Media Kit. The authoritative source of business management and production insight and information for U.S. beef cattle industry professionals.

Transcription

1 206 Media Kit The authoritative source of business management and production insight and information for U.S. beef cattle industry professionals.

2 206 MEDIA KIT Meet the Editors Content Staff Our Mission: BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Burt Rutherford Senior Editor Wes Ishmael BEEF Stocker Trends Jamie Purfeerst Senior Associate Editor BEEF strives to serve the news, production and business management needs of its readers via a synergy of its print and electronic products with the goal of helping readers build more profitable and efficient cattle-production businesses while maintaining an eye on end-product quality and the preservation of natural resources. Troy Marshall BEEF CowCalf Weekly troy@seedstockdigest.com Contributing editors Mike Apley, DVM, PhD Kansas State University Amanda Radke BEEF Daily Editor amanda.radke@penton.com W. Mark Hilton, DVM Purdue University Harlan Hughes harlan.hughes@gte.net Steve Kay stevecbw@aol.com Dave Sjeklocha, DVM drdave@cattle-empire.net Nevil Speer nevil.speer@agriclear.com Burke Teichert burketei@comcast.net

3 206 MEDIA KIT Contacts Sales Contacts Phone Jay Carlson Andy Vance Steve May Amanda Noyce Cindy Miller Johnson beefmagazine.com Harlan s profit projections PAGE 6 June ber State Industry issue of the Market Contacts Greg Frey, Vice President greg.frey@penton.com Sarah Muirhead, Managing Director, Livestock Group sarah.muirhead@penton.com Roger Randall, Director, Digital Sales roger.randall@penton.com Inside: Readers show optimism PAGE 0 Left in the dust? PAGE 8 Are you a seeker of truth? PAGE 24 Sending Your Orders & Materials Print Advertising Please send your signed insertion orders and ad materials as follows: Orders: Send signed orders to your sales person Ad materials upload: Digital Advertising Website orders and materials: Send signed orders and materials to your sales person enewsletter and custom campaign orders and materials: Mary Fox, , mary.fox@penton.com DEC Beef Industry Express 30 DEC Beef Daily 30 DEC Bull Buyers Guide 30 DEC CowCalf Weekly words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy BEEF Daily Blog by Amanda Radke Article # headline headline headline headline headline Thid id vopy yo mskr you yhinh yhsy yhid is d s trsl dyoty nui zi sm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akeksm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akekac akkeka dr t tesl dyoty nui zi sm 25 words of text to accompany graphic. Copy FULL ARTICLE 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy Article # headline headline headline headline headline Thid id vopy yo mskr you yhinh yhsy yhid is d s trsl dyoty nui zi sm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akeksm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akekac akkeka dr t tesl dyoty nui zi sm FULL ARTICLE 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy (Plus up to 25 words not. CLICK of text) HERE for more information. 25 words of text to accompany graphic. Copy Article #2 headline headline headline headline headline Thid id vopy yo mskr you yhinh yhsy yhid is d s trsl dyoty nui zi sm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akeksm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akekac akkeka dr t tesl dyoty nui zi sm 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy PENTON AGRICULTURE 7900 will show up International smart devices, even if graphic does Drive, Ste 650 Minneapolis, MN BeefMagazine.com PentonAgriculture.com Article #2 headline headline headline headline headline MOST POPULAR FULL ARTICLE BEEF Poll: Do you have a biosecurity plan?

4 Month Close Materials Due Special Feature 206 MEDIA KIT 206 Editorial Calendar January *Readership Study Cattle Industry Convention/Environmental Stewardship Profile of incoming NCBA president, Tracy Bruner, Ramona, Kansas. Photo Gallery: Environmental Stewardship Award Finalists >>READEX Study issue BEEF Vet BEEF Vet Spring Issue - February February March April Genetics & Reproduction/Calving Management New product feature What s new in full-size and heavy-duty pickups? Quarterly BEEF Industry Pulse reader survey. Forage Management & Feeding Proven tips and systems in forage management and feeding 206 Feed Composition Tables New product feature What s new in mower/conditioners? Parasite & Pest Management Who has what? A directory of products and suppliers New product feature What s new in ATVs, UTVx and side x sides >>Fencing Guide New pull-out format - promotional feature section BEEF Vet BEEF Vet Summer Issue - May May June July Beef Demand Research-proven practices to optimize calf performance State of the Industry Report BEEF s annual State-of-the-Industry survey on producer outlook and attitudes. Annual reader survey on producer attitudes Quarterly BEEF Industry Pulse Survey feature. Weaning and Calf Health Research-proven practices to optimize calf performance BEEF Vet BEEF Vet Fall Issue - August August Risk Management and Marketing Programs Who has the industry s top value-added marketing programs. BEEF s annual Alliance listing. New product feature What s new in hp utility tractors? September October Winter Cow Nutrition & Health Management Quarterly BEEF Industry Pulse Survey feature. Stocker Award Issue/Cattle Handling 0th annual national BEEF Stocker Award winner is announced. BEEF Vet BEEF Vet Winter Issue - October November December Trailblazer Award Issue/Business Management 23rd annual Trailblazer Award winner is announced. Livestock Husbandry Animal care, employee management, source verification and traceability. Quarterly BEEF Industry Pulse Survey feature. The editors reserve the right to make issue content changes.

