Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Size: px
Start display at page:

Download "Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices"

Transcription

1 Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices

2 1 Introduction newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead generation and lead nurturing bene ts, e-newsletters can reap signi cant revenue bene ts when they are appropriately timed, and when they contain content that can in uence and impact a subscriber s purchasing decision. When a newsletter is able to drive website visits or generate responses for o ers and subscriptions, it means prospects are interested in the content that is being shared with them. Sharing on social circles is also a good indication of a subscriber s belief and trust in what you o er. So, what is it that converts a newsletter subscriber into a prospect? Let s look at some e-newsletter vitals that will enable marketers to generate leads, nurture them, and build long-lasting relationships with prospects. Best Practices for Newsletters Newsletter design and structuring should be in line with the organization s brand standards. Every component of the newsletter requires detailed working in order to entice and convince a subscriber to open and read its content. Some of the best practices for each component are listed below. NEWSLETTER ESSENTIALS Value the recipient s time Provide ease of readability O er high-value content Benchmark your results 2013 CallidusCloud - Proprietary & Con dential

3 2 1. KEEP DESIGN & STRUCTURING SIMPLE From Line & Subject Line Include the sender name and company name. Example: Include the highest bene t your product is o ering in the subject line. Avoid sales words that may put o the reader from opening the newsletter. Layout Maintain a portrait orientation for the newsletter. Feature the company logo on top. List the main content in a tabular form or in short paragraphs. Consistently align content and images in all issues. Include images as a visual representation of the content CallidusCloud - Proprietary & Con dential

4 3 Provide URLs to read newsletters online. Provide a related reading reference link where the reader can download or view a research report/ebook related to the topic covered. Provide social media sharing options such as Tweet, Forward to Friend, etc. Provide a valid physical postal address, copyright information, privacy policy, and a subscription/permission reminder in your (usually found in the footer). According to the CAN-SPAM Act, Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting from you in the future. Craft the notice in a way that s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity...you may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam lter doesn t block these opt-out requests. Aesthetics Follow a theme for each newsletter; it helps readers to relate to the content. Images must not be lurid or too colourful. Ensure the newsletter is pixel-perfect in di erent screen resolutions. Present the newsletter in easily distinguishable sections for readability. 2. USE ENGAGING CONTENT To create engaging, crisp and relevant content, in order to sustain interest in reading, the following points need to be adhered to. Display content as bullet points or in short paragraphs. Add hyperlinks and buttons to stories to allow recipient to continue reading from the website. Links to external research reports, survey results, etc., can also be included. Add relevant graphs, analytics and images to summarize the content in individual articles or reports CallidusCloud - Proprietary & Con dential

5 4 SEO optimize content for keywords and phrases. Include engagement tactics such as polling, voting, games, videos, forum replies, etc. to engage reader for some time. 3. CREATE PERMISSION BASED LIST With minimal attention spans and being mobile becoming the order of the day, it becomes necessary to send newsletters only to those who would prefer to receive it, in order to ensure that the marketing content and promotion strategy will work. Since people are more selective about the information they receive and use, creating permission- based lists is the best solution. Ask for permission It helps readers distinguish between legitimate s and spam. Keep asking - At regular intervals, reminding readers that they have a chance to opt out. It proves that you are a credible and trustworthy company that respects and places customer/ prospect interest before anything else. Don t share - Once you are have been given the permission to send the newsletter, don t share the contacts with third party vendors.

6 5 All you have to do is create a web-page form for the user to enter his address, or ask him to reply to your subscription address and register for the newsletter. 4. COMMUNICATE EXPECTATIONS Once a reader has subscribed to your newsletter, you should let him know what to expect from the newsletter. This is to ensure that he does not receive irrelevant content even by accident. By communicating newsletter expectations, you only ensure continued support from him. Include the following in your first to the subscriber.

7 6 Frequency of newsletter delivery (Monthly or Weekly, Bi-weekly, Quarterly). Content he can expect every month (news updates, articles, quiz, puzzles, etc). Privacy policy which talks about confidentiality of addresses used. - Provide links to your privacy protection documents or display privacy protection certifications near sign-up forms. Send a welcome and display a confirmation message to acknowledge the subscription request. 5. PROVIDE OPTIONS TO UNSUBSCRIBE Make the process of unsubscribing easy and simple for your newsletter subscribers. Provide an unsubscribe or opt-out message at the end of every newsletter you send. Send out a thank you message for previous subscribers and process the unsubscribe request ASAP. This is to ensure that your next newsletter release does not end up in the spam folder. Ask subscribers if they want to take a break from receiving s. This is called the SNOOZE option. This will allow you retain them as prospects and deliver newsletters again once the snooze period is over. Provide manual unsubscribe options in the for those who face technical difficulty while trying to use automated unsubscribe options.

