A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

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1 A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

2 Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts an easy to use user interface and includes state-of-the-art reporting functionality. We thought it would be great to provide you with some details about how Do It Myself SEO can help you improve your website's positions across popular search engines and Social Media. There is a lot to get through so we ll try not to waffle on and just get straight to the point. At any time during reading this guide, if you have any questions, please get in touch with your Account Manager who will be happy to help. Website promotion consists of the following stages: Conduct a full site audit. Act according to the recommendations of Do It Myself SEO for better site optimisation. Implement an effective link building strategy. Track your performance. The process is cyclic, so after you finish the optimisation, you need to re-analyse your site and see what you can do to improve things further. The tools will also help you on an ongoing basis to spot things like negative SEO and also to spy on your main competitors to see what keywords they are focusing on and where they are getting their backlinks from. We hope you get lots of value and success out of the Do It Myself SEO tools. Remember, your Account Manager is always here to help along the way. DO IT MYSELF SEO USER GUIDE!2

3 Getting Started 1. Add your site to the projects Start by visiting and sign in with your address and password. Do It Myself SEO will open the new project set-up wizard to help you add your project data. You ll add keywords to check rankings, competitor domains to conduct competitive analysis and connect your Google Analytics account. In step one of the wizard you will add your Project URL which is simply your website address. If you click on the Notes & other options link you will also be able to add a friendly name to you project as well as any notes you might like to add. If you do this, please then click on Create and Configure to go to the next step. Step 2. You will be asked to connect to your Google Analytics Account. This is highly recommended as it enables the software to pull in traffic and keyword data for your reports. When you have followed the on screen instruction to set this up, click on Next. DO IT MYSELF SEO USER GUIDE!3

4 Step 3. You can choose your main competitors from a provided list, or you can add your own if you don t see the ones you want to compare your site against. (This can be updated at a later date from within the software). You can add up to 4 competitor sites to compare and monitor yourself against. Once done, click on Next. Step 4. Now you choose the keywords you would like to monitor your site for. Again, if you don t see the ones you want in the list, you can add your own. (This can be updated at a later date from within the software). You can add up to 25 different keywords and phrases. Step 5. On the next page you will be asked to select or type in your landing pages. These are the main pages you envisage people landing on from finding you in search results and will be the most important pages for you to optimise. (This can be updated at a later date from within the software) Step 6. The final step of the setup is to choose your reporting options. We suggest that you tick both options to start with, you can always opt out again from within the software at a later date. The first option will ensure that the tool updates all of it s data on schedule which is normally set to once a day for some tools and once a week for others. The second option will ensure that a report of your SEO campaign will be sent to you regularly. You can configure either of these options if you like to tailor them more to your needs. Once you are ready, click Finish and you will be presented with your Project Dashboard. The system will go and fetch all of it s initial data for your site and the widgets will be populated. Before you go any further, we suggest you access the search engine options and ensure the correct ones are showing for your needs. You do this by clicking on the Project Dashboard option in the black admin bar that runs across the screen under the Do It Myself logo, Then clicking on Rank Tracking on the far right of the drop down panel and then clicking on Tool Summary. Once here, you can click on the Settings option on the right of the screen under the black admin bar. This will open a pop up that will enable you to change the Rank Tracking settings including the Search engines options. By default these should be set to your local Google search (based on your IP Address) and to Yahoo UK. You can leave them like this or change them as you require. DO IT MYSELF SEO USER GUIDE!4

5 - Connect to your Google Search Console To ensure you get the most out of the Do It Myself SEO platform, we recommend you connect it to your Google Search Console. This way, the platform can import lots of useful data for you to help with your SEO campaign. To connect, just choose the Google Search Analytics option from the drop down tools menu and then choose Top Queries. You will see a message telling you that you are not yet connected and that you need to authorise the platform on your Google account. This should be the same account details as your Google Analytics. If your account address is shown, please ensure the radio button next to it is highlighted and click on Continue. Otherwise, you can authorise a new account that is not on the list. If you have access to more than one domain in your account, you will need to choose the relevant one on the next screen and click Continue again. The platform will now connect and run its first scan. DO IT MYSELF SEO USER GUIDE!5

6 - Connect to your Facebook business page We advise that you connect the Do It Myself SEO platform to your Facebook business page so you can use the full set of tools we have to offer. To do this, use the drop down tools menu and click on Facebook Insights and then on Tool Summary. On the page that opens, please click on Facebook Settings. In the popup box, enter up to 5 Facebook pages to be monitored. This should be your own and those of 4 competitors. Next, you can click on Connected Pages on the left of the pop-up and then on Connect the Facebook account button. DO IT MYSELF SEO USER GUIDE!6

