Foreword. Visit Flanders is clearly committed to the industry in Flanders and Brussels.

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1 Partnerships 2014

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3 partnerships Foreword Visit Flanders focuses on the creation of B2B opportunities because personal contact with the professional leisure and meeting industry are still key to success. In 2013, a variety of work practices were introduced. Those include the creation of a new stand concept, adopting larger stand spaces for ease of use and at the same time, creating a lower participation cost. The results will soon be evident! Visit Flanders supports the tourism industry and is fully engaged both in the organisational tasks as well as financial! For 2014, Visit Flanders intend to continue this routine and takes the initiative with the organisation of the fifth Flanders-Brussels Travel Forum. Together with our partners, we ll bring 300 foreign leisure and meeting industry buyers to Flanders and offer them all a valuable B2B platform. Visit Flanders is also for the second consecutive year, Official Premier Partner at WTM. Visit Flanders will also provide additional information sessions for fairs and workshops that will enable the improvement of the overall business experience. The TVL teams for Fairs, workshops & events, Business Development and Meet in Flanders, are at your disposal! Confirm your participation now at partnerships2014/eng Visit Flanders is clearly committed to the industry in Flanders and Brussels. We look forward to the possibility of working in close collaboration for the future!

4 4 Foreword 3 Workshops Fairs Fairs: formula 35 Workshops - Roadshows 38 Rules 40

5 Flanders-Brussels Travel Forum 10 February Flacon end November OTR India g 21 January 2014 Benelux Roadshow Duitsland July 2014 Workshops 2014 January February March April May June July August September Oktober November December Fairs ITB Berlin 5 g 9 March 2014 RDA Cologne 29 g 31 July 2014 IMEX Frankfurt 20 g 22 May WTM London 3 g 6 November EIBTM Barcelona 25 g 27 November 2014

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7 7 Workshops 2014 OTR India g 21 January 2014 Benelux Roadshow Germany July 2014 Flanders-Brussels Travel Forum 10 February 2014 Flanders Connection November 2014

8 8 workshops OTR India g 21 January 2014 Mumbai, Kolkata, Chennai, Hyderabad en Delhi Organiser: Sphere Travel Media & Exhibitions Pvt Ltd India is one of the fastest growing economies in the world and has a greatly expanding travel market. As a result of the daily air connections from Delhi and Mumbai to Brussels Airport, Flanders and Brussels are even more attractive to Indian travellers. The Outbound Travel Roadshow will take you to five Indian hubs : Mumbai, Kolkata, Chennai, Hyderabad and Delhi. In each of these cities, a business platform is provided. At each of the five workshops, you ll meet about 200 decision makers, CEO s and travel professionals from major Indian tour operators and travel agencies. Concept A table with three chairs is provided for every participant. The majority of the suppliers originate from Europe and fewer from Asia. Participation fee Included How to book 4.850/person, exclusive of 12,36% tax. Opportunities for a second person to participate at a further cost of (exclusive tax of 12,36%). Participation in five workshops, overnights in 4 to 5 star hotels, transfers to and from the airports and between the different cities, networking events and dinners. Directly through event organiser a participation form can be obtained from Visit Flanders. Visit Flanders staff will accompany the participants to all the workshops.

9 workshops 9 Overnights in Flanders Indian tourist = big spender In 2012, Global Blue Belgium registered an amount of on purchases by creditcard in Belgium by Indian tourists. This is equal to a raise of 14.6% in comparison to overnights 2012 Raise of 4% compared to 2011

