Owning the Google Results Page...

Size: px
Start display at page:

Download "Owning the Google Results Page..."

Transcription

1 Owning the Google Results Page

2 Owning the Google Results Page Owning the Google Results Page As modern consumers, it s one of the first things we do when we begin shopping for an item: we Google it. We like immediacy. We ve grown accustomed to having reams of information at our fingertips in the blink of an eye. And if we don t like what we see, we just Google something else. As retailers, this online immediacy makes business tougher. You re jockeying for position with more and more competitors to incentivize a shopper in a very limited space, on a single results page, in a matter of seconds. It s called the SERP the search engine results page and you need to know how your products can stake a claim in this extremely valuable piece of online real estate. It s the piece of the internet that every retailer wants and very few get. And it could be the difference between a successful online business and a mere trickle of traffic to your website. The Google results page is broken down into three main sections: paid search text ads, Product Listing Ads (PLAs) and organic search results. In this ebook, we ll dissect these three pieces of the search-page pie what they mean, the advantages of each and tips to get your products there and in front of shoppers.

3 Owning the Google Results Page I. Paid Search Text Ads Paid search text ads are the pay-per-click (PPC) ads traditionally located at the top or near the top of the Google results page that then continue in reduced size along the right side. Though the ads were formerly shaded orange, Google has recently rolled out a completely unshaded version of the layout, which results in an overall cleaner page and a consistent user experience across different devices. The ads are also now marked by an orange Ad label in the URL line. A good Google Quality Score the search engine s estimate for how relevant your ad group is to visitors is essential for earning you a spot at the top of the page. Strategic keyword bidding and an optimized data feed are also key factors here. Because these paid search ads don t include images, it s important that your headline is strong and the incentive is clear and compelling. Also make sure that you have your ad copy squared away from the start. Making a lot of changes to your ad copy can result in a decreased quality score, lower ad position and, ultimately, missed revenue. Keywords Are Key Bidding on keywords to gain space on the SERP through text ads gives you power that you don t get on marketplaces. By building out your keywords strategically and then bidding on them based on actionable data, you can control the number of eyes that see your ads, as well as the number of clicks that take potential customers to your website.

4 Owning the Google Results Page A feature of ChannelAdvisor Digital Marketing, the Keyword Generator tool helps identify opportunities for new keywords. It pulls in reports to show the top queries that have converted, as well as the search queries that have worked well for you in the past but aren t currently part of your paid search campaigns. Additionally, with Actionable Reporting, you can quickly and intuitively view, manage, analyze and take action on your campaigns all the way down to the keyword level. Capture the Long Tail If you re looking to target consumers further along in the buying process, you ll have more success by creating long tail keywords. Long tail keywords are highly targeted, less expensive and more likely to convert. If someone searches for black dress, for example, she s likely at the start of her shopping cycle. If she gets very specific, however, and searches for Karen Kane black lace dress size 6, then she knows exactly what she s looking for and is probably ready to convert. One feature of ChannelAdvisor Digital Marketing is Inventory Driven Search, which automates long tail keyword creation based on existing inventory data. As a result, you re better prepared to help shoppers find exactly what they re looking for online.

5 Owning the Google Results Page II. Google Product Listing Ads (PLAs) Google Product Listing Ads (PLAs) are the image-based ads that traditionally showed up on the top right of your SERP but are now, with Google s new page rollout, even found above the paid search text ads on the top left of the page. The modern incarnation of PLAs launched in 2012 through Google Shopping, which paired together paid search and comparison shopping in a way that the industry hadn t seen before. PLAs require the best of several e-commerce channels an optimized data feed, strong advertising copy and dynamic images and are among the most prized pieces of SERP real estate. PLAs can also now be managed through Google Shopping campaigns, which streamline the process significantly and allow users to directly access inventory and product feed information. When planning your PLAs, keep in mind that they require accurate, comprehensive and frequently delivered product-data feeds. With ChannelAdvisor Digital Marketing, the industry s first holistic solution to Google PLAs, you can quickly adjust how products are organized within the feed based on performance. To further optimize the performance of your PLAs, make sure you have insight into not only product group performance, but also which products are mapping to that group. With Digital Marketing, you ll be able to manage product mappings, along with product group structure and bids.

