The GENBAND IP Interconnect Solution. Natasha Tamaskar VP, Product Marketing GENBAND

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1 The GENBAND IP Interconnect Solution Natasha Tamaskar VP, Product Marketing GENBAND

2 GENBAND Employees 2,200 Solutions Switching, Networking, and Services Operations 50 Service and Support Centers Market Leadership 20% Fixed 22% Cable 9% Mobile Customers

3 Move toward IP Media Downloads VoIP Web browsing Video Streaming Online Gaming Instant Messenger Social Networking Unified Communications 5 Billion global mobile subscriptions 1 Billion mobile work force GSM,UMTS,CDMA, W-CDMA, 4G (WiMAX, LTE),. Rapid growth in Smartphones and mobile data devices More than a Billion global fixed voice line 0.5 Billion fixed broadband lines Consumer, Business, VoIP, PSTN, Centrex, PBX,.. Steady but slow growth Enterprise UC Sources listed in notes, 2010 views Substantial Source of Multimedia Traffic in NLD/ILD Backbone

4 Drivers for move to IP Interconnects Business-critical issues: Declining profitability of voice service Current international TDM switches near end of life Peering partners require IP Interconnect 50% to 60% Cost Savings Operating Cost Maintenance Cost Need for cost efficiency: High costs of international TDM-based interconnect Avoid unnecessary TDM to IP conversions Take advantage of IP cost efficiency Simplify network architecture Relaxed Regulations Site R e duc tion Provisioning Interconnect Cost TDM Interconnect e t i s er p X OPE Hea dcount IP Interconnect Trunks

5 Market Drivers Mobile VoIP via OTTs Accelerating OTT Mobile VoIP Used today mostly for international calls Skype dominates the market Google will soon disrupt the market with brand power, features Tier 1 MNOs Competition driving MNOs to respond Exploring VoIP revenue models, QoS Researchers predict Only a matter of time Key factors for mobile VoIP take-off Competitive mobile market Penetration of unlimited data plans for mobile handset & compatible handset availability Third-party applications partnerships with operators Source: IDATE Consulting, Oct GENBAND Confidential and Proprietary

6 Market Drivers: Evolved Standards and models for Interconnection IP exchange Commercial and technical solution to manage IP traffic Collaborative recommendations for an industry-wide transition of voice and related services to Internet Protocol (IP) IMS The Global Signaling and Inter-working Forum (GSIF) is a forum: carriers either operating or planning to operate GSIF interconnection with other carriers meet to discuss issues

7 Evolution to IMS based Rich Communication Services -Voice Call -SMS/MMS -Video Call RCS improves mobile user social networking experience - Enhanced Address Book -Presence - Geo-Location - Multimedia -Messaging -SMS/MMS -Chat - File Transfer - Video Share - Image Share -Voice Call -Video Call 7 GENBAND Confidential and Proprietary

8 Interconnect Evolution to IMS Overall architecture for Rich Communication Services where two operators offering RCS are exchanging traffic with each other using IPX. Source: GSMA RCS Phase 3 Technical Realization 1.0

9 IP Interconnection: Evolution Not a Revolution Multiple considerations Legacy Mobile BICC Signaling SIP/SIP-I, H.323, H.248 Legacy C7/SS7 Signaling Control (Legacy & NGN) Extensive CODECs: Fixed, Mobile Full Multimedia Transcoding & Transrating facilities Media (IP-IP, IP-TDM, TDM-IP) Mobile Operators (3GPP, 3GPP2) National & International Operators Fixed Operators (TISPAN, IMS) Any-to-Any Operator Connectivity Seamless Manageability

10 Key Service Provider Requirements Seamless ANY-to-ANY Interconnect Resolves traffic complexity, enables new network connectivity Growth via new markets/customers e.g. MNO BICC, SIP Dynamic transcoding, signaling interworking, improved QoS, voice handling Simplified, few components, multi-function, IP-TDM, IP-IP Advanced Policy and Routing Consolidated and advanced routing TDM and IP Simple / Sensible Improved Management/Service Visibility Reduces number of components involved Re-purposable multiple network options Improved Scale Flexibility of scale Integrated & decoupled options for scaling traffic Future Proof IMS readiness

11 GENBAND Interconnect Solution Complete solution serving the Operator requirement for interconnect Legacy Mobile BICC Signaling SIP/SIP-I, H.323, H.248 Legacy C7/SS7 Signaling Unmatched Service Visibility and Routing Flexibility Full Multimedia Transcoding & Transrating facilities Mobile Operators (3GPP, 3GPP2) National & International Operators Fixed Operators (TISPAN, IMS) GenView EMS Unified Security Unified Manageability

12 The GENBAND Complete Interconnect Solution IP Interconnect Core Offering for Multimedia: Border Control Interworking and Interoperability Enhanced Routing New IP Services Enhanced Enhanced Capabilities: Monitoring Reporting Analytics Value Add Services on Same Platforms: Unified Communications Hosted Business Trunking Mobile VoIP IPX (IP Interconnect Core) Capabilities

13 Consolidation: Media & Signaling Planes Media Streams Platform Consolidation

14 GENBAND IP Interconnect Solution Complete IP Interconnect Solution

15 Service Provider Commercial Benefits

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