STATE OF B2B MOBILE MARKETING 2015

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "STATE OF B2B MOBILE MARKETING 2015"

Transcription

1 STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015

2 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives are turning to their mobile devices to research and make business decisions. In this context, we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization. The companies we spoke to were a mix of product and service companies. This was a global study. A little over half the number of companies we spoke to were from the US; the rest were selected from across the globe. REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 01

3 KEY FINDINGS: 67% organizations have been using mobile marketing for less than 2 years» tweet this «64% respondents say their mobile marketing campaigns are integrated with their other marketing programs» tweet this «64% respondents feel investments in mobile marketing would increase in the next 12 months» tweet this «51% organizations say they invest in mobile marketing» tweet this «33% respondents collect their customers mobile preferences and behaviour data» tweet this «REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 02

4 ONLY A LITTLE OVER HALF THE ORGANIZATIONS WE SPOKE TO SAY THEY ARE INVESTING IN MOBILE MARKETING 51 percent of the organizations we spoke to said they were investing in mobile marketing; the remaining 49% said they were not. Does your organization invest in Mobile Marketing? 51% Yes 49% No REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 03

5 MAJORITY OF MARKETERS ARE RELATIVELY NEW TO MOBILE MARKETING 67 percent of marketers have been using mobile marketing for less than 2 years. Only 5% said they have been using mobile marketing for over 3 years now. How long have you been using Mobile Marketing? Less than 1 year 1-2 years 14% 53% 2-3 years 28% More than 3 years 5% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 04

6 MARKETERS YET TO TAP INTO MOBILE S FULL POTENTIAL In terms of effectiveness, 76% of those investing in mobile marketing rated their organization s mobile marketing initiatives as only somewhat effective. This is not surprising considering that a majority of marketers we spoke to were newly inducted practitioners. In terms of effectiveness, how would you rate your organization s Mobile Marketing initiatives? 10% 76% 14% Very effective Somewhat effective Not at all effective REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 05

7 ONE-THIRD OF RESPONDENTS SAY THEY KNOW THE LEVEL OF MOBILE DEVICE ADOPTION OF THEIR CUSTOMERS VERY WELL With regard to the mobile device adoption of customers, 33% of respondents said they collect their customers mobile preferences and behaviour data. 62 percent said they depend on outside research data to guide their mobile strategy. How well does your organization know the level of mobile device adoption of customers? 33% Very well 62% 5% Somewhat well Not at all well Customers mobile preferences and behavior data is collected Outside research data is used to guide our mobile strategy Don t know our customers adoption rate REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 06

8 ORGANIZATIONS STICK TO THE BASICS WHEN TRYING TO UNDERSTAND THEIR CUSTOMER S MOBILE PREFERENCES Devices (64%), operating system (64%), social media usage (50%) and location (50%) are the most common data points collected by organizations to understand their customers mobile behaviour. What data does your organization collect and use to understand your customers mobile preferences? Devices (e.g. smartphone) Operating system (e.g. Android, ios) 64% 64% Social media usage and traffic referrals 50% Geographic location 50% Job title, company or industry Time-of-day usage patterns 50% 43% Application/functional behaviors 36% Mobile 21% SMS 14% Mobile Carrier 7% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 07

9 BRAND AWARENESS & CUSTOMER ENGAGEMENT ARE THE KEY OBJECTIVES BEHIND MOBILE MARKETING 67 percent of respondents chose increase in brand awareness, and 62% of respondents chose increase in customer engagement as key objectives that they sought to achieve using mobile marketing. Only 48% chose increase in sales and increase in lead generation as key objectives of their mobile marketing initiative; given that revenue & lead generation are the top priority objectives for B2B marketers this year, it isn t surprising to see mobile find lesser takers among marketers 1. What are the key objectives that you are trying to achive using Mobile Marketing? Increase brand awareness Increase is customer engagement 67% 62% Increase sales/ revenue 48% Increase customer retention 48% Increase traffic/ search rankings Increase lead generation 48% 48% Improve customer service 33% Nurture and engage with prospects 33% Reduce length of sales cycle 24% 1 Source : State of B2B Marketing 2015 REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 08