6 Owning the Google Results Page Configure Your Product Groups With Google s recent move to Shopping campaigns, organizing your products in AdWords has become more important than ever. PLA bids are now determined by product groups, which you can create by segmenting your products by more granular categories, such as brand, item ID, condition and product type. It can be time-consuming to set up and maintain these groupings, but the ChannelAdvisor Product Group Generator can help you quickly and efficiently configure your campaigns. You ll be able to automatically segment products and create ad groups with multiple levels of bidding. Using the Product Group Generator, we were able to build the same structure across 75 ad groups in less than four minutes. That s 37 times faster than manually structuring a typical account. Use Negative Keywords An important distinction to make when thinking about Product Listing Ads is that they function quite differently than paid search text ads. Instead of being based on keyword bidding, PLA campaigns are based on product group bidding. As such, you can use negative keywords to trim down the traffic from categories you don t want, but you can t outright bid for specific keywords the same way you do for text ads. For example, if you sell new designer dresses and you don t want your ads to populate the SERP when someone types in used consignment dresses or dress tailoring, you can disable your ads from displaying there. Additionally, using ChannelAdvisor s Negative Keyword Suggestion feature, you can pull up product listing queries that cost more than they convert and then eliminate them from your campaign.

7 Owning the Google Results Page Don t Forget Promotions It s easy to overlook promotional text when you re scheduling ad copy, but it s a great way to differentiate your PLAs from competitors offerings. We recommend including sales, free shipping or any other benefit you offer that can grab consumers attention as promotional text. And it s easy to manage using ChannelAdvisor Digital Marketing, which includes support for Google Merchant Promotions. Also, don t forget your sitelinks (which can now be managed with our Actionable Reporting tool). Just make sure you pull these ads down when your promotions end. Images Are Important We re living in an increasingly image-driven culture. Strong, dynamic images not only help your PLAs get noticed quickly by searchers eyes, but they also increase conversion. ChannelAdvisor Rich Media ensures that once your products are clicked on, they give the potential customer a view of the product from all angles, with multiple zooms. Additionally, images are vital in capturing the last, often-overlooked slice of the SERP: Google Image searches. Here, both your logo and your products have an opportunity to squeeze extra real estate from the SERP.

8 Owning the Google Results Page III. Comparison Shopping Engines Comparison shopping engines (CSEs) are websites that allow users to see various retailer prices for the same product in one place. Retailers acquire this traffic on a pay-per-click (PPC) basis. Though technically Google Shopping is itself a comparison shopping engine, it doesn t always act like one in the traditional sense. Because CSEs like Shopzilla and Nextag also show up and pay to show up through PLAs and text ads on the Google results page, it s in your best interest to include your products on them as well. In a way, it s like sneaking onto the Google results page through the back door. Harnessing our industry-leading feed technology, ChannelAdvisor Digital Marketing can optimize and send content to more than 100 comparison shopping sites worldwide.

9 Owning the Google Results Page IV. Organic Search Results The third primary area of the Google results page is the one that s most familiar to both retailers and shoppers: the organic search results. This ranking of websites and descriptions (or snippets ) is more difficult to control from a retailer s perspective, but it s still an important part of marketing your products. Search engine optimization (SEO) is the process of increasing the visibility of a website in a search engine s (in this case, Google s) organic listings, including both where it ranks on the SERP and the frequency with which it appears. While Google doesn t release the exact algorithm that determines search results, we do know that the longevity of your website domain, the freshness of your updates and the amount of people clicking on your site are all factors. Additionally, developing presences on sites like Facebook, Twitter, Pinterest and YouTube can also help your products show up through organic search results.

10 Owning the Google Results Page V. More Strategies for Owning the Google Results Page Start with your best-selling products. To figure out the most effective strategy for making sure your products are seen on the Google results page, start out by listing your best-selling products. From there, you ll be able to experiment with what s working and what s not and determine how you should adjust. Use ad extensions wherever possible. Whatever additional information you can give shoppers, the better chance you ll have of catching their attention and forming a relationship with them at the top of the buying funnel. Details like phone numbers, location extensions and product reviews provide convenience to modern shoppers, especially when they re mobile, and are essential additions to your ads. Know that mobile PLAs have changed, too. With a revised Google results page for mobile devices, consumers can now swipe through more images without ever leaving the SERP. Naturally, make sure your images are dynamic and appealing and in the proper format. And through Google s Enhanced Campaigns, you now need to make sure you re bidding on mobile PLAs separately from desktop/tablet PLAs. Understand the need for speed. How fast your website runs is actually a factor that Google uses to determine your placement on the results page. Make sure your site is not only optimized for mobile devices, but also loads quickly and runs efficiently for desktops as well. Take advantage of what s free. There are lots of tools out there that will give you an edge on the SERP yet don t cost a thing. Getting potential customers to follow you on Google+, for example, will boost your odds of landing on their search pages. This is true of other social media channels as well. Also focus on refining your images and making sure they meet Google s requirements.

