Google Certified Advertising Professional

Transcription

1 Google Certified Advertising Professional The Google AdWords Certification Explained Presented By: JT Moore

2 Agenda Why Get Certified? Certification Requirements Certified Individual vs. Certified Company/Partner The Fundamentals Exam The Advanced Exams Tips & Tricks for Passing Sample Questions from the Fundamentals Exam

3 Why Certification? Stand Out From the Crowd Bigger Budgets Increased Trust Win New Business Increased Compensation

4 Become a Certified Individual Pass the Google Advertising Fundamentals Exam 113 questions in 3 hours Passing Score is 85% Pass one of the three Advanced Exams Benefits: The Search Advertising Advanced Exam The Display Advertising Exam The Reporting & Analysis Advanced Exam Use logo, get profile page, & 20 coupons for $100 AdWords credit (new accounts only)

5 Become a Certified Company Manage $10,000 spend over 90 days Account must be linked to an MCC Have spend on 60 of the 90 days Must maintain spend or lose status Have one individually certified employee Benefits: Use logo, get profile listing in Google Partner Search

6 Fundamentals Exam Covers the most basic aspects of AdWords and online advertising, including account management and the value of search advertising.

7 Fundamentals Exam Account Management Campaign Management AdGroup Management Ad Formats Targeting & Placement Bidding & Budgeting Ad & Site Quality Performance Monitoring Conversion Tracking Optimization Selling & Representing AdWords

8 Search Advertising Advanced Exam Covers intermediate-to-advanced best practices for managing AdWords campaigns.

9 Search Advertising Advanced Exam Ad Formats Targeting & Placements Adds Location Extensions Bidding & Budgeting Policies & Ad Quality Adds Invalid Click Issues AdWords Tools/Editor Monitoring & Conversion Tracking Optimization Adds Website Optimizer Managing Multiple Accounts (MCC) Plus Using the API

10 Display Advertising Exam Covers intermediate-to-advanced best practices for advertising on YouTube and the Google Content Network.

11 Display Advertising Exam Selling/Value of the Display Network Planning a Campaign Generating Creative Implementing Campaigns Utilizing AdGroups Measuring Performance Optimization YouTube Advertising

12 Reporting & Analysis Advanced Exam Covers intermediate-to-advanced best practices for maximizing account performance using Google Analytics, Website Optimizer, the AdWords Report Center, and other analysis techniques.

13 Reporting & Analysis Advanced Exam Performance Monitoring Conversion Tracking Analytics Goals Filters Reports Tools Optimization Website Optimizer

14 Tips & Tricks for Passing Google AdWords Learning Center Must Do! Breaks out sections by each exam Includes elearning for some sections AdWords Online Classroom High-level videos gets kind of salesy Google Testing Center Locks you down to only 1 window Training Courses Look for courses that focus on the Certification Watch out for multiple 1-day session courses

15 Google AdWords Certification Course: Foundations Exam 3-Day Certification Course Prepares you for the Foundations Exam Take the Exam on the Last Day

16 Sample Questions From the Fundamentals Exam Budget is set at what level? a.) Keyword Level b.) Campaign Level c.) AdGroup Level d.) Ad Level

17 Sample Questions From the Fundamentals Exam Budget is set at what level? a.) Keyword Level b.) Campaign Level (ANSWER) c.) AdGroup Level d.) Ad Level

18 Sample Questions From the Fundamentals Exam What is a best practice when creating effective ad text? a.) Mention your company address b.) Use exclamation points on each line c.) Include information on prices & promotions d.) Include the name of your campaign

19 Sample Questions From the Fundamentals Exam What is a best practice when creating effective ad text? a.) Mention your company address b.) Use exclamation points on each line c.) Include information on prices & promotions (ANSWER) d.) Include the name of your campaign

20 Sample Questions From the Fundamentals Exam Prices and free offers in ad text must always be supported with how many clicks of your landing page? a.) 1-2 Clicks b.) 3-4 Clicks c.) 5-6 Clicks d.) 7-8 Clicks

21 Sample Questions From the Fundamentals Exam Prices and free offers in ad text must always be supported with how many clicks of your landing page? a.) 1-2 Clicks (ANSWER) b.) 3-4 Clicks c.) 5-6 Clicks d.) 7-8 Clicks

22 Sample Questions From the Fundamentals Exam keywords only show your ad when the precise phrase is used in the search query without any other words before, between, or after. a.) Broad Match b.) Phrase Match c.) Exact Match d.) Negative Match

23 Sample Questions From the Fundamentals Exam keywords only show your ad when the precise phrase is used in the search query without any other words before, between, or after. a.) Broad Match b.) Phrase Match c.) Exact Match (ANSWER) d.) Negative Match

24 Sample Questions From the Fundamentals Exam How does Google AdWords help a client reach consumers that are ready to make a purchase? a.) AdWords allows you to target by location. b.) AdWords allows you to target by language. c.) AdWords targets consumers who are actively searching for what you are offering d.) AdWords allows you to target to the content network

25 Sample Questions From the Fundamentals Exam How does Google AdWords help a client reach consumers that are ready to make a purchase? a.) AdWords allows you to target by location. b.) AdWords allows you to target by language. c.) AdWords targets consumers who are actively searching for what you are offering (ANSWER) d.) AdWords allows you to target to the content network

26 Thank You for Joining Us! Q&A Session

27 Enjoyed Today s Event? AdWords Certification Course Learn more about our other AdWords and Internet Marketing Courses and Free Web Seminars Follow the conversation on Hashtag #ASPEEVENTS