10 MOBILE WEBSITE & MOBILE APP TOP THE LIST OF TACTICS USED BY ORGANIZATIONS TO ACHIEVE THEIR MOBILE MARKETING OBJECTIVES Mobile website (65%) and Mobile app (65%) were the most favoured tactics employed by marketers to meet their mobile marketing objectives. Among the less favoured tactics were location-based mobile service (20%) and m-commerce (20%). Which of the following Mobile Marketing tactics does your organization currently use to achieve objectives? Mobile website Mobile app 65% 65% Mobile 45% Mobile landing page 40% Mobile search Mobile advertising 40% 40% QR codes 30% In-app ads 30% SMS campaigns 25% Mobile display ad campaigns 25% Location-based mobile service 20% M-commerce 20% MMS campaigns 15% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 09

11 CONTEXTUALIZING CONTENT FOR MOBILE IS STILL A WORK-IN-PROGRESS Contextualizing content for mobile is critical in ensuring the success of the medium. Designing mobile pages to load fast (50%), dynamically personalizing mobile content (43%), contextualizing message for a mobile experience (36%), and segmenting campaigns based on behaviour and/or sales cycle (36%) were some of the activities that organizations were pursuing to improve the relevance and engagement levels of their mobile content. While this may be in the right direction, the low scores indicate that a lot more needs to be done by marketers to get the most out of this medium. To add to this point, while video is one of the most sought after content-type in digital marketing today 1, video content for mobile scored a low 29% here. 1 Source : State of B2B Content Marketing 2015 REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 10

12 Which of the following activities does your organization perform to improve the relevance and engagement levels of mobile content delivered to subscribers? Design mobile pages to load fast 50% Dynamically personalize mobile content 43% Contextualize message for mobile experience 36% Campaign segmentation based on behavior and or/sales cycle 36% Message optimization for specific OS and/ or device 36% Add video content 29% Leverage mobile device tools 21% Drive participation in surveys, trivia or games 14% Facilitate an easy, fast payment system to secure conversions 14% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 11

13 64 PERCENT OF RESPONDENTS SAY THEIR MOBILE MARKETING CAMPAIGNS ARE INTEGRATED WITH THEIR OTHER MARKETING PROGRAMS 36 percent of respondents, on the other hand, said their programs were not integrated. Have you integrated your Mobile Marketing campaigns with other marketing programs? 64% Yes 36% No REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 12

14 WEBSITE TRAFFIC IS THE LEADING MOBILE MARKETING METRIC TRACKED BY ORGANIZATIONS Website traffic at 79%, followed by social media sharing at 71% and click-through rate at 64% were the most tracked mobile marketing metrics by organizations. Which of the following Mobile Marketing metrics does your organization track? Website traffic / views Social media sharing (like, followers etc.) 79% 71% Click-through rate 64% Open rate of messages / s 50% Retention rate (use of application / web) Customer opt-in / opt-out for messaging / s Revenue contributed 43% 43% 36% Application & Content downloads 36% Leads generated 29% Engagement rate 21% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 13

15 INCREASING CUSTOMER SATISFACTION & EXTENDING CUSTOMER ENGAGEMENT ARE KEY BENEFITS OF MOBILE MARKETING, SAY MARKETERS Increasing customer satisfaction (82%) and extending customer engagement (73%) were the leading benefits of mobile marketing as identified by our respondents. Mobile marketing appears to be used by B2B marketers primarily to engage with customers than as a lead generation exercise currently. In your opinion, what are the key benefits of Mobile Marketing? Increasing customer satisfaction Extending customer engagement (anytime / anywhere access) 82% 73% Strengthening customer service 64% Generating leads 55% Broadening brand reach Increasing loyalty and retention 55% 55% Acquiring new customers 36% Increased traffic to website 27% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 14

16 FOR 71% OF ORGANIZATIONS, WEBSITE TRAFFIC FROM MOBILE DEVICES IS BELOW 25% What percentage of your website traffic comes from mobile devices? Below 10% 10%-25% 21% 50% 25%-50% 22% Above 50% 7% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 15

17 FOR 72% OF ORGANIZATIONS, REVENUE GENERATED THROUGH MOBILE IS BELOW 10% What percentage of your organization s revenue is generated through mobile? Below 10% 10%-25% 72% 14% 25%-50% 14% Above 50% 0% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 16