10 10 workshops Flanders-Brussels Travel Forum 10 February 2014 Congress centre Oud Sint Jan - Bruges Organiser: Visit Flanders Partners: City of Bruges, Bruges Tourist Office, Brussels Airlines, De Lijn, La Brugeoise, Congress centre Oud Sint Jan, NH Hotel Brugge, Navarra Hotel, Novotel Brugge Centrum, Leonardo Hotel Brugge, Crowne Plaza Hotel Brugge, Hotel De Medici, Ibis Hotel Brugge Centrum, Martin s Brugge. The Flanders-Brussels Travel Forum is a biennial rendez-vous of the Flanders-Brussels tourist industry and more than 300 worldwide leisure and meeting industry buyers. Visit Flanders takes on a dual mission when it organizes the FBTF. Firstly to inspire buyers to visit Flanders and also creating a platform where demand and supply are convivial to creating good business relationships. Visit Flanders s foreign offices, in co-operation with Brussels Airlines guarantee the perfect mix of buyers. Representing more than twenty countries, they include the Netherlands, Germany, France, UK, Sweden, Denmark, Norway, Czech Republic, Austria, Italy, Spain, Hungary, Lithuania, Israel, Japan, China, India, USA, Russia, Slovenia, Switzerland and Portugal. The Flanders-Brussels Travel Forum is an opportunity not to be missed for the Flanders-Brussels Travel Industry! Concept A table with three chairs is provided to every participating organisation/company (name board included). Fixed appointments - buyers and suppliers are requested to make appointments with each other in advance through the online appointments system. Participation fee Included How to book % VAT Price includes representation by one person per participating organization/company and options to include a second person at 195/person + VAT. one table per participating organisation/company, limitless coffee and soft drinks, lunch and party on 10th Feb. It also includes publicity in the show catalogue, access to the appointments forum and database of participants. Online by clicking on the following link:

11 workshops 11 THE FLANDERS-BRUSSELS TRAVEL FORUM IS A NOT TO BE MISSED OPPORTUNITY FOR THE FLANDERS-BRUSSELS TOURISM INDUSTRY

12 12 workshops Benelux Roadshow Germany July workshops - cities : Neuss & München Organiser: Visit Flanders, Netherlands Bureau for Tourism and Congress, Visit Luxembourg Germany is the most important outbound travel market in Europe and one of the focus markets for the Benelux-countries. Visit Flanders, the Netherlands Bureau for Tourism and Congress and Visit Luxembourg have joined forces for the nineth time to organise a two day Benelux Roadshow in two German cities in These events offer an opportunity to get in touch with German TOs (package, FIT and cultural), travel agents, Volkshochschulen and coach companies. The cooperation with the NBTC and Visit Luxembourg is key as it creates a forum for a large number of suppliers to be brought together in one event. Participation also enables access to a database of all German visitors to the workshops. Concept Three zones will be created for the Netherlands, Flanders-Brussels and Luxembourg respectively. Every partipant is provided with a table and three chairs. Participation fee Included How to book % VAT Participation to both workshops, local transportation, overnights (B&B), two lunches and two networking events. Transportation to and from Germany is not included but Visit Flanders will provide a special group rate for all participants upon request. Online by clicking on the following link

13 workshops 13 Two out of three travellers to Flanders are travelling from the Nordrhein-Westfalen Region Overnights in Flanders 40% Art Cities 28% Flemish Regions 32% Coast Germany 4th most important foreign market for Flanders 60% of German travellers to Flanders visit the Art Cities because of the culture heritage

14 14 workshops Flacon November 2014 Organiser: Visit Flanders Every year, Flanders Connection highlights those foreign markets where Visit Flanders has representations offices. During this workshop, you ll have the opportunity to meet our representatives from over 13 countries : Netherlands, Germany, France, Great Britain, Spain, Italy, Austria, USA, Japan, India, Russia and China, Scandinavia. You get insight on the marketing activities, opportunities for cooperation and trends. Besides the workshop, we also provide several presentations on themes such as market trends, facts & figures, future projects. The digital appointments system will enable you to request meetings with our representatives ahead of the event. Concept Appointments system the representatives of the foreign office are seated while the participants circulate. Participation fee How to book % VAT online by clicking on the following link:

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17 17 Fairs 2014 ITB Berlin 5 g 9 March 2014 IMEX Frankfurt 20 g 22 May 2014 RDA Cologne 29 g 31 July 2014 WTM London 3 g 6 November 2014 EIBTM Barcelona 25 g 27 November 2014

18 18 fairs ITB Berlin ITB Berlin is the place to be to promote the city of Antwerp to an international audience. You meet TOs from all over the world and most importantly have face-to-face contact with potential clients. Jessy Van Strydonck Sales & Marketing Antwerpen Tourism & Congress

