Lead Generation Success

Transcription

1 5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you by: Call Us:

2 Are you struggling to generate a consistent flow of quality leads that actually convert into more sales? Here are some practical solutions that will help you create long-term cash flow for the future. Here are 5 essential steps for setting up a successful lead generation campaign that will bring in killer leads, even when you re asleep. How would you like to have leads coming in 24/7? 1. Google AdWords This is by far the most reliable and consistent source of paid traffic you can purchase on the market today. Google AdWords is a Pay Per Click (PPC) platform which allows you to compete with other advertisers to display your ad in relevant keyword searches. Example: Someone interested in buying a home in Charleston, SC would use search words such as, homes for sale in Charleston, SC or MLS search Charleston, SC. Your ads would appear at the top of Google in the Sponsored Match section. A well-designed ad will entice the user to click through to your site or they will call you. When they click through to your site from the ad, you are charged. Google allows you to control the spending level for each keyword so you can put a cap on the amount you re willing to spend in a day or even in a month. It also allows you to select a city/town/zip code or even a radius surrounding a particular address. Close to 70% of internet traffic flows through Google.com. BONUS TIP: Be sure to double check your settings to avoid costly mistakes.

3 2. Bing Ads Bing is the competitor for Google AdWords. It consists of Yahoo.com and Bing.com so your ads will be displayed across both channels. The clicks are generally cheaper and the quality of generated leads is second to none with Bing.com. You can export your Google campaign only after it is properly optimized directly into the Bing Ads platform with ease. Benefits include significantly less expensive cost for clicks and a high quality user.

4 3. Retargeting Retargeting/remarketing provides another opportunity to target users who previously showed an interest in what it is you offer. They ve visited your site at some point in the past and you ll now be able to show banners to these prospects on many popular websites like Facebook, DrudgeReport.com, Politico and several others. It is a necessity when it comes to online advertising as it facilitates multiple opportunities to market to potential new clients. AdRoll is the remarketing industry leader. We suggest you load $100 into an AdRoll account and make sure to closely monitor your analytics. 4. Custom Landing Pages A landing page is a sub-page that is set up for the sole purpose of getting the site user to perform a certain action. As a business owner, you want the action to be the user picking up the phone, calling you directly or filling out a form that posts to your CRM. It is beneficial to have individual landing pages for each product or service that you offer. Homes For Sale in YOUR TOWN/CITY Town Homes For Sale in YOUR TOWN/CITY Condos For Sale in YOUR TOWN/CITY Land/Lots For Sale in YOUR TOWN/CITY Below are some screenshots of how your landing pages should be structured. This amazing 3 step process has been extremely successful. Why are Landing Pages Important? When you pay for users to be directed to your site, you want them to arrive and find the right information and plenty of it. The landing page is a valuable resource to merchants and service providers as it assists in converting a site visitor into a buyer.

5 5. Customer Relationship Manager (CRM) This is the program that starts it all. It is the most important component of any successful lead generation campaign. It is crucial to have an organized system for accepting and responding to incoming calls from leads and also to monitor the progress of each lead by taking specific notes. If you don t have this in place, your online advertising campaign will fail. There are many CRM s out there but some are better than others. You ll need to select one that has predictive marketing features. Here are 2 well-known CRM s: What is Predictive Marketing? It is the ability to intelligently engage leads on your behalf with personalized s from your address. The CRM will place a cookie and monitor the lead s search behavior while they were on your site. These s can be very effective and demonstrate that you are paying attention to their needs. Why is this Important? 20-30% of deals will come from leads that over a year old. The CRM sending them relevant information regarding properties is the main reason you will be able to make those types of deals. Bonus Tip A wise and cost effective decision that will pay off in the end is to contract a 3rd party call center or appointment setting service. These companies can field all inbound calls and they can also access your schedule to set appointments. It can be a great way to ensure you don t miss any calls. YES, I want to learn more about HOW to build a successful lead generation machine that sends you a steady stream of leads and new customers? LiquidSelect.com is a Google Partner Certified online advertising agency specializing in lead generation and new customer acquisition. We currently employ the above strategy for companies across the globe and we have outstanding results to show for it. Hope you enjoyed this!