18 MEASURING THE EFFECTIVENESS OF A MOBILE MARKETING PROGRAM STILL A CHALLENGE & A BARRIER TO WIDER ADOPTION A whopping 73% of marketers we spoke to said they were unable to measure the effectiveness of their mobile marketing programs on an ROI basis. Are you able to measure the effectiveness of your Mobile Marketing programs on an ROI Basis? 27% Yes 73% No REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 17

19 Which barriers exist to overcoming your organization s top Mobile Marketing challenges? Inability to measure the effectiveness / ROI 46% Lack of budget 46% Inadequate understanding of mobile user conversion path 46% Lack of effective Mobile Marketing strategy 36% Inability to track / measure mobile user behavior to segment mobile audience Difficulty in integrating mobile data with other systems (e.g. CRM) Lack of compelling content to engage mobile user 36% 36% 27% Lack of expertise 18% Lack of senior executive buy-in 18% REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 18

20 MOBILE MARKETING IMPORTANT FOR ORGANIZATIONS GROWTH, SAY MARKETERS When asked how important mobile marketing was to their organization s growth in the next three years, 45% of respondents said it was very important, while the rest felt it was somewhat important. How important is Mobile Marketing to your organization s growth in the next three years? 45% Very important 55% Somewhat important REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 19

21 INVESTMENTS IN MOBILE MARKETING ARE CURRENTLY LOW, BUT MARKETERS ARE HOPEFUL IT WOULD INCREASE 73% of organizations invest less than 10% of their overall marketing budget in mobile marketing. But 64% of respondents felt it would increase in the next 12 months. What percentage of your marketing budget is currently allocated towards Mobile Marketing? Below 10% 10%-25% 73% 27% 25%-50% 0% Above 50% 0% How do you see your organization s Mobile Marketing budgets changing in the next 12 months? 64% Increase 0% Decrease 36% Remain same REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 20

22 FINAL THOUGHTS With the dominance of the mobile device in our lives, B2B marketers need to urgently work out a mobile strategy that would fit in well with their overall marketing plan. Mobile devices are no more just social tools; there is enough and more research done in the field to show that business decisions are being increasingly moved to the mobile platform. According to a recent Forbes study, 51% of executives they spoke to say that in 3 years, their primary business platform will be a mobile device - a tablet or smartphone. Already, 52% say that they re comfortable making business-related purchases on a mobile device 1. Our research seems to point that mobile marketing is lagging behind the technology curve today and some quick catching up needs to be done by the B2B marketer to the fast changing landscape. Marketers, with the help of their digital partners, need to outline a mobile marketing strategy that makes the mobile platform more relevant and integral to the B2B business process. 1 Source: The Connected Executive: Mobilizing the Path to Purchase REGALIX RESEARCH STATE OF B2B MOBILE MARKETING 2015 / 21

23 ABOUT THE ANALYSTS Nimish Vohra SVP, Principal Analyst Nimish, Senior Vice President, works with CMOs and senior marketing professionals. His research focuses on customer experience management, predictive analytics, mobile enablement and other emerging trends that help customers leverage technology as an enabler of marketing and business outcomes. Srinivasan Seethapathy Senior Marketing Manager Srinivasan s research is focused on optimizing customer experiences across all channels. His research is aimed at marketers who want to understand how they can spend their budgets more efficiently by improving customer experiences across marketing channels.

24 ABOUT REGALIX RESEARCH Headquartered in Silicon Valley, we help the CMO organization leverage emerging digital practices for creating marketing leverage as they bring new products and innovation to market. Regalix Research helps marketers through research-based insights, consulting and peer-to-peer programs that guide marketing strategy development and execution. Our focus is helping Technology companies leverage innovation and best practices to create real differentiation. Our analysts are practitioners with a successful track record of delivering real marketing results for both leading Fortune 500 companies as well as venture backed firms. Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. We create successful ventures with our clients through co-innovation and idea-driven frameworks that inspire companies to think different. We bring ideas to life by envisioning new companies, developing brands, engineering products, and designing technology platforms. Founded in 1998, Regalix is based in Palo Alto. Our Silicon Valley setting has enabled us to stay ahead of emerging trends in digital technology and marketing. For over a decade, we have provided complete marketing services Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics to companies such as CA Technologies, Citi, Apple, ebay, Cisco, VMware, NetApp, Cypress, LSI, Keynote, and MetricStream. For more information To find out how Regalix can help you, please contact our office, or visit us at Regalix Research 1121 San Antonio Road, Suite #B200 Palo Alto, CA (US): (India):