19 fairs 19 Participation at ITB gears your business towards greater heights. ITB offers the possibility to meet in a short period of time the most important international players in the tourist industry at the stand of Visit Flanders. The expertise and professionalism of Visit Flanders are indispensable. We ll join again! René Tolenaars Director of Sales & Marketing Communication Historium Brugge

20 20 fairs ITB Berlijn 5 g 9 March 2014 Messe g Berlin Organiser: Messe Berlin g ITB is one of the largest leisure tourism fairs in the world and focuses on both travel professionals and consumers. It attracts a large number of German travel trade professionals and is perceived as the gateway to East and Central Europe. Previous editions of ITB have also shown a growing number of tourists from Asia (10%), Russia (7%) and the USA (7%). The first three days of the fair are exclusively reserved for professionals, the last two days are dedicated to consumers. Concept Premium catering concept with variety of local beers and traditional Flemish bites. Formula & participation fee Access One - To be booked at 650/day - 21% VAT not included Business Plus - 5 days at optional extra person % VAT not included How to book online by clicking on the following link:

21 fairs 21 Berlijn growing number of visitors ITB Berlijn is the gateway to East and Central Europe professionele days Consumer days 5 g 7 March 8 g 9 March

22 22 fairs IMEX Frankfurt IMEX Frankfurt has it all for Meeting in Brugge! You can count on prescheduled appointments during the show and numerous networking activities give you the chance to meet new and existing clients. On top of that, IMEX also offers a variety of interesting workshops. Philippe Lefebvre Director Meeting in Brugge The Visit Flanders stand was very well organized and comfortable for both the exhibitors and visitors. The organisors are always listening to the needs of the exhibitors and create an enjoyable work atmosphere. We managed to create great contacts and leads from IMEX, it is also a great opportunity to meet and network with international buyers. Davina Dekerpel Sales Account Manager Metropole hotel Brussels

23 fairs 23 I was very pleased to participate to IMEX 2013 with Tourism Flanders. The organisation of the booth was very practical with our independent tables. Moreover, we were well located in the show. The qualification of the buyers was very good and I did receive leads from the show. Activities on the booth bar, quiz- were great to catch up with new prospects. Nice booth on a good location, great activities and a crowded show made IMEX successful. Nicolas Barsotti International Sales Manager The Hotel Brussels

24 24 fairs IMEX Frankfurt 20 g 22 May 2014 Messe g Frankfurt Organiser: Regent Exhibitions g IMEX as well as EIBTM is one of the largest Meeting Industry fairs and focuses on corporates, agencies and associations. At IMEX, there is access to buyers from all over the world but the majority are European. The unique hosted buyers programme represents 3500 exclusively selected buyers who are requested to make pre-scheduled appointments. Visit Flanders hosts several destination presentations of hosted buyers groups and organises networking opportunities on the booth. IMEX also provides free online marketing tools for each participant. Concept Premium catering concept with variety of local beers and traditional Flemish bites. Networking opportunities on the booth. Participation fee How to book Business Plus optional extra person % VAT not included Online by clicking on the following link :

25 fairs hosted buyers IMEX Frankfurt = world wide Meetings Industry Fair numerous destinations presentations on the stand

26 26 fairs RDA Cologne 29 g 31 July 2014 Cities: Messe g Keulen Organiser: Internationaler Bustouristik Verband g RDA is one of the most important shows aimed at the European coach and group travel market. The number of travel agencies that organises group travel has increased in the last few years. The majority are German buyers whilst approximately 25% are visitors from Switzerland, Austria and the Benelux region. Concept Booth of 60m² with limited catering (soft drinks and coffee). Free WIFI on the booth Participation fee Included Inschrijven % VAT for a desk A desk is designated to each participant. Each participant has to be a member of RDA in order to participate. Membership fee is 250 and more information can be obtained through Visit Flanders. onlineby clicking on the following link:

27 fairs 27 Cologne 25% of visitors originate from Austria European coach & group travel fair Benelux Switzerland

28 28 fairs WTM London WTM is an important trade show for Westtoer and its partners in the Flanders Fields Region to promote the World War One offer. Besides meeting our regular clients, we also have the opportunity to present our products to new clients. Evelien De Coster Project Manager Great War Westtoer Toerisme Oostende participates for more than 20 years to WTM. WTM is really the place to be! It s a great event to do business with existing clients and to meet new contacts. Els Goethals International Marketing & Produkt Managemant, Toerisme Oostende

