ADVANCED VOICE MAIL IN TEM OPERATORS (LATAM AND MOROCCO) Telefónica Móviles Spain Dir. Div. Servicios y Plataformas para Operadoras 1

Transcription

1 ADVANCED VOICE MAIL IN TEM OPERATORS (LATAM AND MOROCCO) Dir. Div. Servicios y Plataformas para Operadoras 1

2 TM AT A GLANCE WE HAVE REACHED A PAN-REGIONAL FOOTPRINT, WITH LEADING POSITIONS IN KEY MARKETS June 2003 Focus on core businesses and natural markets SPAIN 18.9 Million subs. #1 position 46.1 MM MANAGED SUBSCRIBERS LATAM & MOROCCO 27.2 Million managed subs. #1/#2 in key markets 2.5MM México Central America 0.5MM Spain 18.9MM Peru 1.3MM Brazil 17.5MM Morocco 1.8MM Chile 1.9MM Argentina 1.6MM Dir. Div. Servicios y Plataformas para Operadoras 2

3 VOICE MAIL: START-UP SITUATION IN TEM OPERATORS - SERVICES - ALL OPERATORS IN THE GROUP HAVE ALREADY IMPLEMENTED THE VOICE MAIL BASIC SERVICE. PROBLEM: Low penetration in some TEM Operators. Low revenues per active Voice Mail, compared to TM Spain. SOLUTION: To implement in all Operators the missing features to equal TM Spain Voice Mail functionality ( Advanced Voice Mail ). To further develop the Voice SVA portfolio. To transfer to TEM Operators the TM Spain practices on marketing and communications. % Voice Mail Penetration P e n e t r a t i o n 19,96% 54,94% 45,63% 62,80% 14,14% Dir. Div. Servicios y Plataformas para Operadoras 3 70% 60% 50% 40% 30% 20% 10% 0% 66,56% 45,05% 35,08% TCP TM Chile TM Salvador TM Guatemala TM Mexico TM P. Rico TM España MediTelecom 41.32%

4 VOICE MAIL: START-UP SITUATION IN TEM OPERATORS - PLATFORMS - PROBLEM: Platforms heterogeneity within the Group: several vendors and versions, different capabilities, etc. It is difficult to transfer TM Spain services to the rest of TEM Operators. SOLUTION: To have common platforms as far as possible MEXICO: Glenayre, Comverse GUATEMALA: Octel/Lucent P. RICO: Octel/Lucent EL SALVADOR: Octel/Lucent PERU: Glenayre BRAZIL: Comverse, Octel/Lucent CHILE: Comverse ARGENTINA: Ferma/Ericsson SPAIN: Brite, Octel/Lucent MOROCCO: Brite Dir. Div. Servicios y Plataformas para Operadoras 4

5 INTERNATIONAL PROJECT: VOICE SERVICES & PLATFORMS FOR OPERATORS GOALS To select two suppliers for the Voice Multi-service Platform on which to develop a rich offer of voice services: Voice Mail (VM) with advanced features (call return, multi CLI, empty call capture, etc). Lost Call Notification. Vocal Access to Services and Contents (Voice Portal, VP). Evolution to Unified Messaging (UM). To define the global requirements needed for this offer. To include in the selected platforms the capabilities needed to support such services, by transferring the technology used in TME. To transfer TME experiences and best practices to the rest of the Operators including marketing and communications aspects. To promote and support its implementation by the Group Operators. Dir. Div. Servicios y Plataformas para Operadoras 5

6 VOICE MULTISERVICE PLATFORM VOICE MAIL + UNIFIED MESSAGING + VOICE PORTAL VOICE MAIL + UNIFIED MESSAGING VOICE MAIL STORAGE STORAGE CAPABILITIES CAPABILITIES (Voice/Fax messaging) (Voice/Fax messaging) MESSAGING MESSAGING SERVERS SERVERS S STORAGE COMMUNICATION COMMUNICATION CAPABILITIES CAPABILITIES LDAP DIRECTORY VOICE VOICE CAPABILITIES: ASR CAPABILITIES: ASR (Automatic Speech (Automatic Speech Recognition) Recognition) VOICE VOICE CAPABILITIES: TTS CAPABILITIES: TTS (Text-To-Speech) (Text-To-Speech) Address Book Voice XML Voice XML BROWSER BROWSER Voice XML DOCUMENTS Internet Dir. Div. Servicios y Plataformas para Operadoras 6

7 PROJECT STAGES TECHNOLOGICAL STRATEGY : STAGES TO CONSOLIDATE THE VOICE MULTI SERVICE PLATFORMS SOLUTIONS TO ADD NEW SERVICES: EVOLUTION TOWARDS A NEW IP ARCHITECTURE AND NEW GENERATION SERVICES TECHNOLOGICAL BASE FOR THE VOICE SERVICE DEVELOPMENT IMPLEMENTATION IN THE OPERATORS ADVANCED VOICE MAIL LOST CALLS VOICE MAIL GREETINGS FUN DIAL CALL COMPLETION MOBILE MAIL AND UM DIALLING AND VOICE CONTROL VOICE ACCESS TO THE INFORMATION TO TEST THE PLATFORMS Dir. Div. Servicios y Plataformas para Operadoras 7

8 PROJECTS RESULTS UP TO NOW COMVERSE y UNISYS multi service platforms selected. TEM Advanced Voice Mail Service defined and supported by both platforms. Implementation ongoing in several TEM Operators. Lost Calls Notification Service defined and technical solutions selected. Works ongoing on Fun Dial and Greetings Service. RFI for a platform with a common repository for Voice Mail / Mobile Mail and Unified Messaging. Dir. Div. Servicios y Plataformas para Operadoras 8

9 TEM ADVANCED VOICE MAIL : Features ALREADY SUPPORTED BY SELECTED PLATFORMS: CLI IN MESSAGE NOTIFICATIONS Calling number identification (CLI) & date/ time are included in message notifications. EMPTY CALLS WARNINGS Users are informed about calls received in their VM without leaving any message. CALL RETURN Users listening to a message in their VM (or to the available options), can return the call to the user who left the message. NOTIFICATION BY CALL Users can choose message warnings to be made by a call instead of by a SMS. Dir. Div. Servicios y Plataformas para Operadoras 9

10 TEM ADVANCED VOICE MAIL : Features (II) UNDER STUDY FOR VM PHASE 2: DIRECT DEPOSIT The calling party can leave a message in the VM though the called party is available. MMS NOTIFICATION MMS users can receive MMS notifications of new messages in their VM with the real voice message embedded. VISUAL VOICE MAIL Users with advanced handsets can easily access and manipulate messages through an -like user interface for the voice mail ( client ). VOICE CONTROL VM Users can control their voice mail boxes by using the voice. Dir. Div. Servicios y Plataformas para Operadoras 10

11 TO SUM UP Simplification of the Voice Mail Platforms map in TEM Operators scope. Improvement of the Voice Mail Service in TEM Operators. New services deployment and successful experiences transference to enlarge the offer in TEM Latam Operators. To To transfer the the lessons learnt learnt in in TM TM Spain Spain (technology // marketing // communication // etc), etc), is is key key for for the the developing the the service offer offer in in the the rest rest of of TEM TEM Operators. Dir. Div. Servicios y Plataformas para Operadoras 11

12