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

STATE OF B2B SEARCH MARKETING 2015

STATE OF B2B SEARCH MARKETING 2015 STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing

More information

STATE OF B2B VIDEO MARKETING 2015

STATE OF B2B VIDEO MARKETING 2015 STATE OF B2B VIDEO MARKETING 2015 Research Report - November 2015 WHO WE SPOKE TO B2B marketers are giving increasing importance to video marketing, as suggested by the various studies that have been done

More information

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

Research. Pre-Sales Content Marketing Trends 2013

Research. Pre-Sales Content Marketing Trends 2013 Research Pre-Sales Content Marketing Trends 2013 Rethinking Pre-Sales Content Marketing Survey Report May 2013 2013 Pre-Sales Content Marketing Trends Rethinking Content Marketing; Survey Report Q2 2013

More information

STATE OF B2B MARKETING AUTOMATION 2015

STATE OF B2B MARKETING AUTOMATION 2015 STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising

More information

STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014

STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 STATE OF B2B MARKETING 2015 B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 WHO WE SPOKE TO We surveyed CXOs and senior marketing executives in companies ranging in size from under

More information

STATE OF B2B MARKETING 2016

STATE OF B2B MARKETING 2016 Research Report Jan 2016 STATE OF B2B MARKETING 2016 www.regalix.com Introduction With the rise of digital, marketers today are battling with a dynamic medium in which they must constantly embrace newer

More information

STATE OF B2B PRODUCT MARKETING 2015

STATE OF B2B PRODUCT MARKETING 2015 STATE OF B2B PRODUCT MARKETING 2015 Research Report - March 2015 WHO WE SPOKE TO To understand the state of product marketing in B2B companies, we spoke to senior marketers on current trends and practices

More information

State of Search Marketing 2014

State of Search Marketing 2014 Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted

More information

State of B2B Event Marketing

State of B2B Event Marketing State of B2B Event Marketing B2B Event Marketing Survey Report October 2014 State of B2B Event Marketing Event Marketing is a strategic marketing and advertising specialization that has burgeoned in recent

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

The Importance of a Multi-Channel Mobile Marketing Strategy

The Importance of a Multi-Channel Mobile Marketing Strategy The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption

More information

B2B Social Media Marketing Trends

B2B Social Media Marketing Trends B2B Social Media Marketing Trends Table of Contents. 3: Introduction 4: Most Important Objectives 5: Social Media Marketing Success 6: Challenging Obstacles to Success 7: How the Budget is Changing 8:

More information

State of Pipeline Marketing

State of Pipeline Marketing State of Pipeline Marketing 2015 How B2B Marketers Drive Growth 4 Survey Respondents 5 Marketing Spend and Success Measurement What Pipeline Marketers Do Differently 7 Marketing Technology and ROI How

More information

A Research Study of US Marketers

A Research Study of US Marketers A Research Study of US Marketers Lisa Peterson, Neustar Vassilis Bakopoulos, MMA October 2013 Background + =? MMA & Neustar have jointly developed a study to understand marketers perceptions about mobile

More information

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research

More information

$445 Detailed charts on responses from 1,372 marketers Page 36 Page 72 Page 138

$445 Detailed charts on responses from 1,372 marketers Page 36 Page 72 Page 138 $445 Detailed charts on responses from 1,372 marketers Page 36 Page 72 Few marketers track mobile adoption Speed and efficiency are of top importance for mobile marketers Page 138 Mobile is proven effective

More information

UK Video Advertising Report November 2012

UK Video Advertising Report November 2012 UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of

More information

How do you compare with mobile leaders? Adobe Mobile Marketing Survey

How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy

More information

content marketing trends

content marketing trends content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com

More information

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015 DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,

More information

IAB Australia Mobile Landscape Study

IAB Australia Mobile Landscape Study IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,

