The ecolabel for environmental friendly accommodations in Flanders. Griet Geudens Toerisme Vlaanderen
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1 The ecolabel for environmental friendly accommodations in Flanders Griet Geudens Toerisme Vlaanderen
2 Sustainable tourism policy in Flanders Sustainable development of tourism has been on the agenda since 2000 Vision: Tourism Flanders aims to develop a quality, sustainable tourism policy where Flanders can profile itself as a sustainable tourist destination. Role: to set an example and stimulate the sector Main actions concentrate on the integration of sustainability in the different subsectors of tourism
3 Certification in tourism Important tool for sustainable development and marketing Policy option for creating sustainability in tourism (supply) and stimulating demand Voluntary initiatives= to take action beyond legal obligations
4 Ecolabels in tourism
5 Why the Green Key? Green Key is a campaign in the FEE network International logo, widely recognised The Netherlands & France have got a Green Key label Independent jury Yearly certification, control Extra criteria on communication and education Administrative load for participants is limited
6 What is the Green Key/Groene Sleutel? Ecolabel Certification for a company that scores better than the environmental legal requirements Communication & promotion tool for the tourist Training program Helpdesk Onsite visits, develop action plan, Workshops, company visit +
7 Groene Sleutel in Flanders A partnership between BBL and Tourism Flanders Tourism Flanders developed a training program and a helpdesk for new candidates, organises workshops, info sessions and good practices. BBL is responsible for the control visits, the jury, the press conference and the program itself (including the contact with the International Coordination and FEE international).
8 Groene Sleutel in Flanders History February 2007 launch of Groene Sleutel for campsites July 2007 first 9 campsites receive label December 2007 launch of Groene Sleutel for youth accommodations April 2008 press conference Groene Sleutel November 2008 launch of Groene Sleutel for hotels, guest rooms and holiday centers April 2009 press conference Groene Sleutel 2010 Groene Sleutel for tourist attractions Investigation possibilities of Groene Sleutel for conference centers
9 Criteria ecolabel: obligatory & optional Environmental management Staff involvement Guest information Water Energy Waste Washing & cleaning Food & beverages Nature maintenance Mobility Green activities Quality of life For renovation or new building
10 Conditions and criteria: Conditions to apply for Groene Sleutel Registration of water consumption Registration of energy consumption Fulfill all required regulations Environmental (VLAREM..) Accommodation licensed by Toerisme Vlaanderen National Green Key criteria set = international baseline criteria + twenty percent national additions
11 Communication tools Plaket Groene Sleutel Yearly certificate (Dutch - English) Flag (optional) Brochure (Dutch, French, German and English) Visibility in different promotion tools of Tourism Flanders Website: NEW in 2010: arrangements by Tourism Flanders: Green Key accommodations + green activities in Flanders
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13 Practical information Register for training program Registration is possible whole year through Fee = 100,00 for 3 years Registration module on Apply for the Groene Sleutel Yearly: call for candidates - controle jury Fee for ecolabel depends on size of accommodation (number of beds/rooms) Yearly distribution of Groene Sleutels press conference
14 Overview Groene Sleutels in Flanders campsites bungalow parcs youth accomm hotels 5 holiday centers 1 guest rooms total
15 Overview participants training program campsites bungalow parcs youth accomm hotels 23 holiday centers 1 guest rooms 13 attractions total
16 Green Key internationaal Belgium Flanders 51 Cyprus 2 Denmark 93 Estonia 20 France 227 Italy 7 Lithuania 8 Morocco 13 Portugal 21 Sweden 32 The Netherlands 197 Tunisia 3 Japan & Jamaica TOTAL 674
17 Groene Sleutels in Brussels Condition to participate: licence of Tourism Flanders Remarks Criteria Groene Sleutel less difficult to obtain than Label Entreprise eco-dynamique Brussel has less subsidy possibilities for environmental operations Subsidy scheme is not clear Difficult for business to fulfill environmental regulations Cities are confronted with regulations for historical monuments Participants in training program mai 2009 Hotel: NH Brussels Airport, Diegem Youth accommodation: De Waterman, Sint-Jans- Molenbeek Groene Sleutel in Wallonië? Inter Environment Wallonie partner of BBL
18 More information Griet Geudens
Green Key practical solutions for responsible hospitality industry
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