29 fairs 29 WTM is a very well organised fair where I make new contacts that result in new cooperation agreements. It is also the place to be to maintain and strengthen international contacts. At WTM, I personally meet people I work with for many years. And all of this while enjoying together a tasteful Belgian beer!. Michel Deswaene Product Manager Focus Flanders - Squatra

30 30 fairs WTM London 3 g 6 November 2014 Excel g London Organiser: Reed Travel Exhibitions g World Travel Market is the most important B2B leisure fair and gathers buyers and suppliers from different branches in the travel industry worldwide. WTM is a world event with a majority of visitors from English speaking countries such as the UK, USA and Commonwealth countries. Visit Flanders will be Official Premier Partner at WTM for the second consequetive year during The Great War Centenary. Concept Premium catering concept with variety of local beers and traditional Flemish bites several networking opportunities at the booth within the framework of The Great War Centenary. A programme will be at the disposal of the participants as from September Formula & participation fee : Access One - to be booked at 825/day - 21% VAT not included Business Plus - 5 days at optional extra person % VAT not included How to bok online by clicking on the following link:

31 fairs 31 50% of all UK leisure overnights in Flanders are being booked through a travel agency 61% of all UK overnights at the Flemish Coast are being booked through a travel agency of tour operator. 1,6 million overnights in Flanders of which 1,1 million for leisure The UK market is the most important target market for the The Great War Centenary

32 32 fairs EIBTM Barcelona 25 g 27 November 2014 Fira 2 g Barcelona Organiser: Reed Exhibitions g EIBTM as well as IMEX is one of the largest Meeting Industry fairs and focuses on corporates, agencies and associations. EIBTM provides access to buyers from all over the world but the majority are European. The unique hosted buyers programme reflects 3500 exclusively selected buyers who are requested to make pre-scheduled appointments. Visit Flanders hosts several destination presentations of hosted buyers groups and organises networking opportunities on the booth. EIBTM also provides free online marketing tools for each participant. Concept - Premium catering concept with variety of local beers and traditional Flemish bites - networking opportunities on the booth. Participation fee How to book Business Plus optional extra person % VAT not included online by clicking on the follow link:

33 fairs 33 TOP 5 markets for MICE United Kingdom Netherlands France USA Germany Brussels has the second largest number of association meeting in the world the Meetings Industry in Flanders & Brussels is equal to 4 million overnights

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35 fairs 35 Fairs: formula 2 formula Access One BUSINESS Plus A company or organisation that wishes to take part in a (trade) fair with Visit Flanders can do so in two different ways (2 participation formulas). Depending on the type of fair, only one formula or both formulas may be available.

36 36 formules (Trade)Fairs: formula Formula 1 Access One Participants do not have their own table but are allowed to use of the general stand infrastructure (Access One zone) and pay a fixed fee per day. The participant can delegate one (1) person to the stand. In addition, the participant enjoys the following benefits on the reserved days: - reference (with presence dates) on the central sign with all the participants of the Access One zone as well as on the general participants sign at the info desk of the stand; - listing of name and address in the official fair catalogue; - stand badge/acces badge; - WIFI; - free use of all utilities at the stand such as storage space, bar (free beverages for the participant and clients on presentation of the stand badge), catering (daily sandwich lunch for the participant - light snacks/regional products for clients) - invitation of clients to the stand; - free transport of documentation to the fair, unless communicated otherwise. In this formula, it is not allowed to decorate the seats in the Access One zone individually or to reserve them/keep them constantly occupied. It is forbidden to use the stand facilities on days that were not reserved before.