More information

Benchmark Summary Report

Benchmark Summary Report SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

Optimize Omnichannel Engagement With Actionable Consumer Insights

Optimize Omnichannel Engagement With Actionable Consumer Insights Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

Mobile Marketing Best Practices

Mobile Marketing Best Practices Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

State of Marketing Measurement Survey Report

State of Marketing Measurement Survey Report 2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing

More information

The State of. Marketing. Leadership. How Senior-Level Marketers are Redefining Success and Integrating the Customer Journey

The State of. Marketing. Leadership. How Senior-Level Marketers are Redefining Success and Integrating the Customer Journey The State of Marketing Leadership How Senior-Level Marketers are Redefining Success and Integrating the Customer Journey Table of Contents 03 Introduction 04 Overview 05 The Customer Journey Takeover 10

More information

Key Industry Challenges addressed by Superior Customer Offerings

Key Industry Challenges addressed by Superior Customer Offerings Customer Value Enhancement Award Mobile Marketing North America, 2011 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of

More information

Marketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S.

Marketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S. 2 Marketron is the media industry s leading provider of business software solutions and services. With more than 7,000 media organizations served, Marketron solutions manage an estimated $15 billion in

More information

Adobe 2012 Mobile Consumer Survey Results

Adobe 2012 Mobile Consumer Survey Results Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best

More information

BIZO SPECIAL REPORT DATA-DRIVEN MARKETER

BIZO SPECIAL REPORT DATA-DRIVEN MARKETER BIZO SPECIAL REPORT The DATA-DRIVEN MARKETER Bizo Special Report: The Data-Driven Marketer Big data. It s an intimidating term. Big implies a large investment. The word big also suggests big data is only

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

The Maturation of Online Marketing

The Maturation of Online Marketing BtoB Research Insights The Maturation of Online Marketing May 2012 In partnership with TABLE OF CONTENTS 1. The Maturation of Online Marketing 2. The Online Marketing Opportunity: The Next Frontier 3.

More information

Small & Medium-sized Business (SMB) Lead Generation Benchmark Report

Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0

More information

Marketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.

Marketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it. Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What

More information

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as

More information

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

Top 20 Secrets to Success in Hotel SMS Mobile Marketing

Top 20 Secrets to Success in Hotel SMS Mobile Marketing December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded

More information

The Changing Face of Mobile Customer Engagement

The Changing Face of Mobile Customer Engagement The Changing Face of Mobile Customer Engagement Sheryl Kingstone, Research Director, Yankee Group Mobile Research Summit: Data & Insights 2014 June 19, 2014 Page 1 Copyright 2014 Agenda Why Mobile is Changing

More information

The Top B2B Marketing Trends to Prioritize

The Top B2B Marketing Trends to Prioritize The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary Business Trends in Location Analytics Exploring the Impact of Geographic Context On Business Processes Research Report Executive Summary Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

Current State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver

Current State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey

More information

Social Media Strategy

Social Media Strategy Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research

More information

SILVERPOP MOCIAL SURVEY:

SILVERPOP MOCIAL SURVEY: SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,

More information

Analytics Community ALIGN YOUR TEAM S MARKETING WITH THE CUSTOMER JOURNEY JONATHAN MORAN

Analytics Community ALIGN YOUR TEAM S MARKETING WITH THE CUSTOMER JOURNEY JONATHAN MORAN Analytics Community ALIGN YOUR TEAM S MARKETING WITH THE CUSTOMER JOURNEY JONATHAN MORAN We will be starting at the top of the hour. You will not hear anything until we start. Analytics Community» Stay

More information

Directory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012

Directory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012 Directory Publishers and Mobile Unlocking the Formula for Driving Revenue Dec. 12, 2012 Welcome Thank you for joining us today Topic at center of discussion today: 73% of directory publishers expect mobile

More information

DEVELOPER ATTITUDES to APP MARKETING

DEVELOPER ATTITUDES to APP MARKETING DEVELOPER ATTITUDES to APP MARKETING Mobile app developers share their opinions on the state of app distribution and monetization 2013 appflood.com Executive Summary With the growing volume of mobile apps

More information

ENGAGING STUDENTS THROUGH DIGITAL CHANNELS

ENGAGING STUDENTS THROUGH DIGITAL CHANNELS 1 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Presenters: Global Digital Director, QS Digital Marketing Manager, QS 2 ENGAGING STUDENTS THROUGH DIGITAL CHANNELS Agenda Student Digital Behavioural Trends

