Tecnotree Agility Call Completion

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1 Tecnotree Agility Call Completion Product Overview Powering the Digital Marketplace Tecnotree Corporation P.O. Box 93, (Finnoonniitynkuja 7) FIN Espoo, Finland tel , fax

2 Tecnotree is a global provider of telecom IT solutions for the management of products, customers and revenue. Tecnotree helps communications service providers to transform their business towards a marketplace of digital services. Tecnotree empowers service providers to monetise on service bundles, provide personalised user experiences and augment value throughout the customer lifecycle. With over 1100 telecom experts, Tecnotree serves more than 100 service providers in over 70 countries. Tecnotree is listed on the main list of NASDAQ OMX Helsinki with the trading code TEM1V. Tecnotree Agility TM Suite Tecnotree Agility Suite offers a full complement of products and solutions needed to transform communications service provider s business towards a marketplace of digital services. The natively convergent suite architecture supports all stages of the value chain; service creation, offer bundling, monetisation, and end-to-end customer lifecycle management. Well defined interfaces between the suite components enable deployment of integrated systems all at once, or in phases as standalone products. Tecnotree Agility Suite offers unmatched value and flexibility to communications service providers around the world. Its proven components are serving hundreds of millions of subscribers every day. Service creation Offer bundling Lifecycle management Monetisation

3 Introduction The advent of mobile VoIP and messaging services poses a threat to Communications Service Providers (CSPs ) voice and messaging revenues. In addition to that, both fixed and mobile service providers face or will soon face saturation in their markets with substantially intensified competition. Eroding tariffs and margins as well as regulation opening paths for new players force service providers to seek call completion and messaging solutions to improve their bottom lines, to stay competitive and to offer delightful and contemporary experiences while maintaining a high level of service. The increasingly competitive business environment forces CSPs to evolve and consolidate their call completion systems to achieve cost savings thru lower data transmission, capacity sharing, lower power consumption, and decreased maintenance costs. In short, this could be summarised as cost reduction is as important as revenue generation. Even though voice revenue growth is slowing down in many networks, voice will still be the most important revenue source for operators. Overall mobile services revenue is still increasing data revenues growing faster than voice revenues decreasing. Figure 1 describes the change of mobile revenue streams. This trend is much more aggressive in developed countries and their data revenues would meet voice already in At the same time in developing countries, this would take much longer, even till the end of the decade. Worldwide Mobile Revenue MILLIONS OF DOLLARS SERVICE REVENUE VOICE REVENUE DATA REVENUE Figure 1 Forecast: Mobile Services, Worldwide, , 4Q12 / Gartner

4 Market Trend The mobile operators business models are entering a new phase. IP-based communication is taking over circuit-switched networks and over-the-top (OTT) mobile VoIP and messaging services are taking over market shares from mobile operators. This market evolution is not the only reason why CSPs voice revenues continue to decline: also the basic communication price structure is under big changes introducing voice bundles/packages, heavy regulation, decreased interconnection fees all these are lowering the revenue from the operators old cash cow. Totally new ways of communicating are appearing: Rich Communication Services (RCS), location and cloud-based richer and more complex services where voice plays a smaller role. These are boosted by the increasing number of new smartphone users that are opening new possibilities for introducing new services and features e.g. reinventing voic through the Visual Voic service. There is a demand for future-proof open architecture-based call completion systems. Legacy voic systems suffer from the disadvantages of rather cumbersome end user experience and the inability to support enhanced voic services such as visual voic and videomail. All these requirements have to be addressed by one modern, flexible and versatile call completion system providing services in a cost-efficient way, which is quick to launch, easy to use and accessible everywhere. It is very important for the operator to get all calls handled properly also those non-answered ones. The question in service and network planning should be: What if we increase the call completion ratio in the network to 100 per cent?

5 How Can We Help You Tecnotree Agility Call Completion solution is designed to ensure 100 % reachability. It includes voice, fax and Videomail, Visual Voic , a variety of on-demand services as well as basic reachability services, such as Missed Call Notification (MCN) and Notify Me, all designed to turn every call into positive cash flow. With a single call attempt, the caller can reach a person who is busy, not replying, or not reachable. This way, nonprofitable unsuccessful calls are turned into profitable calls, and additional retrieval and call-back calls generate more profitable traffic. Additionally, the investment in the whole network can be used well when non-chargeable calls do not consume network resources. Our comprehensive collection of services is designed to support your entire subscriber base including the prepaid segment and those who do not normally use voic services. It supports a wide range of hosting and segmentation possibilities enabling the creation of flexible service concepts with a shorter service creation cycle within the same IP-based platform. Examples from our latest achievements: An operator replaced their legacy voic systems with a new solution provided by Tecnotree a fully IP-based Voic and Call Completion solution for their mobile and fixed customers. Tecnotree s solution architecture is a perfect match for the operator s full IP network and beyond for their future IMS/LTE network. The competition in the mobile service provider market and the goal of increasing efficiency made it evident for the service providers to select a partner who can help them to rapidly reduce OPEX. Tecnotree provides a future-proof next generation solution to replace end-of-life voice technology in the operator s networks. This platform consolidates legacy call completion services into a single Tecnotree Call Completion solution. An operator wanted to reduce operational expenses by combining all call completion services within one single system providing its customers 100 % reachability (Figure 2). Additionally the operator improved its ability to quickly develop and launch new services in response to the dynamic market conditions. An example of this is the Visual Voic functionality that was delivered within 10 weeks from order to commercial launch. 100% Reachability 17% 32% 36% 15% BASIC VOIC BUSINESS VOIC MCN+NOTIFYME VISUAL VOIC Figure 2 One Tecnotree Agility Call Completion solution for the whole customer base

6 In a Nutshell Tecnotree Agility Call Completion allows you to offer 100 % reachability through one single platform that generates revenue from any non-answered call. Key benefits Key features % reachability increases chargeable minutes and interconnection revenues 1. Voice- and Videomail permanent mailbox for all messages (voice, fax and video) 2. Possibility to offer branded and hosted service to partner MVNOs 2. Visual Voic 3. Open and standard hardware and software solution keeps initial investment and upgrade costs in control 3. Dynamic Voice- and Videomail temporary, on-demand mailbox 4. Offering operators all call completion services from a single consolidated platform 4. Missed Call Notification and Notify Me for all subscribers default call completion service 5. Reduction of technologies and platforms brings significant savings in operational and maintenance costs 5. Subscriber segmentation you can offer services for every taste Tecnotree Agility Call Completion delivers a solution that allows generating revenue from any non-answered call also from missed calls not reaching voic .

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