NSP Software Summit: Next Generation Voice Messaging - A Key to your Success. Alain Decartes Business Development Manager WW SGBU Sales

Transcription

1 NSP Software Summit: Next Generation Voice Messaging - A Key to your Success Alain Decartes Business Development Manager WW SGBU Sales 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

2 Evolution Towards Next Generation Messaging March 2,

3 evolution towards next-gen IT Voice Messaging Technology Advances Legacy Solutions Call Answering Many Message Stores Aggregation Engine TDM Voice (VM) + Data ( ) comp. Enhanced Voices Fax Services SMS Notification Prepaid Calling Services Virtual telephony Audiotex Speech recognition IP-based VM/UM Unified Messaging Multiple device access of Voice, Fax and Interfaces w/legacy Some Open Standards VoIP Uptake 3 tier IP Infrastructure Single Mega Message Store Standard Based interfaces Modular Components Allow Services to be Added On- The-Fly Video Messaging IMS LBS, IM, Presence Parlay Time March 2,

4 why are telco looking at nextgen architecture? introducing new services is risky and costly broader, richer portfolio of media rich services required time from idea to service revenue is too long service certification is complex and non-repeatable integrating services is timeconsuming & costly unable to tap into larger development community to generate new services and revenue March 2,

5 system replacement should offer the introduction of compelling new customer services a state-of-the-art operational concepts, based around a well developed systems management system. a clear decrease in operational and development costs by the introduction of a modern platform together with an insurance on the mid-term (technical) future an evolution to new standards such as IMS User Equipment Plane Application Plane IMS Service Delivery Plane IMS Session Control Plane IP backbone Handsets Smartphones Legacy Services Service Enablers GGSN P/I CSCF SGSN Service Platforms MGW S CSCF PDA Native IMS Services PSTN/PLMN HP & Partner Solution play HP & NEPs March 2,

6 nextgen messaging : user domain definition set of subscriber capabilities supporting voice-centric person or group messaging typical capabilities include call answering, voice clipping, unified messaging, some PIM functions enhanced with voice activation, and notification options (SMS notification, missed calls) enhanced with voice browsing, video capabilities, location features and IMS-like multi-modal capabilities (VMto-MMS, push-to-reply) March 2,

7 nextgen messaging : architecture domain definition based on open standards IP 3-tier infrastructure with a single multi-media message store facilitates integration with other services (mms, video, etc) flexible architecture with reuse of shared infrastructure (multiple services) enable the use of best of breed components (broader choice of vendors) enable rapid deployment of new services (3rd parties SCE) March 2,

8 hp & Next Generation Voice Mail March 2,

9 call completion and beyond 70% connected 5% busy Voic Users Enhanced Messaging Voic 15% no answer 10% Video Messaging unreachable Integration with MMS Broadband & Web Call Answer Voice controlled VM Non Users Message Delivery Missed Calls Busy and/or no answer Providing info on missed calls

10 building incremental value to drive revenue Enable Presence, conference & directory functions New Paradigm of Value Functionality Personal mailbox with multi media Integration Basic call completion incremental features over time Basic Call Completion - Increase Revenue High Profile User - Retain Revenue Use Specific Service as a launch pad to a messaging penetration program Low Profile - Seduce Mass Market Time March 2,

11 convergent messaging One Mailbox One User interface Call Completion Enhancements Multiple Media (Voice, Fax, Video, Data) Next Gen Messaging Virtual Services Single Store Integration WEB & MMS Access Multiple Greeting options Multiple Notifications Visual User Interfaces

12 hp s view of messaging industry changes past future Voice Voice OR OR data data One One service service fits fits all all Application Application silos silos Telecom Telecom specific specific standards standards Integrated Integrated systems systems supplied supplied by by NEP NEP Revenue increase Opex reduction Capex reduction Data Data AND AND voice voice Mass Mass personalization personalization Applications Applications aggregation aggregation Internet Internet standards standards IT IT Equipment Equipment and and ISV ISV applications applications March 2,

