1 HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
3 WEBINAR SCHEUDLE 5/14 - Beyond the Basics: PPC Cleanup & Optimization 5/21 - Becoming a Paid Search Samurai
6 AGENDA 1 Why does PPC matter? 2 How to cleanup your PPC campaigns 3 Optimizing your PPC campaigns 4 Next steps and resources
7 1 WHY DOES PPC MATTER?
8 PERSONA DEVELOPMENT.
9 POSITIONING & MESSAGE RESEARCH.
10 ALLOWS FOR FLEXIBLE TESTING.
11 IMMEDIATE ROI.
12 ALMOST INSTANTANEOUS RANKINGS.
13 2 HOW TO CLEANUP YOUR PPC CAMPAIGNS.
14 HOW TO CLEAN UP YOUR CAMPAIGN: Analyze Quality Scores Optimize Your Keywords Update Your Ads
15 1 ANALYZE YOUR QUALITY SCORES
16 ANALYZE YOUR QUALITY SCORES 1 What are Quality Scores? 2 Quality Scores Defined 3 Components of Quality Score 4 Where to find Quality Scores? 5 Analyze and Take Action
17 WHAT ARE QUALITY SCORES?
18 Google s Definition From Google: Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Quality Scores are used every time Google Calculates CPC A higher quality score leads to lower cost per click
20 Quality Scores Web Interface Keywords Tab -> Status Column -> Hover On Speech Bubble Quality Scores AdWords Editor Keywords Tab -> Quality Score Column
21 ANALYZE & TAKE ACTION Pause any ads with the error message Rarely shown due to low quality score
22 ANALYZE & TAKE ACTION Determine which keywords have the lowest quality scores support.google.com/adw ords/answer/
23 ANALYZE AND TAKE ACTION Pause the keyword or change the landing pages for the lower scores This is relative to your highest Quality Scores E.g. if you have a lot of 10s, consider pausing 5 and below
24 THE PERFECT LANDING PAGE Written to the keyword Appropriate keyword usage title, URL, headline, content, image file name, image alt text and internal links The most relevant page on your site for the product/service Easiest place to buy the product or convert to a lead HubSpot landing pages are perfect for PPC
25 2 OPTIMIZE YOUR KEYWORDS
26 OPTIMIZE YOUR KEYWORDS 1 What is the Right Match Type? Match Types 3 Try Some Searches With Different Match Types 4 Take Action: Broad Match 5 Take Action: Phrase Match 6 Take Action: Exact Match 7 Take Action: Duplicate Keywords
27 WHAT IS THE RIGHT MATCH TYPE?
28 Broad Match Least Specific Broad Match +Modifier Phrase Match [Exact Match] Most Specific 3.5 Match Types
29 Try a broad match search: Sales Enablement
30 Now try phrase match: Sales Enablement Notice LinkedIn is missing?
31 [exact match] Sniper Rifle Broad Match Shotgun
32 WHAT IS A KEYWORD? TAKE ACTION Broad Match Keywords Pause most of them
33 WHY AM I PAUSING ALL THOSE KEYWORDS? Run a Search Terms Report in AdWords support.google.com/adwords/answer/ Look at the actual search queries triggering your ads! Broad Match Terms generally have lower CTR Lower CTR = Lower Quality Score, Higher CPC
34 WHAT IF I WANT TO KEEP SOME BROAD MATCH TERMS ACTIVE? Add Broad Match +Modifiers to target the traffic Add Negative Keywords to prevent unrelated searches triggering ads support.google.com/adwords/answ er/
35 TAKE ACTION Phrase Match Keywords: Add new Phrase Match Keywords to replace Paused Broad Matches Add Phrase Match Keywords for new Products or Services
36 TAKE ACTION Duplicate Keywords Change Landing Pages Only Pause Low Conversion Rate Keywords >.5%*
37 TAKE ACTION Exact Match Keywords Pause all duplicates Tools -> Find Duplicates or View -> Duplicate Keywords
38 3 UPDATE YOUR ADS
39 YOUR ADS 1 How Many is Too Many? 2 Use the Keyword in the Ad 3 Optimize Your Display URL 4 You Should Try Dynamic Keyword Insertion 5 When to Write Keyword Specific Ads