5 206 MEDIA KIT National Display Rates BEEF s Alliance listing: Capturing calf value beefmagazine.com Harlan s cow herd analysis Page 6 Inside: August 205 Utility Three tractor industry lineup challenges PAGE 2 PAGE 6 Burke s Winning 5 essentials over millennials PAGE 29PAGE 22 Water Packers management, face a crunch Part 3 PAGE 46 for working capital PAGE 38 BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Reach this prime beef market! Qualified Print Circulation: 97,000 Audited by Association of Audited Media (AAM, formerly ABC). Ad Orders and Materials Orders: Send to your signed orders to your sales representative. Upload ad materials to: First-time users of SendMyAd will need to register. Keep your login information for future use. All General Rate Policies, Terms and Contract Regulations as published in the BEEF Commercial Rate Card apply. Circulation 97,000 National Display Rates Ad Size B&W 2-Color 4-Color Full Page $4,855 $5,935 $7,460 2/3 Page 9,65 0,695 2,220 /2 Page 7,000 8,080 9,605 /3 Page 4,380 5,460 6,985 /4 Page 2,630 3,70 5,235 /6 Page,760 2,840 4,365 Back cover ,080 Second cover - - 9,205 Frequency Discounts Insertions Savings 4-7 5% 8-8% 2-5 0% 6+ 2% Applies to space and color charges for all advertising placed during a 2-month period. Advertiser must specify in writing the period covered if other than a calendar year as well as the highest discount level you expect to reach. Adjustments will be made only once at the end of the year. Copy Changes & Split Runs Single Page Spread Black plate change $,75 $,650 2-color plate change,55 2,85 3- or 4-color plate change,95 2,735 Customized county selections are available; contact your sales representative for current counts. Note: $,290 will be charged for splits along a county line. All charges are per press stop and are commissionable but cannot be discounted. Close & Material Dates Issue Close Material January /20/5 2/0/5 February 2/2/5 2/30/5 March 0/27/6 02/03/6 April 02/26/6 03/04/6 May 03/29/6 04/05/6 June 04/29/6 05/06/6 July 05/27/6 06/03/6 August 06/28/6 07/05/6 September 08/02/6 08/09/6 October 09/0/6 09/08/6 November 09/30/6 0/07/6 December 0/27/6 /03/6 Ad Sizes Publication Trim 7.5 x 0.5 /4 Full Page Full Page Live Area 6.5 x 9.5 Trim 7.5 x 0.5 Bleed 7.75 x /3 Page ical 4.25 x 9.25 /2 /2 Island Full Page Spread Full Page Spread Live Area 4 x 9.5 Trim 5 x 0.5 Bleed 5.25 x 0.75 /2 Page Horiz Spread /2 Page Horizontal Spread Non Bleed Ad 4 x 4.5 Bleed Ad, Live Area 4.25 x 4.5 Bleed 5.25 x /3 /2 Horiz /2 Page Island 4.25 x 7 ical 3.25 x 9.25 Horizontal 6.5 x 4.5 /3 /3 Horiz /3 Page ical 2 x 9.25 Horizontal 4.25 x 4.5 /6 Horiz /4 Horiz /4 Banner /4 Page ical 3.25 x 4.5 Horizontal 4.25 x 3.25 Banner 6.5 x 2.25 /6 Page ical 2 X 4.5 Horizontal 4.25 x 2.25