8 7 6. CALCULATE DELIVERY BENCHMARKS Newsletter performances can be an eye-opener in knowing the intent of the reader. Calculating the below mentioned delivery metrics help to customize future newsletter campaigns. Deliverability rate Measure of deliverability to valid addresses. Open rate Measure of the number of times a newsletter was read or viewed.

9 8 Click through rate Measure of the number of times or number of links clicked on the newsletter. Conversion Rate Measure of new subscriptions, registrations, downloads etc. 7. TEST & TROUBLESHOOT Now that your newsletter is ready to go, do a live test. This helps to ensure deliverability and weed out technical difficulties which the reader may face during download or viewing the newsletter online.

10 9 The total newsletter content should less than 50k in size. Test run s to different clients. Test teams will then be able to predict speed of deliverability and prevent them from being blocked by spam filters. Do not use special characters in the content since they may show up differently in different clients. Provide a classic or basic version of the newsletter in case there is a deliverability issue arising out of Internet speed. 8. OFFER SOCIAL SHARING OPTIONS Social media sharing is the best way to let non-members view/ready our newsletter. By posting newsletter URLs on Twitter, Facebook, PR sites, etc., marketers can enable readers to share with peers, groups and connections. Add Call-to-Action buttons like Subscribe, Join, Add on home page and landing pages. Share newsletter links on blog and social media sites like Twitter and Facebook. Provide list of archived newsletters along with their themes, so that they may read content that interests them. Engage readers through social media about upcoming articles/reports in the newsletter. Add newsletter sign-up links in marketing collateral provided for download or viewing. Entice them with free ebook or report downloads for newsletter subscriptions.

11 Corporate Headquarters Asia Pacific Headquarters UK & European Headquarters 6200 Stoneridge Mall Road Suite 500 Pleasanton, CA Phone: +1 (925) Diamond District, Tower AB Lower Level -1 Old Airport Road, Kodihalli, Bangalore Phone: st floor, Holborn Gate 330 High Holborn London WC1V 7QT United Kingdom Phone: + 44 (0) Contacts: Sales Queries: w w w. cal l i dus c lo ud.co m

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

B2B Social Media Marketing

B2B Social Media Marketing B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

More information

How to Make a Smashing B2B Content Marketing Plan

How to Make a Smashing B2B Content Marketing Plan Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Email Marketing. The secret is a maintained relationship, not subscribers

Email Marketing. The secret is a maintained relationship, not subscribers Email Marketing The secret is a maintained relationship, not subscribers What is email marketing? Simply, email marketing is marketing services or products in a compelling way via email. The goal is to

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net

Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Email Marketing Increase Revenue with an extended reach Email marketing is a form of direct

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

Find your next client.

Find your next client. Find your next client. Dave Currie CMO, The List I CEO, Catapult Email: davec@thelistinc.com LinkedIn: linkedin.com/in/catapultdave Main: 404-350-0600 Direct: 404-564-2436 New Business Productivity Tools

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

charity organisations

charity organisations Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and

More information

Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life

Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

emarketing 101: Tons of Awesome Stats, and Slides on the Latest Ways to Generate Customer Leads Presented By: Heath Shults

emarketing 101: Tons of Awesome Stats, and Slides on the Latest Ways to Generate Customer Leads Presented By: Heath Shults emarketing 101: Tons of Awesome Stats, and Slides on the Latest Ways to Generate Customer Leads Presented By: Heath Shults heath@bpaa.com In this Presentation: Social Media Marketing gstatistics Definition

More information

Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb

Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb Dear Adam Grubb, Email marketing remains one of highest rated marketing tactics, even as social, mobile, video etc.

More information

What Everybody Ought to Know About Email Marketing

What Everybody Ought to Know About Email Marketing What Everybody Ought to Know About Email Marketing By Jason Koertge CYber SYtes, Inc. CYSY.com Facebook.com/CYberSYtes October 13, 2010 1 About Me Founded PCBDaily.com Successful Email Marketer Successful

More information

NOTICE: THIS REPORT COMES WITH SPECIAL RIGHTS INCLUDED.

NOTICE: THIS REPORT COMES WITH SPECIAL RIGHTS INCLUDED. HOW TO USE AWEBER NOTICE: THIS REPORT COMES WITH SPECIAL RIGHTS INCLUDED. You MAY sell it, AND give it away. However, this report may NOT be altered in any way! Do you want to know the secret weapon of

More information

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012 Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring

More information

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD

More information

Basic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported.

