Contents. Broad Contours. Who Should Attend. Unique Features of Program. Program Modules. Detailed Program Contents. AOAPx07 ver 1.

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2 Contents Broad Contours Who Should Attend Unique Features of Program Program Modules Detailed Program Contents 2

3 Broad Contours Program Faculty :Priyanka Kapuria Duration : Four Months Eligibility : Graduation in any discipline with (including Diploma holders) Schedule : Saturday & Sunday, 6:30 pm to 9:30 pm Classes Commences on or after : March 4, 2012 Program Fee : Rs. 33,000/ % service tax = Rs. 36,399/- 3

4 Who should attend? Professionals in Marketing/Publishing/ebusiness/Advertising Professionals who want to shift to online marketing or those who are beginners in online marketing. Professionals who seek to improve the performance of their online marketing campaigns. 4

5 Unique Features Unique Program Program in Search Engine Marketing from Google for the first time in India Prepares the participants to take GAP Exam. (GAP Fundamentals Exam fee waived off for participants) Practical Exposure Participants would be provided marketing vouchers worth Rs. 10,000 to test their campaigns during the program. Sessions by Knowledge Experts from Google. Pedagogy Designed with a mix of case discussions, assignments and projects besides the lectures in class Peer Learning Opportunity to Network and Learn from the best in the corporate world 230+ professionals have already been trained in this program. Certification Graded Certificate of Successful Completion from Google and NIIT Imperia 5

6 Program Modules Introduction to Online Advertising and AdWords AdWords Account and Campaign Basics AdWords Ad Formats Policies and Ad Quality Issues AdWords Targeting and Placement AdWords Bidding and Budgeting Optimising Performance Display Advertising on the Google Display Network and Mobile Advertising Performance Monitoring and Conversion Tracking Overview of Local Business Listings and Maps Selling and Representing AdWords 6

7 DETAILED MODULE-WISE CONTENTS 7

8 1. Introduction to Online Advertising and AdWords Module Contents Overview of Online Advertising Overview of AdWords, AdCenter, and Yahoo Advertising Getting started with AdWords 2. AdWords Account and Campaign Basics Module Contents Account Management Basics AdWords Campaign Management Basics Tools to analyze Industry Insights and Trends Ad Group Management Basics 8

9 3. AdWords Ad Formats Module Contents Overview of Ad Formats Creating ads-text/mobile/display Ad Formats Guidelines and Best Practices 4. Policies and Ad Quality Issues Module Contents AdWords Policies Ad and Site Quality 9

10 5. AdWords Targeting and Placement Module Contents Overview of Targeting and Placements Keyword Match Type and Keyword Targeting AdWords Language and Location Targeting Placement Targeting for the Content Network 6. AdWords Bidding and Budgeting Module Contents Overview of Bidding Overview of Budgets Overview of Billing and Payment Options 10

11 7. Optimizing Performance Module Contents Overview of Optimization Optimizing AdWords Campaigns and Ad Groups Optimizing Websites and Landing Pages 8. Display Advertising on the Google Display Network and Mobile Advertising Module Contents Value of Display and the Google Display Network Value of Display on YouTube How does Mobile Advertising work Benefits of Mobile Advertising 11

12 9. Performance Monitoring and Conversion Tracking Module Contents Overview of Performance Monitoring and Conversion Tracking AdWords Reporting Troubleshooting through Reports Conversion Tracking Basics Google Analytics Case Studies 10. Overview of Local Business Listings and Maps Module Contents Understanding Free and Paid Local Listings Advertising on Google Maps 12

13 12. Selling and Representing AdWords Module Contents The AdWords Value Proposition Selling the Benefits of AdWords Maintaining Client Relationships Click Here to view video on program benefits 13

14 Profile of previous Batch Employees from India Today, Hindustan Times, BrandKare, Khojguru, Mudra, Cairn India, LG, Huawei, Yahoo etc. enrolled for the program. Average Age of Batch 28 years Participants based on Sector Participants breakup on Age Others 6% Education 3% BFSI 6% IT/ ITES 15% Consumer Durables 12% Advertising/ Media 28% Internet/ Web 21% % % % % Manufacturing 9% 14

15 CLASSROOM SNAPSHOTS 15

16 Experience Sharing The most appreciative features of this program are experiential learning, sharing of good practices, sessions by Google experts and our instructor Sachin Mohadikar Global Marketing Manager, SingTel Approach of the faculty towards the problems reported by each participant is commendable Shraddha Rathi, Deputy Manager, Reliance Communication The unique benefits of this program are freedom to learn and get used to AdWords by working on your own AdWords account; program can be done from anywhere across the country; and is certified by Google Mohit Kapoor Marketing Manager, 3M India Ltd. 16

17 Conference Call /Information Session Why should I attend the conference call? To evaluate the program rigorously and in depth before taking a final decision Who will host the call? Program Faculty Ms. Priyanka Kapuria & NIIT Imperia Product Management Team would address the queries regarding the program How can I register for the conference call? Register Online (You will see the next available conference date in the same link) 17

18 Sample Certificate 18

19 Sample Certificate 19

20 How to Apply Registration forms & Fee Application forms can be obtained from or at local NIIT IMPERIA Centres Candidates could also apply online at Application form along with the registration Fee be submitted at NIIT Imperia centre. The registration fee is Rs. 33,000/ % Service tax = Rs. 36,399/-. Important Dates Registration for the Batch will close : February 18, 2012 Classes commence on or after : March 4, 2012 Application Foreclosure Clause: Please be aware that seats are limited at every location for this program. Therefore, 1. Applications can be foreclosed anytime (at all or some select locations) with a notice posted on the NIIT Imperia website. 2. Applicants are advised to apply as early as possible to ensure their candidature 20

21 Documents Required for Application 1 Passport size photo affixed [Latest photo with light backdrop] 21

22 SYNCHRONOUS LEARNING - NIIT IMPERIA 22

23 NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW 18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation, connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom. 6 Synchronous Learning Centers created within corporate premises Learning Management System (LMS): supplementary e-learning program-specific notices online submission of assignments reminder services online testing student records 23

24 SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW FACULTY SLIDE SHOW / WHITE BOARD STUDENT VIDEO 24

25 SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention Tabulation of responses Quizzes randomly created by the teacher 25

26 For any Queries Or Doubts, Call Us At (Or) Write to 26