6 206 MEDIA KIT BEEF Vet BEEF Vet, launched by BEEF in 202, is a stand-alone information resource focused on serving bovine practitioners working in the beef industry. Its information resources focus on tools, strategies and business practices that can be deployed by veterinary practitioners to build a successful practice in today s changing business environment. BEEF Vet magazine is published quarterly to an audience of 6,300 veterinarians in beef cattle practice. BeefMagazine.com/health/beef-vet Circulation 6,300 Rates - all rates are net Rates provide your choice of B&W, standard 2-color, 2-color PMS match, or standard 4-color. Ad Size Rate Double Page Spread $6,80 Full Page 3,605 /2 Page 2,265 /3 Page* 260 /4 Page,235 */3 Page disclaimer ad - requires purchase of a full page or spread purchase. Close / Material / Mail Dates Issue Ad Close Material Due Mail Date Spring 206 0/2/6 0/28/6 02/2/6 Summer /2/6 04/28/6 05/7/6 Fall /2/6 07/28/6 08//6 Winter /5/6 09/22/6 0//6 Ad Orders and Materials Orders: Send to your signed orders to your sales representative. Upload ad materials to: First-time users of SendMyAd will need to register. Keep your login information for future use. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. Ad Sizes Publication Trim 7.5 x 0.5 Full Page /3 Pg* Full Page Live Area 6.5 x 9.5 Bleed 7.75 x 0.75 Trim 7.5 x 0.5 /3 Page Disclaimer ical 2 x 9.25 /2 Full Page Spread Full Page Spread Live Area 4 x 9.5 Trim 5 x 0.5 Bleed 5.25 x 0.75 /2 Page Horiz Spread /2 Page Horizontal Spread Non Bleed Ad 4 x 4.5 Bleed Ad, Live Area 4.25 x 4.5 Bleed 5.25 x 5.25 /2 Horiz /2 Page ical 3.25 x 9.25 Horizontal 6.5 x 4.5 /4 /4 Horiz /4 Page ical 3.25 x 4.5 Horizontal 4.25 x 3.25

7 July ber MEDIA KIT Sale Ring Discounts Insertions Savings 3-5 months 5% 6 - months 0% 2 months 5% Discounts apply to advertising orders placed in one contract for consecutive issues. Multiple insertions purchased at different times will be treated as separate orders. Terms beefmagazine.com Harlan s feeder cattle price slides PAGE 6 Early weaning: more than a drought tool BEEF is the authoritative Inside: Water Management, Part 2 PAGE 2 Challenges or opportunities PAGE 6 Profits=sustainability PAGE 7 source of business management and production information for U.S. beef cattle industry professionals. Reach this prime beef market! Qualified Print Circulation: 97,000 Issues are billed the month your ad runs. Interest of.5% is charged each month on unpaid invoices 30 days after the invoice due date. No cash discounts allowed. Circulation 97,000 Sale Ring Rates (Marketplace) Rates provide your choice of B&W, standard 2-color, 2-color PMS match, or standard 4-color. Ad Size -5x Rate 6-x Rate 2xRate /3 Page (v or h)** $2,455 $2,220 $,960 /4 Page (v, h or banner),895,70,520 /6 Page (v or h),270,55,020 /8 Page /2 Page Column Inch (minimum) * 2-color ads are black plus one additional standard color. Standard second colors: red, blue, green or yellow. PMS match is made using 4-color process. **Maximum ad size for this section is /3 Page. Classified Advertising $2.5 per word per insertion. Minimum order: $30 per insertion except if discounts apply. Close & Material Dates Issue Close Material January /20/5 2/0/5 February 2/2/5 2/30/5 March 0/27/6 02/03/6 April 02/26/6 03/04/6 May 03/29/6 04/05/6 June 04/29/6 05/06/6 July 05/27/6 06/03/6 August 06/28/6 07/05/6 September 08/02/6 08/09/6 October 09/0/6 09/08/6 November 09/30/6 0/07/6 December 0/27/6 /03/6 Ad Orders & Materials Send ad orders to: Amanda Noyce, , amanda.noyce@penton.com. Proofs: If BEEF builds your ad, copy must be received 7 days before the issue close date to receive an ad proof. Ad materials, upload to: First-time users of SendMyAd will need to register. Keep your login information for future use. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. Ad Sizes Maximum ad size for this section: /3 Page /3 /3 /4 Horiz /3 Page ical 2 x 9.25 Horizontal 4.25 x 4.5 /4 Horiz /4 Banner /4 Page ical 3.25 x 4.5 Horizontal 4.25 x 3.25 Banner 6.5 x 2.25 /6 Horiz /8 /6 /6 Page ical 2 X 4.5 Horizontal 4.25 x 2.25 /8 Page 2 x 3.25 /2 Page 2 x 2.25 Column Inch 2 x COLUMN INCH 2" x " (actual size) Pg /2 Pg

