G-CLOUD 6 Service Definition Document

Transcription

1 G-CLOUD 6 Service Definition Document Issue December 2014

2 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC) offering...6 Content Marketing offering...7 Online Reputation Management offering...8 Social Media offering...9 Display Marketing offering...10 Mobile offering...11 Strategy offering...12 Analytics offering...13 Public Sector Case Study Example...14

3 Focusing on search, social, content & reputation, delivering measurable results for brands, businesses, charities and other public sector organisations. If you re looking to improve your online presence, you ve come to the right place. As experts in digital marketing, Netleadz specialise in developing and delivering digital marketing strategies, bringing together Search, Social, Content and Reputation to maximise online success. Process Approach We offer the full range of digital marketing services, to gain you reach and visibility and deliver you traffic, visitors, leads and customers via search, social, content & reputation marketing. We audit, plan and deliver digital marketing strategies for organisations in both the private and public sector. We specialise in search, content, social and reputation marketing, which means we do SEO, PPC, display, mobile and cover all social channels. We tailor solutions that fit your needs. You may require an End to End solution, alternatively you may desire help with just one channel or digital marketing offering. You can choose what suits you and what works with your budget.

4 We take a very unique approach to marketing and help with your digital challenges by: Philosophy We are a boutique agency with a personal touch, so our clients are never just a number to us. Not only are we dedicated to digital marketing, we also help our clients to put together a realistic, business-focused and success-driven package to maximise your online opportunity. Honesty, integrity and transparency are at the core of our philosophy.

5 Organic Search (SEO) Offering Competition is fierce. Organic success in Search Engines does not happen by accident. Paid Search (PPC) can be expensive, unless optimised. A smart optimisation strategy is vital for both, organic and paid search. We understand the evolution of Search Engines and their future of search marketing. We help you make sense of it all so you can maximise Search Engine visibility, SEO and PPC, for your brand and business. We cover the full range of organic search engine optimisation (SEO) services, maximising reach for your brand and increasing your visibility on the first page of Google for all your products and services.

6 Paid Search (PPC) Offering We cover the full range of paid search and per click (PPC) services, making your brand stand out and increasing your visibility in Search engines for all your products and services.

7 Content Marketing Offering Strong content conveys brand personality and charisma. It is about added value, application of expertise into engaging, useful and relevant content. Relevant, quality content serves you to gain trust, add value and appeal to the user as an individual. We cover the full range of content marketing services, building your relevancy and connecting your brand with your target audiences.

8 Online Reputation Management Offering It comes all down to trust: reputation equals trust. Search Engines as well as users need to trust your websites and your brand through relevant, useful and quality content, code and structure. You gains trust through strong (online) relationships, recommendations, reviews, affinity and quality links to your site, promoting your brand, products and services positively through social sharing and engagement. We cover the full range of online reputation management, enhancing your authority and gaining you trust with customers and search engines.

9 Social Media Offering Social carries your company s content, voice and brand. Here is where you prove that you are worth listening to. Social is also virtual networking, reaching out to influences, partners, potential clients and individuals to help you share, gain authority and visibility. Integrating social media, SEO, media relations and PR is crucial for digital success. We understand the role of social media within a converged strategy. We cover the full range of social services, building your reach and connecting your brand with your target audiences.

10 Display Marketing Offering Display marketing allows you to introduce your brands, product or services to your target audience demographic, contextual, behavioural and geographic basis, reaching them with messages in their own natural habitat. Display campaigns drive consumer awareness and allow you to build your brand as well as drive relevant, convertible traffic. We cover the full range of display marketing services, deploying advertising across desktop, mobile, social and video.

11 Mobile Offering To grow your business you will need to reach more customers on mobile. Smartphone and tablet has been rising and continues to shake up the way businesses operate. People are viewing your business and searching for your products and services on their phones and mobile devices. We cover the full range of display marketing services, deploy advertising across desktop, mobile, social and video.

12 Digital Marketing Strategy Offering A great strategy will differentiate your business online and form the framework for content creation, PPC, SEO, social media and reputation management. Strategy is about setting challenging goals, creating a viable marketing funnel and find ways to encourage conversions before you even start driving traffic via digital channels. We cover the full range of digital marketing strategy services, helping your business grow, driving your ROI and getting you future-proof online marketing results.

13 Analytics Offering Providing insights on user behaviour, analytics uncovers optimisation and conversion opportunities. While the reporting of key metrics is important, when analysing the data behind a website there s more to learn, including valuable lessons for moving forward. At Netleadz we can help you unearth actionable insights from your data. Using our highly trained web-analysts to produce your regular management reports, provide insight on your user behaviour and uncover key information you may not find yourself. We cover the full range of analytics services, unearthing actionable insights and driving optimisation and conversion opportunities.

14 Public Sector Case Study Example UK Trade & Investment (UKTI) is the Government Department which works with UK-based businesses to ensure their success in international markets and which encourages the best overseas companies to look to the UK as their global partner of choice. The Challenge: Netleadz were appointed to increase global visibility of UKTI local investment schemes and opportunities and drive more inwards investment into the UK. Solution: Through PPC, Google AdWords, Display Advertising and landing page optimisation Netleadz demonstrated dramatic results. Key Results 300% increase in page engagement, 250% increase in visitor & 80% decrease in average CPC rates.