37 formules 37 Formula 2 Business Plus During the entire period of the fair, the participant has one (1) table with 3 or 4 seats and can delegate one person (1) to the stand. On payment of a supplement, the participant in the Business + formula can delegate a second person to man the same table. In addition, the participant enjoys the following benefits: - reference of the company/organisation near the table as well as on the general participants sign at the info desk of the stand; - listing of name and address in the official fair catalogue; - stand badge/access badge; - WIFI; - free use of all utilities at the stand such as storage space, bar (free beverages for the participant and clients on presentation of the stand badge), catering (daily sandwich lunch for the participant - light snacks/regional products for clients) - invitation of clients to the stand; - free transport of documentation to the fair, unless communicated otherwise. In this formula, it is not allowed to decorate the stand individually. Extra person: In the Business + participation formula only Visit Flanders offers the possibility. of a second participating person, on payment of a supplement. This supplement will give the right to a second access/stand badge and to the use of all stand facilities by the extra person (including the use of the bar and possible catering) Attention please: Only persons of one and the same organisation/company can use this possibility. Representatives of different individual hotels within one single hotel group for instance, are not eligible.

38 38 workshops - roadshows Workshops - Roadshows During the workshops/road shows, every participant basically has one table with 3 or 4 seats, with reference to the company/organisation on or near the table. Deviation from this formula is possible in order to pursue a more efficient course of the workshop/road show. This is communicated to the participant prior to the event. The possibility of individual decoration on/at the table will be communicated with the invitation. Unless stated otherwise on the registration form, the participation fee always applies to one person per company/organisation. If requested explicitly, the organiser can allow a second person of one and the same company/organisation for certain workshops, on payment of a supplement. Extra person: Only persons of one and the same organisation/company can use this possibility. Representatives of different individual hotels within one single hotel group for instance, are not eligible.

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40 40 registration Registration Article 1 (TF/WS/RS) 1. Every Flanders/Brussels tourism company/organisation that wishes to participate in a (trade) fair or a workshop/road show, can only do so by registering online via the following link: Visit Flanders always uses the First come, first served principle and registrations are only guaranteed after written confirmation by the organiser. 2. Only companies or organisations that aim at the promotion or commercialisation of tourism products in and to Flanders/Brussels can register. 3. The applicable basic principle is that the organiser assigns one place/ formula per participant. The organiser can deviate from this when the available space at the stand allows for it. 4. The organiser can refuse a registration for the following reasons: a. late submission of the registration; b. a) companies/organisations whose representatives have not observed the organiser s (Trade) Fairs, Workshops & Road Shows (Leisure & Meetings Industry) Rules and Regulations; c. a) companies that pursue illicit and unlawful activities or activities that are not in agreement with the purpose described in article 1 (1-2), or that do not have the required licences; d non-payment as a result of earlier events. Article 2 (TF/WS/RS) 1. At trade fairs, the places are assigned based on the chosen participation formula: a. the Business + formula; b. the Access One formula. 2. The organiser can deviate from Article 1 in case of lack of space on the stand and in case of late registration of the participant. This will be clearly communicated to the participant prior to the event. 3. The organiser has the right to refuse a registration when the product service of the registered person is not in agreement with the aim of the action for which the registration has been made. This will be clearly communicated by the organiser to the participant before the final confirmation. 4. The organiser unilaterally determines the maximum number of participants to the different actions. In the event of a disproportion between the number of exhibitors and the number of visitors, the organiser can revise that number and cancel registrations.

41 registration participation 41 Registration Participation Article 3 (TF/WS/RS) In due course, the organiser will communicate to the registered person whether his/her registration has been accepted or refused. Article 6 (TF) Only the participant registered under the Business + formula or Access One formula has the right to make or maintain commercial and/or PR contacts at the stand and to use the stand facilities. Article 4 (TF/WS) A valid registration form is binding for the participant (see also Cancellation Conditions). Article 5 (TF/WS/RS) The organiser commits himself to provide the registered person with all documents and useful information in time, so as to allow adequate time for preparation. Article 7 (TF) 1. Companies/organisations that have not registered as a participant under the formulas mentioned above are strictly forbidden to visit the stand in order to make or maintain commercial and/or PR contacts and to use the stand facilities. 2. Violation of art. 7, will result in removal of the companies/organisations from the stand and possible exclusion from similar events or promotional actions in the future. Article 8 (WS-RS) Only rightfully registered participants have access to the venue where the workshop/road show takes place and enjoy the facilities that are associated with the action.