8 206 MEDIA KIT 206 Fencing Buyers Guide BEEF s Fencing Buyers Guide is a multi media product guide for cattle producers. NEW! Print portion of the Fencing Buyers Guide in the April issue is a special pullout reference section in BEEF. Digital portion of the Fencing Buyers Guide package special BEEF Industry Express editions in April, July and September. BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Reach this prime fencing market! Qualified Print Circulation: 97,000 Audited by Association of Audited Media (AAM, formerly ABC). All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. Fencing Buyers Guide Packages Choose your multi-media, value-driven high reader impact package Package Rate PRINT*: /4 page ad in the special pull-out $2,920 Fencing Buyers Guide section, April BEEF issue. - PLUS - enewsletters: Image with Text Ad - 80x50 image** accompanied by up to 50 words of supporting text. Special BEEF Industry Express editions 04/06/206, 07/06/206 and 09/07/206. Package 2 Rate PRINT*: /4 page ad in the special pull-out $6,595 Fencing Buyers Guide section, April BEEF issue; /4 page ad in BEEF July Sale Ring AND /4 page ad in BEEF September Sale Ring. - PLUS - enewsletters: Image with Text Ad - 80x50 image** accompanied by up to 50 words of supporting text. Special BEEF Industry Express editions 04/06/206, 07/06/206 and 09/07/206. *Print ads - your choice of B&W, 2-color or 4-color. **Color JPG or GIF image 80x50, 72dpi, maximum file size 5K. Circulation BEEF magazine circulation: 97,000 BEEF Industry Express enewsletter, Opt-In Subscribers: 33,000 Print Close & Material Dates Packages Close with April Issue Close Material April 02/26/6 03/04/6 July 06/03/6 September 08/09/6 enewsletter Material Dates enewsletter ad materials are due one week prior to edition date. Ad Orders and Materials Send ad orders to: Please send your signed orders to your BEEF sales representative. Proofs: If BEEF builds your ad, copy must be received 7 days before the issue close date to receive an ad proof. Print ad materials, upload to: com. First-time users of SendMyAd will need to register. Keep your login information for future use. enewsletter ad materials due one week prior to edition date, send to: mary.fox@penton.com NEW! Special Print Pull-out Section Fencing Buyers Guide FENCING PRODUCTS Special Pull-out Section beefmagazine.com Pests and parasites product guide PAGE 6 Pests & Parasites Product Name 80x50 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. Product Name 80x50 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. Product Name 80x50 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. Inside: April ber What s a bred heifer worth? PAGE 8 Pint-sized herders PAGE 32 2 ATV, UTV and SxS vehicles for 205 PAGE 40 Product Name 80x50 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. Product Name 80x50 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. Product Name 80x50 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli.

9 NEW SIZES STARTING WITH AUGUST ISSUES /6 Ad Sizes Publication Trim 7.5 x 0.5 /4 Full Page Full Page Live Area 6.5 x 9.5 Trim 7.5 x 0.5 Bleed 7.75 x /3 Page ical 4.25 x 9.25 /2 /2 Island Full Page Spread Full Page Spread Live Area 4 x 9.5 Trim 5 x 0.5 Bleed 5.25 x 0.75 /2 Page Horiz Spread /2 Page Horizontal Spread Non Bleed Ad 4 x 4.5 Bleed Ad, Live Area 4.25 x 4.5 Bleed 5.25 x 5.25 /2 Pg 2/3 /2 Horiz /2 Page Island 4.25 x 7 ical 3.25 x 9.25 Horizontal 6.5 x 4.5 /3 /3 Horiz /3 Page ical 2 x 9.25 Horizontal 4.25 x 4.5 /6 Horiz /4 Horiz /4 Banner /4 Page ical 3.25 x 4.5 Horizontal 4.25 x 3.25 Banner 6.5 x 2.25 /6 Page ical 2 X 4.5 Horizontal 4.25 x 2.25 /8 Page - 2 x 3.25 /2 Page - 2 x 2.25 Column Inch - 2 x 206 MEDIA KIT Print Ad Sizes and Specs Orders, Contracts & Ad Materials Please all ad contracts, insertion orders and digital ad materials follows: Display print ad orders orders: Send to your BEEF sales representative. Sale Ring print ad orders and materials: amanda.noyce@penton.com enewsletter and custom orders and materials: mary.fox@penton.com Website orders and materials: austin.willard@penton.com SUBMITTING ELECTRONIC FILES FOR PRINT AD MATERIALS The preferred method of receiving files is through the updated Penton Agriculture ad delivery portal powered by SendMyAd, a revolutionary online system designed to ensure error-free ad submission. First time users of SendMyAd will need to register, both registration and login can be done at The preferred file format for delivery is PDF/X-a, for ease of creating PDF s the Penton Agriculture PDF Export settings file for InDesign and Acrobat can be downloaded at For best results, please refer to the following support documents when creating your ad: Ad sizes and templates; FAQs; and how-to videos: click Dashboard. Learn to set trim and bleed: How to upload, reposition and approve an ad: If you cannot use the SendMyAd service, a CD-ROM with ad materials or color proofs is acceptable. Send to: BEEF Magazine Production Assistant th Avenue, Suite P St. Charles, IL Voice Mechanical Requirements - Electronic ad materials preferred. The preferred method of receiving files is through our SendMyAd service, full instructions are noted above. Total ink density of images should be set at 300%. All color and grayscale photo scans should be actual size at a minimum 240 dpi and saved as tiffs. Refer ad production questions to Jim Heffron at or jim.heffron@penton.com. Compatible Ad File Formats PREFERRED FORMAT: Acrobat PDF* Comments PDF/X-a Version.3 OTHER FORMATS: Page Layout Program Adobe InDesign Photo File Formats TIFF Photoshop EPS Use extension.indd, Package for output. Use CMYK, grayscale, or bitmapped. No RGB. Use ASCII encoding, 8-bit tiff preview. *All PDFs are considered final output and cannot be edited. PDFs that are noncompliant to the PDF/X-a or Press Ready standards will be returned to client for corrections.