Basic Guide to SMS Marketing 1 2 way SMS is only available in some countries. Contact us to see if your country is supported. Basic Guide to SMS Marketing 1 The Basic Guide to SMS Marketing This guide talks about the basic things you need to know about SMS Marketing before you start sending out SMS campaigns. This guide covers

More information

Effective Email Marketing For Artists and Other Creatives

Effective Email Marketing For Artists and Other Creatives COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

AWeber. Tutorial ebook

AWeber. Tutorial ebook AWeber Tutorial ebook Page 1 Table of Contents Copyright Notices 3 Legal Notices 3 Reach more customers, faster with AWeber Autoresponder 4 Features 4 Benefits 4 Getting Started With AWeber E-mail Marketing

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

BEST PRACTICES EMAIL DESIGN

BEST PRACTICES EMAIL DESIGN BEST PRACTICES for EFFECTIVE EMAIL DESIGN July 2008 BEST PRACTICES for EFFECTIVE EMAIL DESIGN The number of professionals and businesses using email as part of their marketing campaign is growing. According

More information

How To Guide Creating Permission Based Email Marketing Lists

How To Guide Creating Permission Based Email Marketing Lists How To Guide Creating Permission Based Email Marketing Lists Executive Summary: Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing

More information

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING SPEAKER Red Door Interactive RedDoor.biz @reddoor Pilar Bower Sr. Email Marketing Strategist pbower@reddoor.biz @pilarbower ~70

More information

Email Newsletter Design Dos and Don ts for Publishers

Email Newsletter Design Dos and Don ts for Publishers Email Newsletter Design Dos and Don ts for Publishers Optimize the design of your health and wellness newsletters with tips from this visual guide. Introduction Now more than ever, the design of your email

More information

Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com

Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com Email Marketing Best Practices in a Mobile World Ruth Presslaff President ruth@presslaff.com Presslaff Interactive Revenue Help publishers build and execute vibrant, engaged email marketing campaigns.

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

The Secrets of a Successful Email Marketing Campaign

The Secrets of a Successful Email Marketing Campaign First Floor, The Anchor Building, 7 Quince St, The Media Mill Millpark, Johannesburg, 2197 Tel: +27 (0)11 482 7380 E-mail: info@nicework.co.za www.nicework.co.za The Secrets of a Successful Email Marketing

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

simple tips to improve your email marketing

simple tips to improve your email marketing simple tips to improve your email marketing Email marketing can be a cost-effective way to increase sales by building relationships, generating leads and continuing conversations with your existing clients.

More information

Marketing Optimization Suite

Marketing Optimization Suite Marketing Optimization Suite OVERVIEW Anything That Can Be Measured Can Be Optimized Learn more about your online audience, create new revenue opportunities, build your subscriber base and attract new

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and

More information

A quick guide to... Social Media

A quick guide to... Social Media A quick guide to... Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

How To Improve the Value of Your Email List

How To Improve the Value of Your Email List How To Improve the Value of Your Email List Based on research by MarketingSherpa Sponsored by: Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

MailWorks Powered by PRI

MailWorks Powered by PRI MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,

More information

15 Features Every Great Website Needs

15 Features Every Great Website Needs + 15 Features Every Great Website Needs Introduction Whether you re yet to build your first website or you have a site that isn t performing, you might be wondering what it takes to make a great website.

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

3.06. Understand the use of direct marketing to attract attention and to build brand

3.06. Understand the use of direct marketing to attract attention and to build brand 3.06 Understand the use of direct marketing to attract attention and to build brand Explain The Nature Of E-MAIL MARKETING TACTICS E-MAIL MARKETING SENDING PROMOTIONAL MESSAGES ACROSS COMPUTER NETWORKS

More information

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take

More information

International Email Marketing Metrics Benchmark Study

International Email Marketing Metrics Benchmark Study From First Click to Lifetime Customer International Email Marketing Metrics Benchmark Study INTERNATIONAL EMAIL MARKETING METRICS BENCHMARK Summary How are our email programs performing against our peers?

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information

Email marketing, success by design. The advantages

Email marketing, success by design. The advantages Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you

More information

Introduction. We hope you find this series helpful and look forward to learning from each other. Let's get data inspired!

Introduction. We hope you find this series helpful and look forward to learning from each other. Let's get data inspired! Introduction Our customers often ask us to share our thoughts on marketing best practices. We may be a little biased, but we believe great marketing starts with great data, which is why we created the

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

ESPC Best Practices Guide

ESPC Best Practices Guide A division of the Network Advertising Initiative ESPC Best Practices Guide I. Introduction Email is an excellent channel for mailers to establish and maintain valuable relationships with their subscribers.