40 HOW MANY IS TOO MANY?
41 4 IS TOO MANY
42 FOUR ADS IS LIKELY TOO MANY AdWords runs an internal auction among the different ads in an ad group for each impression Your ads are competing with each other With three ads you will have a clear winner and two alternates The other ads will get very few impressions
43 CHECK YOUR AD GROUPS Ad Groups Tab -> Click an Ad Group Name -> Ads Tab % Served should roughly correlate with CTR
44 USE THE KEYWORD IN THE AD Google will make the keyword bold Definitely make sure the keyword is in the title Include the keyword in the URL
45 OPTIMIZE THE DISPLAY URL The domain in the ad and the landing page must match You should add relevant keywords after the domain.com/ Keywords will also appear bold here
46 YOU SHOULD TRY KEYWORD INSERTION AdWords Can Dynamically Insert the Keyword in an Ad Think of it Like a Fill in the Blank Ad support.google.com/adwords/answer/
47 HOW DOES IT WORK If the Keyword fits in the ad, AdWords will insert it The Keyword will always appear bold If the keyword doesn t fit, the default text is used Try one dynamic ad in each Ad Group
48 WHEN SHOULD YOU WRITE KEYWORD SPECIFIC ADS?
49 WRITE KEYWORD SPECIFC ADS FOR THE TOP 10% A keyword specific ad is written for exactly one keyword Your best 10% of terms, by clicks or CTR, should have custom ads written for them This is content like the landing page Write to your Persona Include a product description and a benefit: the information they need to be persuaded to click
50 3 OPTIMIZING YOUR PPC CAMPAIGNS.
51 PPC OPTIMIZATION BEST PRACTICES 1. Determine the best landing page 2. Should you use the display network 3. HubSpot analytics
52 WHAT IS YOUR BEST PERFORMING LANDING PAGE?
53 HOW TO DETERMINE THE BEST LANDING PAGE ON YOUR SITE FOR A KEYWORD In HubSpot, add the keyword to the Keywords Tool See which page is ranking highest organically
54 HOW TO DETERMINE THE BEST LANDING PAGE ON YOUR SITE FOR A KEYWORD Outside HubSpot, Use Google Webmaster Tools Go to Traffic -> Search Queries Click the keyword in the Queries Column See which page is ranking highest organically
55 LANDING PAGE BEST PRACTICES If the highest ranking page is a blog post, consider using it with a CTA to your intended Landing Page If you have multiple product or service pages ranking, consider combining them The landing page should have a conversion opportunity - hint: HubSpot form
56 SHOULD I USE THE DISPLAY NETWORK?
57 TO DISPLAY NETWORK OR NOT TO DISPLAY Generally, The display network generates 5x the volume of impressions but 1/5 of the clicks of search Display network traffic isn t very targeted Display network conversion rates tend to be much lower than search
58 EVALUATE THE DISPLAY NETWORK & DECIDE Display numbers are included in the All Campaigns view Compare the cost and production of Display Ads support.google.com/adwords/answer/
59 ARE YOUR HUBSPOT ANALYTICS SET UP?
60 WHY ARE HUBSPOT ANALYTICS IMPORTANT? They allow for a direct comparison of paid and organic traffic This apples to apples data empowers you to allocate resources
61 HUBSPOT SOURCES SHOULD LOOK LIKE THIS Paid Search should appear in the sources report You should get campaign & keyword data when you click on Paid Search in the Sources Report
62 IF HUBSPOT SOURCES LOOKS WRONG Make sure Auto- Tagging is turned under My Account -> Preferences
63 ADVANCED ANALYTICS UTM TRACKING If you are manually tagging UTM data you can set up contact properties for that data in HubSpot Add contact properties for utm_source, utm_medium, utm_term and utm_campaign HubSpot will add the AdWords UTM data as Contact Properties We ll discuss using this information in the next Webinar: Becoming a Paid Search Samurai
64 4 NEXT STEPS & RESOURCES.