13 hp messaging portfolio Modularity Advanced Messaging Cost Effectiveness Information Entertainment HP Messaging Solution Services Enablers Evolutionary Presence Management Openness March 2,

14 nextgen logical architecture March 2,

15 connecting people & services with radical simplicity Clik to Connect Video Conference Ringtone shop Voice Portal Prepaid MMS & UM Gateway Voice chat Voice commands IVR Multimodal Portal Event Voice & Video Clips Connect people to people Connect people to services Voic Presence Enabled Conference reader E-Voice Call Center Fun Video & Musical Greetings Music recognition Video Streaming & x-coding Video Mail Voice Activated Dialing Games Plaza SMS Music OCMP- SS7 OCMP- ISDN OCMP- SIP OCMP- MRCP OCMP- VXML OCMP- Video OCMP- SRF OCMP- IN OCMP- MS OCMP- MRF Evolutive Infrastructure March 2,

16 Solutions from business partnerships HP OCMP Media Interaction Solutions HP OCMP Technology Enablers Service Providers hp supermarket March 2,

17 Next projects with HP? HP and partners compelling experiences Video Greetings and Messaging Push to Video and Video chat Video Call Center March 2,

18 video mail Features Video mails will be handled like all other media types Customized multiple video greetings using avatars Access video messages via the web and client Video mails stored like other media types Media conversion for 2G handset support Technology Software upgrade to support advanced services and all existing media types Automatic media conversion and rate adaptation for seamless terminal support (voice stream extraction for retrieval on any standard phone) H.324 and H342M being tested with IP-Video phones, mobile video client prototypes and simulators. March 2,

19 HP OpenCall multimedia direction Q1 Q2 Q3 Q4 H1 H2 H1 H2 Voice services Voic Unified messaging Notification of calls and lost calls Voic Service creation Multimedia clients Musical greetings VoIP messaging Instant conferencing Videomail Video call center Video chat Push to video New multimedia and group features based on comarketing and consumer research Infrastructure Voice platform 2000 ports/server Open message store and directory TDM and VoIP networks Multilingual speech processing with VoiceXML dialogue control Audio / video multimedia (H.263, AMR) 3GPP networks media control Multimodal service creation Subscriber management with roaming, presence, authentication IMS services, VXML V3, H.264 Value added video (logos, subtitling) 3GPP PSS March 2,

20 Conclusions March 2,

21 Answering Operator s Challenges operator s challenge the need for a complete supplier with competence and commitment to the voice & video business the difficulty and expense of adding new services the high cost of support and maintenance for legacy voice solutions solution value proposition mitigate risks hp pre-qualification program with several partners solution Provides world leading voice solutions competence agility solution provides significant Capex reduction by reusing, sharing or reducing number of networks elements better TCO solution enables lower total cost of ownership OpenCall partner program the need for a platform for all services, broad portfolio of revenue generating partner supporting a wide range of scalability applications and contents that scales as your business and new advanced features grows end user stickiness the need for applications & content by providing a customisable user interface, that will ensure stickness of customers a personalised messaging service & empowering the user to manage their subscription March 2,

22 Answering Operator s Challenges operator s challenge needs a future proof investment in applications and platforms solution value proposition long-term viability hp s leadership and commitment to standards ensures the future value of investment evolution to 3g ip multimedia system (ims) need to optimize resources supporting multiple segments and running multiple applications. need platform that provides efficient administration, allowing various levels of customer controls need scalability with a commitment for new advanced features. maximize return the sophisticated resource management gives better resource utilization and the best return on investment. Simplicity effecient support for administrations and modifications. enterprise customer can be given the control of data and applications. long term viability full scalability and hp s committment as leader in standards evolution ensure the future of the system both from capacity and technology point of view the need to ensure global availability and serviceability agility hp s global delivery and support organization ensures agile deployment and support. March 2,

23 Tel. : Mob. : March 2,

24 For additional information on: New Group / Conferencing Services 70 Enabled by HP OpenCall March 2,