11 Get Seen. With 92% of consumers never even clicking through to the second page of search results, you can t afford to have your products land on the third or fourth page. 1 They won t get seen. Your potential customers have already jumped off the SERP and into the webstore of your competitor. The Google results page is changing all the time, and you should stay aware of its components, as well as the various advantages it offers to you as a retailer. With so much competition vying for limited online space, how well you control the SERP can be a defining factor in your business s success. For more information on how ChannelAdvisor can help you own the Google results page, call or 1 Trust us. Be Seen. To learn more: Call US UK AU Visit Copyright 2014 ChannelAdvisor Corporation. All rights reserved. The global standard for e-commerce leaders.

DIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more

DIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more DATA SHEET be seen. DIGITAL MARKETING With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products

More information

PPC Automation 2014: The ROI of Paid Search Automation

PPC Automation 2014: The ROI of Paid Search Automation PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

COMPARISON SHOPPING. be seen. COMPARISON SHOPPING GIVES RETAILERS THE ABILITY TO:

COMPARISON SHOPPING. be seen. COMPARISON SHOPPING GIVES RETAILERS THE ABILITY TO: DATA SHEET be seen. COMPARISON SHOPPING Whether it s Google Shopping, GetPrice, Nextag or Shopbot.com.au, ChannelAdvisor supports more than 130 individual comparison shopping engines to make your products

More information

Pay Per Click workbook. Sub-title here

Pay Per Click workbook. Sub-title here Pay Per Click workbook Sub-title here Pay Per Click workbook This workbook has been written by James Pennington of the National B2B Centre to guide the business user through the intricacies of creating

More information

profitable Google shopping

profitable Google shopping profitable Google shopping Google Shopping is a constantly evolving medium that can show outstanding results when managed correctly. Your campaigns achieve maximum profitability when we shift your account

More information

GETTING STARTED WITH GOOGLE SHOPPING. Chapter 2. LOGAN DURANT GOOGLE SHOPPING Manager

GETTING STARTED WITH GOOGLE SHOPPING. Chapter 2. LOGAN DURANT GOOGLE SHOPPING Manager GETTING STARTED WITH GOOGLE SHOPPING The Complete Guide Chapter 2 LOGAN DURANT GOOGLE SHOPPING Manager Google Shopping Introduction Ever since Google announced that its Shopping service was switching from

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Why Choose a Multichannel E-Commerce Platform... 1

Why Choose a Multichannel E-Commerce Platform... 1 Why Choose a Multichannel E-Commerce Platform......................................................................................... 1 Why Choose a Multichannel E-Commerce Platform.........................................................................................

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

Search Engine Marketing and SEO

Search Engine Marketing and SEO Search Engine Marketing and SEO Presented By Connie Ragen Green Search Engine Marketing is a term you ve probably heard many times. But what exactly does it mean? The term refers to the different ways

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Are You Wasting PPC Budget?

Are You Wasting PPC Budget? Are You Wasting PPC Budget? THOMAS HAYNES. APR 2015. The Problem The average small business wastes 25% of their AdWords PPC budget Wo r d S t r e a m r e s e a r c h 2 0 1 3 How does this happen? Many

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

A Digital Marketing Guide to Fashion ecommerce

A Digital Marketing Guide to Fashion ecommerce A Digital Marketing Guide to Fashion ecommerce Contents 1. Introduction 3 2. The Search 4 2.2. Are You Using Google Merchant Centre? 5 2.3. Are You Being Reviewed? 6 2.4. Are You Researching Your Competitors?

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Restaurant Equipment Industry

Restaurant Equipment Industry Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent

More information

8 Google AdWords ad extensions you should know.

8 Google AdWords ad extensions you should know. 8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a

More information

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet

More information

SEO Marketing Tips to Help Increase Sales

SEO Marketing Tips to Help Increase Sales SEO Marketing Tips to Help Increase Sales By Karen Cioffi Copyright 2010 Karen Cioffi Revised 2012 http://karencioffiwritingandmarketing.com http://karencioffifreelancewriter.com Disclaimer: The data contained

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

COMPARISON SHOPPING. be seen. COMPARISON SHOPPING GIVES RETAILERS THE ABILITY TO:

COMPARISON SHOPPING. be seen. COMPARISON SHOPPING GIVES RETAILERS THE ABILITY TO: DATA SHEET be seen. COMPARISON SHOPPING Whether it s Shopping.com, PriceGrabber or Google Shopping, ChannelAdvisor supports more than 100 individual comparison shopping engines to make your products visible

More information

Introducing Bing Shopping Campaigns beta

Introducing Bing Shopping Campaigns beta Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Written by: Benjamin Smith, Digital Marketing Expert

Written by: Benjamin Smith, Digital Marketing Expert Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads

