MARKETING SOLUTIONS CONNECTING CONSUMERS WITH LOCAL AGENTS

Transcription

1 MARKETING SOLUTIONS CONNECTING CONSUMERS WITH LOCAL AGENTS

2 CONNECTIONSM FOR CO-BROKERAGE Realtor.com Connection SM for Co-Brokerage has become an industry staple in providing a pipeline of high-quality, actionable leads. This powerful, lead generation solution continues to: Supply leads from consumers actively searching for their next home Deliver leads based on the most accurate and complete listing information from the industry s most trusted source 1 Provide immediate lead notification alerts by and/or text message 2 Detailed insights and automation support for leads delivered through Connection SM for Co-Brokerage help: Increase your chances of connecting with active buyers and sellers Enable you to engage with consumers, armed with more knowledge about them, their preferences, and their properties of interest These benefits are aimed at helping you achieve higher conversion rates: turning leads into clients. 1 Realtor.com provides the most accurate view of the market for MLS-listed, for-sale properties by showing more of such properties than do competing national real estate portals.. 2 Requires that you provide Move, Inc. a valid phone number and address. Messaging charges from your cellular service provider may apply. Screen shots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

3 CONNECTIONSM FOR CO-BROKERAGE Detailed insights passed with the lead can help you engage with the prospect quicker, while armed with more knowledge about them and their interests. Features include: Informative, visually appealing lead notification consumer s name, and telephone number included with all leads address and telephone numbers are checked and noted in the lead notification 1 Image and description of the property listing from which the lead was generated Descriptions of the consumers' 3 most recent searches & recently viewed listings, if available Consumer profile information, such as age, job title, household income and years at current residence (where available) and links to a consumer s public profile on sites such as LinkedIn, Facebook and Twitter (where available) Customizable automation resources help you respond quickly and track leads more effectively. Features include: Automatically generated lead responses, designed to allow you to respond to the consumer within 5 minutes. 2 These responses can be customized by the agent. A responsive web experience that allows you to consolidate leads from more than 100 sources and track your leads from a simple lead dashboard to increase your efficiency and effectiveness. Courtesy Leads. Customers who update their Connection SM for Co-Brokerage profile with additional zip-codes of interest are currently eligible to receive courtesy leads for those zip-codes if and when they become available. There are two options with this solution. Let us help you determine which one best meets your business objectives. 1 Move, Inc. verifies phone numbers and addresses by submitting them to a third-party service for the purpose of confirming that the phone number or address does in fact exist. However, we are unable to determine whether the phone number or address actually belongs to a person with the name provided by prospect. 2 Must be activated by the customer. Screen shots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

4 SHOWCASESM LISTINGS National survey results show more consumers find their agent on realtor.com than on other national portals. 1 Active consumers earnestly searching for a property return to realtor.com time and time again. Build your brand and gain visibility right where these consumers are searching! Gain heightened exposure for you and your listings Get exposure on the entire realtor.com network, which includes realtor.com mobile apps, and promote this exposure to potential listing clients to help acquire even more listings. Keep sellers informed Maintain a professional dialogue with your sellers and demonstrate your knowledge of the market with listing-specific insights and buyer engagement information via detailed client reporting. Capitalize on social media marketing Use the Social Connections App for Facebook to help generate leads and conversions while promoting your personal brand on the largest social network. Connect with international buyers and investors Showcase SM Listings amplifies your listings on realtor.com, realtor.com mobile apps and realtor.com International, so you ll be able to make your listings more visible to international buyers and investors. Harness the power of a mobile marketing system Get a complete listing package that includes a property-specific mobile website, mobile-friendly QR code, lead-gen and lead capture, and a set of property-specific flyers and postcards. Use detailed insights to achieve higher conversion rates New information passed with leads delivered through Showcase SM Listings gives you more knowledge about the consumer, their properties of interests, and their contact details so you can successfully and efficiently engage with them. 1 Based on addendum question in the 2014 National Association of REALTORS, Profile of Home Buyers and Sellers: More surveyed consumers found their transacting agent on realtor.com than on zillow.com, trulia.com or homes.com, with responses to this question favoring realtor.com over zillow.com, trulia.com and homes.com by 17%, 133% and 250% respectively. Screen shots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