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

7 Steps to Jump-Start Your Email Marketing Strategy. A Step-by-Step Guide to Email Marketing for Lead Generation

7 Steps to Jump-Start Your Email Marketing Strategy. A Step-by-Step Guide to Email Marketing for Lead Generation 7 Steps to Jump-Start Your Email Marketing Strategy A Step-by-Step Guide to Email Marketing for Lead Generation 2 7 Steps to Jump-Start Your Email Marketing Strategy Table of Contents Introduction 3 Step

More information

A GUIDE TO LEAD GENERATION WEBSITES. By Michael Myles, MBA CEO of Active Internet Marketing. activeinternetmarketing.com 1 (888) 251-4635

A GUIDE TO LEAD GENERATION WEBSITES. By Michael Myles, MBA CEO of Active Internet Marketing. activeinternetmarketing.com 1 (888) 251-4635 A GUIDE TO LEAD GENERATION WEBSITES By Michael Myles, MBA CEO of Active Internet Marketing activeinternetmarketing.com 1 (888) 251-4635 ACTIVEINTERNETMARKETING.COM Table of Contents The Four Types of Pages

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Web Marketing Automation Ajeesh Venugopalan

Web Marketing Automation Ajeesh Venugopalan Web Marketing Automation Ajeesh Venugopalan 1 Contents Web Marketing Automation... 1 Objective... 3 Problem... 3 Present Measuring Methodology... 3 Suggested Measuring Criteria... 4 Sample report... 4

More information

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

EMAIL STRATEGY: THE ESSENTIALS FOR DEVELOPING A REVENUE GENERATING EMAIL PROGRAM November 14 th, 2013

EMAIL STRATEGY: THE ESSENTIALS FOR DEVELOPING A REVENUE GENERATING EMAIL PROGRAM November 14 th, 2013 EMAIL STRATEGY: THE ESSENTIALS FOR DEVELOPING A REVENUE GENERATING EMAIL PROGRAM November 14 th, 2013 AGENDA Current Email Marketing Landscape Lifecycle Marketing Mobile Trends Planning, Testing, and Refining

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

The Fundamentals of B2B Email Marketing

The Fundamentals of B2B Email Marketing The Fundamentals of B2B Email Marketing A Division of Lebhar-Friedman, Inc. Jodi Nizin Logan 3922 Coconut Palm Drive Marketing Coordinator Tampa, FL 33619 jlogan@csgis.com www.csgis.com 813-627-6759 The

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Email Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Why is Email Marketing Vital? Email Marketing is a major component

More information

DbvisitConnect. Dbvisit Partner Email Marketing Guide. For Dbvisit Software Partners

DbvisitConnect. Dbvisit Partner Email Marketing Guide. For Dbvisit Software Partners ` DbvisitConnect Dbvisit Partner Email Marketing Guide For Dbvisit Software Partners Table of Contents Email Marketing... 3 Overview... 3 Objectives... 3 Best Practice Guidelines... 3 Email Marketing Plan...4

More information

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers to Generate Leads Results

More information

Email Marketing Solution

Email Marketing Solution Create, Send and Track perfect email campaigns. Our solution is the quickest, safest and easiest method of doing all three. Create your email with a custom built templates and our easy to use editor or

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

MASS COMMUNICATIONS IN YOUR MINISTRY

MASS COMMUNICATIONS IN YOUR MINISTRY MASS COMMUNICATIONS IN YOUR MINISTRY W H I T E P A P E R MCWP0609 S M A L L G R O U P S M I N I S T R Y G U I D E C o m m u n i c a t i o n Communication is an important tool in determining the success

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly)

A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly) A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly) Page 0 of 5 Introduction This document summarizes the questions that were asked during the session

More information

MARKETING AUTOMATION REFERENCE GUIDE

MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers

How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers How to Keep Marketing Email Out of the Spam Folder A guide for marketing managers and developers Sarah Longfors Web Developer marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

Internet / Email Marketing for Your Small Business. Presented by Matthew DeWees President, COSO Media & Virtual DataWorks

Internet / Email Marketing for Your Small Business. Presented by Matthew DeWees President, COSO Media & Virtual DataWorks Internet / Email Marketing for Your Small Business Presented by Matthew DeWees President, COSO Media & Virtual DataWorks About Me 2 Matthew President/Owner DeWees/ I always do what I can to make the Internet

More information

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT PLATFORM PEOPLE STRATEGY EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT Contents p1 E-Newsletter Overview p2 E-Newsletter Sample p3 Forward Article p4 p5 p6 p7 Print Article Read More Subscription

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information