Build New LTE Revenue Streams with. PTC 2013 David Bukovsky Vice President, Products BroadSoft, Inc.

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1 Build New LTE Revenue Streams with Unified Communications PTC 2013 David Bukovsky Vice President, Products BroadSoft, Inc.

2 Topics Market Situation Enterprise Mobility Opportunity LTE as a change agent 2

3 Converged Operator Challenges Declining Voice & Messaging Revenues OTT players contribute to these declines 3 Copyright 2012 BroadSoft, Inc.

4 But there is hope LTE is gaining traction Enables network transformation IMS core is now IMS VoLTE - Voice moves to VoIP RCS - Messaging moves to IP Game changing service delivery potential No longer bound by one vendor Improved TTM Differentiate from OTT Copyright 2012 BroadSoft, Inc.

5 However. the next big thing(s) may not replace lost revenues VoLTE is about cost reduction Greater efficiency Facilitates frequency reuse Lower operational costs RCS is primarily a defensive play Competing with free OTT Fewer features than OTT Consumer s willingness to pay not clear 5 Copyright 2012 BroadSoft, Inc.

6 What about enterprise mobile services? Top business benefits for mobilizing your workforce Customer Service Business Continuity Employee Productivity & Flexibility Decision Making New & Optimized Processes Innovation & Collaboration between employees, suppliers and customers Recruitment & Retention * Source: IDC EMEA Enterprise Mobility Survey 2010

7 Trend towards one provider Respondents in the BroadSoft/Cohen survey expected Converged Operators to deliver the following services Single Voic 47% Instant Messaging (on all devices) 46% Video Calling 43% Unified Messaging, Voic and integration 43% Extension dialling 42% Video conferencing 38%.businesses are seeking a single service provider. Source: BroadSoft / Cohen survey October 2011

8 The Answer: Unified Communications Enabled by LTE Consistent Unified Communications Experience across devices Multi-media calling Find me/follow me Work Groups Multimedia Calling Rich Messaging with Presence One on One and Group Chat Share Files Messaging Video Conferencing Web Meetings HD Audio Conferencing Collaboration Extensible through open APIs Copyright 2012 BroadSoft, Inc.

9 The move to the cloud: UCaaS Market Drivers Economics Predictable Costs OpEx v. CapEx Utility Purchase Technology Complexity Upgrades Mobility Demographics Remote/Flex Working Green Initiatives Multi-Location 9 BroadSoft, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

10 Opportunity for Operators to satisfy outsourcing demands IP PBX Enterprise Private Cloud Unified Communications Application Enterprise Infrastructure Enterprise Managed Single Instance Enterprise Site Service Provider Cloud Unified Communications Application Service Provider Infrastructure Service Provider Managed Single Instance or Multi-Tenant Centralize Unified Communications Application in the Cloud Leverage Cloud Infrastructure for Elasticity 10 BroadSoft, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

11 An improved User Experience From Poor to Rich User Experience Service Provider Cloud IP PBX Unified Communications IMS Application Enterprise Site Unified Communications App Extend the User Experience to the End User Move from Disparate to Common User Experience 11 BroadSoft, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

12 Mobile as the Primary Device Trends Mobile Penetration over 100% Ubiquitous Mobile Broadband Users have multiple connected devices BYOD Easier and sometimes better to work away from office Critical to integrate mobiles with unified communications services Mobile as the primary device 12 BroadSoft, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

13 Unify fixed and mobile services into one IP PBX Call Control App Mobile Network PSTN Service Provider Cloud Unified Communications IMS Application Isc (next generation SIP trunk ) IP PBX Mobile IMS Core Enterprise IMS Core Enterprise Site Mobile Network No App Required Enterprise Site Capture the entire enterprise, more subs Sell more services, more ARPU 13 BroadSoft, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

14 Operators need to have an open platform to capture the enterprise opportunity Restful APIs WebRTC Outdated CTI IP PBX Proprietary Signaling Service Provider Cloud Unified Communications IMS Application Enterprise Site SIP & XMPP Open, Standard and Extensible Solutions Easily Integrated with a Variety of Devices and Applications 14 BroadSoft, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

15 A roadmap for monetizing LTE Leveraging VoLTE for better enterprise solution Sample Roadmap Enterprise Feature Richness HD Voice/Video Desktop Sharing Multiple devices Tablet Devices VoLTE/RCS-5 Instant Messaging & Presence Content Sharing Video Share Mobile Centrex Attendant Console FMC with IP Phone Voice Call Center/ACD RCS-e Enterprise focused VAS 3G Voice + SMS Evolution Phase 15 Today Network Evolution Continuum Copyright 2012 BroadSoft, Inc.

16 Summary Market Situation Enterprise Mobility Opportunity LTE as a change agent 16 Copyright 2012 BroadSoft, Inc.

17 Thank You 17 Copyright 2012 BroadSoft, Inc.

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