertising Zones north northwest west central south central east south tri-lakes pikes peak ColoradoCommunityMedia.com

8 advertising zones Price 1 Group Price 2 Group Price 3 Group Price 4 Group or or or or or n north Brighton Banner, Northglenn-Thornton Sentinel, Westminster Window tl tri-lakes Tri-Lakes Tribune All rates are per zone, per week. See page 7 for Zone Map. c central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) s south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press pp pikes peak Pikes Peak Courier, Teller County Extra e east Elbert County News, Parker Chronicle w west Golden Transcript (includes Foothills Edition), Lakewood Sentinel, Wheat Ridge Transcript nw northwest Arvada Press sc south central Highlands Ranch Herald, Lone Tree Voice Multi-Zone Discounts! Buy 2 to 3 zones save 11% Buy 4 to 7 zones save 22% Buy 8 to 9 zones save 33% rates All rates are per zone, per week Price Group Ad Size Open Rate 6 Weeks save 59% 90 Day Agreements Annual Agreements 13 Weeks (consecutive) 13 Weeks (non consecutive) All discounts from the single zone rate 26 Weeks 52 Weeks 1 Up to 10,000 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page 1, Up to 20,000 Circulation 1/8 Page 1/4 Page 1/2 Page Full Page 1, Up to 30,000 Circulation 1/8 Page 1/4 Page 1/2 Page , Full Page 1,716 1, Up to 40,000 Circulation 1/8 Page 1/4 Page 1/2 Page 618 1,030 1, , Full Page 2,860 1,820 1,300 1,638 1,495 broaden your reach with our bundles - details page ColoradoCommunityMedia.com

9 Supplement your ad with a bundle platinum bundle gold bundle silver bundle Included: Reputation Management Mobile optimization Sponsored News Story Banner ad Social Media Management 600/mo with your ad purchase 50% more without ad Choose any 3: Reputation Management Mobile optimization Sponsored News Story Banner ad Social Media Management 400/mo with your ad purchase 50% more without ad Choose any 2: Reputation Management Mobile optimization Sponsored News Story Banner ad Social Media Management 300/mo with your ad purchase 50% more without ad Reputation Management & Visibility Find out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business search results compare to your competitors and all reviews (good and bad) of your business. Real-time monitoring and reporting of ratings, reviews and mentions, visibility measurement and competition monitoring. Mobile Optimization 45% of all searches are made from a mobile device, yet 85% of merchants do not have a mobile friendly website. Make it easy for potential customers to connect with you with a smart phone friendly mobile site that matches the look/feel of your existing site. Site features include mobile coupons, text promotions and appointment reminders. Sponsored News Story Your Sponsored News Story will appear on our community websites and on ColoradoNewsLink.com and is guaranteed to be seen by our newsroom. Your story will be keyword maximized and can be professionally written for an additional fee (details page 12). Online Banner Ad Advertise your business or service on our news sites and link directly to your website. Choose from a Leaderboard 728x90, Medium Rectangle 300x250, or Square 250x250. Ad will run on the same grouping of websites as your zoned ad. Social Media Management We enhance/optimize Social Pages, conduct monthly fact finding calls, then handle posting them all month long on the schedule they want. Social Media basically includes Facebook, Twitter, Google+ management. see all of our offerings - details page 12 ColoradoCommunityMedia.com

10 Print and Deliver, Pre and Impact Notes and deliver rates All prices per thousand pieces Product Size 10,000 25,000 50,000 75, , ,000 Halfsheet 5.5 x Standard 8.5 x Oversize 10.5 x Halfsheet and Standard are ed on 60# gloss; Oversize is ed on 50# gloss. All prices include 4 color on both sides. Advertisers can take advantage of lower prices by ing a larger quantity and inserting over multiple dates in partial increments. pre rates All prices per thousand pieces Tab Pages Open Rate 6x 13x 26x 52x Single Sheet pages pages to 16 pages to 24 pages to 32 pages to 40 pages to 48 pages Each addl. 4 pages add: Quantity Discounts: 50,000 = 2.5% 100,000 = 5.0% 150,000 = 7.5% impact note rates All prices per thousand pieces Product 10,000 20,000 50,000 75, , ,000 3x3 coated Other custom solutions including die cuts at custom prices. ordering and delivery Inserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be designed and/or produced by CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado Community Media c/o Quad/Graphics Loveland, Attn: Receiving Department, 380 W. 37th Street, Loveland, CO Directions are available by calling ColoradoCommunityMedia.com

11 Expand your reach with options P O W E R E D B Y 24 Community Websites Working for you 24/7/365 Reach highly engaged visitors Innovative and effective advertising options ShopLocalColorado.com Now, Every Print Ad Is Now Digitally Supercharged At No Additional Cost. When you advertise in any of our newspapers, your ad also appears on our websites in form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages. Your ad is now seen on those pages on a rotating basis. With ShopLocalColorado Viewers will see your ad, company description, contact info & address. Your ad links back to your website, increasing your company s organic search results. Your business will be in a directory searchable by company name, industry keywords and more. Your ad keywords are maximized for SEO to be found by all major search engines. Your ad can be uploaded to Facebook with just one click of a button. Increase the power of your advertisement by sharing it with your followers. Consumers can download your coupon to their smart phones and/or go to them via our website. Colorado Community Media is the first media company in the country to offer this service and it s free with your ad! Additional Digital Opportunities Banner ads Geo-targeted banner ads Custom campaigns Reputation Management and Visibility Mobile Phone Visibility Story Page Banner Ad Sponsored News Story and Professional News Story Writing Assistance Facebook News Story Search Engine Optimization Verified auto leads program ColoradoCommunityMedia.com AdamsCountySentinel.com ArvadaPress.com BrightonBanner.com CastlePinesNewsPress.net CastleRockNewsPress.net CentennialCitizen.net DouglasCountyNewsPress.net ElbertCountyNews.net EnglewoodHerald.net FoothillsTranscript.com GoldenTranscript.net HighlandsRanchHerald.net LakewoodSentinel.com LittletonIndependent.net LoneTreeVoice.net NorthJeffcoWestsider.com Northglenn-ThorntonSentinel.com ParkerChronicle.net PikesPeakCourier.net SouthPlatteIndependent.net Tri-LakesTribune.net WestminsterWindow.com WheatRidgeTranscript.com ColoradoCommunityMedia.com