7 This will open another pop-up window where you can log in to Facebook if you aren t logged in already. You will then be told what information Do It Myself SEO will receive and you should click the OK button. Next you click on OK again to allow the platform to manage your pages. (We don t actually manage anything, we simply collect the insights data). If you have access to more that one business Facebook page, you will need to select the correct page on the next screen and click the Save button. The platform will now go and collect its first bulk of data. Now you are connected to all the important data, let s really get started! DO IT MYSELF SEO USER GUIDE!7

8 2. Start using the Do It Myself SEO Tools! You might like to start by having a look at the SEO Roadmap which you can get to by clicking on the square speech bubble icon on the right of the black admin bar. This is a comprehensive list of jobs that need to be done for your website in order to promote it in the best way. You can export each of the lists in a pdf document if you would prefer as this may help you organise yourself to work through them. The first task is to conduct some good quality keyword research. Using this task as an example you will see there are 7 steps to the task. As you click on each step it will expand to give you more detail and instruction on how to complete that part of the task. Once you have completed all 7 steps, you can move on to the next main task which is On-Page SEO. This one has 5 mini tasks in it and each of those have various steps within them. There are also sections here for Social Media Optimization, Submission, Link Building, Create A Blog, Social Networking and Paid Promotion. There is a lot to get through but if you take it one step at a time you will be amazed at how you can rattle through it all. DO IT MYSELF SEO USER GUIDE!8

9 3. Rank Tracking Check how you are performing in the search engines The top listing in Google s organic search results is said to receive about 33% of the traffic. In the Do It Myself SEO Rank Tracking tool you can track how your site is ranked by search engines. Your aim is to get more traffic, so your positions should be as high as possible. - Configure all the necessary settings for the Rank Tracker Select the correct search engines as explained earlier in this guide Set up rank tracking so it will find the rankings for your main URL and your social profiles as well by adding your social profile URLs Add your competitor domains so you can see where you rank compared to them Select which Paid & Vertical results you would like to count in your reports (Ads, Images, Videos etc). DO IT MYSELF SEO USER GUIDE!9

10 Analyse your rankings See the By Page ranking report to find the individual site pages that were ranked. If your positions are low, you should decide which of your pages need to be ranked higher and optimise them. DO IT MYSELF SEO USER GUIDE!10

11 Check how Google updates affect you and add your own journal of events With the Google updates shown on the Rank Tracking (Historical Data) and the Web Analytics (Traffic Overview) graphs, you can easily understand if your site rankings (and thus traffic) were affected by Google updates. You can add your own events describing your SEO actions and leaving notes to yourself in addition to the Google updates that we will add for you. Click on an Add Event link in either of the mentioned Do It Myself SEO tool to do this. All your entries will be kept in the Journal of Events. DO IT MYSELF SEO USER GUIDE!11

12 4. Keyword Research Choose the best keywords for search engine optimisation - Get suggestions on related keywords To do the best SEO for your site, you will need to know the optimal keywords for your site s topic so the search engines can associate your site with them. How will you choose the best keywords? From the drop down tools menu click on Keyword Research and then on Get Suggestions. Enter your site theme, say parcel delivery company, click on Search and get keyword suggestions. Analyse the list and choose the keywords that match your site s topic most. It is advisable to choose some keyword phrases with more words in them which have less competition so you will be able to rank well easier in these niche areas. - Organise your keywords in to a keyword basket As you are looking through the results of the search, be sure to add the phrases you like to your keyword basket. You can then group them with tags for convenience such as for filtering reports in other tools. You will use these keywords to optimise the pages of your site selected in the next step. DO IT MYSELF SEO USER GUIDE!12

13 5. SEO Audit Optimise the most important pages of your site and run a website SEO audit - Select your landing pages Use the drop down tools menu and click on SEO Analysis and then on Landing Page SEO. Now click on Add keywords and you can specify which keywords are being targeted by which landing page. DO IT MYSELF SEO USER GUIDE!13

14 - Get keyword-specific SEO advice on each landing page Use the drop down tools menu and click on SEO Analysis and then on Landing Pages Overview to get trusty SEO advice on how to optimise your pages. This report shows your landing pages optimisation scores and other important SEO factors at a glance. - Get overall SEO advice on your site Use the drop down tools menu and click on SEO Analysis and then on On-Site Issues Overview to find out what you need to do to improve site usability and make your site more visible to search engines. DO IT MYSELF SEO USER GUIDE!14

15 - Create a sitemap if you haven t done it yet If the On-Site Issues Overview highlighted that your site doesn t have a site map, then the Do It Myself SEO platform can help you with its own Sitemap Generation Tool. Use the drop down tools menu and click on Sitemap Generation. Follow the on screen instructions. There is some slightly technical steps involved here so if you need any help, please pick up the phone and we will be happy to guide you through. - Check your site for broken links, anchors and other site accessibility issues with the Technical Audit Tool which you will find in the drop down tools menu. DO IT MYSELF SEO USER GUIDE!15

