A convergence of media formats presented in one location to optimize the power of your residential property listing.
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- Bethany Lyons
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1 A convergence of media formats presented in one location to optimize the power of your residential property listing. An engaging property listing website will be created to showcase your listing online. The site will include a gallery containing images of your home for sale, Interactive floor plans, video walkthroughs, links, site plans & more. The system will also create a video to be posted on YouTube increasing the online visibility of your property listing. All of this is elegantly, yet simply arranged on your website, and will also be linked to blogs and social media sites. This will increase the visibility of your property listing. Every listing website will be optimized for mobile access via Tablets, Blackberry, iphone, ipad or any smart phone.
2 No more static photos or dull blueprints: this platform creates opportunities for interactive floor plans and interactive property walkthroughs. Use it to annotate images highlighting key features and selling points. This dynamic and memorable user experience will single you out in a crowded, noisy marketplace
3 We haven't forgotten social media, whose dominance now offers opportunities to market properties. Facebook has 500 million active users; Twitter around 75 million, and LinkedIn is approaching 65 million. This exposure is incomparable. Your property listing will be marketed on popular networking sites such as Facebook, Twitter, YouTube, and LinkedIn dramatically expanding your exposure. We also know that the secret sauce for social media marketing success is building a personal relationship with the on-line community, which is why we offer you multiple ways to add a personal touch to your social media profile. Whether it's through creation of custom tabs on Facebook, or by allowing you to display your home listing as a separate tab, or through custom branding-we help you stand out of the crowd and ensure that your brand presence cuts out all the noise that's present in the social media marketing world.
4 For your property listing to get maximum exposure, content syndication is vital. Our Syndication system actually uploads your listing on widely used classified-ad sites, as well as critical industry-specific platforms recognized by buyers and sellers. Your property listing will be posted on popular centralized networks of online communities such as Craigslist, Oodle and Vast. As per web estimates, these popular classifieds generate about a million dollars in sales revenues annually.
5 Tracking the leads that come in is as important as lead generation. With the advanced IP Tracking functionality built into the market listing program, you can add a face to each lead. Going far beyond the standard webmaster tools, you'll be provided a detailed analysis of your web traffic, such as the IP address, number of clicks, city, region, country, zipcode, medium of access, source for access and so on. These details will help you drive the creation of an individualized marketing follow-up.
6 Our system takes your marketing designs, documents, and images, then formats them for all your designated media venues-digital or print. Your property listing will be featured in an array of diverse formats, such as Interactive Presentations, Stand-Alone Web Pages, templates, Virtual Tours or Videos (Digital forms) or as High Resolution-PDFs (Print form). Additionally, System Generated Links can be used to publish your marketing material online. Also, all digital marketing materials will be optimized for search engines, increasing the opportunity for more visible rankings.
7 Finally, our system provides the metrics to analyze the efficacy of every part of your marketing effort. What is creating the most response? Our system provides you and your broker access to all the statistics necessary to evaluate the response and effectiveness of every step of your campaign. Examples include data such as number of clicks, time spent on the page you linked to, identity of the prospect who visited the link etc. Our reporting system follows a section-wise order, in both tabular and graphical formats. So whether it's social media or an HTML campaign, you will have access to the relevant statistics, anytime.
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