5 DIGITAL AD PACKAGE National survey results show more consumers find their agent on realtor.com than on other national portals. 1 Position yourself in the path of consumers! Benefit from high-impact advertising that reaches consumers searching in your market on realtor.com and the realtor.com mobile apps. Mobile advertising on smartphones Nearly 60% of properties viewed on realtor.com are viewed on our apps. 2 Reach consumers starting their home search on our mobile apps. Integrated links in local search results Build brand awareness with consumers as they browse listings with tightly integrated links that include your branding, contact information, and also click through directly to your website. Peelbacks on local search results 3 Get highly engaging rich media peelbacks on realtor.com search results pages, the most heavily trafficked pages of the site. Build top-of-mind awareness in your market with targeted ads on realtor.com. Get more exposure with prominent advertising of your brand on the right-hand side of the search results page of realtor.com - one of the most highly trafficked pages. Reach up to 100% of realtor.com users in your local market. 4 Dominate your local market with a Digital Ad Package that keeps you top-of-mind! 1 Based on addendum question in the 2014 National Association of REALTORS, Profile of Home Buyers and Sellers: More surveyed consumers found their transacting agent on realtor.com than on zillow.com, trulia.com or homes.com, with responses to this question favoring realtor.com over zillow.com, trulia.com and homes.com by 17%, 133% and 250% respectively. 2 Move, Inc. internal data, July Four impressions per unique user, per 24 hour period. 4 Packages sold on a city-by-city basis. Based on availability. Package prices vary by market. Screen shots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

6 TIGERLEAD Fuel your lead generation with high-quality, actionable leads. The complete TigerLead system includes a custom-built, IDX-integrated website to engage buyers and sellers and a custom-fit, area-based internet marketing campaign designed to nurture prospects and drive conversion. Paired with a back-end lead and team management system designed for efficiency and productivity, the result is a flow of motivated and engaged prospects and all the tools you need to convert them. Industry leading technology provides you with real-time insight into your leads behavior, helping you initiate pitch-perfect, welcomed communications. Every time a lead logs on to your site and searches for a property, you are notified via (and text if you d like). You are able to see what properties they looked at, when they logged on, and what search criteria they re using to find a home. This helps you effectively engage with clients in a more compelling way. Insight into prospect search behavior to help you to respond with precision and relevance A performance dashboard that keeps you and your team accountable Text-message notifications and a mobile platform that keep you productive, even on-the-go Smooth integration with Top Producer CRM allowing efficient management of client life-cycle Effective solutions designed for the power user that can manage or refer high lead volumes A high-end system that seamlessly integrates lead generation and lead management This cutting-edge lead generation and lead capture system now available in various markets.1 ¹Not available in all areas. Check with your realtor.com marketing consultant to verify availability.

7 FIVESTREET If you re not following up instantly to your leads, someone else is! Studies show if a lead is contacted within the first 5 minutes, the chances of connecting are 100x greater than if you wait 30 minutes. 1 What are you doing to optimize your response time? With FiveStreet, you can stop letting leads fall through the cracks. FiveStreet consolidates, researches, engages, routes, and tracks all new leads in real-time. Consolidate your leads Collect leads from hundreds of top lead providers including realtor.com, Trulia, Zillow, Homes.com and Boomtown in one simple dashboard. No more leads stranded in your inbox! Rapid response Automatically follow-up with a customizable text message or to all your incoming leads. Let the potential buyer know you ll be responding shortly. Broadcast to your team Automatically route leads to teams of agents based on one or more routing criteria. Team members receive a text alert and whoever claims the lead first, owns it. The best agent to follow-up with a lead is the agent who is available to call immediately over 60% of leads routed through FiveStreet are contacted within 5 minutes. 2 Smart leads When you get a new lead, FiveStreet scours the web for social profiles, publicly available financial information, and real-time property status (powered by realtor.com ), then attaches everything it finds to the lead. The research is done for you! Seamless connectivity Initial follow-up is just the first step in successful lead conversion. FiveStreet can seamlessly push new contacts to many well-known nurturing tools including Top Producer, Market Snapshot, Contactually, MailChimp, HighRise CRM, and many more. No more copying and pasting data! 1 Kellogg School of Management Lead Response Management Study, FiveStreet, internal analysis, Screen shots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