12 rates Product Rates P O W E R E D B Y ShopLocalColorado.com When you advertise in any of our newspapers, your ad also appears on our websites in form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages. Your ad is now seen on those pages on a rotating basis. Free with every ad Banner Ads Advertise your business or service on any of our 23 community news sites and link directly to your website. Three sizes to choose from: Leaderboard (top of page) 728x90, Medium Rectangle (right rail) 300x250, or Square (below news stories) 250x250 (see page 14 for details). Custom Campaigns Grow your business with Marketing! You can easily and quickly reach your target s with an interactive message! Through efficient use of ing, you can retain current clients while also targeting new s. 0-50k 50, k 400, k 500, k 750,001 + Reputation Management & Visibility Find out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business search results compare to your competitors and all reviews (good and bad) of your business. Mobile Phone Visibility 45% of all searches are made from a mobile device, yet 85% of merchants do not have a mobile friendly website. Make it easy for potential customers to connect with you with a smart phone friendly mobile site that matches the look/feel of your existing site. In-Story Banner Ad Now your ad can be seen where our readers spend the majority of their time with an In-Story Banner Ad. These 250 x 250 ads appears within the online news story, are highly visible and are sure to be seen by each and every reader of that story. Sponsored News Story / Press Release Your Sponsored News Story will appear on our community websites and on ColoradoNewsLink. com and is guaranteed to be seen by our newsroom. Your story will be keyword maximized and can be professionally written for an additional fee (see below). Facebook News Story Get even more exposure as we take your Sponsored News Story viral. Your news story will appear under the Colorado Community Media name and will show up in the news feed of each of our Facebook followers. Professional News Story Writing Assistance Our professional writers will do a thorough interview to get to know your business, provide you with a News Story of up to 500 words (including quotes from you and/or your staff) and give you access to an extensive library of photos and clip art. Search Engine Optimization Get better results on top search engines. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. 150/month per website cpm 37 cpm 36 cpm 35 cpm 159/month 90/month 250/month 149/time 99/month 12 time contract 50 Only in combo with above 129 one time 89/time 12 times/year 400/month ColoradoCommunityMedia.com

13 Need an ad, but don t have a designer? Let our award-winning design team take care of ALL your advertising needs. Winner of 56 advertising design awards Colorado Press Association Better Newspaper Contest 2013 ADVERTISING SWEEPSTAKES WINNER Highlands Ranch Herald Class V 2013 ADVERTISING SWEEPSTAKES WINNER Golden Transcript Class IV 2013 ADVERTISING SWEEPSTAKES WINNER Tri-Lakes Tribune Class I 2012 ADVERTISING SWEEPSTAKES WINNER Douglas County News-Press Class I Build a Powerful Campaign 5 tips on how to deliver your message effectively and concisely Use a dominate headline or image Limit fonts and make your text easy-to-read Remember to leave white space Use relevant illustrations and images Don t forget your logo and a call-to-action When you look at a well-designed ad, there is usually one dominant feature to catch your eye. It could be the headline or the picture. And while it might be tempting to throw in a little starburst, be careful how you use it. When you emphasize everything, you emphasize nothing. Your computer may come with hundreds of fonts, but that doesn t mean you have to use them all. The best ad designs stick with one, maybe two fonts. Equally important is the design of text blocks. Avoid small and condensed type and keep your message concise. If readers can t easily read it, they won t. Don t feel compelled to fill every inch of space with copy, images, logos, or specials offers. A dense blob of type and pictures can look unattractive and turn readers away. An open and airy design is inviting and friendly. The purpose of images is to help draw attention to your message. That s not to say that a plumber has to show faucets or that a dentist has to show teeth. Be creative! That plumber could, for instance, show Niagara Falls and that dentist could focus on smiles. You have aroused the readers interest, now you have to let them know whom to buy it from and how. Don t confuse call-to-action with an oversized name, address and phone number. Give the reader clear instructions on how they can take advantage of your product or service. ColoradoCommunityMedia.com

14 modular ad options V H V H V H Full Page 6 col (10.25 ) x Half Page V 3 col (5.04 ) x Quarter Page V 3 col (5.04 ) x 8.5 Eighth Page V 3 col (5.04 ) x 4 Half Page H 6 col (10.25 ) x 8.5 Quarter Page H 6 col (10.25 ) x 4 Eighth Page H 6 col (10.25 ) x 2 1 column: 1.57" 2 columns: 3.31" 3 columns: 5.04" 4 columns: 6.78" 5 columns: 8.51" 6 columns: 10.25" Colors CCM offers full-color in all publications. Any supplied spot colors are processed in a CMYK workflow. Media & File Submission CCM can accept your ads via the following methods and formats: CD, DVD USB Flash Drive (max. size 20 MB) do Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text do not Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with crop or registration marks Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press. banner ad options Leaderboard 728 x 90 px Medium Rectangle 300 x 250 px Square 250 x 250 px ColoradoCommunityMedia.com