More information

Five Ways to Increase ecommerce Conversion This Holiday Season

Five Ways to Increase ecommerce Conversion This Holiday Season Five Ways to Increase ecommerce Conversion This Holiday Season With online consumer spending increasing each holiday season, 1 online retailers can expect a bump in traffic this year too. A company can

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

CHANNELADVISOR WHITE PAPER. Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey

CHANNELADVISOR WHITE PAPER. Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey CHANNELADVISOR WHITE PAPER Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey 2010 Consumer Shopping Habits Survey 2 It s hard to believe that the holidays are right around the corner,

More information

Google Adwords Checklist

Google Adwords Checklist Google Adwords Checklist Is your business getting the most out of Google Adwords? Go through our checklist to find out where you could improve your Google Ads. Campaigns Ensure you have enabled conversion

More information

INCREASE SALES ON AMAZON THE FULL SCOPE OF AMAZON 360

INCREASE SALES ON AMAZON THE FULL SCOPE OF AMAZON 360 Of the leading e-commerce channels, Amazon takes the cake as the most customer-friendly, holding shoppers in highest regard to provide a quality, seamless purchase experience from item search to check

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

Small Business. Online Success. Google offers insights and tools to help your business grow.

Small Business. Online Success. Google offers insights and tools to help your business grow. Small Business. Online Success. Google offers insights and tools to help your business grow. Contents Introduction 5 The basics: Get online 6 Ready-made sites 6 Google Sites 7 The next step: Attract and

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More DATA SHEET be seen. MARKETPLACES Amazon, ebay and other marketplaces like Jet.com, Newegg and Sears account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing

More information

THE DEFINITIVE GUIDE

THE DEFINITIVE GUIDE THE DEFINITIVE GUIDE TO MARKETING YOUR DENTAL OFFICES Copyright 2015 Century Interactive. All rights reserved. TABLE of CONTENTS THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

PAID SEARCH OPTIMISATION

PAID SEARCH OPTIMISATION PAID SEARCH OPTIMISATION Boosting the performance of your paid search campaigns ebook 1 Contents 1 // Introduction 03 2 // Fine-Tuning Your Paid Search Campaign 04 3 // The Optimisation Mix 05 4 // The

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads

Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads May 2012 Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads Introduction

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Web.com & Google Google Web.com Established in 1997 Do all things internet marketing Over 3MM customers Mission: make small businesses successful online

More information

Quick check on your Adwords optimization (Basic)

Quick check on your Adwords optimization (Basic) Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

Five Ways to Increase ecommerce Conversion This Christmas Season

Five Ways to Increase ecommerce Conversion This Christmas Season Five Ways to Increase ecommerce Conversion This Christmas Season With online consumer spending increasing each Christmas season, 1 online retailers can expect a bump in traffic this year too. A company

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Google Shopping Campaigns. Migration Webinar 6/26/2014

Google Shopping Campaigns. Migration Webinar 6/26/2014 Google Shopping Campaigns Migration Webinar 6/26/2014 Todd Bowman Director, CSE & Feeds Sarah Carpenter Sr. Analyst, Paid Search 2 PAID SEARCH COMPARISON SHOPPING ENGINES SEARCH ENGINE OPTIMIZATION DISPLAY

More information

Submit questions at anytime via the attendee console.

Submit questions at anytime via the attendee console. July 30, 2013 2 Submit questions at anytime via the attendee console. How to increase leads and close new business. Malachi Threadgill, Director of Internet Marketing, will share how and why Pay Per Click,

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

e-commerce The beginners guide

e-commerce The beginners guide e-commerce The beginners guide There is a worldwide trend showing that more businesses are moving online to address the changing need of the online consumer. South Africa is rapidly catching up as we see

More information

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com A Little About Us SEO Storm has over 10 years experience in the SEO field. We are located in Freehold

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Driving Leads with Pay Per Click Advertising

Driving Leads with Pay Per Click Advertising Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

PPC: GET LEADS FAST. Written by: Benjamin Smith, Digital Marketing Expert

PPC: GET LEADS FAST. Written by: Benjamin Smith, Digital Marketing Expert PPC: Get Leads // 1 2 2.ch PPC: GET LEADS FAST Written by: Benjamin Smith, Digital Marketing Expert PPC: Get Leads // 2 Table of Contents Introduction... 3 1. Quick and Reliable Traffic for a Fixed Cost...

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Getting Started in Google AdWords for SMBs

Getting Started in Google AdWords for SMBs Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

10 Tips on How to Plan a Successful Internet Business. Robert Rustici

10 Tips on How to Plan a Successful Internet Business. Robert Rustici 10 Tips on How to Plan a Successful Internet Business Robert Rustici 1. Define Your Business Type - Going Outside of the Box Will Cost You When planning to create an Internet Business there are three common

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information