8 TOP PRODUCER CRM Know what s important to sell faster and grow your business! Top Producer CRM will help guide you to success each day by surfacing the 5 most important interactions, making it easier to identify who s ready to buy, who s slipping through the cracks and who s been long forgotten. Top Producer CRM is smart software for real estate professionals Let Top Producer CRM do the heavy lifting for you, so you can focus on what matters most growing sales and maintaining relationships. Prevent customers from falling through the cracks You know that consistent follow-up is key to repeat and referral business, and having a process in place to ensure you keep in touch is paramount. The Top Producer Follow-up Coach knows who s who in your database and prompts you to reach out to a select number of clients each day. Not only that, but we ll prompt you to record some notes and schedule the next follow-up. Screen shots represent system and mobile applications as of publication date. System and mobile applications subject to change without notice.

9 TOP PRODUCER CRM Know when your customers are ready to transact Top Producer CRM prompts you to regularly qualify your clients so you know where they are in the buying/selling lifecycle. This helps you prioritize your efforts and have a clear view of your sales pipeline. Plays well with 3rd party systems Top Producer CRM integrates with today s best-of-breed solutions like Google (contacts, calendar and ), and eliminates the struggle of re-keying in leads by integrating with over 100 lead providers. MLS integrations also allow you to easily generate marketing materials and download your listings and closings. Personalize your follow-up Top Producer CRM includes personal templates to make follow-up a snap. If you need help with what to say it also suggests topics based on your relationship. To help nurture your clients and fuel growth, our action plans are designed specifically to support your drip marketing. Grows with your business Top Producer CRM gives you, your team or your brokerage a 360 view of your customers and your business anywhere, anytime and on any device. You ll know exactly how your business is performing and your customers will get the service they expect. Mobile ready CRM works seamlessly across your iphone, ipad and Android. So go ahead go mobile. Screen shots represent system and mobile applications as of publication date. System and mobile applications subject to change without notice.

10 MARKET SNAPSHOT Be the neighborhood expert with a follow-up system that gives your customers a front row seat to local market data and insights. Leverage the power of your MLS to make sure you answer the questions your customers and leads are asking. How s the market? How are the schools in the area, and is it a walkable neighborhood? You ll rest easy knowing you re providing the most up-todate and accurate data. Effortlessly stay top-of-mind. Automatically tell your clients when there s a new listing, price change or sold property in their area of interest. Tap into your customers specific real estate interests. Stay one-step ahead with a weekly report that tells you who s most interested in the neighborhood reports and alerts you re sending. Blend mobile optimization with consumer habits. Your clients are reading s on their smartphones and tablets, and the responsive design ensures your reports and alerts appear flawlessly no matter what device they re using. Prominent call-to-actions make sure you re the one they come to when they want to know more. Integration made easy. Market Snapshot connects seamlessly to Top Producer CRM, so running multiple campaigns that will generate repeat and referral business is a snap. Market Snapshot also comes with landing pages and customizable widgets that plug right into your website, and easily integrate with the Housing Trends enewsletter, Facebook and much more. Foster lead generation at your next open house. Turn any tablet or web-enabled device into the most powerful Open House guest book you ve ever used via the BrightOpen App powered by Top Producer /Market Snapshot. Powered by Top Producer Systems. Some MLSs not currently supported. Screen shots represent site and mobile applications as of publication date. Site and mobile applications subject to change without notice.

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12 Wait, there s more visit marketing.realtor.com to learn more about our products and services. Questions? Call REALTOR and realtor.com are trademarks of the National Association of REALTORS and are used with its permission. All other trademarks used herein are the property of their respective owners Move Sales, Inc. All rights reserved FM