10 206 MEDIA KIT Digital Advertising - Website & Mobile BeefMagazine.com and m.beefmagazine.com offer you high traffic, attention-grabbing banner options with targeted and cost-effective promotional tools to strengthen your marketing campaign and build your brand. Balance your print advertising program with online elements for a truly powerful integrated marketing program. Website Advertising Rates Positioning options: All ads are run of site unless otherwise scheduled. Ad Size Rates (Net) # Leaderboard Banner 728x90 $46 CPM File size limit: 35K #2 Boom Box $46 CPM File size limit: 35K #3 80x50 $29 CPM File size limit: 20K All General Rate Policies and Contract Regulations as published on BEEF s Commercial Rate Card apply. Website Ad Specs File types accepted: JPG, GIF, animated GIF, Flash (saved in Flash 8), 3rd party tags. Linking URL(s). Special Flash notes: If you are using flash, your scripts must be set up exactly (case-sensitive). Please submit non-rich media files (i.e., JPG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers. Mobile - Sponsorship Rates Leaderboard Banner 728x90, Boom Box and Button Ad 320x50 $5,545 net per month Minimum 2 consecutive months per schedule. File size limit: 5k. All files must be static or animated JPG, GIF or PNG. Mobile Ad Specs Ads and content automatically readjust to 2 or 3 column formats on tablets ad smartphones. Mobile sites retain category and internal search for reader convenience. Tablet tools allow users to deploy social media and other functionality. Website and Mobile Materials and Orders Orders and materials are due one week prior to launch date. Send signed orders and materials to: Please orders and materials to your sales person. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. Leaderboard Banner (728x90) Leaderboard Banner (728x90) 3 Button Ad (80x50) 2 () Boom () Box Ad () Button (320x50) 2

11 206 MEDIA KIT Digital Advertising - enewsletters NEW RESPONSIVE DESIGN - optimized for reading on mobile devices. BEEF DAILY - enewsletter BEEF DAILY This dynamic enewsletter, created for the commercial beef operator, with the day s top stories and personalized blogs. Frequency: 4x per week, Monday - Thursday Opt-In Subscribers: 36,000 BEEF DAILY - Ad Types and Rates Ad Size Rates (Net) Boom Box with text $550 per ad/week Ad size: Plus up to 25 words of supporting text Ad file size limit: 35K COW-CALF WEEKLY - enewsletter BEEF COW-CALF WEEKLY is the cattle market s flagship enewsletter for cattle industry professionals. BEEF launched its ground-breaking communication tool in the summer of Today its cattle industry news coverage is recognized as the industry s most respected weekly news source. DEC CowCalf Weekly 30 Frequency: 52x per year, every Friday Opt-In Subscribers: 40,000 BEEF COW-CALF WEEKLY - Ad Types and Rates Ad Size Rates (Net) Article # headline headline headline headline headline Boom Box with text $550 per ad/week Ad size: Plus up to 25 words of supporting text Ad file size limit: 35K Thid id vopy yo mskr you yhinh yhsy yhid is d s trsl dyoty nui zi sm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akeksm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akekac akkeka dr t tesl dyoty nui zi sm FULL ARTICLE 25 words of text to accompany graphic. Copy enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 72 dpi image resolution. Article #2 headline headline headline headline headline Thid id vopy yo mskr you yhinh yhsy yhid is d s trsl dyoty nui zi sm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akeksm sdutr yhr yu yknoe yhrk yhid id ny s e ykr thien im x w ala aiuorjlm d,akekac akkeka dr t tesl dyoty nui zi sm 25 words of text to accompany graphic. Copy FULL ARTICLE enewsletter Orders and Materials MOST POPULAR Orders and materials due one week prior to launch date. BEEF Poll: Do you have a biosecurity plan? Send orders and materials to: mary.fox@penton.com 7 tools to win the war against cattle flies Industry At A Glance: How important is U.S. beef trade with Canada and Mexico? 25 words of text to accompany graphic. Copy All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply.