42 42 participation payment Participation Payment Article 9 (TF/WS-RS) Article 11 (TF/WS-RS) The organiser will inform the participant in due time whether his/her participation is accepted/rejected. Article 10 (TF/WS-RS) 1. The participant under the Business + formula is expected to man his table during the entire term of lease (the whole fair). Please inform the personnel of the info desk upon leaving the stand. 2. During fairs, workshops/road shows and associated events, appropriate business smart or business formal clothing is required. 3. During fairs, workshops/road shows and associated events, the participant must permanently wear the (stand) badge which is put at his/her disposal by the organiser. 4. During fairs, workshops/road shows and associated events, any possible catering (food & drinks) that is provided by the organiser is only put at the disposal of persons who have a valid (stand) badge - which is given at their disposal by the organiser. The participation fee is based on cost elements one year prior to the published shows or workshops However, an important variation of the cost may require fee adjustments. A possible increase of more than 10% of the participation fee that was mentioned originally gives the participant the right to cancel his registration free of charge. Article 12 (TF/WS-RS) The amount to be paid must be settled within the terms mentioned on the invoice, in agreement with the conditions mentioned on the invoice, under penalty of being excluded from participation in future trade fairs or workshops-road shows.

43 Cancellation cancellation decoration Design, decoration and use of the stand 43 Article 13 (TF/WS-RS) Article 15 (TF) Cancellation by the organiser: The organiser can cancel the participation in a trade fair or the organisation of a workshop/road show in the event of an insufficient number of participants or visitors, or in a case of force majeure. In this case, the organiser will refund the participation fees that may already have been paid, within 30 working days after the cancellation date. Article 14 (TF/WS-RS) The organiser is solely responsible for the general and individual design and decoration of the stand and ensures that the concept of the stand is respected. The participant may not modify the design/arrangement of the stand, nor introduce his own decoration, unless stated otherwise on the registration form. The organiser determines the assignment/distribution of the different tables in the Business + formula and constantly monitors the use of the Access One zone as well as the general stand facilities. Cancellation by the participant: 1. In the event of cancellation by the participant up to two months prior to the starting date of the fair/workshop/road show, the organiser will charge 20% of the total participation fee. 2. In the event of cancellation by the participant less than two months prior to the starting date of the fair/workshop/road show, the organiser will charge 100% of the total participation fee. 3. Cancellations that do not take place in agreement with art. 14 of the present Rules and Regulations will not lead to the reimbursement or debit of unpaid invoices. 4. The cancellation of participation must be communicated in writing by registered post or to: Visit Flanders, dienst Beurzen, Workshops & Events, Grasmarkt 61, 1000 Brussel fairsandworkshops@toerismevlaanderen.be Article 16 (WS-RS) The organiser is solely responsible for the design, decoration and arrangement of the venue and for the assignment of the different tables to the participants. Article 17 (WS-RS) 1. Unless it is explicitly mentioned in the invitation or confirmation of participation, the participant may not introduce individual decoration in the venue/room/on or around the table. 2. The participant may not modify the arrangement of the room.

44 44 sublease liability Sublease Liability Article 18 (TF) The participant is not allowed to re-lease the leased space/formula explicitly or implicitly to third parties, under penalty of immediate and permanent exclusion. Article 19 (TF/WS) The participant is not allowed to distribute or to commercialise documentation by third parties which is not his own and which is known as such by the organiser. Article 20 (TF/WS-RS) The organiser cannot be held liable for: 1. an incorrect publication of the participants details on the stand/workshop/road show or in the official fair catalogue when the information provided on the registration form is incorrect; 2. the absence of documentation by the participant at the fair/workshop when that documentation did not meet the set terms of delivery or was not supplied at the place and time mentioned on the registration form; 3. the loss of objects/brochures during the transport to the (trade) fair/ workshop-road show. Article 21 (TF/WS-RS) The organiser cannot be held liable for loss or theft during a (trade) fair/ workshop-road show. Article 22 (TF/WS) Every violation or non-observance of the present Rules and Regulations by the participant can result in exclusion from future actions, even when a registration for this has already been made.

45 colophon 45 Colophon Editor: Visit Flanders, Peter De Wilde, Grasmarkt 61, 1000 Brussel Contact: Jan Wittouck, Legal Deposit: D/2013/5635/26/4