16 - Sculpt your site theme by tweaking your internal link structure On-site optimisation also encompasses the clarification of your website theme with the help of an organised internal linking structure. Optimise your website link structure with the Internal Links Optimisation tool found in the drop down tools menu. Adjust the number of internal links to your most authoritative pages to get them ranked higher by search engines. DO IT MYSELF SEO USER GUIDE!16

17 6. Backlinks Do some off-site optimisation and build links to your site Managing your backlink profile is one of the most important aspects of an SEO campaign. You need to be constantly looking for new opportunities to get links back to your important pages, but you also need to be monitoring the links you have so you can identify very quickly if you come under attack of a negative SEO campaign. A negative SEO campaign is where people build hundreds or thousands of links back to your site on very bad low quality websites with the intention of forcing a Google penalty on you. It s a horrible thought, but unfortunately there are people out there doing it. Don t worry too much though, if you regularly monitor your links with our tools, you will be able to catch any such attacks early enough to be able to do something about it and not get penalised. So, back to the subject in hand, link building. - Spy on your competitors From the drop down tools menu, open the Competitor Backlink Spy tool and run it to see who links to your competitors and doesn t yet link to your site. Sort out the best quality links and investigate opportunities to get links in the same places. DO IT MYSELF SEO USER GUIDE!17

18 - Submit your content to search engines and directories Use the Content Submission tools within the drop down tools menu to add your site to local and global search engines that are popular among your target audience. If you are a UK business targeting a UK audience, only submit to search engines and directories that are UK relevant. We have a large list of sites to cater for people based all over the world so please be careful and submit sensibly. - Monitor social mentions to create more links Open the Web Buzz Monitoring tool from the drop down tools menu and enter the keywords matching your topic in the settings area to find conversations on the web where you can place a link to your site or just mention it to create brand awareness. DO IT MYSELF SEO USER GUIDE!18

19 7. Performance Analysis Track your optimisation results Doing all this hard work on your SEO campaign is all well and good, but let s have a look at some of the things you can do to monitor your results on a regular basis. - Watch your rankings Use the Rank Tracking tool to monitor your rankings changes and use the Compare with the previous results filter to understand the differences over time. - Track your backlinks Has your number of backlinks grown? Use the Backlink Quality Check and the Backlinks option to look at the number of links you have. You can also use the Chosen Links Watch tool to monitor your most important links. - Do a link detox In order not to risk your search engine positions and to prevent a Google penalty, you can easily monitor your site backlink profile with Do It Myself SEO. This means you can quickly detect any low-quality links and report them to Google. You will also be aware very quickly if you are under attache of a negative SEO campaign. Use the Toxic Links report located in the Backlink Quality Check tool to carry out this task. - Track visitors to your site In the Web Analytics tool your Google Analytics information is imported so you can track visitors to your site, marketing campaigns performance and other important metrics. - Learn your competitors best practices With the help of the Competitor Metrics reports you will be able to see which pages of your site need to be fine tuned to outrank your competitors, understand how well your site is performing compared to your competitors and analyse your competitors traffic compared to your own. DO IT MYSELF SEO USER GUIDE!19

20 - Monitor Social Media You can monitor your social media popularity and check your competitors social trends with the Social Engagement tool. By having your business Facebook page connected to the Do It Myself SEO software in the Facebook Insights tool, you will be able to see how quickly your Facebook network grows, learn from your competitors and discover what content drives engagement in your market and know if your readers hide your posts from their timelines. All this information is essential to prioritise your efforts, create better content and drive real social growth. 8. What s Next? Don t stop! An SEO campaign is an ongoing task and you should dedicate a short amount of time to it on a regular basis. The general rule is that if your Average Ranking Position Trend rises over time (The relevant widget for this can be found in the Rank Tracking Tool Summary where you can click on + Add Widgets to tailor the summary to your needs) and the traffic to your site grows as a result (use the Web Analytics tool for this), then you are doing things right and should keep going. If the numbers do not change over a period of time, or even fall, then you ll need to go back to steps 4, 5 and 6 to re-check your selected keywords, tidy up any errors found in the audits and review the number and quality of backlinks that you have. Don t feel that you are on your own! Remember, we are here to help and all it costs you is a phone call or an . We are happy to support you as much as you need to help you succeed in getting the rankings and traffic that you need to make your website perform. One more thing. The SEO cycle may never end, but your hard work will be rewarded with great rankings, lots of traffic and lots of new business, that s for sure! DO IT MYSELF SEO USER GUIDE!20