12 206 MEDIA KIT Digital Advertising - enewsletters NEW RESPONSIVE DESIGN - optimized for reading on mobile devices. DEC 30 Beef Industry Express BEEF INDUSTRY EXPRESS - enewsletter BEEF INDUSTRY EXPRESS This monthly ecatalog delivers your latest product information to our commercial beef operator audience. Frequency: Monthly - plus special editions Opt-In Subscribers: 33,000 BEEF INDUSTRY EXPRESS - Ad Types and Rates 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy Ad Size Rates (Net) Boom Box with text $550 per ad/week Ad size: Plus up to 25 words of supporting text Ad file size limit: 35K 205 BEEF INDUSTRY EXPRESS Edition Dates Ad order and material due one week prior to edition date. 0/3/6 07/3/6 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy 02/0/6 08/0/6 03/09/6 09/07/6 - Special Fencing Edition 04/06/6 - Special Fencing Edition 09/4/6 04/3/6 0/2/6 05//6 06/08/6 /09/6 2/4/6 07/06/6 - Special Fencing Edition enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 72 dpi image resolution. enewsletter Orders and Materials Orders and materials due one week prior to edition date. Send orders and materials to: mary.fox@penton.com 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply.

13 206 MEDIA KIT Digital Advertising - enewsletters NEW RESPONSIVE DESIGN - optimized for reading on mobile devices. BULL BUYERS GUIDE - enewsletter BULL BUYERS GUIDE This dynamic enewsletter delivers your seedstock sales and services to our leading cow-calf producer audience. Frequency: Select dates January through April DEC 30 Bull Buyers Guide Opt-In Subscribers: 33,500 BULL BUYERS GUIDE - Ad Types and Rates Ad Size Rates (Net) $550 per ad Image size: Up to 25 words of supporting text available. Image file size limit: 35K 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy 206 BULL BUYERS GUIDE Edition Dates Ad order and material due one week prior to edition date. 0/2/6 03/22/6 0/26/6 04/2/6 02/09/6 09/3/6 02/23/6 0//6 03/08/6 //08/6 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 72 dpi image resolution. enewsletter Orders and Materials Orders and materials due one week prior to edition date. Send orders and materials to: mary.fox@penton.com 25 words of text to accompany graphic. Copy 25 words of text to accompany graphic. Copy All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply.

14 FOOD ANIMAL REPORT 206 MEDIA KIT Digital Advertising - Food Animal Report Reach Key Audience With Top Livestock Brands Unique cross-species reach from the market-leading brands Swine nutritionists / veterinarians Beef nutritionists / bovine veterinarians Dairy nutritionists / veterinarians Poultry nutritionists / veterinarians Feed nutritionists / manufacturers Extension specialists / researchers Top-level producers Beef, dairy, swine, defined as follows: Beef to 0,000+ Dairy to 5,000+ Hogs to 00,000+ Breakdown by categories: 5,868 top-level producers 867 feed manufacturers 465 vets, nutritionists, consultants Block Ad Positon Block Ad Positon 2 Block Ad Positon 3 Total audience of 7,200 from across Penton Agriculture Deployment Monday through Friday at 7 a.m. Central Launched mid-february 204 BLOCK ADVERTISITNG Block ad position, 2 or pixels wide X 250 pixels high $,0/month (includes hyperlink) Each of these spaces is in rotation with other advertisements.

15 206 MEDIA KIT Digital Content Marketing - IndustryVoice Connecting sponsored, native advertising content to the agriculture community. IndustryVoice takes your content to a next level of reader engagement. IndustryVoice is searchable and built on existing Penton Farm Progress websites. IndustryVoice content assets flow through each site s content management system just like other editorial content. Your IndustryVoice content should be newsworthy. Respective editors maintain the right to reject any content deemed in poor taste, combative or overly promotional. Leaderboard Banner IndustryVoice content Content assets are clearly identified as IndustryVoice. A sponsored by or brought to you by byline. Robust taxonomy tagging that enables the content to be searchable and appear on relevant category pages and the home page. Search engine optimized. Posted to social media. Featured in newsletter. Three-month priority posting. After three months, your content is available on the website and can be viewed through search. Reporting metrics: Content clicks Time spent All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. IndustryVoice content IS: Original content Educational Informative Insightful Examples Include: White papers Industry overviews Tips and recommendations Predictions about the industry Insights into ongoing R&D Research results 80x50 Button Ad IndustryVoice Rate Per project, 3 month posting $,650 After three months, your content asset remains available and may be reached through search. Ask about additional services to expand your IndustryVoice content marketing campaign. IndustryVoice content IS NOT: Promotional in nature Product announements A press release or repurposed press release* Critical of your competition Examples Include: Press releases* Product announcements Sales brochure copy *Please note: Approved press releases can be posted to our Briefing Room, however, will not be accepted as IndustryVoice content. 300x00 300x00