More information

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics

More information

2015 SURVEY OF B2B MARKETERS:

2015 SURVEY OF B2B MARKETERS: 2015 SURVEY OF B2B MARKETERS: Lead Generation Priorities and Predictive Analytics 47 Lusk Street San Francisco, CA 94107 www.6sense.com (415) 212-9225 2015 6sense, All Rights Reserved EXECUTIVE SUMMARY

More information

Using a Multichannel Strategy to Deliver an Exceptional Customer Experience

Using a Multichannel Strategy to Deliver an Exceptional Customer Experience Using a Multichannel Strategy to Deliver an Exceptional Customer Experience 10 things to consider when building a multichannel strategy to improve the customer experience Jesús Hoyos CRM industry analyst,

More information

{the guide} The Small and Midsize Business Email Marketing Survey 2013

{the guide} The Small and Midsize Business Email Marketing Survey 2013 {the guide} The Small and Midsize Business Email Marketing Survey 2013 Introduction Email remains a staple component in the marketing strategies of businesses and organizations of all shapes and sizes.

More information

Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020 Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020 P82F-70 December 2014 Contents Section Slide Number Executive Summary

More information

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2

More information

Digital Marketing Solutions Guide

Digital Marketing Solutions Guide Digital Marketing Solutions Guide NOLA Media Group 2013 For More Information: Visit our media kit here, call (866) 802-8108 Table of Contents 3 4 5 6 7 8 9 Audience Targeting Solutions Online Display Advertising

More information

Measuring the Success of Your Mobile Strategy

Measuring the Success of Your Mobile Strategy WHITEPAPER / MOBILE ANALYTICS Measuring the Success of Your Mobile Strategy Applying the lessons learned over the past 15 years, digital marketers now use web analytics to measure what matters to their

More information

State of Marketing. Retail and E-Commerce

State of Marketing. Retail and E-Commerce State of Marketing Retail and E-Commerce State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500,

More information

State of Marketing. Financial Services

State of Marketing. Financial Services State of Marketing Financial Services State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500, we

More information

BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH

BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH T H E M O B I L E T I P P I N G P O I N T BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH Copyright 2014 The Nielsen Company 1 C O N T E N T S Executive Summary... 3 Following Consumers

More information

Crafting an Integrated Content Marketing Strategy

Crafting an Integrated Content Marketing Strategy Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014 Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics

More information

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing

More information

The Evolution of Online Travel. Angelo Rossini Euromonitor International

The Evolution of Online Travel. Angelo Rossini Euromonitor International The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS

More information

Adobe Experience Manager Apps

Adobe Experience Manager Apps Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher

More information

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience G00255396 Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience Published: 9 January 2014 Analyst(s): Laura McLellan Gartner's Digital Marketing Spending Survey shows that digital

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

New Channels Create New Growth Opportunities for Insurers. North American Insurance Distribution Survey Findings

New Channels Create New Growth Opportunities for Insurers. North American Insurance Distribution Survey Findings New Channels Create New Growth Opportunities for Insurers North American Insurance Distribution Survey Findings Introduction After a period marked by disruption of the financial systems and heightened

More information

B-to-B Lead Generation:

B-to-B Lead Generation: Marketing ROI & Performance Evaluation Study A special report from MarketingProfs, with support from Lenskold Group Copyright 2008. MarketingProfs Research Insights, MarketingProfs, LLC. All rights reserved.

More information

Marketing Automation Strategies for Sustaining Success

Marketing Automation Strategies for Sustaining Success Marketing Automation Strategies for Sustaining Success Table of Contents. 3: Introduction 4: Success breeds success 5: Cross-channel success 6: Important objectives 7: Extent of use 8: Challenging obstacles

More information

Mobile Marketing for the Restaurant & Retail Industries

Mobile Marketing for the Restaurant & Retail Industries Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing

More information

Digital Marketing Strategy

Digital Marketing Strategy Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing

More information

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME.

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. 2 THE MARKET HAS CHANGED. DOES YOUR FIRM HAVE THE TOOLS TO KEEP UP? Person-to-person contact with

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information