65 NEXT STEPS 1 Pause keywords with the lowest quality scores or errors 2 Pause as many broad match keywords as you can 3 Update destination URLs with more relevant landing pages 4 Verify paid search tracking in HubSpot Sources report
66 RESOURCES 1 How to Design a Killer Keyword Strategy for Paid Search 2 Are You Like ebay? How to Tell If You're Wasting Money on AdWord 3 Writing Successful PPC Ad Copy
HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of
Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
The Trinity of Direct Response Market: Who is buying what Media: Where to find your buyers searching for a solution to a problem Message: The offer of your product or service tailored to each Market/Media
How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand
DAY CAMP Today s Quick Win: How To Set Up A Google Adwords Account Meet our guests! @fortin Drew Fortin Marketing Manager @cunninghamkelly Kelly Cunningham Inbound Marketing Consultant @briggsnh Mike Briggs
Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords
Pay Per Click workbook Sub-title here Pay Per Click workbook This workbook has been written by James Pennington of the National B2B Centre to guide the business user through the intricacies of creating
Uploading Ad Cost, Clicks and Impressions to Google Analytics This document describes the Google Analytics cost data upload capabilities of NEXT Analytics v5. Step 1. Planning Your Upload Google Analytics
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click
Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate
Tracking Pay Per Click with CPV Lab Tracking Pay Per Click with CPV Lab www.cpvlab.com Page 1 Tracking Pay Per Click with CPV Lab 1. First Go to Settings CPV Networks & Add CPV Network Source: Bing PPC
Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly
Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the
Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords
The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals
Improving PPC Search Engine Campaign Results Using Generic Domain Names Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns. One
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords
How-To Guide: Online Advertising and Google AdWords Content Provided by Agenda Trends in the Internet What is AdWords? What is an AdWords Ad? Effective Keywords Tips for Creating Good Ads The AdWords Account
Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report
The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.
Pay Per Click Marketing Specialists INTRODUCTION Welcome to Ocatio s Pay Per Click overview! We have produced this brochure in the hope that it will show you how Ocatio operates once we have taken over
Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
Google Adwords Checklist Is your business getting the most out of Google Adwords? Go through our checklist to find out where you could improve your Google Ads. Campaigns Ensure you have enabled conversion
Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Welcome to Google AdWords coutesy of embgroup This guide provides an overview of the AdWords Control Centre, the
Advertising your business on google In Today s Session We discuss: Advertising on google finding keywords Writing great ads Going beyond search An introduction to advertising on Google and how it can benefit
Technical Brief: Dynamic Number Insertion Feature Definition Dynamic Number Insertion (DNI) by Convirza for Call Quality Monitoring allows users to display a different call tracking phone number on their
What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking
Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs November 2015 ToTheWeb LLC (650) 627.8800 firstname.lastname@example.org STEPS 1 WHAT IS A CAMPAIGN TRACKING URL? 2 WHEN TO
Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their
The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer
10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the
Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards email@example.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups
LUNCH & LEARN ADWORDS (BASICS) Network808 & German Google Guy Daniel Hildebrandt AGENDA What is the difference between SEO / SEM? What is Google AdWords? Important AdWords vocabulary Best structure for
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be
Google Month for Irish Tourism Businesses October 2014 Tips Toolkit Page 1 of 5 Google Month: Tip 1 - Align your landing page with your advertisement It is important to align your landing page with your
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What
How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking
Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing
I Love AdWords & So Should You! The Beginners Guide to AdWords By Ameet Khabra Who is Ameet Khabra? Who the Heck is Ameet Khabra? v Search Engine Strategist at Top Draw v Freelance SEM (Search Engine Optimization
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE
Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
The Complete Guide to LinkedIn Ads Everything You Need to Know About Targeting, Measurement, and Optimization Updated October 2015 Table of Contents Introduction The Power of LinkedIn Ads The Common Pitfalls
Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)
CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
Business A guide to the Pinterest Ads Manager Use Promoted Pins to reach new customers and grow your business Version 10.29.2015 Business What s inside 1 Getting started 2 Creating & editing Promoted Pins
HOW SEO FITS INTO YOUR 2016 INBOUND MARKETING CAMPAIGNS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
SOS Advertising - Post-Campaign Summary Executive Summary Campaign Overview Three key goals were established for the Google AdWords campaign developed for SOS Advertising [www.sos-ads.com], a customized
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings
Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved
The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
Setting-up a Google Ad Words pay per click (PPC) account Part B How to use Google Editor to structure the account By Ann Stanley Anicca Digital Solutions Part B:1 - Understanding the way that pay per click
TABLE OF CONTENTS Introduction Intro to PPC Features Integration of PPC, SEO, and Social Media Networks Search Display Network Quality Score Conversion Tracking My Client Center (MCC) & AdWords Account
PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched
7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds
Organic SEO VS. Pay Per Click (Adwords) ~ Jayson DeMers, Forbes, April 30, 2014 Elite Search Engine Optimization Page 1 Trust and Probability to click Only about 25% of people click on Adwords. Research