16 206 MEDIA KIT Digital Promotion - Custom enewsletters Your message at the fingertips of the right buyers Target by production, sizes, geography, crops, irrigation and more. Performance measurements available five days following deployment. Report includes delivery, opens and click through metrics. Current opt-in deployment counts are available upon request. Rates $,500 production base rate per deployment Plus $200 CPM (net) Request counts from your sales representative. EXAMPLE RATES Deployment List Size Net Price 5,000 $2,500 0,000 $3,500 20,000 $5,500 30,000 $7,500 40,000 $9,500 50,000 $,500 Additional quantity rates are available. Frequency Discounts Deployments Savings 2-5 3% 6-9 5% 0+ 0% Frequency discount rates apply to multiple deployments. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. Our extensive demographicly identified lists are developed from our magazine, website, newsletter, show user database. Our user engagement gives you effective reach. File Preparation and Specs Message file format: HTML Maximum message file size: 50k Maximum width: 600 pixels All images for html messages must be hosted online and a full image source link provided. No JavaScript or Flash coding can be accepted. Animated GIF files are allowable with the understanding that they will not be viewable for all recipients due to their program. Message file provided must include the sponsor s physical address per CAN-SPAM rules. The copy provided should also include an opt-out so recipients can directly opt-out of messages from the 3rd party sponsor s list. A sponsors name will appear first in the From address line followed by the publication s name. All messages must be approved by the Publisher prior to distribution. List requirements: When a supplemental list is provided to include in the distribution of the custom message or campaign (other than a seed list of a few names), an indemnification letter from the Penton Legal Department must be signed before names can be added. This provides assurance that CAN-SPAM procedures are adhered to in client s address collection practices. A suppression file of the client or 3rd party s opt-out database for promotional s should be provided. Provide your list file in.txt,.csv or Excel format. Images should be in GIF or JPEG files. Contacts Custom Sales Contact your Penton Agriculture sales representative. Additional Custom sales contacts: Roger Randall , roger.randall@penton.com Jeff Jackson , jeff.jackson@penton.com Custom Production Orders and materials due one week prior to deployment date. Schedule deployment dates with mary.fox@penton.com Custom Testing and Deployment Justin Lyman , justin.lyman@penton.com

17 206 MEDIA KIT Penton Corporate Marketing Tools & Services Move your brand promotion forward with Penton Marketing Services. Use our expertise across 7 industries with proven services to bring you closer to your clients and move your sales ahead. Penton Marketing Services include: Microsites and Websites. Services range from developing a program focused microsite or fullservice website design and build out and content creation. Social Media elistening. Hear what customers, prospects and even competitors are saying about you on a wide spectrum of social media networks with comprehensive report results delivered on your timetable. DIGITAL SOLUTIONS Micro Site ebook Webinar Virtual Event enewsletter Websites Social Media elistening Search Engine Marketing Lead Lifecycle Custom Apps Custom Video RESEARCH SOLUTIONS Custom Research Polling Trade Research PRINT CONTENT SOLUTIONS White Paper Supplements Custom Magazines Show Daily DATA LEAD SOLUTIONS Lead Generation and Development Understand Current Customers Identify New Customers Search Engine Marketing. Get the most out of your website assets with programs designed to improve your search standing and draw more viewers to your site through optimization. Lead Lifecycling. Systematic lead generation and development programs that score your best sales opportunities, developing lead nurturing and follow-up programs to advance your sales cycle. Webinars, Virtual Events and Videos. Turn-key programs educate your customers and prospects about your latest offerings, product features and returns comments to you. Events are supported by planning, promotion and a comprehensive analytic report. Custom Magazines Search Engine Marketing and Search Engine Optimization Newsletters White Papers ebooks and enewsletters. Digital platforms to deliver your detailed messages or to maintain an ongoing relationship with customers and prospects. Custom print solutions and content marketing. Creating qualified lead-generating tools such as white papers, supplements, custom magazines and show programs. Social Media elistening emedia Centers Penton is the leading professional information services company. We drive performance for more than 8 million professionals each and every day. Contact Your Penton Farm Progress Sales Representative to Learn More About Our Proven and Effective Business Services

18 206 MEDIA KIT Your Digital Ag Hub Multi-channel Digital Opportunities for Your Promotional Impact Your Digital Ag Hub Websites for each publication and show individual content-driven websites Special content packages - Cusom content and modules - IndustryVoice- featured and searchdriven client-supplied native content Microsites enewsletters - Daily and weekly local state/regional - Each national crop and livestock vertical publishes multiple newsletters - Pre-show newsletters Custom targeted messages (eblasts) Online events and webinars - turnkey services to present and develop audiences Mobile messaging Apps hundreds of thousands of downloads! - publication apps - event apps - service apps - many custom apps Need-driven Web content - DatelineDrought.com Custom digital services - Search engine marketing - Social media elistening - FarmTarget - Audience Extension And more!

19 SPECIAL POSITIONS Orders stipulating preferred position not accepted for less than full-page, except on an or omit basis and subject to General Manager s approval. Advertisers who negotiate back cover positions and pay for them have options on back cover positions in corresponding issues the following year. However, advertisers must exercise that option by notifying Beef in writing 60 days prior to closing date. Specified position pages cannot be cancelled after 60 days prior to publication date. BLEED a. No charge for bleed. b. Minimum size for bleed is /2 page. GENERAL RATE POLICY/TERMS OF SALE a. Orders beyond 3 months at rates then prevailing. Blanket orders and till forbid orders do not hold rate. b. Editorial style copy will carry label Advertisement at the sole discretion of the Publisher. c. No fraudulent or misleading advertising accepted. All copy subject to Publisher s approval. d. Publisher reserves the right to refuse ads that will cause excessive production costs. e. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher. SPECIAL SERVICES a. Addressing and mailing services available. b. Reader reply service available. Commercial display advertising only. Column- inch minimum. c. When Publisher must provide artwork or extra copy work including registering color blocks, outlining, etc., advertiser will be billed at cost. d. To obtain proofs when necessary, copy must be received at least seven days before closing date. Not applicable for some magazines. e. Old materials will be destroyed one year after insertion unless shipping instructions are given to the Publisher. MECHANICAL REQUIREMENTS General Specifications Trim Size: 7 ¾" x 0 ¾". Printing Method: Web offset. Binding: Saddle stitch, jog to head, /8" head trim. Paper: Cover 50 lb. #5 coated groundwood, text printed on 38" SCA+. Ink: SWOP standard and four-color process. Line Screen: 33 lines per inch. Digital Ad Specifications PDF Format: Advertisers are encouraged to submit PDF/X-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. For an Acrobat Distiller job-options file and more information on creating acceptable PDF files, visit Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.). Preferred Applications: Ad layouts should be created using either QuarkXpress or Adobe InDesign. If submitting application files, provide all supporting graphics and fonts. PROOFS: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof. PHOTO ELEMENTS: 300 dpi, actual size; CMYK color model;.eps or.tiff format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. COLOR TONE VALUES: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=00, M=00, Y=50, K=50). Any one color with a required value over 85% should be made solid. COLOR MODE: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. FONTS: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline; however outline text cannot be altered. LETTERING: Black text should be created as 00% black to avoid registration problems; 4-color black will not be accepted. Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided. MEDIA: CD Digital Ad Upload: Please contact the publication Production Manager for specific concerns and to alert that files have been submitted. For complete preparation guidelines and file delivery information, please visit or contact the publication Production Manager. 206 MEDIA KIT Terms & Policies RATE POLICY AND CONTRACT PROVISIONS All advertisements are accepted and published entirely on the representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Penton Media, Inc. ( Publisher or Penton ) harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication s standards, policies and principles. The Publisher reserves the right to add the word Advertisement at the top and/or bottom of, or anywhere within any publication page, that in the Publisher s sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when such conditions conflict, with the terms or conditions of the publication s rate card, or any amendment thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser s materials. Agency Commission: 5% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser s material must be prepared in accordance with production specifications to qualify for agency commission. No cash discounts allowed. Sequential Liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. Cancellation Policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted. Error Liability Limit: The Publisher s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the Advertiser s copy/materials. Short Rate Protection: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract, will be billed at the Publisher s sole discretion for the difference to reflect the rate that is actually earned. For example, Advertisers will be billed for lost frequency discounts if, within a twelve (2) month period (or written contract period) from date of the first insertion, they do not use the amount of advertising space upon which their billing rate was based. Rate Card in Effect: Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in conformance with this rate card. Publisher has the right to increase rates with prior notification to advertiser. Terms of Sale: Terms of sale are Net 30 (thirty) days from date of invoice. Interest of.5% is charged each month on unpaid invoices 30 days after the invoice due date. No cash discounts allowed. Penton will not accept any form of payment which contains any limitations or conditions on payment such as short paid checks noted as representing payment in full of a disputed balance. Line of Credit: Advertiser s line of credit may increase or decrease from time to time. Such changes will be made at the sole discretion of Penton, and no advanced notification is promised or implied. Past Due Accounts: Orders may be held at the Publisher s sole discretion. Collection Related Issues: If Penton must refer Advertiser s delinquent account to an attorney or collection agency, Advertiser agrees to pay all reasonable attorneys or collection agency s fees, court costs, and other collection costs in connection with the Publisher s collection efforts. Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between Penton and Advertising Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of jurisdiction which may arise. Notification to Publisher: If the Advertising Agency and/or Advertiser changes their address or there is a change of ownership or control of their company, please notify the Publisher of this change within 0 working days.

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